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itae Leigh David HORTON BA (Hons) DEMM DipM DipDM ACIM MIDM

Profile

All round marketing communications professional. Experience in private, public and voluntary sectors. A key theme of my career has been cultural change and turning round

underperforming areas and introducing improved efficiency and savings whilst raising awareness and service usage.

A strategic thinker who is also strong on details and project management and delivery.

Well qualified, creative and analytical with very good IT/web skills. Confident public speaker and in training roles. Experienced line manager and financial manager, managing budgets

from the very small to in excess of £2m. Good knowledge of public sector procurement, including writing and

responding to tenders. I have received merit bonuses/commendations from senior

management in many roles.

Professional memberships

Chartered Institute of Marketing (Associate, since 1988) Institute of Direct Marketing (Member since 2000)

Personal information

UK citizen. CRB checks 2004 and 2009 (though not portable). Full clean driving licence since 1977. Non-smoker. Excellent health record.

I have a limited company LDH Marketing Ltd and can operate through this company in freelance roles or PAYE.

Selected achievements

Teacher Support Network and Recourse charities I joined this group of charities initially on a fixed contract when it was

suffering a collapse in staff morale, fundraising had almost halted and a projected deficit of £300,000 had been breached and was projected to exceed £400,000.

Devised a budget strategy to reduce the deficit to zero over three years which was on target to reduce to £250,00 after year one.

Revised branding and messaging and devised a new campaign ‘Every teacher should know’ generating a significant rise in service usage.

As part of the Senior Management Team I was actively involved in restructuring and refocusing the charities’ work, including increased emphasis on preventative work through the research and policy team which I also managed, devising staff training and restructuring the budget and devising and introducing new financial procedures.

Qualifications and Curriculum Development Agency Undertook a strategic cross-QCDA events review with over 50

recommendations which were accepted. BETT Show and Education Show 2010 stands successfully delivered at

Olympia and NEC with approx £10,000 saving on previous year. Ofsted Successfully managed 2008 and 2009 Outstanding Provider events for

Her Majesty’s Chief Inspector. Delivered 2009 events at lower cost but with more events, more delegates and more prestigious venues.

Event and brand management for joint Safeguarding Review launch with 8 other inspectorates. Commendation received from HMCI.

Major role in launch of Early Years Leading to excellence report achieving substantial increase in web traffic over previous years, and in launch of HMCI’s Annual Report.

L D Horton [email protected] T: 020 8989 1368 M: 0789 422 8652 http://ldhcv.wordpress.com/ of 5

http://ldhcv.wordpress.com/

mailto:[email protected]

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Teacher Support Network group of charities

Teacher Support NetworkTeacher Support CymruTeacher Support ScotlandRecourse

2010-2011(Fixed contract, extended)

Director of Communications and Business OperationsResponsible for communications, marketing, policy, research, outsourced finance function and contact centre and initially the fundraising team. Introduced a financial recovery plan reducing a projected deficit in excess of £400k to under £300k. Restructured the management accounts to improve transparency, introduced new financial controls and procurement procedures. Devised and delivered a programme of internal training modules. Raised service usage whilst reducing marketing costs by creating an in-house campaign 'Every teacher should know' and undertaking a review of branding. Actively involved as part of four-person Senior Management Team and with Trustees in a programme to restructure and refocus the charities' work and remotivate staff. 7-10 staff.

Qualifications and Curriculum Development Agency2009-2010(Fixed contract)

Events and Marketing ManagerDelivery of major stands at BETT Show (Olympia) and Education Show (NEC), including developing objectives, key messages, design, liaison with contractors and staff, web content, online promotion, PowerPoint screen shows, data analysis, representation at external stakeholder meetings, all logistics and stand management. Undertook strategic review of QCDA’s events programme with over 50 accepted recommendations to refocus events and achieve

better value for money.Ofsted (Michael Page plc)2007–2009(Fixed contract, extended)

Interim Senior Marketing Manager, then External Communications and Events ManagerManaged two series of Outstanding Provider conferences and lunches. Responsible for branding, exhibitions, photography/photo library, corporate video, stakeholder data. Two staff.

St George’s, University of London (Michael Page plc)2007(Fixed contract, extended)

Student recruitmentSuccessfully established first centralised Clearing operation. Included devising systems and procedures, recruiting, training and managing temporary staff, writing telephone scripts, upgrading website, revising promotional strategy.

Southgate College2004–2007

Marketing Manager/Press Officer (Head of Department) FE College with a £14-15m turnover. Responsible for student recruitment and marketing communications strategy and delivery across all media. Member of key committees, eg Academic Management Group, Equal Opportunities/ Diversity, Course Approvals. One to two staff.

London Metropolitan University/UNL1999–2003

Marketing ManagerFor two faculties, International Office and with corporate marketing responsibilities. Major role in launch campaign of merged University.

