D-Link Unified SwitchDWS-3160 Sales Guide

August 2011

DHQ

Agenda

Enterprise Wireless Market Update

Product Overview

Target Market and Applications

Key Feature Introduction

Competitive Comparison & Analysis• Positioning Highlight• Key Comparison• Art of the War

3rd Party Application

Appendix

Enterprise Wireless Market Update

Shipments of WLAN Access Points, Enterprise Market, Worldwide, 2006-2015 (Thousands of Units)

　2009

(Actual)2010

(Actual) 2011 2012 2013 2014 2015CAGR

2010-2015Stand-Alone Access Points 2,434.3 2,426.5 2,168.1 1,949.2 1,787.7 1,660.2 1,615.6 -7.8%802.11g 1,655.8 1,381.4 880.6 463.6 169.1 - - -802.11a/g 571.0 377.4 228.7 124.2 62.4 - - -802.11n 207.5 667.8 1,058.8 1,361.4 1,519.7 1,584.6 1,502.0 17.6%802.11ac1 - - - - 36.5 75.6 113.6 -Coordinated Access Points 2,289.3 3,118.2 4,772.0 6,393.2 8,128.3 9,939.7 11,849.2 30.6%802.11a/g2 1,494.3 1,352.0 960.1 392.9 - - - -802.11n 794.9 1,766.2 3,811.8 6,000.3 8,003.7 9,599.5 11,158.2 44.6%802.11ac1 - - - - 124.6 340.2 691.0 -Total 4,723.5 5,544.7 6,940.1 8,342.4 9,915.9 11,599.9 13,464.8 19.4%Shipment Growth -0.1% 17.4% 25.2% 20.2% 18.9% 17.0% 16.1% 　Note 1: The 802.11ac standard is currently under development stage. IEEE ratification is expected for late 2012. 　Note 2: 802.11a/g estimates include coordinated access points that support 802.11g only. These represent a small fraction of the overall unit shipments (e.g. 3.0% in 2010 and 3.2% in 2009). Source: Gartner (May 2011) 　 　 　 　 　 　 　　

Enterprise WLAN Market Keeps Growing • The Enterprise WLAN market in 2012 is expected to grow 20.2%

Thin/Unified AP with 802.11n is Main Stream Now• With a strong CAGR 44.6%, 11n thin/ unified AP rise dramatically up to 11.8 million

units by Y2015, replace 11 a/g AP in the market.

New Standard 802.11ac Show Up in Market by Y2013

Enterprise Wireless Market Update (Cont.)

Wireless Control Appliance Market Continuing Growth• Upon the growth of thin/unified AP, wireless control appliances rise dramatically

with CAGR 20.8%.

WLAN Software License is Booming• The revenue of WLAN enhancement products is booming with CAGR 29.6%. The

majority in this category is software license, which revenue in 2011 is double than its forecast in the report last year shows the market toward “add-on” and “selectable” for wireless management product.

Shipments of Enterprise WLAN Equipment, by Product Segment, Worldwide, 2006-2015

　2009

(Actual)2010

(Actual) 2011 2012 2013 2014 2015CAGR

2010-2015By Shipment (Thousands of Units) 　 　 　 　 　 　 　 　Coordinated Access Points 2,289.3 3,118.2 4,772.0 6,393.2 8,128.3 9,939.7 11,849.2 30.6%WLAN Controllers 115.4 134.4 168.9 209.0 251.8 299.6 345.4 20.8%By Revenue (Millions of Dollars) 　 　 　 　 　 　 　 　Coordinated Access Points $887.9 $1,248.5 $1,590.8 $1,890.9 $2,202.7 $2,557.7 $2,916.5 18.5%WLAN Controllers $601.8 $643.9 $740.7 $825.0 $894.5 $977.6 $1,059.9 10.5%WLAN Enhancement Products $130.4 $274.3 $382.2 $504.1 $657.0 $813.3 $1,003.7 29.6%Source: Gartner (May 2011) 　 　 　 　 　 　 　 　

Agenda

Enterprise Wireless Market Update

Product Overview

Target Market and Applications

Key Feature Introduction

Competitive Comparison & Analysis• Positioning Highlight• Key Comparison• Art of the War

