data warehouse, dashboards and predictive reports gap
TRANSCRIPT
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Data Warehouse, Dashboards and Predictive Reports
New Developments in Measurement and Analytics
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The Premise
• When it comes to implementing analytics, marketing departments’ biggest problem is gathering information to analyze it and gathering fresh information
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The Solution - Octopus
SALES DATA RETAIL
RESEARCH DATA
MEDIA DATA
SALES DATA SECONDARY
SOCIAL DATA
COMPETITION DATADIGITAL
CAMPAIGNS
PROMOTIONS DATA
RESEARCH DATA
MOBILE DATA
CRM DATA
OCTOPUS
DASHBOARD REPORTS
MARKETING SCENARIO PLANNER
ADVANCE STATISTICAL MODELLING
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Advantages
Octopus ensures a smooth inflow of data into a now-cleaned up and logically-
arranged marketing database. Simple correlations between marketing inputs and
sales are shown automatically and all of these can be used for analysis.
Octopus allows for customized advanced analytic models, enabling marketing
managers to forecast sales or any other key metric, based on planned inputs or
likely future competitive pressures. Custom dashboards can be built using Tableau
and other BI tools.
Octopus provides a seamless service, underpinned by proprietary technology and
processes, that combines data integration, visualization, modelling and prediction.
As a result, we can successfully install and configure Octopus to meet your unique
marketing structure and needs.
VISUALIZATION
PREDICITIVEDASHBOARD
IMPLEMENTATION
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