ORGANISATION STRUCTURE TRAINING

IDEA CELLULAR LIMITED (DELHI)

IDEA CELLULAR LIMITED

Type: Public Limited Company

Industry: Telecom ServicesFounded: 1995Headquarters: Mumbai, IndiaChairman: Mr. Kumar

Mangalam BirlaMD: Mr. Himanshu KapaniaParent: Aditya Birla Group

(49.05%)Slogan : “An idea can change

your life”Website:

www.ideacellular.com

•Idea is India's first truly multinational corporation.

•Pan-India integrated GSM operator.

•Offers 2G and 3G services.

•Has its own NLD and ILD operations, and ISP license.

•Revenue in excess of $4.2 billion & revenue market share of nearly 15%.

•Subscriber base of over 155 million.

•India’s 3rd largest mobile operator & top 10 country operators in the world.

•Traffic of over 1.75 billion minutes a day.

ABOUT THE COMPANY• Idea is India's first truly multinational corporation. • Pan-India integrated GSM operator.• Offers 2G and 3G services.• Has its own NLD and ILD operations, and ISP license.• Revenue in excess of $4.2 billion & revenue market share

of nearly 15%.• Subscriber base of over 155 million in FY 2013. • India’s 3rd largest mobile operator & top 10 country

operators in the world.• Traffic of over 1.75 billion minutes a day.

1995 To Present: IDEA At A Glance

1995 - Incorporated as Birla Communications Limited. Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles.1996 - Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation.1997 - Commenced operations in the Gujarat and Maharashtra Circles.2000 - Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle.2001 - Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chhattisgarh) Circle. Changed name to Birla Tata AT&T Limited.

2002 - Changed name to Idea Cellular Limited and launched "Idea“ brand name. Commenced commercial operations in Delhi Circle. Reached the one million subscriber mark.

2004 - Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile Communications Limited).

2005 - First operator in India to commercially launch EDGE services.2006 - Became part of the Aditya Birla Group subsequent to the TATA

Group transferring its entire shareholding in the Company to the Aditya Birla Group. Acquired Escorts Telecommunications Limited (subsequently renamed as Idea Telecommunications Limited).

2008 - Acquired Spice Communications with the operating circles of Punjab and Karnataka. Launched services in Bihar and Mumbai.

2009 – Idea becomes a pan-India operator.2010 - Idea emerged as the 3rd largest mobile operator in India, in

revenue terms.2011 - First operator to announce the launch of Mobile Number

Portability. Launches 3G services in 10 circles. 2013 - Became the 3rd largest mobile operator in subscriber terms.

MISSION, VISION & VALUESVISION

To be a premium global conglomerate with a clear focus on each business.

MISSION"We will delight our customers while meeting their individual communication

needs anytime anywhere“

VALUESIntegrity – Honesty in every action

Commitment –Deliver on the promisePassion – Energized action

Seamlessness – Without boundaries in letter and spiritSpeed – One step ahead always

PRODUCTS & SERVICES

• Postpaid/Prepaid Voice and Data• Idea 3G smart phones• 3G Wi-Fi and net setters

• MNP• Special Blackberry Services

• VAS• Idea Money

HIERARCHY ORGANIZATION STRUCTURE

• IDEA Cellular Limited has a clear Hierarchical Organization Structure.• A hierarchical structure clearly defines each employee’s role within the

organization and defines the nature of their relationship with other employees.

• This type of organizational structure ensures command and control of the whole organization.

• IDEA operates in 22 circles all over India and each circle has a main Circle Office headed by the Circle Head.

• Different departments heads (HR, Sales, Finance etc) report to the circle head.

• The Circle heads report to the CXOs and MD at the Corporate Head Office (in Mumbai).

• IDEA also has Dotted Line Reporting between different department heads at the circle level and their respective CXOs at the corporate level.

ORGANISATION STRUCTURECORPORATE LEVEL

MD (Mr. Himanshu Kapania)

CIRCLE LEVEL (Delhi)

Circle Head (Mr. Sanjeev Govil)

CXOs

CMO CHRO CFO CCO CSDO CSO CNO

Marketing Head

S&P Head

HR Head

Sales Head

Networks Head

F&A Head

Comm Head

SD Head

Facilities Head

Learning & Dev. Head

HR Ops Head

Recruitment Head

NOTE: There are 8 departments at the circle level and all departments further have verticals under them (like we’ve shown here for HR). There is a team of employees working in each vertical with a vertical head.

NOTE: Circle level Dept heads also have dotted line reporting to their respective CXOs at the corporate level.

