the future of publishing
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What can publishers learn from internet and technology?TRANSCRIPT
WHAT CAN PUBLISHERS LEARNFROM INTERNET &
TECHNOLOGY?(www.erwinblom.nl)
Monday, March 22, 2010
Erwin BlomHandboek Communities
Monday, March 22, 2010
DIGITAL DAYS
Monday, March 22, 2010
CREATION
Monday, March 22, 2010
CREATION IS CHEAP AND EASY
Monday, March 22, 2010
The tools come with the computer. Low entry barrier.
Monday, March 22, 2010
Start with a blog, export to a book. Easy.Monday, March 22, 2010
DISTRIBUTION IS CHEAP AND EASY
Monday, March 22, 2010
Thanks to Lulu, Blurb and others making books is easy.
Monday, March 22, 2010
Do you prefer magazines? MagCloud is there to help.
Monday, March 22, 2010
PDF for sale! 30.000 times 19 dollar is a lot of money and no costs.
Monday, March 22, 2010
COMMUNICATION
Monday, March 22, 2010
PEOPLE GATHER AROUND PASSION AND PROBLEM
Monday, March 22, 2010
Feed The Passion, facilitate communication, support the readers.
Monday, March 22, 2010
PEERS ARE THE DISTRIBUTION FORCE
Monday, March 22, 2010
Word of mouth promotion, there is no better promotion.
Monday, March 22, 2010
Peer reviews are more important than the good old reviews.
Monday, March 22, 2010
COLLABORATION
Monday, March 22, 2010
TOGETHER WE KNOW MORE
Monday, March 22, 2010
Shel Israel asks his audience for input. Best practices, special cases.
Monday, March 22, 2010
THERE’S A LOT OF KNOWLEDGE AND QUALITY IN EVERY CROWD
Monday, March 22, 2010
The best bird pix are beautiful pix and together they make a beauty of a book.
Monday, March 22, 2010
PERSONALISATION
Monday, March 22, 2010
MAKE CONTENT PERSONALLY RELEVANT
Monday, March 22, 2010
Specialize, personalize, niches.Monday, March 22, 2010
MAKE CONTENT LOCALLY RELEVANT
Monday, March 22, 2010
Zoom in on what’s happening around us. Monday, March 22, 2010
LEARNINGS FROM INTERNET & TECHNOLOGY
Monday, March 22, 2010
MAKE THE PROCESS THE PRODUCT
Monday, March 22, 2010
KnowledgeGames is a book in progress.Monday, March 22, 2010
RELEASE EARLY RELEASE OFTEN
Monday, March 22, 2010
The Complete Guide To Google Wave gets often updated.
Monday, March 22, 2010
LISTEN TO YOUR AUDIENCE
Monday, March 22, 2010
Alex Osterwalder asked 400 community members for input for Business Model Generation.
Monday, March 22, 2010
LET CONVERSATION BE KING
Monday, March 22, 2010
MAKE YOUR CONTENT SHAREABLE / EMBEDDABLE
Monday, March 22, 2010
Make sharing and clipping and embedding possible. Talk about content.
Monday, March 22, 2010
WORK WITH YOUR AUDIENCE
Monday, March 22, 2010
A book can be a living thing. O’ Reilly uses readers as co-editors.
Monday, March 22, 2010
USE THE PASSION OF YOUR CROWD
Monday, March 22, 2010
DesigningObama was funded by the crowd: 71.000 dollar by 1108 backers.
Monday, March 22, 2010
DON’T LIMIT YOURSELF TO ONE BUSINESSMODEL
Monday, March 22, 2010
LIMITED FREE EDITION
Monday, March 22, 2010
Read 70 pages and decide ...Monday, March 22, 2010
AD-SUPPORTED VERSION
Monday, March 22, 2010
Free for the customer, ads bring the money in.Monday, March 22, 2010
PREMIUM EDITION
Monday, March 22, 2010
Books in shops Monday, March 22, 2010
SUBSCRIPTION MODEL
Monday, March 22, 2010
Already 2000 people pay The Third Tribe 47 dollars a month (94.000) for knowledge and information
Monday, March 22, 2010
LIMITED EDITION
Monday, March 22, 2010
For fifty dollars you get something very special. Special material, beautifully crafted.
Monday, March 22, 2010
BY-PRODUCTS
Monday, March 22, 2010
Speaking. consulting, events.Monday, March 22, 2010
DON’T LIMIT YOURSELF TO ONE FORM
WHAT IS A BOOK?
Monday, March 22, 2010
BOOK
Monday, March 22, 2010
Erwin BlomHandboek Communities
A book should add value: make it something people want to have!
Monday, March 22, 2010
Monday, March 22, 2010
Free pdf, paid pdfMonday, March 22, 2010
SITE
Monday, March 22, 2010
Your site is your home base, Google is your friend.Monday, March 22, 2010
APP
Monday, March 22, 2010
iPhone, Android, mobile phones are popular reading devices.
Monday, March 22, 2010
KINDLE EDITION
Monday, March 22, 2010
A direct line with the bookstore, thanx to Amazon.Monday, March 22, 2010
iPAD EDITION
Monday, March 22, 2010
Looking forward to true multimedia and social new forms on the iPad.
Monday, March 22, 2010
WHAT CAN PUBLISHERS LEARNFROM INTERNET &
TECHNOLOGY?(www.erwinblom.nl)
Monday, March 22, 2010
Handboek CommunitiesErwin Blom
Monday, March 22, 2010