DATA

MONETISATIONBY : MANDAR PARNERKAR AND VINAYAK MANE

WHAT IS DATA MONETISATION?

� DATA MONETISATION IS THE ACT OF DATA BEING CONVERTED TO

CORPORATE CURRENCY.

� CURRENCY CAN BE IN THE FORM OF ACTUAL CURRENCY.

� IT ALSO REFERS TO DATA USED AS A BARTERING DEVICE OR A

PRODUCT OR A SERVICE ENHANCEMENT.

� IN SHORT, IT MEANS GENERATING REVENUE FROM THE DATA

COLLECTED, CREATED OR AGGREGATED.

EXAMPLE – FINANCIAL SERVICES

� BACKGROUND : A STARTUP IN FINANCE INDUSTRY (LOAN, CC,

INSURANCE, ETC) WITH ABSOLUTE NO INTEGRATION ACROSS THE

INDUSTRY.

� CHALLENGES : CROSS SELL AND PARTNER ENABLEMENT

� OPPROTUNITIES : MULTIPLE FOLD. IN CASE OF CROSS SELL, A FINANCE

PRODUCT CAN ALSO COUPLE WITH AN INSURANCE PRODUCT AND

DO WONDERS TO THE PORTFOLIO.

ASSESS THE OPPORTUNITIES

INVOLVED

THE FOLLOWING STEPS WOULS ENABLE US TO ASSESS THE OPPORTUNITIES

WITHIN

� ANALYTICS STRATEGY

� BEST FIT TECHNOLOGY

� ACTION ORIENTED FRAMEWORK.

� COLLABORATIVE ENTERPRISE.

ANALYTICS STRATEGY

� WHAT : ANALYSE MARKET, COMPANY STRATEGY, BUSINESS

OPPORTUNITIES ETC. WE NEED TO BE PRETTY CHOOSY AND PICK THE

BEST FIT OPTIONS/ENABLERS.

� HOW : BOTH TOP DOWN AND BOTTOMS UP APPROACH IS REQUIRED.

TECHNOLOGY THAT FITS

� WHAT : EVALUATING THE TECHNOLOGY AND DATA LANDSCAPE,

DATA QUALITY AND STRUCTURE. PICK TECHNOLOGY THAT ENABLES TE

CULTURE.

� HOW : ALL THE AVAIALABLE DATA SOURCES

ACTION ORIENTED FRAMEWORK

� WHAT : CREATE THE ANALYTICS TOOL IN A WAY THAT ENABLES

TAKING DATA DRIVEN ACTION ACROSS THE ORGANISATION.

� HOW : INSTALL TOOLS AND PROCESSES WHERE ACTIONS ARE NEEDED

IN THE ORGANISATION.

COLLABORATIVE ENTERPRISE

� WHAT : SETUP FRAMEWORK THAT ENABLES COLLABORATION ACROSS

THE ORGANISATION.

� HOW : INSTITUTE A CADENCE ACROSS THE ORGANISATION, TO

ENABLE COLLABORATIVE ACTION.

THANK YOU