THE NEWSLETTER FOR EXEDE INTERNET RETAILERS MARCH – APRIL 2016

Dust off your sandals pg5The 2016 Dealer Incentive Trip crew is ready to set sail for Tahiti.

ViaSat is going global pg11 ViaSat-3 expected to be an industry game-changer.

Building your business pg4 Co-op funds designed to help dealers grow.

Dealer heroes

How some Exede retailers go above and beyond to create happy customers. pg2

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Unlocking the keys to customer satisfaction

Dealers, customers say honesty and reliability central in their relationships

“I can’t tell you how good that felt, to know we were connected with the world again.”

— Carole Renouf, Big Elk, Colorado volunteer fire department

From left, Exede dealer Bill Bilsing, Big Elk Fire Chief Larry Renouf and Carole Renouf stand on a helicopter landing pad in Big Elk. Helicopters were the only way in and out of the Colorado mountain town immediately after the 2013 flood, which also destroyed all communications systems.

Great customer service comes in many forms: From dramatic emergency repairs to little things like having installers wear booties on carpet. Dealers and techs know

they can emerge as real heroes when they solve connec-tivity problems for their Exede customers.

When Exede dealer Bill Bilsing did it for the residents of a storm-ravaged mountain community, he forever became a hero in Carole Renouf’s book.

After a 2013 flood devastated unincorporated Big Elk Meadows, Bilsing, who owns Loveland, Colorado-based Sportsmen Information Service, re-established inter-net and phone services with Exede. He won not only Renouf’s admiration, but a stream of referrals.

“I can’t tell you how good that felt, to know we were connected with the world again,” said Renouf, who oversees radio communications for the Big Elk

volunteer fire department. “We were so thankful he was able to get in and help our community.”

Roads, service lines and several of the community’s 165 homes were destroyed in torrential rains and water gushing from broken dams.

“Our internet, all of our phones, water lines, every-thing was washed away and ripped out,” Renouf said. “We had no communications other than our fire radios, and then eventually the repeater went out because the back-up batteries went out as well.”

Bilsing got to Big Elk Meadows in a firefighter’s truck via a makeshift 4x4 road that followed an old creek bed.

“Bill was huge for us, in every single way,” Renouf said. “He set up with internet at the firehouse and was able to get us voice over internet phones. (After that), a lot of the families would come to the firehouse and use the phone because they had none. It was so important

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From left, Cronk’s Electronics customer Connie Van Keuren stops by the family’s Liberty, New York store to say hi to owners Jen and Frank Cronk.

Half Price Bills owner Jeremy Wyatt, right, talks with customer Kurt Walter of Corsicana, Texas.

to be able to reach out and say, ‘We’re fine. Are you OK?’”

“It was so rewarding; it was like land-ing on the moon,” Bilsing said of those first phone calls.

Bilsing’s story of excellent customer service is more dramatic than most, but the elements that create loyal, satis-fied customers apply to any scenario. Successful dealers say it comes down to honesty, quality service and making personal connections.Honesty

Among the dealers we spoke with, honesty emerged as the most important factor in ensuring long-term customer satisfaction.

“Probably the number one thing is being honest,” Bilsing said. “Being there, showing up, keeping your word, not telling any lies and being nice to the customer.”

“My number one thing is providing world-class customer service: Letting the customer know exactly what they’re getting – what their bill is going to be, including taxes, making sure they have MyExede,” said Thomas Fry, owner of the West Virginia-based Modern Home Technologies. “That way there are no surprises.”

“It’s all about setting the customer’s expectations correctly from the very first conversation,” said Matt Littleton, owner of Radio Shack in Warrenton, Virginia. “Explain the installation pro-cess correctly up front; what a standard

installation includes and what it doesn’t. If you over-promise and under-deliver, that’s going to cause problems.” Follow ups & referrals

Littleton follows the 2-2-2 Rule of cus-tomer contact: Following up with every customer in two days, two weeks and two months. Those follow-ups can happen by phone or in the grocery store aisle, and if the customer’s happy, they present a prime opportunity to ask for referrals.

John Dawson of Michigan-based Future Vision Enterprises tries to build customer connections with each customer.

“We keep in email contact, ask them to like our Facebook page and text message new customers just to say thank you for choosing our service and welcome,” he said. “If you text them, there’s a really good chance they’re going to save you as a contact.”

In Liberty, New York, Cronk’s Electronics taps into its longevity and reputation to generate repeat and new business. At least 50 percent of their cus-tomers come to them by referrals, said Jen Cronk, who runs the business with her father.

“My dad has formed a spider web in this area,” she said. “If you say the name Tom Cronk, people know who we are.” The power of the personal touch

In small towns, good deeds can even eclipse paid advertising.

“We had a fundraiser for a young man who grew up in our town and got in a car

accident,” said Cronk’s customer Connie Van Keuren. “Jen Cronk took the initia-tive to call me and donate a TV. I was blown away by that. They’re good people.”