South Thames/ Wandsworth Adult College 1997-99

Publicity and Promotions OfficerResponsible for publicity and press relations in one of London's largest FE/Adult Education colleges with over 23,000 students. Helped launch new site in Roehampton. Two staff.




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Central Office of Information (COI) — Client Services and Marketing1992-97

Marketing Services Manager (1995-97)Co-wrote COI's first marketing plan. Responsible for branding, stakeholder database, client feedback system, marketing collateral, major tenders. Won Quality Award. Four staff.Business Manager/Major Account Manager (1992-95) Account Manager for all Welsh Office publicity. Tender/project team manager for DFE consultancy, research, design, typesetting, proofreading, distribution for School/College Performance tables, the Government's largest single publishing exercise.

Department of Trade and Industry (DTI)1991-92

Publicity Team Manager (Senior Information Officer)Head of paid publicity team. Responsible for branding worldwide. Led publicity for external and internal communications launch of new DTI objectives for two Secretaries of State. Co-ordinated series of ministerial regional visits. Seconded to G7 Economic Summit. Four staff.

COI — Direct Marketing and Promotions1988-91

Direct Marketing Team Manager (Information Officer/Senior Information Officer)Major accounts included: Community Charge, National Curriculum, Employment/Youth Training, Prison Officer Recruitment. Campaign analysis. Promoted to team head. Four staff.

Buckinghamshire College

Full-time Postgraduate Diploma in European Marketing Management

1987-88 Included 5 week market research project in Germany funded by a British plc.

Stevenage SDP1987-87

Constituency Organiser/Agent/Press OfficerFull-time organiser for local/general election campaigns in key target seat. Achieved highest ever seats on council. Managed over 100 volunteers.

GUS Catalogue Order Ltd1982-86

Publications DivisionCopywriting, editing/sub-editing, proofreading, scheduling, progress chasing, office administration on 1,000 page catalogues. One staff.

Marina Holidays1981

Assistant to Tours Development ManagerBrochure production/overseas trips for Tours Development Manager.




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See more samples of work on my online CV:http://ldhcv.wordpress.com

Education and qualifications

1997 CELTA (Grade A)1990 Diploma in Direct Marketing (Distinction), IDM.

Member since 2000.1988 Diploma in Marketing (C) CIM.1988 Postgraduate Diploma in European Marketing

Management (Distinction).1985 Certificate in Administrative Management

(Distinction) IAM.1977-81 BA (Hons) German (2.1) including French, Dutch

and Beginner’s Russian.1977 3 A levels (German, French, English)1976 1 O level (Latin)1975 7 O levels, (English Lang., English Lit., German,

French, History, Maths, Physics), 1 CSE (Art & Craft)

Skills

IT Microsoft. Office 2007: Advanced Word, Excel, PowerPoint. Outlook, basic Access. MapPoint. Web. HTML. CMS including WordPress, GoogleSites, Article Manager, Shado. Attended Joomla! course. Google Analytics. Basic knowledge of Dreamweaver, SEO principles and Google products including Alerts, Reader, Places, Insight. Social media including: Facebook, LinkedIn, Twitter, Google+. I have produced

e-newsletters on RightNow and have an elementary knowledge of MailChimp and Survey Monkey.My CV is also available on a WordPress site I created: http://ldhcv.wordpress.com/

Other WordPress sites I have created include:http://leytonstonelondone11.wordpress.com/http://educationhelpuk.wordpress.complus a small intranet, an event management site, and a site to manage the care of somebody with Alzheimer’s.Everything on these sites I have created myself including photography and graphics. Photo editing. Adobe Photoshop Elements and many free products such as Picasa3, GIMP, Panorama Maker. Video editing. Adobe Premiere Elements (elementary).DTP. Adobe InDesign courses (1 and 2) using Apple Mac (autumn 2011). Basic knowledge of Serif PagePlus 11 and DrawPlus.Contact Management. Basic knowledge of Act! and RightNow.

Photography I am a keen amateur photographer and have used many of my photos in work situations and have an extensive photo library especially of London.

Writing/ editing skills

Range of writing skills includes copywriting, web, press releases, newsletters, prospectuses, factual style. Excellent knowledge of English grammar. Strong editing/sub-editing and proofreading skills. I have written editorial style guides to meet Plain English, Disability Discrimination Act and bilingual needs.

Training and I have designed and run various staff training sessions.




http://educationhelpuk.wordpress.com/

http://leytonstonelondone11.wordpress.com/



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presentation I am a confident presenter and can produce high quality PowerPoint presentations and multimedia screen shows which have been used at major events.

Languages German degree level (including year abroad), French subsidiary plus some Dutch. I have also studied some Russian and Hungarian.




cv ld horton 2012 jan

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