3rd Party Application

Appendix

WLAN Mgmt for Unified Wireless

Products When to use Selling model Applied model

D-ViewWireless Mgt. Module

• Large Enterprise • Manage Multiple Unified

Switches/ Wireless Controllers1

• Manage Unified / Standalone APs3

• Management Module on D-View

• All Unified APs2

• Standalone APs3

• All Unified Switch1

• All Wireless Controller1

Unified Switch Wireless Controller

• Enterprise/ SMB/ SME• Manage 12~512 Unified APs per

Unified Switch• Fast L2/ L3 Roaming• Auto RF Management• Intrusion Detection and

Prevention• Location Tracking

• Unified Switches/ Wireless Controllers Bundle with Unified APs

• License Upgrade

• All Unified APs

Note1 : Auto RF management and Fast roaming features are only supported in Unified Switch/ Wireless Controller product groupNote2 : If unified APs are managed directly (not via Unified Switch, nor Wireless Controller), “RF Visualization”, “Auto RF management”, “Fast L2/L3 roaming”, “Intrusion detection and mitigation”, and “Location tracking” features are not supportedNote3 : Support DAP-2553/2690/3520 AP in WMM1.1; Support DWC-1000/ DWS-3160/ DWL-3600AP/DWL-6600AP in WMM1.2; Don’t support the “RF Visualization”, “Auto RF management”, “Fast roaming”, “Intrusion detection and mitigation”, and “Location tracking” features

AP Clustering

• SMB/SME • Up to 16 Unified APs in a

AP Clustering Group• Centralized Dispatch

Configuration• Centralized Monitor

• Unified APs • All Unified APs

DWS-3160 Series

• Full D-link 802.11n Unified AP Support (DWL-8600AP/6600AP/3600AP)

• 16K MAC Address Table• SD card slot for portable configurations and firmware images • On Demand Location Tracking• Radio Protection• IPv4/v6 Static Route (Up to 512 routing entries)• IEEE802.11e/WMM power saving/ U-APSD • sFlow• 802.3af/at support• Green - Time-based PoE - Smart Fan Design - Power Saving by Link Status/ Cable Length

P r i c e

Featu

re

DWS-3000 Series

PoE+PoE

DWS-3160 vs. DWS-3000

• Unified AP Support: DWL-3500/8500/8600AP• 8K MAC Address Table• IPv4 Static Route (Up to 128 routing entries) • 802.3af PoE support

Lower Cost!

PoE

Model and License Description

Model DWS-3160-24TC DWS-3160-24PC

H/W Configuration 20 10/100/1000Base-T + 4 combo 10/100/1000Base-T/SFP

20 10/100/1000Base-T PoE + 4 combo 10/100/1000Base-T PoE/SFP

Power AC Power AC Power

Product Image

1. DLMS, D-Link License Management System , an on-line system integrating ERP and e-Biz, delivers virtual package of appliance’s add-on services, instead of physical one.

2. Launch time frame round 1H 2012.

License Pack Description

DWS-3160-AP12 (Physical Pack)

•Software Upgrade License for 12 APs•Increases number of supported APs by 12

DWS-3160-AP24 (Physical Pack)

•Software Upgrade License for 24 APs•Increases number of supported APs by 24

DWS-3160-AP12-LIC* (Virtual Pack)

•Software Upgrade License for 12 APs•Increases number of supported APs by 12

DWS-3160-AP24-LIC* (Virtual Pack)

•Software Upgrade License for 24 APs•Increases number of supported APs by 24

*Remark:

DWS-3160

Manage12 APs (Default)

DWS-3160-AP12

Add 12 APs Support

DWSLicense

Pack

DWS-3160

Manage12 APs (Default)

DWS-3160

Manage12 APs (Default)

DWS-3160Manage 48 APs

License Combination Examples

DWS-3160-AP12

Add 12 APs Support

DWSLicense

Pack

DWS-3160-AP24

Add 24 APs Support

DWS-3160-AP24

Add 24 APs Support

DWSLicense

Pack

DWSLicense

Pack

DWS-3160Manage 24 APs

DWS-3160Manage 36 APs

11n Unified AP Support

Model DWL-8600AP DWL-6600AP DWL-3600AP

Model Description

802.11n concurrent dual band

802.11n concurrent dual band

802.11n 2.4GHz single band

Antenna Type External Antenna Internal PIFA antennas w/ external antenna

connectors

Internal omni-directional antenna

Power AC Power/ PoE (802.3af) AC Power/ PoE (802.3af) AC Power/ PoE (802.3af)

