data relevant to 4w/e 15th september,...

MARSTON’S OFF-TRADE BEER STATUS REPORT

MARKET OVERVIEWDATA RELEVANT TO 4W/E 15TH SEPTEMBER, 18.

.

If you have any questions please contact James [email protected]

Retail Sector Total Beer & Cider 4 W/E Volume Growth.

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

Source : KWP, Retailer stories, 24/09/2018

• ALL OUTLETS(-2.1%)

• SUPERMARKETS(-3.4%)

• CONVENIENCE(-0.2%)

• CONVENIENCE MULTPLES3.0%

• SYMBOLS(-4.7%)

• INDEPENDENT GROCERS4.3%

Supermarkets – All categories are in decline within the Supermarket Sector. Cider seeing the largest

decline (-6.4%)

Convenience – Cider again the main category driving decline (-4.5%). Despite the sector performance, Ale is

in good growth +13.9%.

Convenience Multiples – All categories in growth. Ale +5.2% and Lager +3.1% the outstanding performers.

Independent Grocers – Ale and Stout the key growth drivers +39.7% and +26.8% respectively.

Symbols – Ale +20.1% in growth despite sector decline.

GROCERY HEADLINES.

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

5.0% MAT 3.2% MAT 3.9% MAT 5.7% MAT 3.1% MAT

The warm summer has particularly driven sales in convenience format stores as consumers shopped locally for drinks and

barbecue supplies, collectively growing sales by 7.6% compared to last year. Co-op was a particular beneficiary and

increased sales by 8.5%, its fastest rate since 2011, while Tesco Express grew +10.5% YoY ahead of total estate at +1.9%.

As a nation we spent +£228m more on Alcohol; +£3m more on Non-alcoholic beer; and +£178m more on Soft Drinks.

Tesco: 2/3rd of overall growth from Alcohol at +12.1%.

Asda: fastest growing retailer of the Big 4 at +3.1%, attracting an additional 211k households into store (the largest

shopper growth outside Aldi & Lidl).

Morrisons: continues to be the highest promoter of the Big 4 but has had the greatest cutback of all retailers in promotional

sales.

Aldi: fastest growing retailer with sales up +13.9% and 900k extra shoppers.

TOP OVERTRADING PBA BRANDS BY REGION.

LONDON

Fullers London Pride

Sharps Doom Bar

Whitstable Bay Pale Ale

Fullers Honey Dew

St Austell Proper Job

Hogs Back Traditional English Ale

Adnams Ghost Ship

Fullers ESB Export

Spitfire

Badger Fursty Ferret

SOUTHERN

Sharps Doom Bar

Fullers London Pride

Spitfire

Whitstable Bay Pale Ale

Badger Fursty Ferret

Old Crafty Hen


Sharps Atlantic Pale Ale

Whitstable Bay Organic Ale

Bishops Finger

WALES & SOUTH WEST

Sharps Doom Bar

Tribute


Gem

Exmoor Gold

Sharps Atlantic Pale Ale

Wild Hare

Betty Stogs

Princetown Jail Ale

Sharps Wolf Rock Red IPA

ANGLIA

Adnams Ghost Ship

Adnams Broadside

Adnams The Bitter

Oakham Citra

Abbot Reserve

Adnams Lighthouse

Sharps Doom Bar

Old Crafty Hen

Adnams Champion

Adnams Explorer

MIDLANDS

Butty Bach

Marston's Pedigree

Purity Pure Amber Ale

Hobgoblin Gold Ale

Marston's Old Empire

Hereford Pale Ale

Purity Mad Goose Pale Ale

Landlord

Old Crafty Hen

Banks Bitter

YORKSHIRE

Black Sheep Ale

Theakston Old Peculier

Saltaire Blonde

Landlord

Cascade Pale Ale

Wainwright Golden Ale

Scarborough Fair IPA

Hobgoblin Gold Ale

Ilkley Mary Jane

McEwan's No 1 Champion Ale

LANCASHIRE


Robinsons Dizzy Blonde

Hawkshead Gold


Landlord

Iron Maiden Trooper

McEwan's No 1 Champion Ale

Robinsons Old Tom

Moorhouses Blond Witch

Shipyard IPA

NORTH EAST

Black Sheep Ale

McEwan's No 1 Champion

Ale

Double Maxim



Landlord

Shipyard IPA

Hobgoblin Gold Ale

Black Sheep Golden Sheep

Hobgoblin

SCOTLAND

Williams Joker

McEwan's No 1 Champion

Ale

Arran Blonde

Ossian's Ale

Old Jock

Birds & Bees Golden

Summer Ale

Orkney Dark Island

Bitter & Twisted

Cairngorm Gold

Caledonia Hop Scotch

Source; IRI All Outlets, Overtrade by Region, 52 Wks, 15 Sep’18

Key traits:- Omnipresent availability (off-

trade bias)- References to provenance are

limited to non-existent- Large scale provides reassurance- Functions as a ‘go-to’/fallback

when nothing new is fancied

Key traits:- Limited availability – and therefore

preferred when encountered - Provenance is explicit, evoking a

sense of place as well as creating an identity

- Smaller scale adds charm and personal feel

‘National’ ‘Regional/local’

National and Regional/local brands perform different roles. Limited availability ensures local brands are often preferred when encountered, whereas National brands function as a go to or fall back

option.

Source: SIG BWS Outlets, Volume

Source: SIG BWS Outlets, Volume, Latest 4 weeks YoY

Total Ale Volume

BOTTLED ALE CATEGORY STARS

BREWERS SHARE TRACKER

(BRANDS WHICH HAVE OUTPERFORMED THE MARKET THIS PERIOD)

In Growth:

Brewdog – The growth of Brewdog continues

to slow down. Punk IPA remains in decline in both 330ml and 660ml bottle but showing growth in 4x Can format. Dog Pack is the largest growing SKU.

Molson Coors – Strong volume coming

through Doom Bar 4x Can helping to drive the growth despite decline of the single Bottle.

In Decline:

Fullers – Large volume brands such as

London Pride, Honey Dew and ESB continue to decline.

Halewood Int – All Crabbies Ginger Beer

formats are in decline, with the exception of the 6x 500ml bottle format.

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Ale 4 w/e 15 Sep, 18 586,147 133,440 41,671 -1.4% 2.4% -3.3% 85.0% 81.8% 0 0

4 h

Newcastle Brown Ale Heineken Uk Amber

3.8%

22,555 6,122 2,096 0.4% 36.7% 39.8% 78.0% 75.8% 29.39 10.38

8 hMcEwan's No 1 Champion Ale Marston's Plc Dark 2.5% 14,574 3,605 1,222 10.2% 21.0% 16.7% 53.7% 52.3% 25.14 8.77

9 hSt Austell Proper Job St Austell Brewery Co Ltd Gold 2.4% 14,285 3,505 1,140 29.1% 25.1% 9.2% 54.9% 55.0% 23.93 7.77

13 hTheakston Old Peculier T&R Theakston Dark 1.8% 10,474 2,321 797 1.2% 25.8% 21.1% 54.6% 53.1% 15.91 5.64

14 hLandlord Timothy Taylor & Co Ltd Amber 1.7% 9,786 2,204 715 6.2% 8.5% 2.1% 56.3% 55.8% 14.65 4.81

15 hMarston's Golden Ales Marston's Plc Gold 1.6% 9,424 2,239 821 16.2% 18.1% 33.2% 38.1% 37.9% 22.03 8.14

