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I am looking for a challenging job where I can make a difference in a company or organisation that has a positive vision for tomorrow and acts in accordance with social, ecological and economic principles. With my extensive background in PR & Communications, Marketing and Sustainability I can bring experience, strategic communication, creativity and professionalism with a high focus on branding, customers, stakeholders and communities to your company. I prefer to work in a multi-cultural and/or global environment where people, like me, are thinking differently, and are motivators for others beginning to act differently

Larisa Thuije

CURRICULUM VITAE

GLOBAL SUSTAINABILITY MANAGER; PR & Comms2010 - PRESENT Safmarine Container Lines HQ Belgium - AP Moller-Maersk Group (Maritime Industry)

JOB DESCRIPTION: • Masterminded and executed long-termCorporate Social Responsibility (CSR) projects

with key customers and stakeholders*. Focused on “Sustainable Development through Education” projects, eg. agricultural logistic skills development programme in Ghana, maritime community centre in India, community library in Senegal, school projects in Liberia, Ivory Coast, Burundi, Kenya, India and diverse container school projects in South Africa, …;

• Created and integrated strategic and communications plans linked with Sustainability(Health & Safety, Security, Environment, Business Ethics and Social Responsibility);

• Createdinternal and external awareness content and demonstrated tactical proficiency in public and media relations, incl. traditional and social media outreach plans related to sus-tainability (eg. launch of social projects, new reduction initiatives, responsible ship recycling, priorities for driving sustainability, implementation of UN Global Compact principles, …);

• Supervised multi-cultural, cross-border teams in USA, Europe, Greater China Area, India, Africa and Middle East by motivating, coaching, and consistently providing feedback, in order

to successfully develop and execute internal & external campaigns on awareness, fund raising, teambuilding, education and employee engagement related to People & Planet;

• Activelyactedasa‘Global Sustainability Ambassador’ for the Container Business with all stakeholders; spokesperson during workshops and conferences like Clean Cargo Work-ing Group (BSR), European Cocoa Association (ECA) and TOC Europe; representative board member at World Cocoa Foundation (WCF).

GLOBAL PR MANAGER; PR & Comms2007 - 2010 Safmarine Container Lines HQ Belgium - AP Moller-Maersk Group (Maritime Industry) JOB DESCRIPTION:

• Developedastrategy for Social Media to enhance brand presence and brand impact (eg. established Safmarine communities on Facebook, LinkedIn and Twitter);

• Established global CSR partnerships with key customers and external stakeholders* in Africa,MiddleEast,India,GreaterChinaAreaandSouthAmerica;

• Enhanced relationship with key customers*, press and institutions before, during and after successfully completed CSR projects; monitored and reviewed the performance of ‘sustainability’ communicationsonSafmarine’sMediaCentre(PRplatformforjournalists);

• Initiatedinternal and external global campaigns, events and workshops to create more awareness and change behaviors related to Health / People / Planet / Water;

• Global PR representative at conferences (eg. IABC, Clean Cargo Working Group, BSR, …);• Organised Safmarine’s annual Hercules Trophy event (800 employees & customers);• Achievement: Safmarine Way Award 2008, runner-up (‘naming team’ member: taking

part in organising vessel naming ceremonies & events in Stralsund, Germany).

*Worked with Olam,UTi,ADM,Cargill,BlommerChocolate,Costco,Nestlé,Damco,DHL,NetLib,Socfinco,LiberianAgriculturalCompany (LAC), Sailors’ Society, WCF, ECA, Echoes, iFesh, Winrock, Lawrence’s Roundabout Well Appeal (LRWA), Banouna Ba Foundation,TheLongDrive,HippoRollers,KNUSTUniversity,ROCvanTwente,AtlanticRising,BSR,UNGlobalCompact,ITFSeafarers Trust, Friends of Burkina Faso, …

WORK EXPERIENCE ✌S

NAME: Larisa ThuijeADDRESS: Kloosterstraat 79 bus 4 2000 Antwerpen BelgiumMOBILE: +32 479 681 360EMAIL: larisathuije@hotmail.comDATE OF BIRTH: 9thofMarch1974

MISCELLANEOUS: Holder of a B driver licence Available to travel (or reside abroad) Commit to continuous learning and improvement of skills Available upon mutual agreement

