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Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points January 2010 Anne Plese and Meredith Sabye DRAFT

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Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points. January 2010 Anne Plese and Meredith Sabye. DRAFT. Cisco Data Center Architecture Differentiators. TECHNOLOGY INNOVATION. BUSINESS VALUE. - PowerPoint PPT Presentation

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Page 1: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

Data Center Solutions MarketingData Center Business Advantage Customer Proof Points

January 2010

Anne Plese and Meredith Sabye

DRAFT

Page 2: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Built foundation for 100 percent virtualized application environment

Postponed capital outlay for new storage array

Provisioned hardware for new customer environment in one day

Page 3: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

Cloud Infrastructure for new services

Reduced TCO: 60% less power, 70% less cabling & simpler operations

VMs deployed 25% faster

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 4: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

Five data centers into one virtual network

Asset utilization up 25 to 30 percent,

Operating costs down 30 to 35 percent in 3 years

Positioned for automated provisioning

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 5: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Cisco Data Center Architecture Differentiators

TECHNOLOGYINNOVATION

Comprehensive product portfolio

Standards based

Platform choice – dedicated, virtual, appliance

Significant R&D

Long-term investment protection

Integrated computing optimized for virtualization

Backups and restoration in minutes

Reduction in cabling, interface and energy costs

Simplified management

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 6: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Preserved existing operational expertise

Differentiated service by enabling higher application performance

Gained flexibility to meet different customer requirements

Page 7: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Platform allows real-time interdepartmental communications and well-informed decision-making

Consolidated technology resources

Automated data center processes

Reduced overall data center power, cooling, and maintenance costs

Page 8: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Achieved 99.999 percent availability

Accelerated new service introduction from weeks to minutes

Increased server-to-blade ratio from 15:1 to 35:1, and consolidated from 540 to 12 switch ports

Page 9: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Provisioned 28 logical servers in three days, spending 74 percent less compared to previous architecture

Managed 120 servers with only two system administrators

Reduced per-server management costs from $1575 to $80

Page 10: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Help reduce data center circuit, energy, and facility costs

Greatly simplify data center management

On track to complete consolidation and migration on time and within budget

Page 11: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Extremely high availability with lower costs and simplified management

Server provisioning in minutes

Decreased server management by 80%

Page 12: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Superior platform for secure service offering

Saved $900K in upfront capital costs; $37K in annaul energy savings

Planned and deployed complete infrastructure in 98 days

Page 13: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Cisco Data Center Architecture Differentiators

SYSTEMS EXCELLENCE

Integrated systems simplify design, deployment and management

Scalable, flexible building blocks accelerate new service creation

Open standards and APIs means customer retains choice and control

Operational costs reduced by 30% and capital costs by 20%

Overnight service creation for trading customers

Improved data processing and application scalability

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 14: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Cisco Data Center Architecture DifferentiatorsSOLUTION DIFFERENTIATION

Proven solutions to meet specific needs allow rapid provisioning and deployment

Integrated offers include infrastructure, services and support

Open solution stack for choice and flexibility

Cisco Validated Designs = blueprint for success

Optimized VMware and Virtual Desktop deployment

On-demand applications

Faster response times for Students, Teachers

Lower TCO via reduced OPEX and increased asset longevity

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Cisco Data Center Architecture Differentiators

Page 15: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Cisco Data Center Architecture Differentiators

SOLUTION DIFFERENTIATION

Proven solutions to meet specific needs allow rapid provisioning and deployment

Integrated offers include infrastructure, services and support

Open solution stack for choice and flexibility

Cisco Validated Designs = blueprint for success

Cost-efficient platform for Oracle hosting

20% reduction in application operating costs

Achieved high performance of service delivery

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Cisco Data Center Architecture Differentiators

Page 16: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Cisco Data Center Architecture DifferentiatorsBUSINESS VALUE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

Created opportunity for €300,000 potential new revenue

Estimated savings of €250,000 from in-sourcing content delivery

Time to market accelerated by 50 percent

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 17: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Cisco Data Center Architecture DifferentiatorsBUSINESS VALUE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

High level of security for cloud-based services

Provision cloud-based services in 24 hours or less

Ability to add customers without expanding staff

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 18: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Cisco Data Center Architecture DifferentiatorsBUSINESS VALUE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

More flexible platform enabled faster expansion

Using less energy reduced operating costs

Automation enhanced customer experience

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 19: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Cisco Data Center Architecture DifferentiatorsBUSINESS VALUE

New IT and Business Models to drive Transformation

Business Agility driving new Service Creation; accelerating revenue

Support for top line growth and lower TCO to improve profitability

Private cloud for main business application and virtual desktops

Seamless integration oaf acquired IT systems

$1.1 million resource cost avoidance annually

SYSTEMS EXCELLENCE

BUSINESS VALUE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATION

Page 20: Data Center Solutions Marketing Data Center Business Advantage  Customer Proof Points

Thank you.