17 hAdnams Ghost Ship Adnams & Co Plc Amber 1.4% 8,322 2,069 643 9.0% 21.6% 10.3% 51.0% 49.1% 15.21 4.91

18 hTribute St Austell Brewery Co Ltd Amber 1.3% 7,766 1,981 635 2.6% 14.7% 2.8% 46.7% 46.7% 15.88 5.10

20 hShipyard IPA Marston's Plc Gold 1.3% 7,670 2,253 736 92.2% 112.2% 103.5% 58.6% 58.7% 14.39 4.71

24 hKing Goblin Marston's Plc Dark 1.0% 6,145 1,394 467 19.9% 27.9% 21.3% 45.2% 44.0% 11.55 3.99

25 hOld Golden Hen Greene King Plc Gold 1.0% 5,780 1,644 464 3.7% 48.8% 26.6% 44.0% 39.8% 14.01 4.37

34 hWychwood Firecatcher Marston's Plc Gold 0.6% 3,344 867 261 72.3% 15.7% -3.1% 20.2% 19.0% 16.10 5.16

36 hWhitstable Bay Pale Ale Shepherd Neame Ltd Gold 0.5% 3,029 873 261 5.3% 27.1% 11.1% 29.7% 28.8% 11.02 3.40

37 hAbbot Reserve Greene King Plc Amber 0.5% 3,013 700 233 61.5% 42.5% 40.4% 19.1% 19.0% 13.71 4.59

39 hButty Bach Wye Valley Brewery Amber 0.5% 2,914 709 221 13.3% 16.3% 9.9% 15.2% 14.5% 17.52 5.73

40 hOakham Citra Oakham Ales Gold 0.5% 2,877 849 259 27.1% 40.9% 44.2% 20.3% 20.0% 15.66 4.86

45 hPurity Pure Amber Ale Purity Brewing Co Ltd Amber 0.4% 2,483 569 175 9.2% 21.6% 2.7% 30.9% 29.5% 6.89 2.23

48 hBadger Poachers Choice Hall & Woodhouse Ltd Amber 0.4% 2,223 498 164 2.1% 24.7% 8.8% 24.8% 24.8% 7.51 2.48

52 hBadger Hopping Hare Hall & Woodhouse Ltd Gold 0.4% 2,106 601 185 14.1% 34.2% 28.6% 31.6% 30.8% 7.14 2.26

58 hRingwood Boondoggle Marston's Plc Gold 0.3% 1,976 388 182 5.6% 48.7% 89.4% 19.6% 19.3% 7.42 3.54

60 hBadger Favourites Ale Hall & Woodhouse Ltd Mixed 0.3% 1,824 344 84 15.3% 32.8% 9.1% 10.5% 10.2% 12.21 3.10

66 hSt Peters Without St Peters Brewery Mixed 0.3% 1,577 526 157 258.2% 152.9% 127.7% 24.5% 22.9% 8.04 2.58

74 hWychwood Dry Neck Marston's Plc Gold 0.2% 1,364 320 98 1911.8% 371.8% 44.9% 9.0% 8.9% 13.35 4.16

76 hHogs Back Traditional English Ale Hogs Back Brewery Amber 0.2% 1,344 304 77 38.2% 57.4% 4.6% 12.4% 11.7% 9.17 2.46

83 hLancaster Bomber Marston's Plc Amber 0.2% 1,129 311 85 8.5% 205.4% 200.8% 15.1% 11.9% 7.70 2.66

85 hMarston's Ringwood Razorback Marston's Plc Amber 0.2% 1,118 263 77 283.1% 24.4% 2.0% 9.0% 8.3% 10.98 3.47

88 hOld Speckled Hen Gluten Free Greene King Plc Amber 0.2% 1,077 278 82 156.0% 84.1% 85.1% 41.3% 38.0% 2.52 0.81

94 hAdnams Southwold Ease Up IPA Adnams & Co Plc Amber 0.2% 997 240 80 52.4% 15.9% 5.2% 12.7% 12.7% 7.06 2.35

98 hOld Jock Broughton Brewery Ltd Amber 0.2% 948 250 85 82.0% 102.2% 93.4% 6.2% 6.3% 15.07 5.09

100 hCourage Best Marston's Plc Amber 0.2% 908 256 91 162.8% 21.3% 22.7% 15.6% 14.5% 6.14 2.36

Source: SIG BWS Outlets, Volume

PBA LEAGUE TABLE - MAT

TOP 25 PREMIUM CANS LEAGUE TABLE - MAT


Weighted

Distribution

Volume Rate

of Sale


0

Bottled Ale 4 w/e 15 Sep, 18 586,147 133,440 41,671 -1.4% 2.4% -3.3% 85.0% 81.8% 0 0

1 iSharps Doom Bar Molson Coors Uk Amber

6.5%37,883 8,340 2,290 -3.6% -9.3% -24.3% 85.0% 82.0% 36.75 10.49

2 Old Speckled Hen Greene King Plc Amber 4.5% 26,143 6,299 1,647 -12.7% -10.6% 1.8% 81.2% 78.0% 29.04 7.92

3 i Hobgoblin Marston's Plc Dark 4.3% 25,428 5,736 1,902 -11.2% -5.3% -6.6% 81.8% 80.4% 26.26 8.88

4 hNewcastle Brown Ale Heineken Uk Amber

3.8%22,555 6,122 2,096 0.4% 36.7% 39.8% 78.0% 75.8% 29.39 10.38

5 i Marston's Classic Ales Of England Marston's Plc Mixed 2.8% 16,282 2,932 869 -3.3% -8.6% -15.6% 43.9% 41.7% 25.00 7.82

6 Old Crafty Hen Greene King Plc Dark 2.7% 15,942 3,320 1,127 -0.6% -15.0% -12.5% 55.3% 53.9% 22.50 7.85

7 i Fullers London Pride Fuller Smith & Turner Plc Amber 2.6% 15,015 3,206 976 -10.6% -12.9% -21.5% 49.5% 47.3% 24.27 7.75

8 h McEwan's No 1 Champion Ale Marston's Plc Dark 2.5% 14,574 3,605 1,222 10.2% 21.0% 16.7% 53.7% 52.3% 25.14 8.77

9 h St Austell Proper Job St Austell Brewery Co Ltd Gold 2.4% 14,285 3,505 1,140 29.1% 25.1% 9.2% 54.9% 55.0% 23.93 7.77

10 i Banks Bitter Marston's Plc Amber 2.2% 12,860 3,187 982 -2.3% 0.3% -8.4% 46.0% 44.4% 25.93 8.30

11 Bishops Finger Shepherd Neame Ltd Amber 2.0% 11,735 2,443 856 6.0% -5.8% -10.2% 59.4% 57.0% 15.41 5.64

12 Spitfire Shepherd Neame Ltd Amber 1.9% 11,136 2,646 668 -20.3% 12.0% -14.9% 56.4% 51.4% 17.59 4.88

13 h Theakston Old Peculier T&R Theakston Dark 1.8% 10,474 2,321 797 1.2% 25.8% 21.1% 54.6% 53.1% 15.91 5.64

14 h Landlord Timothy Taylor & Co Ltd Amber 1.7% 9,786 2,204 715 6.2% 8.5% 2.1% 56.3% 55.8% 14.65 4.81

15 h Marston's Golden Ales Marston's Plc Gold 1.6% 9,424 2,239 821 16.2% 18.1% 33.2% 38.1% 37.9% 22.03 8.14