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PERSONAL INFORMATION

PROFILE QUALITIES

AMBITIOUS WOMAN I INTENSE CREATOR I PASSIONATE BRAND LOVER I HANDS-ONSELF-STARTER I SELF-CONFIDENTFIGHTER I TOLERANTGROUPMEMBER I SOCIALLY RESPONSIBLE ENTREPRENEURI OUT-OF-THE-BOX THINKER I BUSINESSMINDEDDEVELOPER I PERSUASIVEFACILITATOR I OPTIMISTICSTORYTELLER I VENTURESOMEEXPLORER I EMPATHETICLISTENER I COMPETITIVETRENDSPOTTER I INDEPENDENTDECISIONTAKER I SUSTAINABLE PIONEER I ASSERTIVECOMMUNICATOR I INFORMALSPEAKER I ADAPTABLETEAMPLAYER I RESULT-DRIVENMULTI-TASKER I CHALLENGING INNOVATOR

EDUCATION & BACKGROUND

MASTER OF ARTS; advertising & communications1995 - 1999 University for Sciences & Arts - Sint Lucas Gent Belgium

1992 - 1995 School of Art - Sint Lucas Gent Belgium

Additional courses

2011 StrategicManagement-Amelior Antwerp2011 SustainabilityCommunicationsMasterclass-Futerra Brussels2011 Anti-corruptioncourse-MaerskLineLearningplatform Antwerp2010 - 2011 French refreshing course - Syntra Antwerp 2010 Corporate Responsibility Training - TwoTomorrows London2008 - 2009 English tailor-made course ‘Sustainability’ - Europespeak Antwerp 2007 Presentation skills - Logos Antwerp2007 SocialMedia-IABCAdvancedLearning NewYork2005 - 2007 MandarinChinese-PCVO Gent1994 - 1996 Digitalphotography/Multimedia/InDesign-KISP Gent1990 - 1994 Interior, Objects & Jewelry design - Academy of Fine Arts Sint-Niklaas1990 - 1994 Screen printing / Photography - Academy of Fine Arts Sint-Niklaas

Languages

DUTCH: MothertongueENGLISH: Second language, used as official language at SafmarineFRENCH: Passive knowledge, to be able to use actively will need refreshingGERMAN: Passive knowledge, to be able to use actively will need refreshingMANDARIN: Knowledge of about 500 characters, enough to read a newspaper, to be able to use actively will need refreshing

IT skills

MAC: AdobeCreative(InDesign,Photoshop,Illustrator,Flash,Acrobat),Numbers,Keynote,…

PC: MicrosoftOffice(Excel,Word,PowerPoint,Outlook,Sharepoint),LotusNotes,…

✌SWORK EXPERIENCE

MARCOM & DESIGN STRATEGIST; 2006 - 2007 yoBuz Belgium (Cross Media, Television & Digital Signage Industry) - partner

JOB DESCRIPTION: • Developedthemarcom strategy, brand strategy, cross media & communication tools;• Content management; worked with external third parties - eg. broadcast studios, motion

productions, PR / media agencies, marketing and creative agencies, …

CREATIVE DIRECTOR*; 2003 - PRESENT Invisible Minds / MM Cockatoo Belgium (Brand, Marketing & Advertising Industry) - owner

JOB DESCRIPTION: • Day-to-day management;• Brand development, strategy & design (national / international B2B / B2C marketing,

marketing research, brand development and multi-channel communications campaigns: traditional & social media, events, advertising, POS, branded collateral, PR, corporate id, audio visual, trade fairs, office branding, …);

• Engage(d) successfully with customers: analyse(d) extensive business / brand scenarios and derive(d) insightful communication strategies in line with customers objectives.

COMMUNICATIONS & PRODUCT DEVELOPMENT; 2002 - 2006 FoodTendance Belgium (Food & Beverages Industry) - owner / partner

CREATIVE DIRECTOR* - ART DIRECTOR*; 2002 - 2005 CD > Tyndal Europe Switzerland (Design & Signage Industry) - partner

2000 - 2003 CD > Le Point Blanc Belgium (Brand, Marketing & Advertising Industry)

1999 - 2000 AD > BAD Publicity Belgium (Brand, Marketing & Advertising Industry)

*Work(ed) for: GroupDanone,Interbrew(ABInBev),PanescoEurope,LUBenelux,Coca-Cola,LaLorraineBakeryGroup,BarryCallebaut,Jacques,Delhaize,Ganda,DeTrog,BoehringerIngelheim,NovoNordisk,Pfizer,BD,Baxter,OmegaPharma,LiebaertTextiles, Electrabel, Honda Europe, Komatsu Europe, GE, Esko Graphics, Simac, Avis, Renson, Catmaran, P&O North Sea Ferries, Strabag,Siemens,ExxonMobil,3M,INEOS,Lanxess,Borealis,…

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✌SSUCCESSFUL DEVELOPMENTS

HERE ARE A FEW EXAMPLES OF MY INVOLVEMENT IN SOCIAL RESPONSIBILITY IN ACTION: I CREATED - TOGETHER

WITH PARTNERS - OPPORTUNITIES TO SUPPORT ‘SUSTAINABLE DEVELOPMENT THROUGH EDUCATION’.

