cut out: publishing in the future
DESCRIPTION
A presentation looking at the possibility of disintermediation in publishing from the author of The Content Machine. What role will publishers have in the digital age? Will they survive? Who else will be part of the complex ecosystem of books and reading?TRANSCRIPT
Cut outHow ‘disintermediation’ threatens
the future of publishingMichael Bhaskar 20.06.2012
EBOOKS ≠ DISRUPTION
- Hyperlinked- Interactive- Short and vernacular
BUT the digital network is the biggest issue
Distribution – Intellectual Property and Copyright – Business Models
DISINTERMEDIATION
1. Retailer channels
2. Artists Direct
3. New players in the supply chain
'Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.' Clay Shirky
PARTIAL DISINTERMEDIATION
A halfway house seen in the music industry also applies to publishing
Creates questions around licencing models and the treat of piracy
80-90%?
INNOVATION IS HAPPENING
The future of publishing…hangs in the balanceBut the future of reading, writing and books…is probably fine!
Michael BhaskarDigital Publishing DirectorProfile Books
michaelbhaskar.com@ajaxlogos