16 Hobgoblin Gold Ale Marston's Plc Gold 1.5% 9,068 2,246 643 5.2% -18.7% 10.4% 53.5% 53.1% 15.72 4.55

17 h Adnams Ghost Ship Adnams & Co Plc Amber 1.4% 8,322 2,069 643 9.0% 21.6% 10.3% 51.0% 49.1% 15.21 4.91

18 h Tribute St Austell Brewery Co Ltd Amber 1.3% 7,766 1,981 635 2.6% 14.7% 2.8% 46.7% 46.7% 15.88 5.10

19 Sharps Atlantic Pale Ale Molson Coors Uk Gold 1.3% 7,682 1,765 518 28.4% -0.4% -9.3% 50.2% 49.3% 13.17 3.95

20 h Shipyard IPA Marston's Plc Gold 1.3% 7,670 2,253 736 92.2% 112.2% 103.5% 58.6% 58.7% 14.39 4.71

21 i Badger Fursty Ferret Hall & Woodhouse Ltd Gold 1.3% 7,339 1,649 524 -17.5% -5.5% -10.9% 53.5% 52.6% 11.55 3.75

22 Marston's Pedigree Marston's Plc Amber 1.2% 6,962 1,070 362 31.6% -32.5% -60.6% 32.3% 28.7% 12.41 4.74

23 i Black Sheep Ale Black Sheep Brewery Plc Amber 1.1% 6,553 1,344 409 -17.6% -6.8% -16.2% 46.3% 45.1% 10.88 3.40

24 h King Goblin Marston's Plc Dark 1.0% 6,145 1,394 467 19.9% 27.9% 21.3% 45.2% 44.0% 11.55 3.99

25 h Old Golden Hen Greene King Plc Gold 1.0% 5,780 1,644 464 3.7% 48.8% 26.6% 44.0% 39.8% 14.01 4.37

26 i Adnams Broadside Adnams & Co Plc Dark 0.9% 5,528 1,146 373 -7.1% 0.1% -4.6% 41.1% 41.0% 10.44 3.42

27 i Abbot Ale Greene King Plc Amber 0.9% 5,480 1,180 358 -22.1% -17.0% -25.1% 49.2% 47.1% 8.98 2.85

28 Great British Ales Greene King Plc Mixed 0.9% 5,028 1,156 347 -8.1% 30.5% 36.1% 27.0% 26.5% 16.03 4.91

29 Wainwright Golden Ale Marston's Plc Gold 0.8% 4,614 1,068 326 -8.4% 4.9% -6.7% 38.1% 36.9% 10.50 3.31

30 i Marston's Old Empire Marston's Plc Gold 0.7% 4,109 773 244 -25.2% -26.2% -31.2% 30.8% 29.9% 9.41 3.07

31 Bass Trademark No1 Ale Anheuser-Busch Inbev Amber 0.7% 3,921 997 317 -8.4% 27.3% 16.4% 13.3% 12.7% 27.98 9.35

32 Gem Bath Ales Ltd Amber 0.6% 3,404 714 227 1.7% -2.4% 0.9% 27.7% 27.3% 9.64 3.12

33 i Marston's Epa Marston's Plc Gold 0.6% 3,368 716 218 -11.8% -4.1% -21.4% 22.1% 20.5% 12.11 3.99

34 h Wychwood Firecatcher Marston's Plc Gold 0.6% 3,344 867 261 72.3% 15.7% -3.1% 20.2% 19.0% 16.10 5.16

35 Badger Golden Champion Hall & Woodhouse Ltd Gold 0.5% 3,111 783 263 -19.1% 19.4% 19.1% 39.6% 38.1% 7.41 2.59

36 h Whitstable Bay Pale Ale Shepherd Neame Ltd Gold 0.5% 3,029 873 261 5.3% 27.1% 11.1% 29.7% 28.8% 11.02 3.40

37 h Abbot Reserve Greene King Plc Amber 0.5% 3,013 700 233 61.5% 42.5% 40.4% 19.1% 19.0% 13.71 4.59

38 iHead Brewers Selection Greene King Plc Mixed

0.5%3,007 460 241 -5.2% -13.2% -23.1% 6.0% 6.0% 28.90 15.18

39 h Butty Bach Wye Valley Brewery Amber 0.5% 2,914 709 221 13.3% 16.3% 9.9% 15.2% 14.5% 17.52 5.73

40 h Oakham Citra Oakham Ales Gold 0.5% 2,877 849 259 27.1% 40.9% 44.2% 20.3% 20.0% 15.66 4.86

41 i Iron Maiden Trooper Robinsons Brewery Gold 0.5% 2,789 590 177 -21.0% -10.6% -17.1% 39.8% 37.4% 5.55 1.78

42 Bombardier Marston's Plc Amber 0.5% 2,748 772 296 -15.5% 53.0% 69.0% 34.9% 34.3% 8.27 3.24

43Wychwood Beers Of Character Cllctn Marston's Plc Mixed

0.5%2,660 578 131 -7.6% 2.6% -2.1% 17.5% 15.4% 12.37 3.18

44 1698 Celebration Ale Shepherd Neame Ltd Amber 0.5% 2,641 571 188 -8.2% 15.2% 5.0% 26.3% 25.6% 8.14 2.75

45 h Purity Pure Amber Ale Purity Brewing Co Ltd Amber 0.4% 2,483 569 175 9.2% 21.6% 2.7% 30.9% 29.5% 6.89 2.23

46 i Sharps Wolf Rock Red Ipa Molson Coors Uk Amber 0.4% 2,465 504 147 -10.0% -19.3% -31.5% 32.9% 31.1% 5.75 1.78

47 i Spitfire Gold Shepherd Neame Ltd Gold 0.4% 2,392 541 153 -15.5% -11.1% -22.7% 34.7% 33.7% 5.83 1.71

48 h Badger Poachers Choice Hall & Woodhouse Ltd Amber 0.4% 2,223 498 164 2.1% 24.7% 8.8% 24.8% 24.8% 7.51 2.48

49 Tanglefoot Hall & Woodhouse Ltd Gold 0.4% 2,177 623 217 -21.2% 60.7% 70.5% 41.4% 38.9% 5.64 2.09

50 i Fullers Honey Dew Fuller Smith & Turner Plc Gold 0.4% 2,160 489 145 -26.3% -19.2% -15.6% 16.4% 15.6% 11.20 3.49

51 Marston's Classic Ales Marston's Plc #N/A 0.4% 2,135 427 12 356.8% -8.6% -89.1% 7.9% 2.7% 20.28 1.67

52 h Badger Hopping Hare Hall & Woodhouse Ltd Gold 0.4% 2,106 601 185 14.1% 34.2% 28.6% 31.6% 30.8% 7.14 2.26

53 Hobgoblin Ipa Marston's Plc Gold 0.3% 2,050 686 228 0.0% 0.0% 0.0% 31.8% 31.3% 8.07 2.73

54 i Brakspear Oxford Gold Marston's Plc Gold 0.3% 2,044 367 33 -10.3% -50.1% -50.2% 7.8% 6.9% 17.71 1.79

55 i Fullers Esb Export Fuller Smith & Turner Plc Amber 0.3% 2,006 315 112 -5.9% -24.3% -20.8% 13.0% 11.8% 9.12 3.55

56 i Old Thumper Marston's Plc Amber 0.3% 1,992 357 114 -27.9% -20.8% -29.5% 19.5% 19.0% 6.85 2.26

