data center energy efficiency leadership

Energy Efficiency Leadership for Data Centers and IT

Energy Efficiency Leadership for Data Centers and IT

July 25th, 2008

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42U Confidential ©2008 42U All rights reserved Slide 1

Sponsored by:

Agenda

• About PG&E• Why Energy Efficiency?• Focus on High Tech Industry• Initiatives• Recommended Strategies• Q&A

About PG&E


Discussion Points

Why is PG&E helping customers to use less energy

What is driving the emphasis on energy efficiencyin the Information Technology/Data Center sector

What programs and services has PG&E developed

Likely technology and market adoption trends

What strategies should we be taking to movetowards “Green IT”

Getting there: a leadership challenge


Why Energy Efficiency?

Our customers expect/love the programs

All customers benefit through lower rates

PG&E benefits financially

Energy efficiency is the cornerstone ofour commitment to environmentalresponsibility and quality


30 Years of Energy Efficiency Success

• Energy efficiency programs have helped keep per capitaelectricity consumption in California flat over the past 30 years

• PG&E’s programs alone have avoided the release of over1 million tons of CO2 into the atmosphere over the sameperiod, equivalent to taking 8.6 million cars off the road for a year


-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

1960 1965 1970 1975 1980 1985 1990 1995 2000

KW

h

US California Western Europe

Global-Leading Program

132

677

102

223

1125

179258

1261

195

0

200

400

600

800

1000

1200

1400

MW GWh Therms (x100,000)

2006

2007

2008

PG&E’s Energy Efficiency Goals: 2006 through 2008


PG&E’s Focus on High Tech

PG&E serves Silicon Valley – almost all of theindustry heavyweights have a presence there

They have their own facilities, and they arebringing solutions to energy challengesfacing their customers

The focus is on data centers and IT infrastructure


Our Direct Market

A total load of 400-500 MW(2.5% of total, compared to 1.2% nationally)

“Enterprise” centers are known(stand-alone and co-location)

“Corporate” centers are hidden in officebuildings and campuses

“Closets” are invisible

The key challenge for enterprise andsome corporate data centers is space,cooling, and power supply constraints,in the face of…


Intense Growth Rates…

IT workload growth is multiples of GDP for most companies, and can be 10x for some sectors (financial services, web businesses)

All companies facing huge growth rates in data storage (50 to 100% annual growth not uncommon)

When your back is up against the wall for IT capacity, you might consider…


…An “Instant” Data Center


Where’s the Data Center?


Here’s the Data Center!


Data Center Offerings pre-2006

Audits, incentives that addressed cooling systems only:

High-efficiency equipment (chillers, pumps, fans, etc.)

VFD’s Air- and water-side economizers (“Free Cooling”)

What we were missing:

Anything having to do with operations “inside the white room”


What We Were Missing

Energy use in a high-performance data center (LBNL/PG&E Study)


New Initiatives in 2006

Incentives for energy-efficient computing equipment(Rip & Replace only)

Incentives for virtualization/consolidation

Incentives for airflow control systems

Incentives for high efficiency UPS andpower distribution systems

High quality technical services forcooling system evaluation (retrofit and new construction)

80 Plus for personal computers (upstream incentive)

Premium efficiency LCD monitors (midstream incentive)


New Initiatives in 2007

Incentives for Massive Array of Idle Disks (MAID)data storage technology

Retro-commissioning program for airflow management

Rebates for PC network management software


Consolidation So Promising…


Initiatives In Development

Incentives for energy efficient servers(new installations)

80 Plus/CSCI program for computing equipment (servers, networking gear,storage systems)

Rebates for virtualization/server consolidation

Incentives/rebates for conversion to thin-client systems


Results & Utility Industry Leadership

Industry agrees that a third to a half of datacenter energy use can be addressed throughcost-effective, reliable energy efficienttechnologies and strategies

PG&E achieves 4x of goals in 2007; lookingfor tens of MW of reduction per yearstarting in 2008

PG&E announces formation Utility IT EECoalition to extend program adoptionacross US and Canada(http://grovesite.com/page.asp?o=utilitieshightechee&s=Visitors&p=284107&i=0)


Utility IT EE Coalition


Bramfitt’s “Hierarchy of IT EnergyEfficiency Motivation”

“Green IT”

Financial Reward Through Partnership

Capacity: Long Term StrategyCapacity: Short Term Planning

Capacity: Emergency!

“O” Level


Recommended Strategies

For CIOs and IT Operations:

Join Climate Savers Computing Initiative

Spec LCD monitors that exceed Energy Star standards

Consider thin client/desktop virtualization


Recommended Strategies

For CIOs and IT Operations:

Begin or accelerate adoption of virtualizationtechnology – consolidate server andstorage equipment

Evaluate free cooling strategies for your data center

Institute airflow management best practices; raise supply air temperature; widen humidity set points


Our Challenge

What does leadership in this market look like?

Data centers and IT operations that usemultiple strategies to drive high efficiency

Equipment providers driving superiorefficiency as well as performance

Utilities partnering with customers toprovide solutions


Q & A


For a Copy of Today’s Presentation Email:

[email protected]

For more information:

Contact Your 42U Data CenterEfficiency Consultant at

1-800-638-2638 or www.42U.com

or visit

www.pge.com/hightech

data center energy efficiency leadership

Technology

u confidential2008

rights reservedslidesponsored

energy challenges

half of data center

missing energy use

high efficiency ups

instant data center

strategies pge