Recruitment Team

Evaluation of Organizational Structure

ADVANTAGES

Authority is Obvious

Clear communication

Managers are Skilled in Specific Area

Clear Promotional Pathway

Departmental Loyalty

DISADVANTAGES

Rivalry between departments may inflame.

Salaries for multiple layers of management increase an organization’s costs.

Decision-making might be slower in hierarchical structures.

KEY RESULT AREAS AND ACTIVITIESKEY RESULT AREAS

Increase customer and revenue market share in the industry. Increase the profitability and EBITA figures. Make Idea Cellular Ltd. employer of choice.

KEY RESULT ACTIVITIES Investing in people Investing in infrastructure Investing in customers and service orientation.

NETWORKSNetworks Head (Mr. Bhagwan Singh)

PLANNING PROJECTS OPERATIONS & MAINTENANCE SWITCH/IN

QUALITY

Designs & plans the Network

architecture to achieve roll out targets, meet

business requirements and ensures availability of

required network as per business plans.

Projects look into site rollouts for 2G & 3G, manage the site facilities and

Optical Fiber Cable (OFC) projects to

ensure that delivery & roll out targets are met on time. They also interact with Infrastructure

Providers (IP) to ensure that sites

are cleared on time and raw material is

readily available.

• Ensures proper maintenance of

network for providing better

quality of network service to customers.

• Maintenance of transmission & OFC

operations to achieve the desired

value of network availability.

• Ensures timely up gradation of network for providing better quality of service to

our customers

Switch and Intelligent Network (IN) are the

standard network architectures. This

vertical ensures proper IN – New product

implementation and System Integrations to meet and improve the

network operability requirement and

establishes network performance

monitoring mechanisms to achieve round the

clock network operations.

Works with other Network Verticals for

improvement in network quality &

suggesting, monitoring and

enabling actions for improvement. It also ensures that speedy actions are taken up for issues relating to

customer complaints, thereby

leading to better customer experience

of the network.

HUMAN RESOURCESHR Head (Mr. Debashish De)

FACILITIESRECRUITMENT LEARNING & DEVELOPMENTOPERATIONS

This is basically the administration

department which is concerned with

providing services inside the

organization to its employees and for

maintaining the workplace.

It looks after the infrastructure,

ensures employee security, takes care of

housekeeping and many other facilities

for employees.

The recruitment team is concerned with the

process of finding suitable candidates for

posts in the various departments as and

when there are openings. They recruit through Internal and external sources. The

recruitment team makes sure that the

organization gets the best of resources in the form of its employees and that the company

is never short of manpower.

Learning and Development, as the name

suggests focuses on employee development

and learning through various programs and is

called Management Development Function.

DAC (development assessment centre) is a

promotion and employee development method. The

vision of MDF is- “To continuously enrich

human capital competencies of our

organization to create sustained profitability.”

HR operations looks into:Personnel Administration- Deals

with employees when they join/resign by filing all their

personal info in the company records.

Payroll Administration- It deals with pay of the employees.

Time Administration- It deals with the leave policy and keeps in check the attendance and office timings

of the employees to make sure they’re putting in the required

number of work hours.Employee Welfare Benefits –Works for the welfare of the

employees with Welfare policies like Pension funds, Maternity Leave

etc.

How IDEA RecruitsRecruitment in Idea is done through internal and external sources.Internal – 1) Employees from Aditya Birla Group 2) Employees from Idea External – 1) Employee reference (incentive based) 2) Job Portals/ LinkedIn 3) Consultants 4)Campus recruitment

RECRUITMENT PROCESS

Post is open/ resignation received

MRF form is filled from the dept.

Vacancies posted in Poornata

Applications are received internally

Applications are reviewed

External sourcing of applicants if internal applicants don’t meet

required criteria

CVs are sent for short listing to respective

departments

Interviews lined up for shortlisted candidates

Joining and inductionOffer letter releasedOffer discussion &

Negotiation

Reference/medical/background/psychometric

evaluation of selected candidates

Career Planning & Promotion DAC – Development Assessment Centre

DACs have been designed to support employees in assessing and developing their capabilities. It is a promotion method that is valid in all organizations of the Aditya Birla Group. Employees are evaluated over a period of time; say one to three days, by observing their behaviors across a series of selected exercises or work samples. DAC judges on the basis of four parameters-

1) BBII 2) Role play- Candidate is required to take the role of a key leader within a simulated organization. 3) Inbox- Candidate is required to respond to a simulated mail to test his/her communication skills. 4) Business Presentation- Candidate will be given a case study and has to present a business presentation on the same.

