dark data/ the stuff you’re probably missing
TRANSCRIPT
Dark data/ The stuff you’re probably missing
Joel Windels | @LinkYeah
iMedia Brand Summit
Brandwatch/ Company Overview
2
100%+ growth
for six years
Twitter Certified
Product
1000+ Clients
in 15 Markets
97% Customer
Satisfaction
Offices in SF, NYC,
Berlin, London &
Brighton
300+ Employees
100+ Developers
10+ PhD Staff Members
Highest rated product
on G2 Crowd and Trust
Radius
Collecting & analysing
data in 27 Languages
inc Turkish
© 2015 Brandwatch | brandwatch.com
all major blogging networks as
well as institutional blogs.
Wired, Guardian etc.
text extractions from video
descriptions and comments
major photo sites
including the newest emerging
coverage of all major news sites
extensive coverage of social networks,
forums, etc.
including international variants
We mine through billions of documents
3
millions
of sites daily
two billion mentions
per month
© 2015 Brandwatch | brandwatch.com
Brandwatch/ Social Analytics Platform
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CRAWL & INDEX
• Powerful, high
precision queries
• Automated
topic Analysis
• Award winning
people, data
• Visualisation
Real time alerts
• Integration
ANALYSE PRESENT & ACT
• 70m sites
• 27 languages
• Full Twitter access
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is unknown
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96%
about brands
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4%
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UK ASOS CONSUMERS
US ASOS CONSUMERS
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0%
5%
10%
15%
20%
25%
30%
35%
40%
Clothes Beauty Fashion Blogging Accessories Hair
% o
f M
ark
et
Men
tio
ns
UK Consumers US Consumers
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0%
2%
4%
6%
8%
10%
12%
14%
16%
Celebritites Food & Drink Comps/Prizes TV Politics Film Charity Sport
% o
f M
ark
et
Men
tio
ns
UK Consumers US Consumers
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0%
2%
4%
6%
8%
10%%
Dis
trib
uti
on
of
Tw
eets
ASOS -Main Brand Accounts UK Consumers US Consumers
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of direct @brand
complaints are addressed
within 15 minutes
on Twitter
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4%
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of untagged
brand mentions
are ignored
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96%
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of those talking about
your brand are following
your official account
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4%
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‘check in’ on social
media sites like
19© 2015 Brandwatch | brandwatch.com
4%
fashion brands
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4%
high street retailers
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43%
supermarkets
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63%
financial services
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67%
beer brands
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91%
consumer technology
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96%
@linkyeah
27© 2015 Brandwatch | brandwatch.com