curators as filters of video content - vod 2015
TRANSCRIPT
Your Mission:
Challenge
As content continues to move to different platforms and players, with more on demand availability, viewers need new filters to discover and experience video content online.
What is Distrify Media?
A game-changing online video distribution and marketing toolset creating a global viral marketplace for video discovery since 2011.
Paradox 1 in VOD
“Why would I pay €4.99 and spend 2 hours on this film that I haven’t heard of?”
A generation has grown up expecting music, films and TV to be free.
The download genie has not just come out of the bottle, it’s smashed that bottle into a thousand pieces.
Unauthorized downloading of music and movies is no longer marginal - it’s the norm.
PARADOX 2: Film - a dying artform?
So how do we make our films relevant in this new world?
VOD Platforms Magic Solution:
Use social!
Market your film online, build your audience!
Now More Then Ever We Need CURATORS
When my wife and I want to watch a movie on demand, we look at the offerings.
Some movies we recognize immediately, many of them we’ve heard of but don’t know much about, and a lot are completely unknown to us.
Sure, they’ve divided them into categories, but I have no idea if they’re worth investing our 2 hours
Ah, Nicolas Cage—now that’s a category!
67% of critics liked it. 86% of users. Seems like a safe bet.
Now that’s a lot of work.
The point is I need a filter to help me make my choices.
People don’t watch . They experience
And in this new world of FILM AND VIDEO that’s exactly what a good filmmakers should do.
That is how we stay relevant
THE GUARDIAN - Brand Curator TRUSTED
Guardian Film Section presents Three Colours Event + On Demand
Readers watch full feature powered by Distrify Media Player On Demand On The Guardian Page (300% time spent increase)
User Journey Organic Social Channel muvies.com
LGBT Community Influencer Lizzy The Lezzy - CuratorEmbeds muvies.com on her Facebook Fan Page
Fans discover LGBT Premium content iPPV VOD
User Journey LGBT Community Blog
Blog reader discovers LGBT Video channelCurated by Lizzy the Lezzy - LGBT Influencer
Reader turned viewer pays for stream Entering email and credit card details
User Journey Organic Social Channel muvies.com
Travel Community Influencer Places To See Before You DieCurator embeds muvies.com on his Facebook fan page Fans discover premium travel content iPPV VOD
User Journey Google Search
Search for classic BFI film Pink Narcissus Fans discover 100+ BFI classic on Distrify Media BFI muvies.com
65%
25%
10%
Curator Distrify Media Video Supplier
TVOD Rev share:
HOW I DO THIS ON MY OWN?
Understand Your Audience And Opportunities
DATA
Data Analysis and collection
• Distrify Media provides a whole host of analysis tools through which enables to track who’s watching what and where they are in the world.
• Distrify Media has a range of data and sentiment analysis tools. We can see how many trailer views and sales are coming from, the average conversion rate from landing page to trailer views, trailer views to iPPV conversion rates, the places the player is embedded and how sales change over time, best day and time for VOD Discovery and consumption, audience niche preference
• All activities have been driven organically with limited budgets and resource.
Inbound marketing is all about love, get people to love yourfilm, and they will become a viewer.
Become a brand curator for your film by using DATA
Experience Film
