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Coordinator, Case Study Research SegmentKSRM, KIIT Deemed to be University, Bhubaneswar

Diagnosis of the multidimensional field problems by being withcommunity and adding to the existing body of knowledge especiallywith regard to the questions “why” and “how” are the importantfeatures of Case Study Research Segment (CSS). We believe that thisfield segment of our MBA (Rural Management) will add value toyour endeavour of better development implementation. Moreover,your able and active facilitation to students during their CSS in fieldmay discern new dimensions of field problems and better ways ofprogramme implementation. With this, we request the hostorganizations to cooperate and meaningfully engage our students toaccelerate their learning from and contribution to development fieldthrough in depth analysis and exposure to field realities.

Prof. Nirmal K Mandal

Dear Patrons,KIIT School of Rural Management, through its continuous endeavourto upgrade its academic process has evolved as one of the pioneers in thefield of education and research in rural management. The ever changingscenario in this sector demands the students to update themselves withthe current happenings. Our current pedagogy requires the students toundergo three field segments during the two year programme. The secondfield segment CSS (Case Study Segment) is targeted to provide insightsinto the real life situations prevailing in your organisation to our students.Under your guidance and supervision the students will conduct a thoroughresearch on the topics assigned to them and the findings may help youin designing the relevant interventions. This brochure highlights thedetails of Case Study Segment in which our 12th batch of MBA (RM)students 2018-20 will participate.

Director, KIIT School of Rural ManagementKIIT Deemed to be University, Bhubaneswar

Prof. Nishith Parida

Message from the Director

Message from the CSS Coordinator

01

Guidelines for framing, organizing andconducting Case Study Research

We know that your organization has substantial experience andknowledge and this inevitably generate certain questions such as“how can I improve this program?” or “why some interventionssucceed and others do not?”

Travel costs of the allocated students from Bhubaneswar to the reporting locationof the organisation and return by 3-tier AC train.

Financial Implication for the Organisation

Stipend of Rs. 7,500/- (Rupees seven thousand five hundred only) per monthi.e. overall amounting to Rs. 15,000/- per student to be paid by the organisationduring the CSS project period.Accommodation to the students at the project locations.Conveyance and incidental expenses while on travel with the conduct of theproject.

In addition to the above, the host organisation may offer any other necessary supportwhich is essential for successful completion of the project.

It is important that you as a host organization should have clearresearch questions - what they specifically want to learn orunderstand by assigning this study to the students. .

We have trained our students to use Case Study Research as aDiagnostic tool to obtain insights and develop a range of objectiveways to resolve ‘How’ and ‘Why’ questions.

Therefore, your research questions need to connect clearly to yourpractical concerns and specify to students - what questions youwill assign them and they will attempt to answer.

KIIT School of Rural Management (KSRM), an initiative of KIIT Deemed to be University catersto the needs of the rural enterprises, rural development organisations, voluntary sector and corporatehouses with rural business interests. It was established on 20th November 2006 at the hands ofLate Dr. V. Kurien and Dr. A. Samanta in the premises of KIIT Deemed to be University. Our is to become a leading global academic institution in the field of Rural Managementthrough use of knowledge driven approach. The is to catalyse the process ofsustainable and holistic rural development and minimize existing rural- urban divide. Towards thisend, KSRM engages itself in number of activities which includes academics, managerial training,field research and consulting to development, public and private sector agencies.

11th March - 1st May, 2019

MBA (RM) Programme is designed to balance academics with experiential learning. Class RoomSegments (CRS) spread over 56 credits and, Field Work Segments (FWS) of 36 credits within foursemesters of the two years of course curricula. They will spend 10 weeks in each field segments.The three components are designed in a progressive manner, with Action Research Segment (ARS)in first semester, Case Study Research Segment (CSS) of 10 weeks in second semester andManagement Traineeship Segment (MTS) in the third semester.

Introduction

The MBA (RM) flagship programme of KSRM was launched in 2007 and since has evolved as arobust academic programme in the field of Rural Management in the country with innovative experientiallearning components. The eleven batches of KSRM students numbering 560 were placed with over85 organisations and are actively engaged in the process of Rural Change. The eleventh batch willcomplete the programme in March, 2019. The twelveth batch of MBA (RM) - Batch (2018-20) ispreparing to participate in the Case Study Research Segment from 11th March - 1st May, 2019.

visionmission

MBA (Rural Management)

Why Case Study Research Segment (CSS)?