Bilsing remains closely tied to the resi-dents of Big Elk Meadows.

“I’ve generated maybe another three dozen new customers up there since the flood,” he said. “And I’ve done a lot of ser-vice up there for zero compensation. But that’s not the most important thing in my mind. They’re like a big family up there; I feel an obligation to take care of them.”

Jeremy Wyatt of Half Price Bills gives each customer his cellphone number to ensure any issues are correctly addressed.

“That’s really the only way to operate,” he said.

Wyatt’s customer Melissa Durr can vouch for his responsiveness.

“Jeremy responds quickly to any kind of text message or call I put in,” she said. “I was having a hard time getting some money (credited back). He was able to step in and assist. He knows his information, he listens and he’s just very personable.”

Reliability has also been central to Bilsing’s success.

“When things aren’t working for a lot of our (community’s) grandmas and grandpas, I can call him and say, ‘They’re having an issue’,” Renouf said, “and he will be there. He was a hero and still is.”

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Co-op funds are awarded to Exede SI dealers with every activation to help pay for qualified Exede advertising. Like a savings account, they build over time. But even better than a personal savings account,

Exede reimburses dealers for between 60 and 90 percent of approved co-op expenditures, and offers expert advice on the best way to spend those funds.

“Advertising really is what keeps the business going for dealers,” said ViaSat Regional Sales Manager Jeff Cochran. “The momentum that generates in the marketplace is a big part of our business.”

National statistics show more than half the money offered through company co-op plans goes unused each year.

This money isn’t a gift — it’s earned. Letting it go untapped is like throwing away a portion of every paycheck.

Co-op funds are primarily used for advertising, but can also be used to pay for events, company-branded merchandise, signage and truck wraps. Even a small amount can be used to great effect.

One example is the ubiquitous, decidedly low-tech yard sign, which remains one of the best tactics dealers can choose for their co-op funds.

“You can buy a good amount of yard signs for $500, and start to brand your name and phone number,” Cochran said. “The two things I recommend when people get started are yard signs and every door direct mail.”

Even though yard signs are a popular choice, they’re not the best method for every market. Consider, too, that a tactic may be seasonally effective. Yard signs may get lost in snowy climates, or during election season.

Use your co-op funds to build your business

Exede co-op tipsGET YOUR CO-OP PLANS APPROVED.

According to ViaSat’s co-op guidelines, every ad and marketing tactic must first be approved by your distributor. That includes those designed and pre-approved by ViaSat.

P10 and DSI have different co-op pro-grams and regulations, so once you’ve come up with a co-op plan, submit it to your dis-tributor before moving ahead with it.

GO FOR VARIETY.Mixing things up keeps your advertis-

ing fresh and top of mind. Remember that a customer needs to hear a business name multiple times and typically from mul-tiple sources before they make that initial contact.

TRACK YOUR CO-OP INVESTMENTS.When the phone rings, ask, ‘What made

you call me today?’ And write it down.

AVOID LONG-TERM COMMITMENTS, BUT GIVE EACH TACTIC TIME TO WORK.

Billboards and vehicle wraps may appear effective, but they’re a long-term commit-ment best suited to already well-recognized businesses.

On the flip side, dealers should be patient when testing marketing methods. Give each method at least three months.

ANSWER THE PHONE.Or hire someone to do it for you. If your co-op program is effective, the

phone will start to ring. And since custom-ers are going to call after hours, you need to make sure you answer, or that calls are being forwarded to a call center — or voice-mail, at least.

DON’T STOP.Once you find a tactic that works, start

testing some others. Customers may not read every piece of

direct mail you send or consciously notice the yard sign each time they pass it, but if those pieces stop coming and the yard signs disappear, they may assume the company is no longer in business.

Need some expert assistance? Ask your distributor, your ASM or one of our marketing vendors listed on the Dealer Portal.

DEALER TIPS

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French Polynesia’s grass huts, turquoise waters and silky sand beaches top a bucket list of fantasy travel sites. In

June, 36 dealers and their guests will live that fantasy when they travel there for the 2016 Dealer Incentive Trip.

“Imagine going to Hawaii before they built cities and concrete infrastructure, when things were simple,” said ViaSat Director of Sales Steven McElroy. “That’s how French Polynesia still is today. It’s a totally different type of cultural experi-ence, and it’s something most people will only see in a movie.”

This biggest-ever reward trip not only

marks a significant time for ViaSat — with ViaSat-2 set to launch in early 2017 — it illustrates the company’s deep com-mitment to its dealers.

“I believe our partnership with dealers is long term, and doing big events is a testament to that long-term commitment,” McElroy said. “While others in the industry have stopped doing trips like this, we’re committed to it. It’s a signal of how important dealers are to us.”

