datamine-cas for banking-business-summary
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Business*Overview
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Company profile
datamine ltd was founded in January '05 and is based in Athens, Greece. Datamine is dedicated in
redefining the role of information technology within the modern, customer-centric enterprise through
innovative data-driven applications
Solutions & Services Datamine provides large-scale Information Systems engineering featuring
Statistical & Data Mining logic, answering the demanding management information needs of
competitive corporations. Solutions range from analytical CRM, data modeling & business intelligence to
loyalty, campaign management and executive information systems
Products Datamine has invested on Research and Development of innovative data-intensive systems for
modern corporations and the web. Our offering includes CAS – Competition Analysis System (tariff
optimization) and Corporate Criterion (Customer Satisfaction measurement and modeling platform)
Human Resources Datamine’s team demonstrates sound scientific background and extensive
professional experience in statistical analysis, data mining, software architecture, data warehousing and
B.I. within telecom and banking environments
Major Customers Partners
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CAS can be best conceived as …
An interactive product development & evaluation framework …
… enabling quick definition of new banking products, and analysis against actual usage
A powerful Customer Interaction framework …
… automating and optimizing product recommendations, according to strict business rules
A sophisticated Customer Analytics platform …… enabling customer, billing & usage analysis along with product suitability measures
WEB
POS
3G
CC
IVR
CustomerTouch Points
Existing or PotentialCustomer
CAS v2.0
Corporate strategy
Business rules, policies,
Product assessment &
recommendation engine,
automation rules
Management
Business
community
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Three distinct, highly customizable, web-enabled clients to support a wide range of
business needs
A set of public Web services, exposed to the enterprise as a framework for further
development & integration
A fully customizable ETL layer (external data adaptor) enabling quick data integration,
through files, web services, database integration or combination
CAS Basic components …
Public Web services
CA
S P
rese
nta
tio
n CAS StudioProduct admin,
Policies, Reporting. For Experienced
Power Users, Business Analysts, Product managers
CA
S W
S
Co
rpo
rate
Dat
a so
urc
es
Custom Apps
Mobile apps
Portal My Account Intranet apps
Datamine Competition Analysis System 2.0
Optional module
Core module
Data Storage
External element
CAS Server components
CAS Advisor (R)Usage-Based
Product Advisor for existing
customers. Uses actual transaction
statistics
CAS Advisor (P)Profile-based
Product advisor for existing or new customer - uses usage patterns
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Monitor & Analyze Competition
Compare the complete market (competitor’s banking products) against actual usage data
Empower Product Development
Create & Manage products. Evaluate on actual usage data. Build Business cases.
Optimize & Automate Product Recommendations
Load-balance product offerings depending on customer value. Measure & Analyze results.
Perform efficient product negotiations @ POS
Provide agents a ‘negotiation framework’ for a stepwise, cost-controlled offering scenario
Execute Aggressive Customer Acquisition CampaignsProvide agents a statistics-driven ‘negotiation framework’ for candidate customers
Deliver Online Personalized RecommendationsYour customers browse personalized product offerings online and/or through smart phones
Gather Customer FeedbackSystematically collect, analyze and report offering-related customer feedback
CAS enables a banking institution to …
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CAS: Short-term Benefits
Proper utilization of CAS components is expected to have remarkable effects in both micro and
macro perspectives: more efficient & cost effective customer handling, increased customer
satisfaction, better products, improved market positioning
CAS
Loyal, Satisfied customersthrough interactive, sophisticated customer handling strategies, with optimized offering based on customer’s profile, optimal timing, corporate targets and priorities
Better Products, Market Positioningthrough efficient, interactive product development processes along with advanced customer targeting. Innovative products, with measurable performance leading to better market positioning and competitiveness
Analytics & BISignificance enhancement of the typical telecom Business Intelligence infrastructure. Product Analytics, performance indicators, advanced traffic pattern analysis have re-defined the use of analytics within the corporation
Business CasesNew capabilities on the compilation of what-ifs, business case/ studies, decision support on products, strategies, offerings, customized discounts
Market Overview & AnalyticsProduct comparison, analytics & performance data, market overview and positioning against competitors, all available immediately after installation
Installation (t0) t0+ 6 monthsCustomer Satisfaction
CompetitivenessCRM effectiveness
Optimized Offerings, Revenue Control
Churn management
Customer Handling StrategiesCustomer base growth
Customer IntelligenceMarket Intelligence
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CAS mid-term benefits
Empowered Competitiveness
through systematic market/ competitor’s product comparison & analysis, interactive, data-
driven product development, candidate product assessment against actual usage.
Higher levels of Customer Satisfaction & Loyalty
better, personalized, balanced product offerings for your customers (with managed costs).
flexibility, automation and standardization in handling customer requests. impact monitoring
& analysis on loyalty and revenue.
Increased Sales & Customer Acquisition rates
Strong negotiation framework through all customer touch-points. Able to see what the
customer needs in terms of usage (or does not), the associated cost and corporate-level
priorities set. Handle effectively candidate customers.
Enhanced Decision Support framework
multilevel data enrichment (product suitability, product modeling, offerings, customer
feedback) with strong positive impact in data warehousing & Business Intelligence platforms.
Measurable results, available against any corporate-level dimension.
datamine ltd
Decision Support Systems
22 Ethnikis Antistasis avenue
15232 Chalandri
Athens, Greece
T: (+30) 210 6899960
F: (+30) 210 6899968
http://www.datamine.gr
Contact
George Krasadakis
Head of Engineering & Product Development