CUSTOMER RELATION MANAGEMENT PLAN

ILANA WEINSTEIN |BRANDON PORKKA |SAEED ISMAIL SAEED| PAUL DEVITO| SHEIKH ALI MANSOOR UL-HAQ

SWOT ANALYSISStrengths

• Online platform

• Emits positive reinforcement.

• Variety of activities for members to do.

• Unlike any other organization.

Weaknesses

• Lack of a space for Team Survivor to hold

meetings/events and to conduct activities for

members.

• Price point? Fee structure? Will people be

charged?

• Lack of consistent participation from

members.

Opportunities

• Social networking websites

• City of NYC has great existing venues and events.

• Charitable events.

• Universities in New York a great way to reach the

younger patients.

Threats

• Hospitals have their own program.

• People don't want to associate themselves again

with cancer.

• Upper-class people feels guilty.

• Cold weather condition stops some popular

activities.

MARKETING PROBLEMSLack of awareness of Team SurvivorNo space to house members and hold eventsNot enough funds to function as an organization

Team Survivor (General Page) - 250 likes. Last post was in March. No cover photo.

No Team Survivor NYC Social Page:TwitterInstagramYouTube

SMART MARKETINGS

peci

fic

- Determines exactly what needs to be done.Impact membership recruitmentBiggest issueNo strength• Hard to gain

awareness

Measu

rab

le

- Make sure the plan can be tracked and are realistic goal. Increase membership within 6 months to 20 people

Ach

ievable

- Goal setting and maximize full potential.Participating in triathlonsSupport groupsBetter lifestyle• Synergy

Maintain members for long term obligation

Realis

tic

- Goals are attainable.Proper Resources in place• Facilities• Nutrition plans

Scheduling • Triathlons

Tim

e

- Goals are completed by a deadlineShort-term effective plan

OBJECTIVESI. Compose a fit and healthy

cancer survivor community.

II. Forge a positive perception of their physical abilities.

III. Integrate survivors back into society.

IV. Create an emotional support system for surviving patients of various forms of cancer.

V. Developing new members and awareness.

VI. Creating a bigger budget to support events and activities.

VII.Donating to cancer research foundations.

VIII.Organize more events and fitness programs.

RECOMMENDATIONSSocial MediaWebsitePrintE-mail

Direct Marketing

Private donationsCrowd funding Sponsorship University SeminarsVolunteer Recruiting Intern ProgramOpening Event

Fundraising/Volunteers

Fun group activities to build strong bonds Yoga, dance classes, museums, marathons, etc.Some events require a small fee

Schedule

FINANCIALSBudget

Small initial budget of $2,000Fraction will be used for materials such as pamphlets and brochures Awareness

Small events will also be held for members to enjoy themselves

Based on donations.

Members do not have to be tied down to this payment. Have the ability to donate whenever they please.

 25% of the donations given to The American Cancer Society. Allows all members to have a positive impact on cancer at a local and global level.

DIRECT MARKETING

Twitter, Instagram, FacebookDirect contact with consumer Posting pictures and updating status’NO maintenance fees

Feedback• Comments

Social Media

Provides customers with information on events Personalized Keep members involved

E-MailLittle maintenance fees• Only one sum

payment to create website

Integrate e-mail and social media • Synergy

Website

PRINTInexpensive Brochures PamphletsAvailable at participating businesses or clinics

Informational and lead to website

SOCIAL MEDIA PLAN• Keep members updated on

events and trips• Answer member questions• Offer healthy tips and information• Recruit Volunteers

Facebook

• Offer healthy tips and information• Spread awareness of chapter and

what it offers

Twitter Page

• Market events and highlight members

Instagram

• Highlight members and their stories

• Show partnerships• Advertise chapter

YouTube

FACEBOOK

TWITTER INSTAGRAM

SCHEDULEFun group activities to build strong bonds

Yoga, dance classes, museums, marathons, etc.

Working person Acceptations (marathons/ triathlons)

Some events require a small fee

CONCLUSIONObtain an interns to assist to re-launch TEAM SURVIVOR NYC.

Create brand awareness through social media presence and direct marketing.

Secure a partnership with major organizations.

Maintain an open dialogue with new and current members.