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    1. Introduction

    Domestic Dairy industry has capacity and capability of producing substantial amount of quality milk

    and milk products to the prevailing market at affordable prices while keeping reasonable profit

    margins to all stakeholders in the production marketing chain without damaging to the environment.

    Hence it plays an important role in building strong national economy by assisting to ensure food

    security, food safety and self sufficiency, provide income generating opportunities, alleviate poverty,

    mitigate regional disparity in income distribution, solve other critical economic issues such as under

    nutrition, inequity, scarcity of foreign exchange, gender discrimination, environmental pollution etc.

    It has special capabilities to develop rural economy by using locally available otherwise under

    utilized natural grasses, crop residues, agro industrial byproducts and wastes and knowledge and

    skills of rural community.

    However local production, especially milk and milk products is sufficient only to meet 33% percent

    of the requirement at current consumption rate. The balance amount is supplied by the import paritywhich cost around Rs 27 billions annually. This situation has geared up the local livestock sector to

    strengthen its capacity to meet self reliance of milk and milk products.

    The Livestock statistics 2009 indicates 1.13 million cattle 0.37 million buffaloes and in respect of

    milk and meat the contribution for national requirement is estimated at 33% milk, 35 % meat. Per

    capita consumption of milk and milk products in Sri Lanka is low compared to other South Asian

    countries and at present per capita consumption of milk is 3.6kg /year.

    The cattle and buffaloes are reared in five major agro climatic zones; UP Country, Mid Country, The

    Coconut Triangles, Low Country Wet Zone, and the Dry Zone. The dry zone has both rain fed and

    irrigated farming systems which account approximately 70 - 75 percent of the cattle and buffalopopulation. In Mid and Up Country Cattle population it is estimated that nearly 60 percent of the

    cattle population is dairy cows. In the coconut triangle and wet zone the proportion of dairy cows is

    around 40 percent whereas in the dry zone it is around 35 percent. At present dairy industry in Sri

    Lanka primarily depends on natural pasture and fodder found on road side, ravines, tank banks and

    uncultivated public and private lands. Very few grow pasture and fodder for the purpose of feeding

    their animals.

    The total land area utilized for livestock production in combination with crops is estimated to be

    about 670,000 ha with an estimated 50,000 ha under improved pastures. (Rajasuriya,1996).

    These five agro climatic zones collectively and significantly contribute for the national milk

    production. The national cattle and buffalo population have been decreasing but the overall milk

    production and collection figures show an increase from year 2005 onwards from 192 million liters to

    233 million liters (in year 2009 and 249 million estimated in 2010 ?. From 2005 onwards national

    milk production has grown by nearly 21 % based on official data (Department of Census and

    Statistics). This growth in milk production may be as a consequence of continuous effort made by the

    sector to develop its productivity. This increase may be accelerated by the rapid growth in road

    infrastructure development which strengthens the collection network. On the other hand neither

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    accounted nor collected of milk production for 3 decades due to prolonged war has been added to the

    national statistics. Simultaneously 2008 and 2009 world milk prices and a result of these trends

    import value of milk powder and other milk products continue to be remained stable. However

    imports of milk, mainly milk powder, continue to be significant feature of the Sri Lankan economy, if

    there is sufficient effort is not geared for the development of the sector.

    Figure 1 Annual Milk Collection in different provinces for the year 2009

    Fig.2 Trends in milk production, collection & dairy imports

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    This industry faces a new production challenge to compensate the escalating milk powder prices in

    the world market. According to the recommended daily dietary allowances of milk by the health

    authorities and estimated mid year human population annual requirements of milk for years 2010 and

    2015 are shown in Table 1.

    Table 1 Recommended Annual Requirements of Milk & Milk Products

    2010 2015

    Estimated Human Population (millions) 20.67 21.52

    Recommended Dietary Allowance (ml/.person/day) 100 100

    Requirement of Milk (Mn. liters) 754 785

    Assisting to achieve prosperity and food security by producing and marketing seven hundred and

    thirty two (732) million liters of milk annually by 2016 self sufficient in local milk production.

    2. ObjectiveIncrease present milk production (240 million) from 300% by the end of year 2015.

    3. Strategic Approach

    3.1 Policy SupportAccept development of domestic dairy industry by the relevant authorities as a national

    responsibility.

    Establish correct stakeholder mind setting and take necessary steps to attend conceptual consensus.

    Ensure correct political leadership and create conducive policy environment.

    Recognize the smallholder dairy farmers as the most important stakeholder in the domestic dairyindustry while accepting the important role of medium scale investors.

    Develop necessary legal documents to safeguard long term interest of the dairy industry by ensuring

    strict reservation of state livestock farms for cattle breeding purposes.

    Change land use policies in favour of dairy development (for pasture cultivation etc)

    Strengthen private sector participation in artificial insemination, follow up and natural breeding

    programs at field level

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    Make necessary arrangements to use land available in the plantation sector, coconut triangle and Up-

    country estates and Mahaweli areas for breeding of cattle, buffaloes and pasture cultivation.