Product Image

Agenda

Enterprise Wireless Market Update

Product Overview

Target Market and Applications

Key Feature Introduction

Competitive Comparison & Analysis• Positioning Highlight• Key Comparison• Art of the War

3rd Party Application

Appendix

Application:• Use WiFi phone in the whole buildingBenefits:• Seamless roaming at/between every floor• AP configuration dispatch & centralized management• Automatic Power/Channel adjustment

DWS-3160

L2 SwitchL3 Switch

Servers

PC

Deployment Scenario : SMB

Deployment Scenario: Campus/EnterpriseApplication:• Overlay Deployment: Deploy at the central of

existing network infrastructure to manage unified APs remotely

• Edge Deployment: Deploy at the network edge• Switch Clustering• N+1 Switch Redundancy• Automatic Power/Channel adjustment• WIDS/WIPS

Edge Deployment

Overlay Deployment

DWS-3160L2/ L3 Switch

Computer Center

Building A

• Manage remote APs across L2 or L3 network

• PoE ports to provide power directly

L3 Switch

• Replace existing old L2 switch

• Provide wired & wireless connections

Benefits:• Protect current investment in network

infrastructure• Great scalability and reliability• AP configuration dispatch & centralized

management• Great wireless threat detection and mitigation

Deployment Scenario : Factory

Application:• Extend the network coverage to Lab• Retrieve/transmit data from/to Lab

immediately via WLAN & VPN• Centralized AP managementBenefits:• Leverage existing infrastructure• Cost effective Unified architecture

DWS-3160VPN

Lab

Wireless Equipments

Wireless Equipments

Headquarters

Desktop/Server

L2 Switch

DWS-3160

Agenda

Enterprise Wireless Market Update

Product Overview

Target Market and Applications

Key Feature Introduction

Competitive Comparison & Analysis• Positioning Highlight• Key Comparison• Art of the War

3rd Party Application

Appendix

L2/L3 AP Auto-Discovery and Centralized Management

Auto-discovery feature allows unified switch and AP to discover each other automatically in L2/L3 network• L2 auto-discovery – Switch discovers AP• L3 auto-discovery – Switch discovers AP• L3 auto-discovery – AP discovers switch• Auto-discovery with DHCP option 43

Centralized policy control• The profile configuration is applied to a managed AP on the event such as

when an AP initially transitions to managed mode, or when AP is reset. Customers hence can enjoy the convenience of one-time configuration

Page is Animated

L2 or L3 Network

Profile dispatch

Firmware dispatch

Switch Clustering

Peer Switches can form a Cluster Group• Up to 4 DWS-3160 could be a Cluster Group• All wireless configuration & management can be done from one switch• One Master Switch gathers all statistics and status from peer switches, APs and clients

in the group• Provides single point of management

Similar to D-Link Single IP Management (SIM)

Peer Switches

AdminMaster Switch

Wireless Management & Configuration

N+1/ N+N Switch Redundancy

N+1 Unified Switch Redundancy• One extra switch works only as backup• Allow each switch manages its maximum number of APs

Unified Switch 2

Unified Switch 1

L2 or L3 Network

Primary: Unified Switch 1

Secondary: Unified Switch BKP

Primary: Unified Switch 2

Secondary: Unified Switch BKP

Unified Switch BKP

N+N Unified Switch Redundancy• Each switch backup its peer switches• In order to backup peer switches, the switch needs to reserve some space for peer

switch managed APs. Therefore, it cannot manage its maximum number of APs

Fast L2/L3 RoamingIdeal for VoIP application

Fast roaming can be supported within a subnet (Layer 2) or across subnet boundaries (Layer 3) without changing IP address of client

Intra-switch roaming• Fast roaming between APs which are managed by the same switch

Inter-switch roaming• Fast Roaming between switches in a roaming group• Up to 4 DWS-3160 can form a Roaming group

