customer analytics and business intelligence solutions
TRANSCRIPT
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CUSTOMER ANALYTICS AND BUSINESS INTELLIGENCE SOLUTIONS
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The Business Challenge
A leading retailer in the US was facing significant issues due to stagnant revenues and declining customer satisfaction.
They wanted to analyze the real time, in-store behaviour of their customers based on their Wi-Fi data and optimize their experience, shopper traffic and sales.
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Our Analytical Approach to Solving Client’s Challenges
BUSINESS PROBLEM Identification of business problem Product and Store-front layout Discounts, promotions and customer footfall
ANALYSIS
Regression Analysis Sales Forecasting RFM Analysis
DATA PREPARATION Identified relevant data fields Text extraction and entity classification Linked structured and unstructured data
OUTCOMES Improved customer experience and sales Optimized price points Optimized store front layout
Price Elasticity Association Analysis Sentiment Analysis
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Business Insights
• Provide metrics and analysis for customer footfall
• Map staff schedules to manage peak hours
• Enhance promotional offers and campaigns to improve customer footfall in various departments and augment sales
GET IN TOUCH
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Business Impact
12 % 7 %
10 %Improved
Increase in sales
Improvement in customer footfalls
Improvement in cross-selling and up-selling based on targeted offers
Product bundles and price modifications based on customer feedback and product reviews
READ MORE ON THIS CASE STUDY HERE
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Our Latest Success Stories
• Marketing analytics engagement and market mix optimization for a leading retail chain
• Sampling Optimisation and BI Solutions
• Retail company achieves better ROI from spend on marketing activities through improved customer segmentation strategy
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Touch Base With Us
North America110 E. Schiller, #208 Elmhurst, IL 60126 U.S.A. Tel: +1 630-538-7144
Europe8 Wimpole Street W1G 9SP London United Kingdom Tel: +44 20 8629 1455
Asia-Pacific 1st Floor - Left Wing, Embassy Signet, Cessna Business Park, Kadubeesanahalli Outer Ring Road, Bangalore - 560 103 Tel: +91 80 39276060
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