    Discourage of keeping large extensively managed herds in the Dry zone damaging crops and roaming

    without control while encouraging out grower systems with low income groups.

    Promote raising of heifer calves as a commercial activity and introduce contract growing programs

    for salvation of upgraded heifer calves and prematurely culling dairy animals

    3.2 Social Strategy

    Establish self managed farmer societies and dairy villages to empower farmers socially, economically

    and otherwise and encourage collective efforts take collective decisions regarding activities related tomilk production, collection, processing, distribution, storage and marketing, upliftment of their living

    standards.

    Improve standards of dairy farms to enhance social recognition.

    3.3 Industrial Development Strategies

    Develop production system based, reasonable daily income ensured, and sustainable dairy farms forsmallholders.

    Encourage medium and large scale investors to be actively involved with the dairy industry and

    maintain diversified ownership of the industry.

    Promote semi - mechanized, intensive commercial scale dairy farming.

    Develop farmer manage societies in such a way to be autonomous and self dependant on most of their

    requirements.

    Encourage extensive large herd owners to select elite cows and practice intensive out grower systems

    with semi intensive large herds under control with better animal husbandry practices.

    3.4 Marketing Strategies

    Create fresh milk drinking culture and facilitate and promote consumption of domestically produced

    milk & milk products.

    Launch a psychological warfare against aggressive marketing campaigns of milk importers.

    Control misuse of media for communication of misleading and/or unethical messages related toimported milk powder.

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    Eliminate inefficiencies in the production marketing chain with sufficient quality assurance

    arrangements and food safety measures.

    Introduce forward contract systems and out grower systems for production, collection, sales of milk

    and milk products.

    Limit local milk powder production to balance function of domestic production and focus remainderon a range of high profit margin fresh milk products.

    Strengthening of informal milk market, market research and update market information systems and

    establishment of veterinary public health service.

    3.5 Production Drive strategy

    Introduction of technological interventions to increase production, productivity, profitability and

    sustainability of the dairy production systems.

    Ensure maintenance of good dairy management practices in dairy farms and other related places ofthe production marketing chain.

    Ensure maintenance of maintainable herds with out-grower systems.

    Ensure evening milking where it is not practicing evening milking.

    Ensure disposal system of unproductive, unbreedable animals coupled with selection and upgradingprogram of elite cows of large herds

    3.5.1 Strategies For Development of Animal Feed Resources

    Increasing sustainable use of under utilized animal feed resources to produce feed ingredients for lowcost quality cattle feeds.

    Encourage regional investors for small-scale animal feed milling.

    Implement a natural Guinea A grass utilization program.

    Encourage the use of crop residues, agro industrial by products and wastes, and household wastes for

    cattle feeding.Promote commercial scale fodder, legumes usage & conservation.

    Change land use policies in favor of dairy development

    Establishment of pasture, fodder and legumes at commercial level conservation

    Introduce pasture seed and Hybrid varieties

    Introduce feed rations (TMR) to utilize agricultural by products

    Promote maize cultivation, utilization program and conservation program as silage .

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    3.5.2 Animal Breeding StrategiesImplement selection and breeds development program for different dairy production systems.

    (selection culling and upgrading)

    Establish nucleus farms for Jearsy, Frecian, Sahival, Murrah Nili Ravi and native breeds under theNational Livestock Development Board.

    Establish private cattle breeder farms with the assistance of National Livestock Development Board.

    Import necessary semen, animals and embryos for breeding programs and facilitate the same for

    private sector.

    Conduct natural breeding programs where Artificial Insemination (AI) is not practicable.

    Introduce salvage programs for upgraded heifer calves and early culling dairy cows

    Establish embryo transfer facility.

    Strengthen AI follow up and record keeping activities and conduct field camps for AI, AI follow upand infertility control.

    Strengthen private sector participation in artificial insemination, follow up and natural breedingprograms at field level

    Introduce out-grower system with extensive large herd owners

    Recruit Livestock development instructors / AI Technician per 150 dairy farm family clusters.

    Recruit Veterinary surgeon and establish livestock service unit ( Veterinary Centres) per every 300

    dairy farm family clusters to monitor feeding, breeding, management and health activities and supplynecessary extension and training services.

    3.5.3 Disease Control StrategiesConduct specific disease control programs against Mastitis, HS.FMD & Brucellosis.

    Strengthen disease surveillance systems.

    Strengthen diagnostic facilities in veterinary offices and animal quarantine offices and maintenance

    of mobile veterinary service.

    Establish District level veterinary investigation centers and district veterinary hospitals.

    Encourage private veterinary hospitals, private veterinary companies (mobile services) and privateinvestigation centers wherever appropriate

    Establish Veterinary units (veterinary surgeon, two livestock development instructors, care taker,

    driver and a labourer per unit) per every 300 dairy farm family clusters

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    Promote Health care services through pharmaceutical companies and encourage local manufacture of

    pharmaceuticals (Western & Ayurvedic) &mineral supplements

    3.6 Research Strategy

    Establish user driven mechanisms for planning and implementation of research and development

    programs and strengthen regional research network and adoptive on farm research programs.