Case Study Research Segment (CSS) ofMBA (RM) 2018-20 Batch

02

MBA(RM) Researchers have used the Case Study Researchmethod for many years across a variety of disciplines. TheCase Study Research is a research method suitable formany rural and agricultural development situations, whichtakes place in real settings and requires an interdisciplinaryapproach.The development organizations like yours will be moreinterested in gaining knowledge of people in their naturalsetting and their interactions with other people in theenvironment. In such situations, the Case Study Researchmay offer insights that might not be achieved with otherresearch approaches.

Case Study Research Segment (CSS) MBA (RM) 2018 -20 KIIT School of Rural Management, KIIT Deemed to be University

The Case Study Research can be used for intensive study of an object which can be an individualperson, a group, an institution, service, event, relationship or other entity.

A six steps process is suggested to organize and conduct the Case Study Research successfully.The steps are:

The object is represented by place and context. The place represents the geographical environmentand the context refers to the prevailing social, economic, historical, cultural, and environmentalconditions. The contextual conditions are extremely important in understanding the object of study.The case studies are best applied to situations in which the object cannot be studied out of thecontext in which it occurs naturally. Some of the important features of Case Study Research include:

Case Studies are limited in terms of sampling because they focus on small number of objects(samples). The sampling relies on researcher’s ability to identify the cases that are representativeof the research problem under study.Exhaustive collection of data using multi-method strategy of data collection such as analysisof documents, in depth interviews, questionnaires, and observations.The evidence may be qualitative (e.g., words), quantitative (e.g., numbers), or both.Simultaneous data analysis with data collection

The Case Studies typologies are as under :Single Case Vs. Multiple Case:A single (or singular) Case, is a Case of one particular entity or event at a specific time. A multipleCase, also known as a collective Case, is a Case which focuses on more than one particular entityor event sometimes over different time periods.Intrinsic Vs. Instrumental:An intrinsic Case focuses on the particulars ofone specific phenomenon rather than seekinggeneralizations, with the interest arising from theparticulars and potentially rare or unique aspectsof the Case. Instrumental Cases usually describea specific Case of a more general phenomenon.

Overview of Case Study Research: Methodology

The Case Study Research Process:

Step 1. Determine and Define the Research QuestionsStep 2. Select Cases (Object) and Determine Data Gathering and Analysis TechniquesStep 3. Prepare to Collect the DataStep 4. Collect Data in the FieldStep 5. Evaluate, Triangulate and Analyze the DataStep 6. Writing the Report

Typology of Case Studies

03

The MBA (RM) Programme comprises of all core management subjects like Marketing, Financeand HR and focused learning in the areas of agribusiness and rural development management.From the first semester onwards, blend of core management and rural management subjectsare offered, giving students an understanding and appreciation of principles of management inrural development domains.

Since its inception in 2006, KSRM has built a strong network with more than 300 organizationsengaged in development of rural areas/communities. This network provides experiential learningsupport to the students of KSRM in at grassroot level in rural context. This unique partnership istranslated on ground through field study components namely Action Research Segment, Case StudyResearch Segment, and Management Traineeship Segment. This partnership has also proved useful

Performance of a probationer placed under community supervision for a lengthy period.How to improve the governance of SHGs?How to maximize the impact of agricultural productivity improvement program in a village?Why some KVIs (Khadi & Village Industries) institutions perform better than others?

The above questions illustrate that Case Study Research is one approach that supports deeper andmore detailed investigation of the type that answers ‘how’ and ‘why’ questions in a given contextand works with a small sample.

