data in the newsroom: content solutions for advertising challenges
TRANSCRIPT
Tony HaileCEO, Chartbeat
@arctictony [email protected]
chartbeat.com
Data in the Newsroom:Content Solutions for Advertising Challenges
Content Solutions for Advertising Challenges Tony Haile@arctictony
Content Solutions for Advertising Challenges Tony Haile@arctictony
Landing Page Visitors by Device
Content Solutions for Advertising Challenges Tony Haile@arctictony
Social Traffic by Device
Content Solutions for Advertising Challenges Tony Haile@arctictony
How Device Usage Varies from Day to Day
Content Solutions for Advertising Challenges Tony Haile@arctictony
Sites’ Recirculation by Device
Content Solutions for Advertising Challenges Tony Haile@arctictony
Engagement and Propensity to Return
Content Solutions for Advertising Challenges Tony Haile@arctictony
Do We Read The Articles We Share?
Content Solutions for Advertising Challenges Tony Haile@arctictony
Performance is not binary. Performance is a curve.
Content Solutions for Advertising Challenges Tony Haile@arctictony
…but it’s a logarithmic curve.
Content Solutions for Advertising Challenges Tony Haile@arctictony
That means thinking about inventory differently
Content Solutions for Advertising Challenges Tony Haile@arctictony
VISUALRECOGNITION
TEXTRECOGNITION
UNAIDEDRECALL
41% 28% 16%
58% 38% 28%
Rotating ads is better for advertisers
B
B
B A
A
A
Content Solutions for Advertising Challenges Tony Haile@arctictony
The Impact of 15-second refresh schemes
Content Solutions for Advertising Challenges Tony Haile@arctictony
This doesn’t work if your content is bad