    Establish necessary linkages with relevant national, regional and global institutions.

    3.7 Manpower Development Strategies

    Standardize training programs conducted by various training institutes.

    Strengthen facilities at training centers for conducting training programs for the dairy industry.

    Establish necessary linkages with relevant national, regional and global dairy training institutions to

    train both farmers and service providers.

    Establish dairy technology institute come to the level of self managed after 4 years, conducting one

    day, weekly, short term and long term training offering diplomas and post graduate certificates.

    3.8 Strategies For Development of Other Services

    Introduce special credit programs and reorganize cattle insurance and dairy farmer pension schemes.

    3.9 Institutional Development Strategies

    Comprehensively overhaul organizational set up as customer focused, outward looking, vertically andhorizontally integrated institutions practicing principles of good governance.

    Establish 660 Livestock service (veterinary) units, with necessary facilities per each 300 dairy farm

    families (cluster)

    Establish three (3) regional AI centres with necessary facilities including field AI equipment

    Establish strong regulatory framework.

    Form separate task forces for farmer empowerment, marketing, breeding, disease control, animal feedresources development, research and man power development.

    Establish dairy technology institute come to the level of self managed after 4 years, conducting one

    day, weekly, short term and long term training offering diplomas and post graduate certificates.

    Develop necessary infrastructure for prompt delivery of inputs& services and information exchange.

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    4. Development Programs

    Following programs have been developed for implementation in the dairy sector during the period of2010 to 2015.

    4.1. Production System Based Smallholder Dairy Farms Development Program

    Smallholder dairy farmers are the only group of people who have safeguard the domestic dairy

    industry under enormous amount of hardships and difficulties in the past. However, they have to beadequately rewarded financially, socially or any other meaningful way. Ensuring of a minimum

    amount of daily income enough to cover monthly family expenses is one way of consoling these

    farmers and is the biggest way of producing milk for the country. This program have been developedto work with 120, 000 farmers having 690,000 breedable cows to produce 530 million liters of milk

    annually while ensuring production levels for each farmer as shown in Table 2.

    Table 2 Smallholder Dairy Farm Program

    Production

    Level of the

    Farm

    (liters/day)

    No. of Farms No. of Breedable

    Cows /Farm

    Total

    Breedable

    Cows

    Daily Milk

    Production

    (liters)

    Annual Milk

    Production

    (mn liters)

    Five (5) 40,000 2 -WZ 80,000 200,000 73

    20,000 5 DZ & IMZ 100,000 100,000 36.5

    Ten(10) 15,000 3 WZ 45, 000 150,000 54.75

    10,000 10 DZ & IMZ 100,000 100,000 36.5

    Twenty(20) 20,000 7 WZ 140,000 400,000 146

    5,000 15 DZ &IMZ 75,000 100,000 36.5

    Forty(40) 5,000 10 WZ 50,000 200,000 73

    5,000 20 DZ & IMZ 100,000 200,000 73

    Total 120,000 690,000 1450,000 529.25

    Farmers of this program will be recruited to farmer managed societies and some of their villages will

    be developed as dairy villages.

    4.1.2 Medium Scale Dairy Development Program

    Absence of reasonable number of medium scale investors is an inherent weaknesses of the dairyindustry in this country. Hence this program is introduced to construct the correct structure for the

    dairy industry.

    Assistance will be given to thousand (1000) investors to establish vertically integrated partiallymechanized medium scale dairy farms having a minimum initial stock of twenty (20) upgraded

    breeding animals in WZ and (30 40) elite native breeding animals or upgraded animals in DZ and

    IMZ. They are strongly encouraged to go for processing activities and find their own market for

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    direct sales of their branded farm products at urban, peri-urban and rural markets. These farms will

    also be developed as private cattle breeder farms. There will be thirty thousand (30,000) initial stock

    in these farms to contribute twenty five and half (25.5) million liters of milk annually to national grid.

    These farms will be supported by special farm planning with out grower system, fodder development,

    commercial level hay production, cattle breeding, disease control and other required technical support

    programs.

    A National level farmer forum will be established for these investors.

    Production Level

    of the Farm

    (liters/day)

    No. of

    Farms

    No. of Breedable

    Cows /Farm

    Total

    Breedable

    Cows

    Daily Milk

    Production

    (liters)

    Annual Milk

    Production

    (Mn liters)

    Seventy 200 20 -WZ 4,000 14,000 5.1

    800 35 DZ & IMZ 28,000 56,000 20.4

    Two 15,000 2 30,000 30,000 10.95

    Total 16000 62,000 100,000 36.45

    At the end of year 2015 onward there will be 265000 upgraded heifers, and there will be 200,000

    replacement stock to the national herd keeping the total herd constant. The replacement stock willgive additional one liter of milk than their mothers. There fore, finally 166.9 Million litters of milk

    will be added to national grid.

    There will be 15000 out grower farmers as beginners keeping two native cows giving at least 2 litters

    of milk contributing 10.95 million litters of milk annually to the national grid.