The candidate is judged on all the parameters by 4 assessors who are all external to Idea. The candidates are then ranked according to 5 grades-

FEE- Far Exceeds Expectations EE- Exceeds Expectations ME- Meets Expectations BE- Below Expectations FBE- Far Below Expectations If the candidates perform well and get grades like FEE or EE then they are eligible for promotion in their respective

fields.

Performance Appraisal Performance Appraisal is a tool to find out the working and achievement of an employee in

an organization. At IDEA two types of performance appraisal systems are used. 90 Degree Appraisal

In this type of appraisal system, the feedback of employee performance is taken directly from the person working above the employee in the organization structure. It can be a team leader or a manager.

Bell curve Appraisal The performance ratings of all the employees for a particular appraisal period is plotted on

graph to form a bell curve shape. This means that at both the ends of the bell curve there will be certain groups of ratings (low performers or high performers) and the majority will be in the middle (average performers).

Policies & HRD measures

Gratuity PolicyAdditional gratuity benefits for

employees who retire with Idea post 10-15 years of

service.

Retirement PolicyAll the employees retire at

the age of 60.

BYCS (Buy Your Car Scheme) Enables employees to

purchase their own vehicle with company

support for the car tenure period and tax benefits.

Working hours Attendance Policy

5 days a week working. Work hours 9-5 with one hour

flexible timing.

Maternity Leave PolicyAdditional maternity leave

and provision of child adoption leave.

Re-hire of Ex-employees policyif ex-employees join within a

year then they are taken in at the same post. If they join after a year then they’re promoted

according to their experience.

Employee Cellular PolicyPostpaid Idea number with a balance of 1000 rupees per

month.

Contractual Staff Cellular Policy

Prepaid Idea Number with a Balance reimbursement of up

to 400 rupees per month

Employee Referral PolicyEmployees can get incentives up to 30,000 (women) and 20,000

(men) if they refer people to Idea and they’re selected.

Enterprise Social Network Usage Policy

Employees are allowed to use and operate social media sites on their work systems for maximum

60 minutes daily.

COMMERCIALCommercial Head (Mr. Sanjeev Arora)

CAPITAL EXPENSE

OPERATIONAL EXPENSE LOGISTICS IMCP

Capital Expense or

CAPEX vertical in the Commercial Dept.

looks into the procurement of

capital goods or fixed assets for all the

different depts. and organization as a

whole.For example, it

procures BTSs for the networks, furniture

and machinery, routers, land and

building, photocopy machines for the

office etc.

Operational expenses or the OPEX vertical

looks into the procurement of goods and services on a day-

to-day basis. The expenses here are current expenses. For example, daily paper/stationary

supply, maintenance and servicing charges for machinery, rent on

buildings if it’s not owned, admin expenses etc.

Logistics vertical looks into the procurement,

supply, maintenance and transportation of

equipment for the organization. This is

done by warehousing the equipments/goods

into different categories such as CAPEX warehousing

(machinery, BTS, routers etc) and OPEX or

transitory warehousing (SIMs, coupons, office supplies, posters etc)

IMCP stands for information management

and commercial processes . This vertical

prepares and compiles all the data for inventory, receipts etc which is

reviewed by corporate office and is stored in their database. This is done to

keep a check on the inventory and also for

keeping records in case of loss due to damage or if it

becomes obsolete.

How Materials Are PurchasedUser departments raise

requirements

Indent is prepared

Purchase order

Warehousing of purchased goods

User departments informed

Dispatch

Different departments (networks, IT, sales, HR) tell what inventory/materials are required. NOTE 1: After the indent is

prepared different retailers (sellers) are contacted and they give quotations for their respective prices. The retailer with the lowest price offering is selected for the purchase of materials.

NOTE 2: If a dept has given a budget of 5 lac rupees for purchase of materials and no seller is ready to sell materials within the specified budget limit then the Indent and Purchase order get cancelled and it is reported to the respective department that the purchase is not possible within that budget.

A purchase order listing the type, quantities and prices of the products is sent from the commercial dept to the sellers/suppliers.

An official requisition for goods is made.

After the supplier delivers the products to the company, they are stored in warehouses.

The different user departments allocate the materials and move orders are prepared.

Goods are moved/dispatched to their respective locations.