The Role of Host Organization in Identifying the Research QuestionsAfter you establish the Case, to investigate, you need a question or series of questions to answer.Most research questions begin with “How” or “Why”. And they have to be clearly formulated, narrowand researchable.An early identification of the research question is helpful, but it is equally important to recognize thatquestions at the beginning are generally tentative in this type of research. Also, the research questionsmay shift during the research. Some illustrations of relevant questions for Case Study Research are:

Some Illustrative Questions for Case Study Research

Partnership for Learning and Knowledge Creation

MBA (RM) Curriculum

04


for KSRM partner organisations. As a result,number of partner organisations engaged withKSRM have grown in geography and diversity.Our Partner Organizations can be broadlycategorized into development, corporate,cooperative public and Government Sectors.KSRM takes pride in the fact that it has beenable to establish such partnerships with numberof reputed organizations all over the country ina short span of time.

05

Semester-wise Course Details of MBA-RM 2018-20


CSR Management ICT for Development Sustainable Development Strategic Management Legal Environment & Business Ethics Development Theory & Practice Innovation in Rural Development and Enterprises Rural Finance and Commercial Banking International Trade in Agriculture Management Information Systems Financing Agri Value Chain Human Resource Development Strategic Interventions in Development Organizations

Field

Compulsory

Compulsory

Optional **( limited to4.0 credits)

II

CompulsoryClassroom

III

IV

24.0Macro Economic AnalysisFinance for Managers Marketing ManagementOrganizational BehaviorManagerial Analysis & CommunicationMarketing Reserch

12.0

2.02.02.02.02.02.0

Classroom

Project ManagementNatural Resource Management andClimate ChangeMarketing Management - IIAgri- Business ManagementMicro FinanceCommodity Trading and MarketingE - BusinessCo-operative Management & FPOsPolicy and Programme Interventions

24.0

1.02.02.02.02.02.0

2.0Classroom Compulsory

Field

Optional **( limited to4.0 credits)

2.01.0

1.01.0

2.0

Management Traineeship Segment (MTS) 12.0Compulsory

2.02.0

2.0

Semester Total

Semester Total

CompulsoryClassroomICredit*

2.02.02.02.02.02.0

12.0Field Compulsory

Semester Module Course Type Title of the Course

Micro Economic AnalysisAccounting for ManagersRural Production and Livelihoods

Quantitative TechniquesRural Sociology

Development Research MethodsAction Research Segment (ARS)

Case Study Segment (CSS)

24.0Semester Total

1.01.01.0

2.02.02.02.0

16.0Semester Total

1. Receiving CSS offers from the Host Organizations

2. Allocation of Projects from Host Organizations

3. Orientation of Students for CSS

including consultation with faculty guides

4. Reporting of Students at the Organizations

5. Presentation and Report submission to the Organization

6. Relieving of Students from Host Organizations

7. Reporting at KSRM & debriefing with faculty guides

8. Presentation in KSRM

9. Submission of Final Report at KSRM

CSS Datelines: 11th March - 1st May, 2019

The allocation of Case Study Research problems and students is done in the following manner:

Step 3: Once the allocation process is completed, KSRM communicates to the host organisationregarding the students allocated to them along with time dateline.KSRM faculty will be associated throughout the CSS period as faculty guides to the studentsfor successful conduct of the CSS.

Step1: Host organisations provide “How” and “Why” questions for research consideringmanagerial problems faced by them.Step 2: Once the host organizations’ problems are received in “How” and “Why” questions format,they are shared with the students.The students choose among the problem descriptionsreceived based on a well organized allocation process. (based on merit and interest)

The organisations interested in participating in CSS may kindly fill up the attached CSS Offer form andsend it to KSRM with the necessary details. The filled forms may be sent to the Email ID [email protected] by 15th February, 2019.

06


Case study Research - Allocation Procedure

A brief profile of the MBA (RM) - (18-20) students is given below:Profile of the Students:

Academic Background

Agriculture and AlliedB.A.BBAB.ComB.Tech

B.Sc

1101111410

04

01020301090601240202

DomicileAndhra PradeshAssamBiharChhattisgarhJharkhandMaharashtraMadhya PradeshOdishaUttar PradeshWest Bengal

Language ProficiencyAssameseBengaliHindiMaithaliMarathiOdiaSambalpuriSanthaliTeluguEnglish

02031301071603050151

15th February, 2019

28th February, 2019

6th- 9th March, 2019

11th March, 2019

30th April, 2019

1st /2nd May, 2019

3rd May, 2019

9th - 11th May, 2019

22nd May, 2019

07


Description: The project involved study of the current scenario of the waterlevel, cropping pattern, productivity, Income level, migration etc of the villages.The study also involved comparing the 2016 and 2017 scenario and finding outdifferent problem faced by the farmers in agriculture.