    (200000 * 1*365 from replacing stock and 52000 * 5, additional stock which will be added 166.9Million litters to national grid).

    Disease control will be implemented in these farms against Mastitis, HS, FMD, BQ, and Brucellosisdepending on the necessacity.

    Socio economic and production system based user driven adoptive research programs will beconducted in these farms on priority basis.

    4.2. Feed Resources Development Program

    A program has to be developed to establish six (06) million Napier pits, cultivate three thousand (3

    000) acres of improved fodder varieties, management of four thousand (4,000) acres of NaturalGuinea A, plant and/or maintain nineteen (19) million multi purpose fodder trees, maintain three

    thousand (3,000) acres of natural grasslands and make use of ninety thousand (90,000) metric tons of

    crop residues annually to feed animals in these farms.Facilitate private sector to establish 12 medium scale animal feed mills, 03 factories for production of

    mineral blocks and 03 for oil extractions to reduce COP substantially

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    Two thousand (2,000) production system based demonstration farms will be established under this

    program for field training purposes.

    Facilitate private sector to establish Small scale animal feed mills, urea molasses production factories

    and oil extraction mills will be established to produce necessary feed ingredients mainly from agro

    industrial by products and wastes for this program and to other dairy development programs in the

    country.

    4.3 Marketing Program

    4.3.1 Consumption Promotion Program of Domestically Produced Milk and Milk ProductsSpecial multi media campaign will be launched to create fresh milk drinking culture, promotedomestically produced milk and milk products and change distorted and misdirected food habits.

    Special promotional program will be conducted to develop milk-drinking habits among school

    children.

    Promotion of milk based value added products under the guidance of Milco (Pvt) Company Limited.

    Strengthening milk processing capacities of Milco (Pvt) Company Limited and other large and small

    scale milk processing institutions.

    Expansion of sales outlets and household milk delivery systems under the guidance of Milco (Pvt)

    Company Limited.

    Veterinary Public Health service will be established to ensure food safety and assure quality milk and

    milk products in the market.

    4.3.2 Improving Efficiencies in Milk Marketing Chain

    Introduce individual milk testing and payment system at collecting points

    Introduction of transparent milk collection and marketing system at all level.

    Limiting field level milk collection to registered farmer organizations.

    Improvement of infrastructure facilities at milk collecting points and milk chilling centers.

    4.4 Cattle Breeding Program

    National Livestock Development Board (NLDB) will be entrusted to maintain nucleus herds of Jersy,

    Frecian, Sahival and Murrah animals to provide replacements stocks of one thousand (1 000) privatebreeder farms establishing in the country. Hence NLDB will maintain 25 000 breeding stock in their

    nucleus farms in this regard.

    Regional Artificial Insemination centres will be established in Southern, Northern and EasternProvinces with necessary facilities and improve field AI facillities in order to enhance the AI

    services with the ambition of performing, four hundred thousand (400,000) artificial inseminations,

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    follow up work of 50% of those inseminations, inspection of hundred and fifty thousand (150,000)

    animals for infertility.

    Salvaging of two hundred thousand (200,000) up graded heifer calves born annually under cattlebreeding program.

    Bull calf rearing centre will be rehabilitated to issue 500 hybrid bull calves suitable for breeding.

    4.5 Veterinary Services Improvement Program

    Diagnostic facilities in veterinary offices and animal quarantine offices will be improved and action

    will be taken to expand mobile veterinary services program.

    Provincial level veterinary investigation centers and district veterinary hospitals will be established

    depending on the necessacity.

    Establish 660 livestock service unit (veterinary units) as one per 300 farm family cluster.

    Establish regional AI centres with necessary facilities

    Veterinary Public Health service will be established to ensure food safety and assure quality milk and

    milk products in the market.

    4.6 Research Program

    User driven adoptive research program will be conducted both for technical and non-technical

    research needs of the dairy industry in Sri Lanka.

    Establish user driven mechanisms for planning and implementation of research and development

    programs while strengthening regional research network and adoptive on farm research programs.

    Establish necessary linkages with relevant national, regional and global institutions and facilities at

    research centers will be strengthened to undertake required research programs.

    4.7 Man Power Development Program

    All relevant training institutions in Sri Lanka will be networked and upgraded with this institution to

    implement standard training programs.

    Special attention will be given to establish farmer managed demonstration farms and conduct self-employment training programs.

    Establish dairy technology institute come to the level of self managed after 4 years, conducting one

    day, weekly, short term and long term training offering diplomas and post graduate certificates.Train both service providers and farmers on identified training needs

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    4.8 Institutional Development Program

    Actions will be taken to strengthen and network planning, monitoring, evaluation and informationdissemination of the stakeholder institutions at national and regional levels. Special unit will be

    established at the Ministry to monitor the program.

    Low interest credit facilities and farmer friendly animal insurance scheme and farmer pension schemewill be introduced for these farmers.