ON THE OTHER HAND SOME EXAMPLES THAT HIGHLIGHT MY INVOLVEMENT IN MARKETING & COMMUNICATIONS

CAMPAIGNS: BRANDING, EVENTING, SOCIAL MEDIA, ...

AGRICULTURAL LOGISTICS PROGRAM IN GHANA

ADM, WCF, KNUST UNIVERSITY & SAFMARINE

June 2011 marked the offical open-ing of a new educational program in Kumasi, Ghana. The Agricul-tural Logistic Skills DevelopmentProgram will give 30 students the opportunity to learn more about agriculture, logistics, supply chain, warehousing and socio-economic issues.

I supported putting together a pro-gram that will allow the students to develop a profound understanding of the challenges in the supply chain and will encourage them to work to-wards finding sustainable solutions.

SAFMARINE HERCULES TROPHY 100% FUN, 100% EXHAUSTING

EVENTS, FUND RAISING, PR & SOCIAL MEDIA

Together with some colleagues, I organised several times Safma-rine’s annual Hercules Trophy event for 800 employees and customers from all over the world.

Hercules was ‘big’ in every way. Not only 96 teams take on the challenge presented by the 12 ‘labours’, but they also showed their support for the fund raising campaigns I organ-ised before and during the event.

To share experiences, pictures and videos, I created a special website, YouTube and Facebook page.

HELPING YOUNG SEAFARERS IN INDIA

CARGILL, SAILORS’ SOCIETY & SAFMARINE

I joined our customer Cargill and the Sailors’ Society in establishing theKakinadaMaritimeCommunityCentre in the East coast of India.

From the first day I was in charge of the planning, the negotiations and the execution of the project.

The objective is to promote the practical, physical, educational and recreational needs of seafarers and will recruit and guide young seafar-ers in their seafaring career. It is es-timated that the centre will attract 5,000 young seafarers per year.

SAFMARINE’S VESSEL NAMING EVENTS IN GERMANY

EVENTS, CEREMONIES, BRANDING & PR

As member of the ‘naming team’ I took part in organising five vessel naming ceremonies & events at the VolkswerftStralsundShipyard.

Duringaspecial“doublehull”eventone of the container vessels was named by Mrs Dr. Angela Merkel.This resulted in a lot of media, visi-tors and security.

These 5-days during events were a perfect opportunity to celebrate the partnership between Safmarine, its customers and colleagues from all over the world.

EDUCATION FOR RUBBER-FARMING COMMUNITY IN LIBERIA

SOCFINCO, LAC & SAFMARINE

I helped to build a primary school based on the Liberia Agricultural Company (LAC) rubber plantation.

Five teachers are trained to teach a total of five classes of about 50 stu-dents each. The goal is to empower this rubber-farming community by providing better opportunities for primary education.

One of the aims for the school will be to address the past inequality in education, ensuring that young girls are given the same opportuni-ties for education as boys.

SAFMARINE’S ‘THEME MONTHS’ ARE FAST BECOMING A TRADITION

AWARENESS & BRANDING CAMPAIGNS

I launched the People & Planet initiatives globally, which focus on specific ‘theme months’ and ‘world days’; many of the Safmariners - and customers - showed their sup-port for issues related to health, water, environment and people.

Safmariners had to learn, to get in-volved, to create awareness, to act and to share their experiences with others. Result: many Safmarine Navigator magazinesshowedhighlightsofthegreat initiatives which took place around the world.

These projects are proof of what can be achieved when we work closely together to implement corporate social responsibility projects. Not only do these projects benefit the communities we serve, but they also help to strengthen our relationships with key customers

LarisaThuije,Safmarine’sGlobalSustainabilityManager

PARTNERSHIPS, SUSTAINABLE DEVELOPMENT AND SHAPING A POSITIVE VISION FOR TOMORROW

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