MARKETINGMarketing Head (Mr. Parag Khanna)

VOICE PRODUCT MARKETING

MBB PRODUCT MARKETING

VALUE ADDED SERVICES (VAS) BRAND

This vertical works towards providing

market research and inputs to prepare and

launch a wide range of Prepaid and Postpaid

voice products (mobile plans).

These may include ISD products, STD products

or STV (Special Tariff Vouchers) products.

MBB means Mobile Broadband or data

services. This vertical works towards providing

market research and inputs (Appendix 1) to

prepare and launch different data products for

different categories of customers like

Postpaid/Prepaid or 3G/2G. It also offers other

data products like Idea dongles, Idea Netsetters

and Idea 3G Smart phones.

This vertical looks into the creative aspects, events,

product promotions, launches and outdoor

activities . For the creative components (ads,

campaigns, posters etc), the circle team sends a marketing brief to the agency and the agency

comes out with the creative components.

Marketing agency- LOWE Lintas

Research Agency- TNS (Taylor Nelson Sofres).

This vertical works to provide a number of

great value added services to its

customers. Some of the VAS products offered are- News

Portal Pack, General Health Pack, Weight

Loss Pack, Health Tips, Nutrition Tips, Missed Call Alerts,

Caller tunes, Cricket updates etc.

Product Promotional MeasuresFor product promotion, Idea follows two strategies:

BELOW THE LINE ACTIVITIES (BTL) Below the line promotional activities mainly deal with in-shop advertising and promotion like putting up posters, ads, product plans in retail outlets or company showrooms where the customers come on a regular basis.

ABOVE THE LINE ACTIVITIES (ATL)-Above the line promotional activities include putting up bill boards, hoardings, doing press releases, radio ads etc. This is all done at the circle level because different circles have different preferences (language, print media, radio channels). -Television ad campaigns are dealt with at the corporate level .

What an IDEA! Apart from advertising their products to the consumers, Idea brings about awareness and change in

the society through their unique ad campaigns as they are always based on social issues and public awareness. Some examples are:

1) Health and fitness (‘Walk when you talk’ campaign) 2) Paper conservation (‘Save paper, use mobile’ campaign) 3) Consumer Awareness (‘No ullu banawing’ campaign) 4) Education for all ( ‘IIN’ campaign)

SALESSales Head (Mr. Abhishek Gautam)

GENERAL TRADE MODERN TRADE COMPANY SHOWROOMS IDEA MONEY

Idea Money allows you to conveniently conduct a variety of

financial transactions, any-

time, anywhere using mobile phones. One

can do prepaid mobile recharges,

DTH recharges, utility bill payments, postpaid bill

payments, money transfers and much

more using this service.

General Trade deals with sales of Idea products through

retail outlets. They deal only in Prepaid

products and are Conventional

channels of trade.These outlets are not exclusive and

contain products of other (rival)

companies as well.

Modern Trade deals with sales of Idea products

through high end shops like The Mobile Store, Spice

Hotspot etc. and are called Alternate channels of

Trade.This also includes Non

conventional channels of trade i.e., non telecom

outlets like Kirana shops, Grocery stores etc. for sales

of their products.These outlets are not

inclusive to Idea and they keep both prepaid and

postpaid products.

This vertical deals with sales in dedicated stores which are-1. MY IDEA STORES-

are franchises all over India that offer only Idea products.

2. COMPANY RETAIL SHOWROOMS- are company owned company operated (COCO) stores all over India that deal in Idea products.

SALES – Zonal Structure

ZBM East Delhi

ZBM West Delhi

ZBM North Delhi

ZBM South Delhi

ZBM Gurgaon

ZBM Central Delhi

ZBM Old Delhi

Every Circle has Zonal Offices for Sales. There are 7 Zonal Offices in the Delhi Circle

Postpaid SD manager Marcom EX

SalesmenCollectors Distributors

Prepaid

ASM ASM ASM

TSM TSM TSM

Distributor 1

Distributor 2

Distributor 3

ASM

TSM TSM TSM

Distributor 1

Distributor 2

Distributor 3

SalesmenCollectors Distributors

KEY:ZBM- Zonal Business ManagerASM- Area sales managerTSM- Territory Sales ManagerSD- Service Delivery

SERVICE DELIVERYSD Head (Mr. Amit Dimri)

PREPAID POSTPAID SERVICE CENTRE CIM

SERVICE EXCELLENCE

This vertical deals with

activations, usage and

churn monitoring for prepaid

products and services.

Service excellence

provides training to employees for

customer handling and

satisfaction and makes sure that

employees comply to all

regulations. It also conducts

surveys through external agencies.