    4.9. Other services

    Low interest credit facilities, duty concessions to import necessary machineries, equipment, utensils,

    breeding materials and inputs, tax holidays, incentives to use local feed resources and specialinsurance coverage will be given to these farms in this regard.

    4.10. Monitoring, & EvaluationProgram specific evaluation studies will be conducted for all important programs.

    Actions will be taken to reorganize monitoring, evaluation and feedback utilization systems instakeholder institutions.

    5. Targets of Development Programs

    Objective Objectively Verifiable

    Indicators

    Means of Verification Assumption

    Supply additional four

    hundred and eighty

    (480) million liters ofdomestically producedmilk annually by 2015.

    Milk collection by

    formal and utilization

    by informal market.

    Milk collection data of

    milk processors in the

    formal milk market.

    Field survey data of

    informal milk market.

    Data on milk imports.

    Market information of

    milk market

    Dairy development

    continued as

    priority

    Liquid money will

    be allocated for

    total program

    5.1. Production System Based Smallholder Dairy Farms Development Program

    5.1.1 Small scale dairy farm development programmExpected Output Verifiable

    Indicator

    Means of

    Verification

    Assumption Responsibility

    120000 small scale farms

    improved with good animalhusbandry practices and

    establish 10000 FMSs withdistrict, Provincial, Nationallevel umbrella organization

    No of farms

    improved

    Progress

    reports

    Necessary facilities

    and resources bothhuman and physical

    will be supplied

    MLRCD/Central &

    Provincial Dept ofAP&H, MILCO

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    5.1.2. Medium scale dairy farm development program with out grower system

    Expected Output Verifiable

    Indicator

    Means of

    Verification

    Assumption Responsibility

    1000 Medium scale breeder

    farms with 15000 out grower

    farms improved.(select elite cows of large

    herds to keep under goodmanagement and others for out

    growers

    No of farms

    improved

    Progress

    reports

    Necessary facilities

    and resources both

    human and physicalwill be supplied

    MLRCD/ C & P D

    AP&H, MILCO

    Samurdi Authority

    Private sector

    5.2. Animal feed resources development program

    Expected Output Verifiable

    Indicator

    Means of

    Verification

    Responsibility

    Improved fodder verities are cultivated.

    (4,000 acres, produce120,000 MTs ofimproved fodder annually on fresh matter

    basis).

    No. of acres

    developed.

    Progress

    reports

    MLRCD/Central &

    Provincial Dept ofAP&H, MILCO

    Private sector

    Available natural grass and Guinea A, utilizing

    and managing system is introduced.(3000 and 4,000 acres to produce 45000 and

    100,000 MTs fodder annually on fresh matterbasis.

    No. of acres

    developed.No of farmers

    utilized, Amountfed to animals

    Progress

    reports

    MLRCD/

    C & Pl DAP&H,MILCO

    Private sector

    Planting new fodder trees and already availablefodder trees utilizing system is introduced.(140,000 MTs on fresh matter basis).

    No. of treesplanted.No of farmers used

    and no of animalsfed

    Progressreports

    MLRCD/Central &Provincial Dept ofAP&H, MILCO

    Crop residue utilization program is introduced.(90 000 MTs of crop residues annually).

    No of farmsutilized

    No of anilmals fed

    Progressreports

    MLRCD/C & P DAP&H,MILCOSamurdi Authority

    Private sector

    Nine (09) small-scale animal feed mills, threesmall scale urea molasses bricks factories and

    forage pelleting mills are established.

    No of mills Progressreports

    MLRCD/NLDBC, P DAP&H,

    MILCOPrivate sector

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    5.3. Milk Marketing ProgramExpected Output Verifiable Indicator Means of

    Verification

    Responsibility

    Establish fresh milk marketing system

    to promote liquid milk consumption by2015. (250 Million lit annually)

    No of litters

    sold.Formal andinformal

    No of sales points

    Sales reports MLRCD/NLDB

    C & P DAP&H,MILCO

    Private investorsRegional Ultra Heat Treated (UHT)milk factories are established. (at leastto process 50 000 liters of milk a day.

    No of factories infunction.

    Progress reportsof Milco (pvt)Ltd.

    MLRCD, MILCO

    Private sector

    Twenty (20) district level mini dairies

    are established.(process 20000 liters of milk daily.

    No of factories in

    function.

    Progress reports

    of Milco

    MLRCD, MILCO

    Private sector

    500 Urban and semi urban milk salesoutlets and 1000 mobile householdmilkman are established

    No of sales outlets infunction.

    Progress reports MLRCD/NLDBC&P DAP&H,MILCOPrivate investors

    One thousand (1000) cottage level milk

    processors are developed.(process 50,000 liters of milk daily.

    No of cottage level

    milk processors.

    Progress reports MLRCD/NLDB

    C & P DAP&H,MILCO

    Milk powder factory is revitalized andexpanded. (200000 litters /day)

    Progress reports MLRCD/MILCO

    Milk collection and chilling systemexpanded and improved.

    (three thousand 3,000 collecting pointsand 150 chilling centres).

    No.of improvedcollecting points and

    chilling centres

    Progress reportsof Milco (pvt)

    Ltd.