DWS-3160 I

DWS-3160 IIClustering

Intra-SwitchL2 Roaming

Associate with AP-A1

AP-A1

AP-A2

Handover from AP-A1 to AP-A2

Associate with AP-A2

Associate with AP-A2

AP-B1

AP-C1

Associate with AP-B1

Intra-SwitchL3 Roaming

Inter-Switch L3 Roaming

Associate with AP-C1

Fast Roaming Enhancement: AP-AP Tunnel

AP-AP Tunnel mode is used to support L3 roaming without forwarding any traffic to the Unified SwitchThe APs will create tunnel and forward traffic with each other

When clients roam to another AP which is not in the same network subnet, the traffic from roamed clients is tunneled to the originally associated AP of the client

Roamed client remains on the same VLAN and has the same IP address

Benefit• Reduce network resources because traffic is forwarded locally• Reduce Unified Switch loading

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192.168.1.0 172.17.3.0 10.10.10.0

AP-AP Tunnel

DWS-3160

L3 Switch

2. Rogue APOr Radio interferenceChannel 48

Auto Channel Adjustment

Channel 24 Channel 48

Channel 36 New AP

Channel 54

3. Changes toChannel 18

1. When inserting new AP, the AP scans the RF area for occupied channels and selectsa channel from the available non-interfering, or clear channels.

Auto select proper channel and assign to managed APs• In a clustering group, adjust the channels for new event in the system,

such as an AP be added, the unified switches readjust channels by schedule (ex. at certain time, upon a certain interval)

• Change channels by experiencing the influences from environment

Auto RF ManagementAuto Power Adjustment• In a clustering group, automatically adjust the power according to the strength changes

of RF signals broadcasting by other APs, the unified switches readjust power by schedule (ex. upon a certain interval)

RF Self-Healing • When a Managed AP is powered down, the power of its neighboring AP(s) managed by

the same switch is immediately increased by 20%• The power level will readjust again every pre-configured interval by sensing neighboring

AP power status

Clustering

Power90%

Power90%

Power50%

Power50%Power

50%

Power90%

Power60%

Channel PlanPeriod Power Adjustment

Auto Power Adjustment

AP FailRF Self-HealingAuto Power

AdjustmentPower

90%Power

30%

Power70%

Advanced RF Feature: Radio ProtectionAdvanced “Radio Protection” design to guarantee that 802.11 transmissions do not cause interference with legacy stations or applications• It is great feature to sustain 11n client throughput on mixed wireless

clients environment (11n, 11g and 11b wireless clients work together)

• Without Radio Protection, the 11n wireless clients will run at 11g or 11b wireless speed in mixed environment.

Customers won’t need to replace all legacy wireless clients to get the benefit on 11n transmission (High throughput , High reliability)

Run at 802.11 b/g Transmission rate

802.11 b/g client

802.11 b/g client

802.11n clientRun at 802.11 b/g Transmission rateRun at 802.11 b/g Transmission rate

802.11n clientRun at 802.11 b/g Transmission rate

Run at 802.11 n Transmission rate802.11n client

802.11n clientRun at 802.11 n Transmission rate

With Radio Protection Enabled

AP Traffic Load BalancingBalance traffic load of each Managed APs• Based on the percentage of bandwidth utilization • Based on the Max. Wireless Clients

Force a new client associating to an overlapped neighbor AP which has lower unitization while the nearest one exceed the threshold

Periodically update APs utilization reports

Utilization Threshold: 60%

Utilization Threshold: 60%

Request connection to AP-A

AP-B

AP Traffic Load BalancingReject association from AP-A

AP-A checks its utilizationAP-A reaches the utilization threshold value

Force the association to AP-B

AP-A

Centralized User Access ControlSSID Based Access Control• Define Different VLANs and SSIDs for different user group (ex. Sales, RD…)• With ACL configuration on VLAN, administrator can define particular access policy for

specific user group• The users belong to different groups need to connect with different SSIDs to get proper

access right after authentication successfully

Identity Based Access Control• Support Dynamic VLAN Assignment with WPA/WPA2-Enterprise, MAC and 802.1X

authentication• In a SSID, the clients could be assigned to different VLANs that are preconfigured in the

external RADIUS server• With ACL configuration on VLAN, administrator can define particular access policy for

specific user/ user group

V3

V1

V2

Single SSID

User 2 ( ex. Guest)Internet Access Only

User 1 (ex. RD)Server, Internet Access

RADIUS Server

User1 go to V2User2 go to V3

AP-A

Wireless Intrusion Detection System (WIDS)