This vertical deals with

activations, usage and

churn monitoring

for the postpaid

product and services. It

also looks into retention.

Service Centre looks into the operations of

Company Showrooms like My Idea Stores and Company

Retail Stores. It keeps a tab on their sales and

checks new rollouts and also

looks into its profits to make sure they’re not

loss inducing units.

CIM or Customer Interaction Management has areas of work-1. INBOUND- Manages and analyses call centers to make sure they work in a customer friendly way.2. OUTBOUND- monitors the calls made to customers.3. RESPONSE & RESOLUTIONS- provides solutions for problems or complaints received.

LEGALLegal Head (Mr. Pankaj Kumar)

LEGAL REGULATORY NODAL

The legal wing of the department requires all its members to be law graduates. It has three functions-1) Litigations- This deals with all the

court cases that the organization is involved in. It includes cases filed by the organization and cases filed against the organization.

2) Agreement Drafting- It drafts different agreements for employees, vendors, sellers, partners, government etc with all the legal formalities in place.

3) It provides legal opinion to internal teams and interaction with external agencies.

The Nodal wing of the legal department does the following functions-1) It provides CDR (call

detail records) to all crime enforcement agencies.

2) It provides the online location of subscribers to crime enforcement agencies.

3) It provides interception (listening) for particular subscribers only at the orders of crime enforcement agencies.

The Regulatory wing of the legal department ensures that the organization complies to all the guidelines of Telecom authorities i.e. DoT (Department of telecommunications) or TRAI (Telecom Regulatory Authority of India) and the government policies.

FINANCE & ACCOUNTINGF&A Head (Mr. Sanjay Sabharwal)

ACCOUNTS REVENUE ASSURANCES MIS

The Accounts vertical deals with all the accounting work of the organization. Oracle 11i is the accounting software used. The accounting procedure is divided into 4 parts:1) Accounts Payable- It notes down all

the money owed by the organization to others.

2) Accounts Receivables- It notes down all the money owed to the organization by others.

3) General ledger- It is a complete record of financial transactions of an organization.

4) Fixed Assets- A record of the organization’s fixed assets like land and building, BTSs, machinery etc.

MIS is Management Information Services. The MIS Report is used to produce financial statements for the organization. Accounting figures (reports) from different departments are evaluated and financial statements like balance sheet or income statements are prepared to analyze the financial status of the organization on a regular basis.

Revenue Assurance vertical makes sure that there is no revenue leakage by any means. For instance, if Idea comes up with a plan(product) that for a recharge of 100 rupees every customer will get a talk time worth 102 rupees, then revenue assurance will make sure that the customer is getting those extra 2 rupees and that there’s no revenue leakage.

SUCCESS FACTORS Capitalizing on rural boom- Being a late entrant into telecom space Idea knew the

only scope to expand was to exploit India's rural market and capitalize on the subsequent rural boom.

Management quality- Empowering regional heads and restricting the central office to administrative work.

Sole ownership- In 2006 ABG became the sole owner of Idea and solved the problem of sparring partners after AT&T and Tata left, giving Idea a clear identity and strategy.

Brand Name- ‘Idea’ is believed to be one of the top five words used in the world and that is what ABG named its brand to connect with customers.

Advertising campaigns- Idea’s campaigns have been brilliant as they are based on social issues and awareness and resonate one word ‘idea’ which is the brand name itself.

Benefit of being a late entrant- early telecom companies had to set up their own infrastructure while Idea bloomed in a period of sharing, when it could expand with lesser capital and faster turnarounds.

Stability- From having nearly the same efficient and effective top executive team for over seven years.

SWOT Analysis STRENGTHS

•Good advertising•Flexible plans•High employee retention•Idea and ABG brand value•Strong base of migrant customers•Celebrity brand ambassadors

WEAKNESSES•Price competition from Aircel and BSNL•Network connectivity issues•3G data

OPPORTUNITIES•Launch of new 3G services•Expanding cellular market•Latest and low cost technology•Tap into the smartphone market with latest technology Idea Smartphones. •New and emerging markets

THREATS•New emerging players•Low price offerings from other players•Govt regulations•Mobile number portability•Loyal customer base of other service providers•Introduction of 4G by others

FUTURE PLANS FOR GROWTH• DIGITAL IDEA- Develop online sales and service channel.• NEW CIRCLE PROFITABILITY- Develop a new approach, new model.• COST EFFICIENIES 1) Churn Reduction- Target a low of 3% by Q4-FY15 2) Improve manpower productivity (including temps)• IDEA 3G SMARTPHONES- Monthly sales to reach 1,00,000 by FY2015.• CAPEX DEPLOYMENT 1) 25,000 km OFC roll out in 18 months. 2) Circle heads to be engaged in bandwidth capacity growth.• CUSTOMER EXPERIENCE MANAGEMENT- IT systems to support customer needs on Data,

Content, Application, Devices etc.• CUSTOMER CENTRICITY CULTURE- Improve systems and processes to meet evolving

customer expectations.• MOST TRUSTED BRAND- Make Idea the most trusted brand for consumers and empower

them to transform their lives by demonstrating and living Idea’s values of Champion, Humane and Elevating.