    MLRCD/MILCO

    Conduction of multi media campaign topromote consumption of domesticallyproduced milk and milk products.

    No.of campaigns Progress reports MLRCD/MILCO

    5.4. Breeding program (upgrading and genetic improvement program)

    Artificial insemination and follow upsystem improved.(400,000) AIs 50% follow up to

    produce hundred thousand (100,000)

    upgraded female calves annually.

    No of regional AI centers,No of Veterinary unitsNo technician recruited,No. of AI & PD done

    No. of AI calves born.

    Progressreports ofDAPH

    MLRCDCentral, ProvincialDept of AP&H,

    Private companies

    National Livestock Development Board

    improved.(maintain 4,000 temporate cows, 4000

    European crosses, 1,000 Sahival, 4,000Murrah separately as four nucleus herds

    No. of animals issued.

    Herd size.

    Progress

    reports ofNLDB.

    MLRCD/NLDB

    Central DAP&H,

    Importation of five thousand (5 000)suitable animals for breeding purposesin nucleus and private breeder farms.

    No. of animals imported. Progressreports of

    NLDB,DAPH.

    MLRCD/NLDB

    Central DAP&H,

    Heifer calf rearing and salvationprogram implemented.

    (protect 100,000 upgraded heifer calves)

    No. of heifer calvessalvaged.

    Progressreports of

    C& P DAPH.and Milco

    MLRCD/Central,Provincial Dept of

    AP&H, MILCO

    Embryo transfer unit under theDepartment of Animal Production &

    Health is established.

    Establishment of thefunctioning unit.

    Progressreports of

    DAPH

    MLRCD/Central,Dept of AP&H,

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    5.5. Health management and disease control program

    Expected Output Verifiable Indicator Means of

    Verification

    Responsibility

    Disease surveillance system is

    improved and established.

    ( e-disease reporting system)

    Functioning system Progress reports of

    PDAPH.

    MLRCD/Central,

    Dept of AP&H,

    Island wide mastitis controlprogram conducted.(300, 000 cows annually).

    No. of animals treated. Progress reports ofPDAPH.

    Central, ProvincialDept of AP&H,

    Foot and Mouth Diseaseseradication program launched.( to eradicate FMD by 2015).

    No.of animal vaccinated.Disease incidencereported

    Progress reports ofC&P DAPH.

    Central, ProvincialDept of AP&H,

    Hemorrhagic Septicemia (HS)eradication program launched.( to eradicate by 2015)..

    Animals vaccinated.Disease incidencereported.

    Progress reports ofC&P DAPH.Field surveys data.

    MLRCD/ Central,Provincial Dept ofAP&H

    Vaccination two hundred thousand(200 000) animals annually against

    Black Quarter (BQ).

    No. of animalsvaccinated.

    Disease incidencereported.

    Progress reports ofC&P DAPH.

    Field surveys data.

    MLRCD/C &P D AP&H

    Eradication of Brucellossis

    Disease.No. of animals treated.

    Disease incidencereported.

    Progress reports of

    C&P DAPH.Field surveys data.

    MLRCD/

    C &P D AP&H

    Conduction of de-worming andtick control program for one

    hundred thousand (200 000) calvesannually.

    No. of animals treated. Progress reports ofC&P DAPH.

    Field surveys data.

    MLRCD/C &P D AP&H

    5.6. Veterinary Services Improvement Program

    Expected Output Verifiable

    Indicator

    Means of

    Verification

    Responsibility

    Establishment of district level veterinaryhospitals and veterinary investigation centers.

    (25 in numbers)

    No. of functionalunits established.

    Progress reportsof C&P DAPH.

    MLRCD/C &P D AP&H

    660 Veterinary (Livestock) service units

    established one unit for every 300 dairy farmcluster.(One VS, two LDIs, labourer, care taker anda driver)

    No. of functional

    units established.

    Progress reports

    of C&P DAPH.

    MLRCD/

    C &P D AP&H

    Disease diagnostic facilities in all Govtveterinary offices are improved.

    No. of functionalunits equipped.

    Progress reportsof C&P DAPH.

    MLRCD/C &P D AP&H

    Mobile facilities are provided for all field

    officers.(1000 Motor cycles, 300 vehicles)

    No of vehicles and

    motor bikessupplied

    Progress reports

    of C&P DAPH.

    MLRCD/

    C &P D AP&H

    Infrastructure facilities are supplied forveterinary service units.

    (300 unit buildings and office furniture)

    No of unitconstructed and

    equipped

    Progress reportsof C&P DAPH.

    MLRCD/C &P D AP&H

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    5.7. Research Program

    Expected Output Verifiable Indicator Means of

    Verification

    Responsibility

    Conduction of fifty (50) user driven

    research and development programs

    (as a solutions for identified problems /on farm research)

    No. of research programs

    completed.

    Progress

    reports of

    C&P DAPH.

    MLRCD/ ,Central,

    Provincial Dept of

    AP&H

    5.8. Man Power Development Program

    Expected Output Verifiable

    Indicator

    Means of

    Verification

    Responsibility

    Establish the National DairyTechnology Training Institute.