57 Williams Joker William Brothers Gold 0.3% 1,983 481 168 1.1% -0.1% -1.3% 6.9% 6.9% 26.20 9.08

58 h Ringwood Boondoggle Marston's Plc Gold 0.3% 1,976 388 182 5.6% 48.7% 89.4% 19.6% 19.3% 7.42 3.54

59 i Badger Golden Glory Hall & Woodhouse Ltd Gold 0.3% 1,900 49 3 -28.7% -92.9% -98.6% 9.5% 1.8% 1.94 0.72

60 h Badger Favourites Ale Hall & Woodhouse Ltd Mixed 0.3% 1,824 344 84 15.3% 32.8% 9.1% 10.5% 10.2% 12.21 3.10

61 i Sharps Sea Fury Molson Coors Uk Amber 0.3% 1,817 336 105 -3.0% -17.4% -30.1% 27.2% 26.5% 4.63 1.49

62 i Banana Bread Beer Marston's Plc Amber 0.3% 1,777 330 111 -19.1% -19.4% -18.6% 21.7% 20.5% 5.70 2.02

63 Purity Mad Goose Pale Ale Purity Brewing Co Ltd Gold 0.3% 1,770 384 118 21.4% 8.5% -9.0% 24.4% 23.6% 5.88 1.88

64 Greene King Ipa Greene King Plc Amber 0.3% 1,592 490 147 -16.3% 74.0% 60.4% 26.0% 23.5% 7.05 2.35

65 Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,578 282 94 96.2% 20.6% -3.4% 17.3% 16.2% 6.09 2.18

66 h St Peters Without St Peters Brewery Mixed 0.3% 1,577 526 157 258.2% 152.9% 127.7% 24.5% 22.9% 8.04 2.58

67 i Shepherd Neame India Pale Ale Shepherd Neame Ltd Gold 0.3% 1,573 335 110 -9.1% -6.6% -4.4% 18.6% 17.2% 6.75 2.39

68 Badger Blandford Flyer Hall & Woodhouse Ltd Gold 0.3% 1,525 342 110 -0.2% 3.8% -4.0% 20.0% 19.5% 6.40 2.11

69 i Saltaire Blonde Saltaire Brewery Gold 0.3% 1,515 324 101 -10.7% -15.0% -24.7% 11.6% 11.2% 10.43 3.38

70 Black Sheep Golden Sheep Black Sheep Brewery Plc Gold 0.2% 1,460 332 98 -28.5% 4.2% -16.5% 28.8% 27.4% 4.32 1.35

71 i Guinness Golden Ale Diageo Plc Gold 0.2% 1,393 205 63 -46.2% -47.3% -50.5% 27.3% 24.7% 2.82 0.96

72 i Wild Hare Bath Ales Ltd Amber 0.2% 1,387 286 85 -10.8% -25.9% -38.8% 10.7% 10.6% 9.97 3.01

73 i Caesar Augustus William Brothers Gold 0.2% 1,383 314 105 -18.4% -17.0% -21.0% 6.6% 6.6% 17.89 5.96

74 h Wychwood Dry Neck Marston's Plc Gold 0.2% 1,364 320 98 1911.8% 371.8% 44.9% 9.0% 8.9% 13.35 4.16

75 i Ruddles Best Greene King Plc Amber 0.2% 1,352 307 95 -5.2% -7.7% -10.8% 10.8% 10.5% 10.64 3.39


Weighted

Distribution

Volume Rate

of Sale


0

Premium Can 4 w/e 15 Sep, 18 230,664 56,819 17,367 0.7% 4.6% 1.2% 66.1% 64.6% 0 0

1 iOld Speckled Hen Greene King Plc Amber

33.0%76,166 17,650 5,335 -2.6% -1.4% -6.5% 66.1% 64.6% 99.95 30.99

2 h

McEwan's Export Marston's Plc Dark16.6%

38,216 9,503 3,036 11.5% 19.8% 16.5% 46.4% 44.8% 76.76 25.44

3Abbot Ale Greene King Plc Amber

12.2%28,218 6,919 2,005 19.8% 0.2% -6.1% 43.9% 42.5% 59.01 17.69

4 i Hobgoblin Marston's Plc Dark 6.9% 15,918 3,150 971 -8.2% -24.6% -22.3% 41.0% 39.7% 28.81 9.18

5 h Hobgoblin Gold Ale Marston's Plc Gold 4.2% 9,781 2,476 789 25.4% 7.7% 7.9% 30.9% 30.2% 29.98 9.81

6Tanglefoot Hall & Woodhouse Ltd Gold

4.2%9,779 2,438 815 7.7% -7.8% 7.1% 30.0% 24.2% 30.41 12.65

7 i

Coors Light Molson Coors Uk Mainstream Premium Lager3.5%

8,052 6,424 2,228 0.0% 0.0% 0.0% 17.3% 16.7% 139.06 49.97

8 i Newcastle Brown Ale Heineken Uk Amber 3.0% 6,846 912 290 -9.3% -46.2% -49.7% 28.9% 24.8% 11.82 4.39

9 Adnams Ghost Ship Adnams & Co Plc Amber 2.9% 6,726 1,833 553 50.6% 1.3% 2.3% 25.7% 24.9% 26.76 8.35

10 i Bass Draught Anheuser-Busch Inbev Amber 2.7% 6,320 1,234 369 -18.8% -22.4% -28.8% 18.1% 16.6% 25.49 8.32

11 i Fullers London Pride Fuller Smith & Turner Plc Amber 2.3% 5,332 1,230 404 -24.5% -12.6% -6.8% 22.4% 21.7% 20.60 6.99

12 i Caffreys Irish Ale Molson Coors Uk Amber 2.3% 5,191 939 213 -10.0% -13.1% -35.4% 28.8% 18.7% 12.22 4.27

13 i Bombardier Marston's Plc Amber 2.1% 4,850 1,059 302 -0.9% -11.5% -13.6% 20.5% 19.1% 19.37 5.95

14 Ruddles County Greene King Plc Amber 1.7% 3,925 1,097 118 -13.1% 22.5% -61.7% 17.5% 16.6% 23.47 2.67

15 i Badger Fursty Ferret Hall & Woodhouse Ltd Gold 1.5% 3,560 778 209 -2.2% -26.4% -27.7% 20.1% 18.8% 14.47 4.17

16 i Whitbread Gold Label Anheuser-Busch Inbev Amber 1.5% 3,429 648 209 -20.1% -24.3% -26.3% 19.9% 19.8% 12.18 3.98

17 i

Wadworth 6x Wadworths & Co Ltd Amber1.2%

2,773 646 209 -6.0% -8.2% -20.2% 8.0% 7.4% 30.41 10.63

18 i Courage Directors Marston's Plc Amber 0.6% 1,414 188 57 -18.7% -55.3% -63.2% 8.1% 7.9% 8.73 2.69

19 h Bombardier Burning Gold Marston's Plc Gold 0.5% 1,255 307 109 19.0% 20.6% 33.6% 7.6% 7.0% 15.04 5.88

20 Tribute St Austell Brewery Co Ltd Amber 0.4% 985 231 90 79.1% 2.7% 20.8% 5.0% 4.9% 17.17 6.98

21 i Deuchars Ipa Heineken Uk Gold 0.3% 775 195 58 -4.1% 3.9% -1.9% 3.7% 3.7% 19.72 5.96

22 The Reverend James Ale S A Brain & Co Ltd Dark 0.3% 699 163 49 15.2% 9.6% -1.7% 4.0% 3.7% 15.19 5.02

23 i Banks Barley Gold Marston's Plc Gold 0.3% 625 82 26 -21.9% -53.6% -58.4% 2.0% 1.9% 15.29 4.91