AP detection and classification• Periodically scan and detect the AP per device or per clustered group• Four classes for AP: Managed, Standalone, Unknown, and Rogue

Wireless client detection and classification• Monitor disassociated, pre-authenticated, and authenticated wireless clients• Three classes for authenticated wireless client: Authenticated, Black-listed, Rogue

RF Scanning

Hacker

?

Infect

MANAGED

STANDALONE

UNKNOWN

ROGUE

AP Classification

?

AUTHENTICATED

BLACKLISTED ROUGE

Client Classification

BB

-Fake managed AP-Fake managed SSID-AP using illegal channel-AP using invalid channel-Incorrect security config-Invalid SSID-Unexpected WDS device-Etc…

-Not in client database-Probe attack-Flooding network-Too many failed auth-Authenticated with Unknown AP-Etc…

Wireless Intrusion Prevention System (WIPS)

AP & Wireless Client Threat Mitigation• Protect wireless clients away from threats by sending fake de-authentication

messages to de-associate the connection with rogue APs• Inform to every managed AP the list of BSSIDs and channels on which rogue APs are

operating• Lock down the location of rogue AP via WLAN Visualization Tool for security

adjustment

Send de-authentication

messageDe-association with rogue AP

Detect rogue APVisualized Alive Site Map

Lock down location

MANAGED STANDALONE UNKNOWN ROGUEAP Classification ?

AUTHENTICATED BLACKLISTED ROUGEClient Classification B

WLAN Visualization

Graphically shows information about the wireless network

WLAN Visualization example• A floor plan and network with a D-Link Unified Switch that manages two

APs• Show a peer switch and a rogue AP in the network

Device Locator: On Demand Location Tracking

Automatically determine probable location of specific AP or client

When the device has been located, a green target appears on the graph to indicate the probable location of the device

Agenda

Enterprise Wireless Market Update

Product Overview

Target Market and Applications

Key Feature Introduction

Competitive Comparison & Analysis• Positioning Highlight• Key Comparison• Art of the War

3rd Party Application

Appendix

Agenda

Enterprise Wireless Market Update

Product Overview

Target Market and Applications

Key Feature Introduction

Competitive Comparison & Analysis• Positioning Highlight• Key Comparison• Art of the War

3rd Party Application

Appendix

AirMaganet: Visualized Site Survey Tool

Working with AirMagnet, customer can directly select D-Link managed AP from AirMagnet application

The visualized site planning tool assists administrator to find the optimal quantity, AP location and configurations before deploying

Source: Automated WLAN Modeling, AirMagent

AeroScout: RTLS* and Unified Asset Visibility Solution

AeroScout RTLS Solution • Turns a wireless network into a complete, full-featured visibility solution• Delivers full asset visibility at a low total cost of ownership• Locates any asset or Wi-Fi client• Interoperability with multiple location modes, environments, sensors and

other visibility technologies• Offers a complete visibility platform (AeroScout MobileView) for automating

business processes and driving context-aware applications• No negative impact or security concern for wireless networks• Increased return on investment for WLAN

*RTLS: Real-time Location System

AeroScout RTLS and Unified Asset Visibility Solution (Cont.)

Tags

Infrastructure

Location Determination

VisibilitySoftware

Integration

Wi-Fi Tagsand Clients

Wi-Fi Network (D-link Unified Solution Integrate with

AeroScout RTLS Successfully)

Location Engine(Indoors/Outdoors, Active/Passive RFID)

AeroScout MobileViewTrack-Alert-Manage-Integrate

Integration to Enterprise Applications:ORIS, CMMS, EDIS, Security, EHR, Nurse Call,

MES, WMS, SAP, ERP, HR, … etc.

Wi-Fi + GPSWi-Fi +

Ultrasound Passive TagsWi-Fi + Sensors