Salient Projects - CSS (2017-19)

Project Title: Feasibility study of the Tasar rearing with a focus onMahila Kisan Sashaktikaran Pariyojna (MKSP) projectOrganization: Odisha Livelihood MissionAuthor: Namrata Pradhan & Priyanka MohantyDescription: The project involved the study of the problems faced in establishingthe Tasar culture as an enterprise, study of socio-economic characteristics ofthe farmers, understanding the value chain in Tasar production and study ofimproved practices of Tasar culture adopted by the farmers. It also involvedcritical analysis of value chain for appropriate interventions to enhance thelivelihoods of farmers.

Project Title: Baseline survey and need assessment in villagesunder Water shed projectOrganization Name: Dilasa Janvikas Prathishthan, MaharashtraAuthors: Kunal Babar, Vivek Chaudhari,Gonshai Murmu & Antaryami Karjee

Project Title: Value Chain analysis of Litchi in Muzaffarpur District of Bihar StateHost Organization: TechnoServe, Patna, BiharAuthor: Akash Tiwari & Hemant KumarDescription: The objectives of the study was to understand present scenarioof value chain of litchi in Muzaffarpur District, Identification of stake holders(Traders / Commission agents) involved in procurement of litchi, Identifyingconstraints and opportunities at each stages of value chain and understand howvalue chain creation improves the livelihood of women farmers. The studyinvolved critical analysis of value chain and recommendation of appropriatebusiness model to enhance the livelihood of farmers.

Project Title: Impact assessment of project on livelihood enhancementfor women farmers.Host Organization: Harsha Trust, OdishaAuthor: Jhansirani Hembram & Naresh MajhiDescription: The project involved getting insight of rural life and understandingvillage dynamics through close interaction with rural people. The key objectiveof the object was to assess the socio economic impact of the project on womenfarmers. The study also involved critical analysis of the challenges faced byfarmers and recommendations to address the identified gaps and challenges.

List of Partner Organizationswho participated in CSS during 2012 - 2018

08


1. Action Aid2. Aga Khan Rural Support Programme (India)3. Agriwatch4. Ambuja Cement Foundation5. American India Foundation6. Annapurna Microfinance Pvt. Ltd.7. APMAS8. Baitarani Initiative9. Bihar Rural Livelihoods Promotion Society (Jeevika)10. BRLPS11. Centre for Children Studies (CCS) - UNICEF and KIIT Initiative12. Cereal Systems Initiative for South Asia (CSISA)13. CHIME Project14. Delhi IIT15. Development Credit Bank (DCB), Madhya Pradesh16. Deepak Foundation17. Dilasa Janvikas Pratishthan18. Ekutir19. Foundation for Ecological Security (FES)20. GIZ Rural Financial Institutions Programme21. GoCoop Services and Solutions Pvt. Ltd.22. Govt. of Gujarat - Education Dept.23. Gujarat Cooperative Milk Marketing Federation Ltd. (AMUL)24. Hand in Hand Microfinance25. Harsha Trust26. Integrated Coastal Zone Management Project of Odisha27. International Maize and Wheat Improvement Centre (CIMMYT)28. IPE Global29. Jaipur Rugs Foundation30. Jharkhand Livelihood Mission31. Jindal Steel32. Kalinga Institute of Social Sciences (KISS)

33. Kaushalya Foundation34. KSRM35. Light Microfinance Pvt. Ltd36. Livolink Foundation37. Maharashtra State Rural Livelihoods Mission38. MRIDA39. National Bank for Agriculture and Rural Development (NABARD)40. National Skills Foundation of India41. NABFINS42. NICO Orgo43. Niryas Food Products Pvt. Ltd44. OLM45. PJ Margo46. Regional Centre for Development Cooperation47. Reliance Foundation48. Rurban Odisha49. S M Sehgal Foundation50. SAME DEUTZ FAHR India Pvt Ltd.51. Sa-dhan (Madhyam Foundation)52. Samunnati53. ST & SC Development Department, Govt. of Odisha54. Seva Mandir55. Shakti Innovative Climate Care Pvt. Ltd.56. Social Awareness Institution(SAI)57. Self-Reliant Initiatives through Joint Action (SRIJAN, India)58. Technology Business Incubator, School of Biotechnology, KIIT University59. TechnoServe India60. Urja Unlimited61. Uttar Pradesh State Rural Livelihood Mission (UPSRLM)62. Vedanta63. Water and Land Management Research and Training Institute