24 i

Adnams The Bitter Adnams & Co Plc Amber0.3%

586 154 45 -8.9% -7.1% -14.3% 1.8% 1.5% 32.83 11.25

25 Wolf Warning Ipa Kopparberg Cider Of Sweden Ltd Gold 0.1% 332 57 34 41.9% -50.7% -8.5% 13.7% 12.7% 1.55 1.01

TOP 25 PREMIUM BOTTLED LAGER - MAT

TOP 25 MINI KEG - MAT

TOP 25 PREMIUM CANNED LAGER - MAT


Weighted

Distribution

Volume Rate

of SaleMAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0Premium Bottled Lager 4 w/e 15 Sep, 18 2,840,958 771,732 190,787 13.3% 21.9% -7.8% 97.6% 96.2% 0 0

1Budweiser Anheuser-Busch Inbev Mainstream Premium Lager

27.6%783,308 209,213 47,585 17.3% 24.8% -19.0% 96.2% 94.3% 814.21

189.4

7

2 Corona Extra Anheuser-Busch Inbev World Beer 10.6% 301,898 86,226 15,267 16.2% 19.4% -30.0% 97.6% 96.2% 330.98 59.56

3 Stella Artois Anheuser-Busch Inbev Mainstream Premium Lager 10.0% 283,812 69,898 19,356 8.3% 10.4% 4.6% 96.2% 95.4% 272.19 76.16

4 Peroni Nastro Azzurro Asahi Uk World Beer 7.7% 217,929 60,350 15,789 10.0% 18.6% 4.4% 96.4% 95.1% 234.45 62.31

5 San Miguel Carlsberg Uk Ltd World Beer 6.1% 174,584 51,278 12,245 18.2% 43.1% -11.8% 91.4% 90.0% 210.12 51.09

6 iBecks Anheuser-Busch Inbev Mainstream Premium Lager 4.8% 136,466 31,825 7,790 -10.0% -16.0% -31.1% 86.0% 82.2% 138.64 35.57

7 hBirra Moretti Heineken Uk World Beer 3.5% 100,561 34,745 11,110 76.9% 160.5% 157.7% 88.8% 87.6% 146.46 47.62

8 hHeineken Heineken Uk Mainstream Premium Lager 3.2% 90,349 27,067 7,496 14.4% 59.8% 36.4% 89.4% 87.7% 113.41 32.08

9 hEstrella Damm Marston's Plc World Beer 3.2% 90,025 28,181 7,359 72.5% 58.1% 25.1% 74.8% 72.9% 141.12 37.89

10 iCobra Molson Coors Uk World Beer 2.2% 61,319 13,721 3,692 -14.0% -16.2% -25.8% 84.7% 81.4% 60.65 17.01

11 hHop House 13 Diageo Plc Craft 1.9% 54,308 14,699 4,147 95.8% 38.9% 22.1% 71.6% 69.7% 76.88 22.32

12 Desperados Heineken Uk World Beer 1.8% 50,846 14,358 4,066 5.9% 24.3% 6.6% 93.4% 92.1% 57.59 16.57

13 hStaropramen Molson Coors Uk World Beer 1.7% 47,586 13,540 3,886 21.9% 25.9% 9.7% 73.2% 71.8% 69.29 20.32

14 Kronenbourg 1664 Heineken Uk Mainstream Premium Lager 1.4% 40,309 11,792 3,291 -1.1% 25.9% 13.3% 66.4% 62.1% 66.54 19.91

15 iTyskie Asahi Uk World Beer 1.0% 29,046 932 174 -33.1% -91.5% -95.5% 14.5% 4.3% 23.99 15.24

16 hSol Heineken Uk World Beer 1.0% 27,682 9,541 2,377 16.6% 78.1% 38.6% 55.8% 54.2% 64.02 16.47

17 hBud Light Anheuser-Busch Inbev Mainstream Premium Lager 0.9% 25,447 13,547 2,595 39651.6% 42965.2% 23045.7% 41.6% 40.2% 122.00 24.22

18 i Leffe Blonde Anheuser-Busch Inbev World Beer 0.8% 22,803 5,073 1,413 -0.8% 4.5% -9.3% 66.8% 66.2% 28.45 8.01

19 Carlsberg Export Carlsberg Uk Ltd Mainstream Premium Lager 0.8% 21,322 5,614 1,274 13.6% -8.8% -19.8% 52.1% 42.6% 40.33 11.22

20 hBavaria Bavaria Ltd World Beer 0.7% 20,895 5,749 1,704 38.6% 99.5% 28.6% 29.5% 28.3% 72.88 22.57

21 iTiger Heineken Uk World Beer 0.6% 16,374 4,528 1,542 -19.8% -35.8% -62.3% 47.3% 44.9% 35.85 12.89

22 iMiller Genuine Draft Asahi Uk Mainstream Premium Lager 0.5% 14,140 2,386 490 -22.7% -37.1% -58.6% 10.4% 8.4% 85.79 21.82

23 i Franziskaner Weissbier Anheuser-Busch Inbev World Beer 0.4% 10,191 2,462 742 13.3% 1.9% -8.7% 59.5% 59.4% 15.50 4.69

24 iGrolsch Molson Coors Uk Mainstream Premium Lager 0.3% 9,384 2,441 398 -29.9% -11.6% -60.2% 38.5% 29.8% 23.73 5.01

25 i Singha Molson Coors Uk World Beer 0.3% 8,762 2,193 654 -3.9% -4.6% -9.2% 45.5% 45.4% 18.05 5.41


Weighted

Distribution

Volume Rate

of SaleMAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0Premium Canned Lager 4 w/e 15 Sep, 18 2,759,048 752,491 224,789 9.0% 20.9% 10.2% 99.9% 99.8% 0 0

1 iStella Artois Anheuser-Busch Inbev Mainstream Premium Lager

44.1%1,215,853 314,521 91,955 8.3% 15.4% 2.8% 99.9% 99.8% 1,178.82

346.0

1

2 iBudweiser Anheuser-Busch Inbev Mainstream Premium Lager

12.6%347,053 101,908 30,075 -12.0% 13.7% 5.3% 97.8% 97.3% 390.28

116.0

4

3Kronenbourg 1664 Heineken Uk Mainstream Premium Lager

12.5%345,661 85,490 27,327 8.1% 12.1% 12.4% 96.4% 92.9% 332.09

110.4

3

4 San Miguel Carlsberg Uk Ltd World Beer 4.5% 125,147 35,274 10,430 30.6% 18.3% -0.9% 87.4% 87.3% 151.20 44.86

5 h Heineken Heineken Uk Mainstream Premium Lager 4.0% 109,551 40,545 12,529 73.7% 163.5% 145.5% 89.9% 89.3% 168.82 52.68

6 i Carlsberg Export Carlsberg Uk Ltd Mainstream Premium Lager 3.6% 98,577 25,904 8,031 -3.5% 8.3% 3.0% 53.9% 53.1% 180.14 56.75

7 i Holsten Pils Carlsberg Uk Ltd Mainstream Premium Lager 2.9% 80,166 18,205 5,490 -3.4% -10.1% -15.4% 69.3% 66.8% 98.38 30.87

8 h Red Stripe Heineken Uk World Beer 1.8% 50,971 13,996 4,332 27.0% 35.5% 16.3% 54.4% 47.6% 96.41 34.14

