Customer Relationship Management

Customer relationship management refers to the interaction made between a company and a customer.

It includes services and technologies provided by a company to customers.

Motive of CRM

l It helps to focus on creating value for company and customer for long duration.

l Providing best services to their customers l It helps in gaining profit for a company

Importance of CRM

l For competing and making customer and company relationship stronger.

l For tracking customer's details and helping them to have a good profit

l Technologies and services are cost effective

Benefits of CRM

l Work is done effectively, so cost is reasonablel As customers are getting their desired needs, they become more satisfied

l More and more customers are getting advantagel Profit for a long duration with maximum opportunity

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