Prof. Damodar JenaPh.D. (Analytical and Applied Economics)Utkal University,M.Phil. (Economics), University of MadrasExp: 23 years+Current Interest: Climate Change & SustainableDevelopment, Micro & Macro Economic Analysis,Development ResearchEmail: [email protected]

Prof. Ganesha H SPGDRM, IRMA, Anand, Gujarat.Bachelor of Veterinary Sciences (B.V.Sc)Exp: 25 years+Current Interest: Quantitative Techniques,DSS using Excel, Corporate Finance, Operation Researchand Agri-value ChainEmail: [email protected]

Prof Nishith ParidaDirector, KIIT School of Rural ManagementKIIT Deemed to be UniversityB Sc Agriculture & AH (G B Pant University, Pantnagar)PGDM (IIM Ahmedabad)Experience: 22 years+

Prof. Madhumita RayPhD, Social Anthropology, Utkal University (2001)Exp: 24 years+Current Interest: Development Studies,Gender Studies and Rural PolicyEmail: [email protected]

Prof. V. VenkatakrishnanDean, KIIT School of Rural Management, KIIT DUPh D (Development Studies) -ISEC Bangalore, University of Mysore,1999Exp: 32 years+Current Interest: ICT for Development, e-Business,Decentralized Governance, Sustainable Livelihoodsand Rural Development PoliciesEmail: [email protected]

Prof. Nirmal K MandalPGDRM, IRMA, Anand, Gujarat)Exp: 24 years+Current Interest: e- Governance, Public policy,ICT for Development, Agri-value chain, Innovationsin Rural development and Entrepreneurship,CSR, Sustainable development.Email: [email protected]

Prof. Srilata PatnaikPhD (Rural Management) at Xavier Institute ofManagement, BhubaneswarExp: 12 years+Current Interest: Sustainable Livelihoods,Public Policy and Qualitative ResearchEmail: [email protected]

Visiting Faculties

Mr. Kailash Chandra GahirChief Executive Officer, Niryas Food Products Pvt. Ltd.

Mr. G. K. AyitamManagement Consultant

Prof. Sumita SindhiFPM (XIMB, Bhubaneswar)IIM Sambalpur

Mr. Vinit KalerOrganization- Multi Commodity Exchange of India Ltd.

Dr L. K. VaswaniPhD (Agriculture),HAU,1976Former Director of IRMA & KSRM

Mr. Gautam PradhanOrganization-Harsha Trust, Bhubaneswar

Mr R. K. VemulaDept. of Mass Communication and Journalism-CIEFL-Hyderabad

KSOM Faculties

Prof. Sumita MishraMSW (TISS), FPM (MDI, Gurgaon)

Prof. S. K. HotaOrganization: Madhusudan Institute of Cooperative Management

F a c u l t y P r o f i l e s

KSRM Faculties

Mr. Krishna KumarProfessional Banker from Bank of Baroda

Prof. Shradha PadhiLL.B., LL.M, Ph.D

Prof. Gargi BanerjeeMBA (IISWBM, Calcutta University),BA (English Honours, Scottish Church College,Calcutta University)

Prof. BhuwandeepPGDBM, IIM Bangalore,B.Tech (Hons) IIT Kharagpur

Prof. Piyusa P DasB.Tech (CET Bhubaneswar),PGDM (IIM Lucknow), PMP® Certified

Ms Amrita Garabadu, Field Work, MDP & Placement Cell

KIIT School of Rural ManagementKrishna Campus No.7, At / Po: KIIT Deemed to be University,Bhubaneswar - 751024

For further information contact :

Email: [email protected] , Mob: 09849900766

Email: [email protected] , Mob: 09237320623

Prof. Nirmal K Mandal, CSS Coordinator

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