Data Centers and the 2002 Economic Census

Please review the press kit atwww.census.gov/2002promobefore the meeting!

Data Centers and the 2002 Economic Census

www.census.gov/2002promo

Surveys Surveys vsvs Economic Census Economic Census

Census (years ending in 2 & 7)

•Every 5 years

•Industry/product detail

•Detailed Geography

Surveys

•Annual, quarterly, monthly

•Limited detail

•Mostly national

“The Economic Census is indispensable to understanding America’s economy…”

--Alan Greenspan, Chairman, Federal Reserve Board of Governors

2002 Economic Census 2002 Economic Census Key DatesKey Dates

January-December 2002 Period to which census data refer

December 2002 Companiesreceivecensus forms.On-line HelpDesk,toll-free line available

February 12, 2003 Due date for returningcensus forms

2004-2005 Economic Censusreports published

20022002 Economic CensusWhat’s New?

New Questions– E-commerce sales– Supply chain (including outsourcing)– Leased employees

20022002 Economic Census

Better questionnaire design Forms customized for more industries Internet-based help-site Electronic reporting - downloadable forms

What’s New?

Many businesses Many businesses won’t get a formwon’t get a form

Very small businesses– Nonemployers– Very small employers not sampled

Most locations of multi-unit firms– Forms go to company headquarters

Excluded industries– Agriculture, forestry, fisheries; schools;

labor, political, religious organizations

2002 PublicityInformation kit

Public Service Ads Material for articles

– Press releases– Story ideas– Local data from 1997– Data uses– Questions and answers

2002 Publicity2002 PublicityKey intermediariesKey intermediaries

General media– Broadcast media– Newspapers– News magazines

Business media– Business publications– Trade associations– Chambers of commerce

Data centers

Three “waves” of Three “waves” of publicitypublicity

Public Service Adscan take many forms

Public Service Adscan take many forms

2002 PublicityYou can help!

•Newsletters•Agency mailings to business•Business-oriented Internet sites •Training / conferences•Contacts with local media

–Give media local angles•Gathering testimonials

2002 Economic Census Timetable for Publicity

Summer 2002 Most forms viewable on the web

August 2002 Publicity materials on the web

Oct-Nov 2002 Wave 1 mailed to monthlies, assns

Nov-Dec 2002 Wave 1 targeted to appear

December 2002 Companies receive census forms. On-line Help Desk, toll-free line available

Jan –Feb 2003 Wave 2 targeted to appear

February 12, 2003 Due date for returning census forms

Feb 12 – Mar 2003 Wave 3 targeted

2002 Publicity Useful website addresses

•For everyone, including users

www.census.gov/econ2002

•For businesses with a form www.census.gov/econhelp

•For promotionwww.census.gov/2002promo

Promo materials on the Promo materials on the webweb

•Brochure for business people•Model article•Est. # of forms to your county/metro•Guide to the 2002 Economic Census •Print PSAs •Web PSAs in various shapes•Web ”sticker" link to promo. page •Radio PSAs (to be read)*•Canned speech*•Implementation guide*

MaterialMaterials in the s in the mailmail•Full press kit•Names and addresses of publications, chambers, assns

???? QuestionsQuestions ????

For more information:-- econ@census.gov

(301) 763-2547 or (877) 790-1876