9 i Tyskie Asahi Uk World Beer 1.4% 37,599 4,342 1,190 -18.2% -62.4% -65.6% 11.7% 7.6% 138.93 58.66

10 i Tyskie Gronie Asahi Uk World Beer 1.1% 29,785 17,593 5,872 0.0% 0.0% 0.0% 69.1% 67.8% 95.41 32.49

11 h Desperados Heineken Uk World Beer 1.0% 27,151 8,911 2,159 69.0% 61.8% 22.6% 48.5% 43.1% 68.85 18.79

12 Bud Light Anheuser-Busch Inbev Mainstream Premium Lager 0.9% 23,845 3,948 1,041 16.2% -52.7% -69.7% 25.2% 20.1% 58.70 19.43

13 i Oranjeboom United Dutch Breweries World Beer 0.8% 22,360 5,796 1,822 -12.7% -3.0% -3.7% 14.3% 12.6% 151.36 54.32

14 i Grolsch Molson Coors Uk Mainstream Premium Lager 0.8% 21,413 6,536 1,645 -20.1% 15.1% -14.1% 28.1% 27.5% 87.26 22.48

15 h Becks Anheuser-Busch Inbev Mainstream Premium Lager 0.7% 19,100 6,192 2,176 31.6% 58.3% 57.1% 33.3% 32.5% 69.73 25.15

16 h Estrella Damm Marston's Plc World Beer 0.7% 18,695 8,299 1,909 318.5% 248.3% 171.1% 57.0% 54.6% 54.53 13.13

17 Coors Light Molson Coors Uk Mainstream Premium Lager 0.5% 13,329 1,632 231 164.0% -53.9% -82.6% 11.6% 3.6% 52.47 24.34

18 i Carlsberg Carlsberg Uk Ltd Classic Lager 0.5% 12,524 6,388 1,915 0.0% 0.0% 0.0% 16.5% 13.4% 145.07 53.55

19 i Lech Asahi Uk World Beer 0.4% 11,905 2,543 589 -18.4% -17.3% -35.3% 12.1% 7.5% 78.68 29.59

20 h Innis & Gunn Craft Lager The Innis & Gun Brewing Co Craft 0.4% 10,264 3,463 1,049 96.7% 122.8% 126.7% 13.8% 13.3% 93.88 29.54

21 i Perla Pils Lager Browary Lubelskie World Beer 0.3% 9,320 1,980 518 1.7% -22.6% -28.5% 5.2% 4.2% 141.32 46.42

22 i Feldschlosschen Feldschlosschen Ag World Beer 0.3% 9,135 2,231 704 -0.2% -0.8% -5.7% 12.8% 11.5% 65.47 22.95

23 i Zubr Asahi Uk World Beer 0.3% 8,047 1,516 394 -34.9% -48.6% -59.3% 4.4% 2.9% 129.35 51.01

24 i Zywiec Heineken Uk World Beer 0.3% 7,946 1,182 371 -35.1% -57.8% -60.9% 6.3% 4.2% 70.50 32.84

25 h Hop House 13 Diageo Plc Craft 0.3% 7,093 2,756 709 4211.2% 1574.8% 339.7% 35.9% 35.9% 28.77 7.43


Weighted

Distribution

Volume Rate

of Sale


0

Mini Keg 4 w/e 15 Sep, 18 23,389 5,352 1,529 22.9% 27.3% -4.8% 35.1% 32.8% 0 0

1 i Old Speckled Hen Greene King Plc Amber 22.0% 5,134 968 206 -8.9% 20.1% -18.3% 30.2% 27.2% 11.99 2.84

2 Desperados Heineken Uk World Beer 20.6% 4,809 2,455 345 0.0% 0.0% 0.0% 31.5% 18.9% 29.22 6.86

3 Adnams Ghost Ship Adnams & Co Plc Amber 16.8% 3,928 818 264 55.7% -16.1% -14.3% 26.4% 25.0% 11.59 3.96

4 Hobgoblin Marston's Plc Dark 16.5% 3,861 705 307 -30.0% -19.6% 12.6% 35.1% 32.8% 7.51 3.52

5Heineken Heineken Uk Mainstream Premium Lager

15.4%3,597 1,887 421 0.0% 0.0% 0.0% 39.1% 34.9% 18.07 4.53

6 Budweiser Budvar Budweiser Budvar Uk Ltd World Beer 15.0% 3,519 898 291 -1.9% 133.0% 118.9% 31.9% 28.0% 10.54 3.91

7 Sharps Doom Bar Molson Coors Uk Amber 8.3% 1,937 1,098 303 0.0% 0.0% 0.0% 26.5% 21.8% 15.54 5.21

8 Hobgoblin Gold Ale Marston's Plc Gold 6.3% 1,476 388 108 -43.0% 3.2% 3.7% 15.7% 14.1% 9.27 2.87

9 Shipyard Pale Ale Marston's Plc Gold 6.2% 1,440 295 70 1835.3% 296.2% -6.1% 16.5% 13.1% 6.70 2.00

10 Wainwright Ale Marston's Plc Gold 5.1% 1,204 137 33 360.6% -47.7% -82.5% 7.4% 5.5% 6.95 2.28

11 i

Stella Artois Anheuser-Busch Inbev Mainstream Premium Lager4.7%

1,110 139 9 -16.2% -80.1% -97.2% 8.8% 0.9% 5.93 3.49

12 i Warsteiner Premium Marston's Plc World Beer 4.6% 1,070 261 28 22.3% 4.9% -87.8% 7.6% 5.3% 12.82 1.97

13 Tennents C&C Group Plc Classic Lager 3.3% 767 494 138 0.0% 0.0% 0.0% 5.4% 5.3% 34.57 9.83

14 Devils Backbone American Ipa Marston's Plc Gold 2.8% 664 112 24 0.0% 0.0% 0.0% 5.5% 4.7% 7.60 1.96

15 Marston's Pedigree Marston's Plc Amber 2.6% 602 135 15 134.8% -12.0% -48.4% 5.9% 3.8% 8.54 1.48

16 Black Sheep Best Bitter Black Sheep Brewery Plc Gold 2.4% 564 102 31 203.3% -7.6% -21.0% 6.3% 5.5% 6.04 2.10

17 Iron Maiden Trooper Robinsons Brewery Gold 1.8% 419 61 17 94.4% -54.5% -62.9% 5.4% 4.3% 4.25 1.44

18 Fullers London Pride Fuller Smith & Turner Plc Amber 1.7% 393 300 78 0.0% 0.0% 0.0% 16.6% 13.6% 6.76 2.15

19 Paulaner Muncher Hell Paulaner Brauerei Gmbh & Co World Beer 1.4% 321 0 0 262450.0% -75.0% -75.0% 0.0% 0.0% 2.86 2.84

20 Greene King Bo66y Greene King Plc Gold 1.3% 295 1 0 0.0% 0.0% 0.0% 0.0% 0.0% 12.60 0.00

21 Greene King Yardbird Crafted Greene King Plc Gold 1.2% 285 79 12 0.0% 0.0% 0.0% 8.5% 2.8% 3.47 1.66

22 i Old Crafty Hen Greene King Plc Dark 0.8% 185 0 0 -41.1% -99.9% -100.0% 0.0% 0.0% 0.74 0.00