• 32/10 IN FY15 32,000crore Gross Revenue 10,000crore EBITDA

AWARDS & ACCOLADES• 'Emerging Company of The Year Award' : Economic Times Corporate Excellence Award

2009• 'Mobile Operator of the Year - India' : Asian Mobile News Awards in 2007 & '08• Amity Telecom Excellence Award for 'The Best Rural Services Provider’ for 2012 and

2013.• Winner of ET Telecom Awards 2012, for 'Customer Experience Enhancement‘• 'Golden Peacock Award 2008' for Most Innovative Product & Services.• No.1 Telecom Operator Brand of choice by ‘Great Places to Work For’ in 2011• Featured in the, 'Best Companies to Work for' Survey by BT in 2010• World Communication Awards 2012 'Best Brand Campaign of the Year’ for 3G Population• Yahoo Big Idea Chair Best Online Advertising in 2011• Social Media Campaign of the Year at the WAT Awards in 2010• Digital Media Campaign of the Year at the WAT Awards in 2010• CNBC TV18 India Business Leader Awards 2013, Idea was awarded the 'Storyboard Brand

Campaign of the Year Award' for the Honey Bunny campaign.

And many more….

APPENDIX 1MARKET SURVEY FOR MOBILE BROADBAND (DATA)

SURVEY TYPE: Consumer Preference SurveyPEOPLE SURVEYED: 40 personsVENUE: Great India Palace (Mall), NoidaTIME: 12pm-4pmQUESTIONS:

1.Which telecom operator are you currently using?AirtelVodafoneIdeaAircelTataOthers

2.Do you avail 2g or 3g service for data?2g3gNone

3.Do you have a dual SIM phone?

4.Have you ever opted for mobile number

portability? If yes then why?

4.Are you influenced by any kinds of Ads while making a choice of network?YesNoCan’t say

5.On what parameters do you choose any particular operator?Peer connectionNetwork connectivityVASPricing/ affordabilityOthers

6. Have you ever opted for mobile number

portability? If yes then why? Yes No

7. Are you influenced by any kinds of Ads while making a choice of network?

Yes No Can’t say

8. How much do you spend monthly on mobile recharges?

Less than 100 100-200 200-500 More than 500

9. Is there any particular service you have started or stooped using recently?

10. What amount of money does your

operator charge you for 1gb data? (3g/2g) 11. What amount of money do you think you

should pay for 1gb data pack? 12. What do you do after the 1gb data pack is

exhausted? Recharge again Wait for renewal Choose segmented offers Choose smaller recharges Others

13. If you refer your operator to your family/friend/colleague on what basis

would you pitch in? Network connection Data speed Prices Others

14. What is your age? 15. What is your educational background? 16. What occupation are you pursuing currently?

Survey Result/Findings

1. Idea, Airtel and Vodafone are the top three operators of choice with Idea getting nearly 50% of votes.

2. 80% of the people surveyed avail 3g services while 20% avail 2g services.3. 50% people use a dual SIM phone.4. Network Connectivity is the top parameter for choosing the operator

followed by Pricing.5. Only 20% of the respondents have opted for MNP. Top reasons for change

are again network and pricing.6. 75% of the respondents were not influenced by ads while making a choice

for their operator. 7. Average Monthly mobile expenditure: Students- Between 200 to 500 Young professionals- More than 5008. 95% of the respondents didn’t use any VAS.9. Average amount charged for 1GB 3G data (1 month) by all operators is

between 250-300.10. All respondents were satisfied with the amount charged for 3G data as long as their network connectivity was up to the mark.

11. 95% of the respondents recharge immediately after their data pack exhausts.12. Referral of operator to friends/family: 60%- Network 30%- Price and schemes 10%- Others13. Age group of the respondents was between 18-30. 70%- 18-26 30%- 27-3014. Educational Background- Graduates and Undergraduates15. Young professionals