data, information & its attributes presentation - unitedworld school of business

7/28/2019 Data, Information & Its Attributes Presentation - Unitedworld School of Business

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Management InformationSystems


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Information EverywhereEmployees must be able to obtain andanalyze the many different levels,formats, and granularities of

organizational information to makedecisions

Successfully collecting, compiling,sorting, and analyzing information canprovide tremendous insight into howan organization is performing

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Types of Data

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Data Represented by

Alphanumeric data Numbers, letters, and other characters

Image data Graphic images or pictures

Audio data Sound, noise, tones

Video data Moving images or pictures


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Attributes of Information

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Usability Delivery

RelevantSimpleFlexibleEconomical

Timely AccessibleSecure

11 Attributes of Information

Quality Accurate Verifiable Complete Reliable


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Data to WisdomData processing InformationInformation intelligence KnowledgeKnowledge experience Wisdom

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Data InformationTransformation


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Levels, Formats, and Granularities of

Information

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Information Types Transactional information

Encompasses all of the informationcontained within a single business

process or unit of work, and its primarypurpose is to support the performing of daily operational tasks

Analytical information Encompassesall organizational information, and itsprimary purpose is to support the

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Major Types of IS

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Primary sources of low quality information1. Customers intentionally enter

inaccurate information to protect theirprivacy

2. Different entry standards and formats3. Operators enter abbreviated or

erroneous information by accident or tosave time

4. Third party and external informationcontains inconsistencies, inaccuracies,and errors

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Example of Low QualityInformation

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Potential business effects resulting from low

quality informationInability to accurately trackcustomersDifficulty identifying valuablecustomersInability to identify sellingopportunities

Marketing to nonexistent customersDifficulty tracking revenueInability to build strong customerrelationships

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Benefits of Good Information

High quality information cansignificantly improve the chances of

making a good decisionGood decisions can directly impact anorganization's bottom line

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Campus Overview

907/A Uvarshad,Gandhinagar Highway, Ahmedabad 382422.

Ahmedabad Kolkata

Infinity Benchmark,10 th Floor, Plot G1,Block EP & GP,Sector V, Salt-Lake,Kolkata 700091.

Mumbai

Goldline Business CentreLinkway Estate,

Next to Chincholi FireBrigade, Malad (West),Mumbai 400 064.

data, information & its attributes presentation - unitedworld school of business

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