23 i

Old Golden Hen Greene King Plc Gold0.8%

180 3 1 -77.3% -98.9% -99.8% 0.1% 0.0% 8.14 10.21

24 Thornbridge Jaipur Ipa Novantia Craft 0.8% 178 3 0 0.0% 0.0% 0.0% 1.1% 0.1% 1.08 0.53

25Budweiser Anheuser-Busch Inbev Mainstream Premium Lager

0.6%146 146 34 0.0% 0.0% 0.0% 5.0% 3.5% 10.90 3.59

TOP 25 BOTTLED CRAFT LEAGUE TABLE - MAT

TOP 25 CANNED CRAFT LEAGUE TABLE - MAT

Source: IRI SIG BWS Outlets, Volume

TOP 25 NABLAB- MAT


Weighted

Distribution

Volume Rate

of Sale


0

Bottled Craft Ale 4 w/e 18 Aug, 18 125,555 5,125 72,654 36.0% -10.2% 21.6% 73.0% 0.0% 0 0

1 iBrewdog Punk Ipa Brewdog Ltd Craft 22.1% 27,740 896 13,611 -6.1% -24.6% -17.1% 73.0% 0.0% 4.61 0.00

2 Brewdog Dog Pack Brewdog Ltd Craft 7.5% 9,417 325 5,660 121.4% -49.2% 43.3% 30.0% 0.0% 4.07 0.00

3 Dead Pony Club Brewdog Ltd Craft 7.7% 9,610 373 5,442 43.4% -20.2% 16.3% 69.0% 0.0% 2.03 0.00

4 Goose Island Ipa Anheuser-Busch Inbev Craft 7.6% 9,566 496 5,423 67.1% -0.4% 21.0% 59.4% 0.0% 3.14 0.00

5 Brewdog Nanny State Ale Brewdog Ltd Alcohol Free 6.8% 8,517 187 5,215 77.7% -56.7% 43.8% 15.7% 0.0% 4.49 0.00

6 Brewdog Elvis Juice Brewdog Ltd Craft 6.3% 7,862 413 5,210 141.0% 24.7% 79.4% 62.1% 0.0% 2.50 0.00

7 Sierra Nevada Pale Ale Sierra Nevada Brewing Co Craft 4.6% 5,800 295 3,563 14.2% 13.9% 34.7% 56.8% 0.0% 1.95 0.00

8 Lagunitas Ipa Lagunitas Brewing Co Craft 2.5% 3,174 198 1,847 24.5% 213.5% 15.6% 50.1% 0.0% 1.48 0.00

9 Innis & Gunn Oak Aged Beer The Innis & Gun Brewing Co Craft 2.2% 2,744 129 1,603 5.2% 0.6% 24.4% 16.5% 0.0% 2.93 0.00

10 Innis & Gunn Oak Aged Ale The Innis & Gun Brewing Co Craft 2.3% 2,938 115 1,469 -24.9% 6.3% -16.7% 37.8% 0.0% 1.15 0.00

11 hCamden Pale Ale Anheuser-Busch Inbev Craft 1.4% 1,801 113 1,418 207.8% 117.7% 239.0% 38.7% 0.0% 1.10 0.00

12 i5am Saint Brewdog Ltd Craft 1.9% 2,445 81 1,224 11.3% -19.7% -14.9% 44.3% 0.0% 0.68 0.00

13 Thornbridge Jaipur Ipa Novantia Craft 1.4% 1,784 84 1,149 172.5% -4.8% 75.5% 33.6% 0.0% 0.94 0.00

14 Beer Advent Calendar Blue Tree Ltd Craft 0.7% 889 0 889 0.0% 0.0% 0.0% 0.0% 0.0% 0.00 0.00

15 hBrewdog Mr President Brewdog Ltd Craft 1.1% 1,347 67 870 87.0% 20.9% 63.5% 15.8% 0.0% 1.60 0.00

16 Innis & Gunn Rum Finish The Innis & Gun Brewing Co Craft 1.2% 1,555 61 825 -15.5% 9.9% -5.6% 24.0% 0.0% 0.96 0.00

17 hBrewdog Vagabond Brewdog Ltd Craft 1.1% 1,335 61 817 38.5% -7.3% 34.1% 35.5% 0.0% 0.64 0.00

18 Stone Ipa Stone Brewing Craft 0.9% 1,100 66 803 269.8% 19.6% 169.8% 29.4% 0.0% 0.84 0.00

19 Meantime London Meantime Brewing Co Craft 1.0% 1,298 41 645 10.5% -54.1% -16.1% 17.4% 0.0% 0.89 0.00

20 Goose Island 312 Urban Wheat Beer Anheuser-Busch Inbev Craft 1.1% 1,364 49 639 73.1% -30.3% -18.7% 27.0% 0.0% 0.68 0.00

21 Meantime Organic Meantime Brewing Co Craft 0.4% 533 0 533 0.0% 0.0% 0.0% 0.0% 0.0% 3.34 0.00

22 Brewdog Dead Pony Club Pale Ale Brewdog Ltd Craft 0.7% 840 30 512 135.5% -19.8% 43.4% 15.1% 0.0% 0.76 0.00

23 Anchor Steam Beer Anchor Brewing Co Craft 0.6% 741 35 462 -19.1% 21.4% 35.7% 23.5% 0.0% 0.56 0.00

24 Thornbridge Tart Bakewell Sour Ale Novantia Craft 0.4% 512 32 359 235.9% 50.7% 135.9% 19.1% 0.0% 0.63 0.00

25 Brewdog Clockwork Brewdog Ltd Craft 0.3% 345 80 345 0.0% 0.0% 0.0% 29.7% 0.0% 1.02 0.00


Weighted

Distribution

Volume Rate

of Sale


0

Canned Craft Ale 4 w/e 18 Aug, 18 75,899 25,889 8,143 113.0% 86.8% 69.2% 66.8% 65.0% 0 0

1 i

Brewdog Punk Ipa Brewdog Ltd Craft54.9%

41,689 12,108 3,715 84.1% 51.8% 29.8% 66.8% 65.0% 68.14 21.48

2 i Dead Pony Club Brewdog Ltd Craft 8.3% 6,288 1,588 521 83.9% 2.9% -1.0% 43.8% 42.5% 13.61 4.62

3 h Brewdog Dog Pack Brewdog Ltd Craft 3.6% 2,760 944 265 1279.4% 371.8% 243.7% 13.2% 10.8% 26.82 9.21

4 i Brewdog Indie Pale Ale Brewdog Ltd Craft 3.5% 2,620 1,912 540 0.0% 0.0% 0.0% 44.7% 40.7% 16.07 4.99

5 i Vocation Life & Death Vocation Brewery Craft 2.5% 1,912 475 155 50.8% -3.0% -17.0% 37.0% 36.3% 4.82 1.61

6 Vocation Pride & Joy Vocation Brewery Craft 2.5% 1,873 488 156 39.6% -13.4% -17.8% 34.6% 33.6% 5.30 1.75

7 Brewdog Nanny State Brewdog Ltd Alcohol Free 1.9% 1,452 1,044 383 0.0% 0.0% 0.0% 41.9% 41.4% 9.37 3.48

8 i Vocation Heart & Soul Vocation Brewery Craft 1.6% 1,238 302 96 33.4% -21.9% -18.8% 16.7% 15.8% 6.79 2.28

9 Drygate Disco Forklift Truck Ale Drygate Brewery Ltd Craft 1.5% 1,155 476 132 362.8% 124.9% 65.5% 18.4% 18.0% 9.70 2.77

10 i Brewdog Clockwork Brewdog Ltd Craft 1.5% 1,120 767 202 0.0% 0.0% 0.0% 18.5% 17.5% 15.59 4.35