    (self financed by 4th year, one day, oneweek, short & long term trainingsoffering diplomas and post graduate

    certificates)

    Establishment ofthe functional

    institute.

    Progress reports ofMilco (pvt) Ltd.

    andC&P DAPH

    MLRCD/Central,Provincial Dept of

    AP&H, MILCO

    Establish five thousand (5 000) fieldlevel demonstration farms.

    No. of farmsestablished.

    Progress reports ofC&P DAPH andMILCO

    MLRCD/C &P DAP&HMILCO

    Strengthening of training facilities atnational and regional training centers

    for standardized dairy trainingprograms.

    No. of centersstrengthened.

    Progress reports ofC&P DAPH

    andMILCO NLDB.

    MLRCD/Central,Provincial Dept of

    AP&H, MILCONLDB.

    Conduction of stakeholder standardizedtraining programs annually for one

    hundred thousand (100 000) man-days.

    No. of man daystrained.

    Progress reports ofC&P DAPH

    andMILCO NLDB.

    MLRCD/Central,Provincial Dept of

    AP&H, MILCONLDB.

    Development of a handbook and acomprehensive training package forcommercial scale dairy farming.

    Production of thehand book.

    Progress reports ofDAPH

    MLRCD/Central,Dept of AP&H,MILCO/ NLDB.

    5.9. Institutional Development Program.

    Expected Output Verifiable

    Indicator

    Means of

    Verification

    Responsibility

    Establishment of 300 dairy farmbased and dairy villages based

    veterinary (livestock) services

    centers.

    No. of centersestablished.

    Progress reports ofC & P DAPH.

    MLRCD/Central,Provincial Dept of

    AP&H,

    Reorganization of national and

    regional databases and networkinginformation exchanging systems.

    No of data base

    units developed

    Progress reports of

    C & P DAPH.NLDB and Milco

    MLRCD/Central,

    Dept of AP&H,MILCO/ NLDB

    Strengthening of planning,

    monitoring& evaluation units both at

    national and regional level.

    No. of data base

    units developed.

    Progress reports of

    C & P DAPH.

    NLDB and Milco

    MLRCD/Central,

    Dept of AP&H,

    MILCO/ NLDB

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    6. Investment Program (Rs Million)Summary of the investment program of the above proposals is shown in Table 4

    Table 4 - Summary of the Investment Program (Rs Million)

    No Program 2011 2012 2013 2014 2015 Total1 Small scale dairy farm development programm 462 616 770 1232 770 3850

    Medium scale dairy farm development

    program with out grower system

    216 381 673 573 332 2175

    2 Animal Feed Resources Development Program 18 33 37 37 25 150

    3 Milk marketing program 50 466 528 372 253 1669

    4 Animal breeding Program 200 305 600 505 390 2000

    5 Health management and Disease ControlProgram

    305 405 365 395 430 1900

    6 Veterinary Services Improvement Program 644 1094 1294 1294 894 5220

    7 Research Program. 20 27 33 40 20 140

    8 Man Power Development Program. 40 155 290 205 30 720

    9 Institutional Development. 4 8 110 212 56 390

    Grand Total 1959 3490 4700 4865 3200 18214

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    7. Details of the Major Components of the Total Investment ProgramDetails of the major components of the total investment program are given below in million rupees.

    No Program/Project 2011 2012 2013 2014 2015 Total

    1 Dairy farm development / Farmer empowerment program

    Improve 120,000 small scale dairy farms. Improve 11,000 medium scale dairy farms. Establish 15,000 out-grower farms

    (low income families / samurdi recipients)

    Formation of 10,000 farmer managedsocieties and dairy villages.

    462

    141

    75

    616

    281

    100

    770

    523

    150

    1232

    423

    150

    770

    282

    50

    3850

    1650

    525

    Sub total 6025

    2 Animal feed resources development program

    Cultivate improved fodder verities in 4,000acres. (produce annual 120,000 MTs on freshmatter basis).

    Introduce utilization program for availablenatural grass 3000 and Guinea A, 4,000

    acres. (produce 45000 and 100,000 MTsfodder annually on fresh matter basis).

    Introduce utilization program for availablefodder trees and plant new varieties

    05

    03

    03

    10

    05

    04

    10

    05

    05

    10

    05

    05

    05

    06

    02

    40

    24

    19

    . Introduce Crop residue utilizationprogram(90,000 MTs annually on fresh

    matter basis).

    Establish small scale feed mills 09 Establish urea molasses bricks factories - 5

    01

    05

    03

    1001

    05

    1002

    05

    1002

    03

    10

    17

    4505

    Sub total 1503 Milk Marketing Program

    Establish regional UHT processing units 3. Establish mini dairies at Provincial FMS

    level 09.

