FEC Marketing Forum“Using marketing to bring

your new ideas to life”

Introductions

David Leon background…

•Implementing and marketing a new idea/USP in your site – top 5 tips •Your market & the best ways to communicate to it •How to control the social media animal•Cost effective marketing

1. Have a clear plan2. Do your research – what does the customer

want? 3. Keep communicating to all stakeholders4. The excite journey5. Review, measure and keep adapting

Steps to implementing a new idea/USP in your site… Top 5 tips

Q- Discuss the most effective marketing tools for FEC’s (5 minutes discussion, 5 minutes feedback)

Communication Channels

Controlling the Social Animal

"You cannot reach all target groups by one single social media account“

"Social media is social. Don't let questions go unanswered." Q- Discuss examples from your business of the best uses of social media (5 minutes discussion, 5 minutes feedback)

FEC Member Twitter Facebook

360 Play (MK) 98 2,687

Gambado (Glasgow) 1,202 6,823

Hobbledown 1,262 6,600

Eddie Catz 3,194 3,240

Partyman 1,094 5,761

Scallywags 981 2,167

Creepy Crawlies 2,975 6,111

S+L (Brentford) 3,871 9,735

Bubbles WOP 575 14,905

Chucklebutties 1,117 1,545

Funworld 545 2,051

Riverside Hub 231 9,229

Alton Towers – 26,000Thorpe Park- 15,000Chessington – 1,141Chester Zoo – 8,855London Eye – 9,510

FEC Members – SM figures

Social Media Trends 2014/15

1. Content Marketing2. Real-Time Marketing3. Audio-Visual Content4. Be prepared to pay5. The Revolution of Mobile

The Revolution of Mobile

Next generation websites – beyond responsive designs

Cost Effective marketing

How much you should spend on marketing and how to measure your ROI ??

Basic Marketing ROI formula

Q- What is your best ever spend in marketing – and looking ahead in terms of new ideas, where would your investment be directed??

FEC Day ConclusionsJanice Dunphy