11 h Meantime London Meantime Brewing Co Craft 1.3% 993 377 116 1107.5% 377.2% 211.5% 26.0% 24.0% 5.44 1.82

12 i Brewdog Slot Machine Red Rye Ipa Brewdog Ltd Craft 0.9% 645 1 0 0.0% 0.0% 0.0% 0.9% 0.2% 0.53 0.30

13 Brooklyn Mix Vol 1 Brooklyn Brewery Craft 0.8% 578 375 105 0.0% 0.0% 0.0% 11.8% 10.8% 11.94 3.66

14 Flying Dog Easy Ipa Flying Dog Brewery Llc Craft 0.7% 560 186 57 48.1% 61.6% 134.0% 18.8% 16.4% 3.72 1.31

15 hCamden Pale Ale Anheuser-Busch Inbev Craft 0.7% 548 258 57 6792724.7% 3192595.2% 710859.8% 21.9% 17.0% 4.41 1.27

16 Williams Joker Ipa William Brothers Craft 0.7% 506 197 64 81.5% 130.2% 179.2% 7.4% 7.2% 9.97 3.33

17 i Blue Moon Blue Moon Brewing Craft 0.6% 438 316 96 0.0% 0.0% 0.0% 30.3% 28.7% 3.92 1.25

18 Brewdog Elvis Juice Brewdog Ltd Craft 0.6% 426 302 235 688.3% 504.7% 1225.4% 36.4% 36.2% 3.11 2.44

19 Brewdog Electric India Ipa Brewdog Ltd Craft 0.5% 387 17 16 -6.1% -96.0% -92.8% 4.5% 4.2% 1.39 1.40

20 Belhaven Twisted Greene King Plc Craft 0.5% 383 198 62 0.0% 0.0% 0.0% 26.7% 26.3% 2.79 0.89

21 Beavertown Gamma Ray Ale Beavertown Brewery Craft 0.5% 374 237 69 340.8% 705.2% 496.1% 2.1% 2.1% 41.81 12.30

22Beavertown Neck Oil Session Ipa Beavertown Brewery Craft

0.5%372 246 73 488.5% 998.2% 797.0% 2.1% 2.1% 43.40 13.03

23 Brooklyn American Ale Brooklyn Brewery Craft 0.5% 348 34 6 251.4% -33.9% -60.0% 10.9% 5.9% 1.15 0.40

24 Stone Go To Ipa Stone Brewing Craft 0.4% 340 62 18 101.1% -46.7% -46.2% 26.6% 23.0% 0.88 0.29

25 Shipyard American Pale Ale Marston's Plc Craft 0.4% 332 248 112 0.0% 0.0% 0.0% 16.8% 16.1% 5.56 2.62


Weighted

Distribution

Volume Rate

of Sale


0

NABLAB 4 w/e 15 Sep, 18 128,266 37,656 10,698 29.1% 44.8% 30.4% 64.6% 62.7% 0 0

1 iBecks Blue Alcohol Free Anheuser-Busch Inbev NABLAB

41.1%52,746 14,778 3,870 1.5% 18.4% 0.1% 70.7% 68.3% 78.26 21.28

2 iBavaria Non Alcoholic Bavaria Ltd NABLAB 19.2% 24,600 7,011 1,954 9.8% 25.6% 11.1% 49.0% 46.7% 53.61 15.70

3 h

Heineken 0.0% Heineken Uk NABLAB12.0%

15,363 4,958 1,727 240.7% 90.0% 113.2% 61.1% 60.3% 30.39 10.75

4 iBudweiser Prohibition Brew Anheuser-Busch Inbev NABLAB 6.0% 7,743 2,648 772 0.0% 0.0% 0.0% 61.3% 58.9% 16.19 4.92

5 hErdinger Non Alcoholic Marstons Plc NABLAB 4.4% 5,605 1,785 492 37.8% 91.6% 58.8% 40.1% 38.4% 16.67 4.82

6 iBrewdog Nanny State Ale Brewdog Ltd Alcohol Free 3.9% 4,974 680 191 27.7% -48.9% -55.8% 36.4% 27.9% 6.99 2.58

7 hSan Miguel 0.0% Lager Carlsberg Uk Ltd NABLAB 3.0% 3,880 1,329 358 55.5% 54.8% 31.6% 25.1% 23.8% 19.87 5.66

8 iBrewdog Nanny State Brewdog Ltd Alcohol Free 1.4% 1,789 1,092 337 0.0% 0.0% 0.0% 40.4% 40.4% 10.12 3.14

9 iCobra Zero Molson Coors Uk NABLAB 1.4% 1,758 499 139 -33.0% 21.0% 11.5% 10.8% 10.6% 17.27 4.91

10 hSt Peters Without St Peters Brewery Dark 1.2% 1,577 526 157 258.2% 152.9% 127.7% 24.5% 22.9% 8.04 2.58

11 hFranziskaner Weissbier Anheuser-Busch Inbev World Beer 1.2% 1,556 454 131 174.6% 46.8% 33.3% 25.1% 23.3% 6.78 2.12

12 hWarsteiner Fresh Marstons Plc NABLAB 1.2% 1,522 516 128 178.6% 101.9% 71.8% 15.4% 14.9% 12.52 3.22

13 iFree Damm Marston's Plc NABLAB 0.7% 932 332 92 0.0% 0.0% 0.0% 9.8% 9.2% 12.62 3.74

14 iSt Peters Without St Peters Brewery Dark 0.3% 381 114 34 0.0% 0.0% 0.0% 7.3% 6.9% 5.85 1.83

15Kaliber Diageo Plc NABLAB

0.3%365 48 8 40.1% -34.9% -81.6% 0.8% 0.2% 22.85 13.75

16 Trumalt Smooth Energie Brouwerij Martens UnCoded 0.2% 245 72 23 123.0% -34.9% -66.2% 2.9% 2.9% 9.27 3.02

17 iClausthaler Binding Brauerei Ag NABLAB 0.2% 212 0 0 -40.1% -100.0% -100.0% 0.0% 0.0% 0.45 0.00

18 iOpen Gate Pure Brew Diageo Plc NABLAB 0.1% 133 77 20 0.0% 0.0% 0.0% 7.6% 6.7% 3.81 1.15

19Rigas Kvass Orkla Foods Latvija Dark

0.1%130 43 13 7.4% 65.0% 86.8% 0.1% 0.1% 173.33 52.65

20 Carlsberg Alcohol Free Carlsberg Uk Ltd NABLAB 0.1% 125 5 2 78.4% -79.8% -44.5% 0.3% 0.1% 7.03 5.94

21 iSupermalt Royal Unibrew NABLAB 0.1% 97 56 20 0.0% 0.0% 0.0% 1.2% 0.9% 18.00 8.07

22 iShandy Carib Carib Brewery NABLAB 0.1% 78 65 18 0.0% 0.0% 0.0% 10.1% 9.3% 2.41 0.74

23 Tropical Sun Dragon Malt Specialist Foods UnCoded 0.1% 70 14 4 83.6% 36.0% -10.7% 0.8% 0.8% 6.42 2.10

24 iInnis & Gunn Innis & None Ipa The Innis & Gun Brewing Co Alcohol Free 0.1% 69 0 0 -63.7% -99.9% -100.0% 0.2% 0.0% 0.10 0.08

25 Trumalt Original Brouwerij Martens UnCoded 0.1% 68 17 6 99.3% -51.5% -71.5% 2.8% 2.4% 2.22 0.94

data relevant to 4w/e 15th september,...

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