david kellis director, pr & social media @flacks76€¦ · social media influencer ....
TRANSCRIPT
![Page 1: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/1.jpg)
David Kellis Director, PR & Social Media @flacks76
Aug 10, 2016
![Page 2: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/2.jpg)
THINGS TODAY • Organic Social Media (for B2C Brands) is Dead
• Now What?
• The Influencer Opportunity/Dilemma
• Listening
2
![Page 3: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/3.jpg)
It’s Over…
Organic Social Media
![Page 4: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/4.jpg)
Exceptions Twitter… • If you have influencers, stakeholders, customers following you
– especially B2B brands or companies, B2C corporate • If you are an influencer or publisher
![Page 5: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/5.jpg)
Now What?
or
![Page 6: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/6.jpg)
We’re Happy!
![Page 7: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/7.jpg)
Earn It! Option 1 • A return to ugh…
focusing on media relations and blogger outreach
![Page 8: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/8.jpg)
Earn It! Option 2 • Create the content used in Paid Social
– Get earned media via people sharing your content
8
![Page 9: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/9.jpg)
Earn It! Pinterest or Twitter • The only places where promoted
posts get shared at scale — The opportunities can be huge — We still have a unique skill to
create stories/angles that will earn coverage
![Page 10: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/10.jpg)
Influencers
How do we do this right?????
![Page 11: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/11.jpg)
Influencer/WOM Celebrity
Subject Matter Expert
Social Media Influencer
Consumers/WOM
Media!!!!
![Page 12: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/12.jpg)
Lean in to Listening
• Mine this rich data for insights and ideas
• Hypotheses help you sort through data
• Customer service function of Social is CRITICAL
![Page 13: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/13.jpg)
TAKEAWAYS 1. WAKE UP - ORGANIC SOCIAL MEDIA #RIP 2. EARN YOUR WAY BACK 3. CUSTOMIZE YOUR INFLUENCERS 4. LEAN IN TO LISTENING
![Page 14: David Kellis Director, PR & Social Media @flacks76€¦ · Social Media Influencer . Consumers/WOM Media!!!! Lean in to Listening • Mine this rich data for insights and ideas •](https://reader034.vdocument.in/reader034/viewer/2022050501/5f93ce601019187bf5210fef/html5/thumbnails/14.jpg)