    Employ 1000 mobile household milkman. Establish sales outlets 500 Develop cottage level processors 1000. Revitalize milk powder factories (new

    technology and 200000 litters). Improve 3000 collecting points Establish new 60 & improve 80 chilling

    centres

    Conduct mass media campaign forpromotion of liquid milk consumption

    25

    20

    05

    50

    02

    10

    04

    300

    50

    40

    10

    50

    03

    04

    15

    06

    150

    50

    240

    10

    50

    03

    06

    15

    08

    50

    240

    03

    08

    15

    02

    25

    200

    150

    09

    20

    55

    20

    450

    200

    740

    25

    Sub total 1669

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    No Program 2011 2012 2013 2014 2015 Total

    4 Breeding program (upgrading and genetic improvement program)

    Improve artificial insemination andfollow up system.

    ( annual 400,000 AIs, 50% follow up &100,000 upgraded female calves.

    a. Establish regional AI centres 03b. Provide field equipmentsc. Train private and Govt techneciansd. Establish 2 bull calf rearing centrese. Conduct infertility control program

    Implement heifer calf rearing andsalvation program.(100,000 upgraded heifer calves

    protected)

    Establish embryo transfer unit under theDepartment of Animal Production &Health.

    10

    10

    50

    30

    100

    50

    15

    10

    50

    30

    150

    50

    20

    30

    200

    300

    50

    20

    20

    300

    115

    20

    20

    350

    150

    85

    20

    100

    130

    1100

    415

    Sub total 2000

    5 Health management and disease control program

    Disease surveillance system isimproved and established.

    ( e-disease reporting system)

    Implement island wide mastitis controlprogram (300, 000 cows annually)

    Launch Foot and Mouth Diseaseseradication program.

    Launch Hemorrhagic Septicemia (HS)eradication program.

    Vaccination all susceptible animalsannually against Black Quarter (BQ).

    Launch Brucellossis eradicationprogram.

    Implement vast de-worming and tickcontrol program.

    15

    150

    90

    15

    20

    15

    50

    30

    175

    90

    15

    30

    15

    30

    175

    90

    15

    40

    15

    30

    175

    90

    25

    50

    25

    45

    185

    100

    20

    60

    20

    50

    150

    860

    460

    90

    200

    90

    Sub total 1900

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    No Program 2011 2012 2013 2014 2015 Total

    6 Veterinary Services Improvement Program

    Establish district level veterinaryhospitals and veterinary investigation

    centers.

    Establish 660 Veterinary (Livestock)service units, one unit for 300 dairy farm

    cluster. (recruit contract basis)

    Improve Disease diagnostic facilities inall Govt veterinary offices.

    Provide mobile facilities are provided forall field officers

    a. 1000 Motor cyclesb. 300 Vehicles

    Provide infrastructure facilities forveterinary service units

    546

    50

    48

    546

    50

    150

    300

    48

    300

    546

    100

    300

    48

    300

    546

    100

    300

    48

    300

    546

    48

    900

    2730

    300

    150

    900

    240

    Sub total 5220

    7 Research Program

    Conduction of 50 user driven researchand development programs.

    20 27 33 40 20 140

    Sub total 140

    8 Man Power Development Program

    Establish the National Dairy TechnologyTraining Institute.

    Establish 5 00 field level demonstrationfarms.

    Strengthening of training facilities atnational and regional training centers for

    dairy training programs.

    Conduct training programs annually forstakeholder 100,000 man days

    5

    5

    20

    120

    5

    10

    20

    250

    10

    10

    20

    170

    5

    10

    20

    5

    5

    20

    540

    30

    50

    100

    Sub total 720

    9 Institutional Development, Monitoring, Evaluation & Feedback Utilization Program

    9.1 Establish veterinary (livestock) servicesunits based on 300 dairy farms.

    100 200 50 350

    9.2 Strengthening of planning, monitoring&evaluation units both at national and

    regional level.

    2 4 4 6 4 20

    9.3 Reorganization of national and regionaldatabases and networking information

    exchanging systems.

    2 4 6 6 2 20

    Sub Total 390

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    8. Challenges facing the Livestock Sector Development High cost of Cattle feed, 60 percent of the local coconut meal production is exported while

    local farmers are facing higher price.

    Non availability of quality pasture / fodder and shortage of improved grass (pasture seed andlands for grass cultivation.

    No efficient breeding services. AI coverage is limited due to limited funds and lack ofsufficient human resources. (LDI, PAIT etc.)

    Illegal slaughter of dairy animals Higher number of annual slaughter which nearly similar to number of AI born calves and

    hence the cattle population growth rate is negative.

    No ambulatory system of services at district level. (Treatment / Training etc.) Less attention for calf care program. No special dairy development program for upcountry tea plantation Unsatisfactory evening milk collection system in rural areas No efficient extension service for the development of livestock production Less attention is paid for livestock development by the provincial councils in their agenda

    while priority is given for other infrastructure development

    Poor breeding efficiency of cows especially due to longer calving intervals and age at 1stcalving

    Even though the large proportion of the herd is upgraded with exotic blood the potential yieldis not achieved due to poor management and nutrition levels.

    Not enough incentive and attention for integration of dairy farming with crop cultivation.