Executives from Perfect 10, DSI, Trost and key ViaSat leaders also will sail the Tahitian waters with the dealers during the June 11-18 cruise aboard the award-winning Paul Gauguin luxury cruise ship.

With a capacity of just 332 guests and a staff-to-guest ratio of 1 to 1.5, ViaSat’s dealers will enjoy a week of pampered luxury amid breathtaking natural beauty.

The ship will stop in Huahine, the

private island of Le Taha’a, and make overnight stops in both Moorea and Bora Bora. A ViaSat-only private party is planned at Bora Bora’s world-famous Bloody Mary’s.

McElroy previously visited the area, and knows the amazing experiences that await the dealers and their guests.

“It’s going to be this unbelievable mix-ture of Polynesian cultural opportuni-ties, natural treasures, the power of the Pacific, and marine wildlife you won’t see in any other place,” he said. “I think we’re going to have one of the most awe-some times ever.”

The trip for two will be awarded to the top 14 performers from each distributor and four randomly selected dealers from each distributor.

The qualifying period began May 1, 2015, and runs through April 30, 2016.

To see contest rules and check your rankings, visit the Tahitian Dreams site at exede-getaway.com/

Come sail awayExede’s top dealers count down to once-in-a-lifetime Tahiti trip

Here are a few things to know about the latest promotion for Exede, now

underway.The offers will vary depending on

location, so we’ve broken them up into Groups A, B and C. Be sure to check to see which offers and plans are available in your area.

In Group A Freedom beams, custom-ers get double their data on the two Liberty plans offered here. Liberty plans have replaced our older Evolution plans in this area. Customers get twice the data — 24 or 36 gigs of priority data per month — for the first 3 months, plus the Liberty Pass.

And, they can add Boost 25 for just $10 extra a month on any plan. Please note that there’s no Essential 10 plan in

these beams and no promotion on the Freedom plan itself.

In Group B, the same double-data applies to all three Liberty plans: 24, 36 or 60 gigs — for the first 3 months.

All three Liberty plans in these beams also get a nice introductory price break for the first three months.

Boost 25 gives customers in this area the chance to boost their download speed by up to 25 Mbps for an extra 10 dollars a month.

In these beams, we continue to offer the Essential 10 plan, now $49.99 a month.

In Group C, prices and data remain the same, but we’re now offering free instal-lation in many areas.

More good news comes in areas with augmented beams, which now have

greater availability of our Classic plans, most of which feature free installation for customers.

These areas in the Eastern U.S. are augmented by beams from some of our older satellites, where they overlap with ViaSat-1 beams.

There are even a few areas that have Exede 12 plans available for the first time ever, along Lake Erie and in northern New Hampshire and Maine. If you cover these areas, be sure to check — it may be that you can offer service to customers who haven’t had availability before.

Keep an eye out for dealer communi-cations to learn more about this spring promotion. We’ll have all-new grids that lay out all the info you’ll need to see how the plans look for each area.

Double data highlights new Exede spring promo

T he French Polynesian island of Huahine is so stunningly beautiful it’s been nicknamed the “Garden of Eden.” While rich in natural gifts and a favorite among tourists, the islanders are not wealthy. The 500 villagers in Huahine’s tiny town of Maroe live off the land

and water, fishing and farming taro — a vegetable that’s a Polynesian staple.As part of a newly introduced Corporate Give-Back Day added to the

2016 ViaSat Dealer Incentive Trip, dealers and ViaSat employees will build a playground in Maroe.

The approximately 120 children of Maroe are no stranger to work or creative play. But they’ve never experienced the kind of fun American kids have around almost every corner.

ViaSat’s Travel Manager Karin Thompson saw this firsthand when she visited the island.

“When I got off the ship, I saw an area in the village center that could be a playground,” she said. “All the children were there and they didn’t have anything to do; this is an area where they gather every day.

“People tend to think that because it’s French Polynesia, it’s fairly wealthy; nothing could be further from the truth,” she said. “This project fills a real need for the population.”

Thompson and ViaSat Sales Director Steven McElroy are the drivers behind the project.

“Our philosophy is that we should make a difference everywhere we go in some small way,” McElroy said. “We’re going to leave each place we visit better than we found it.”

Parts for a double swing set, merry-go-round, monkey bars and all the needed tools for construction will be shipped to Maroe and waiting when Exede dealers arrive June 12.

About 26 volunteers are needed for the project, which will include lunch and a lot of love from the villagers.

Excitement about the playground is already building in Maroe, said Thompson, who’s coordinating the project with local officials there.

“This is a labor of love,” she said. “We’ll be leaving this island a better place, just like our company is making the world a better place. That’s what ViaSat does best; our company has such a huge heart.”

Dealers who think they may qualify for the 2016 trip and would like to volunteer may contact Karin.Thompson@viasat.com.

A playground in paradiseExede dealers to give back to islanders on 2016 dealer trip

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“Our philosophy is that we should make a difference everywhere we go in some small way. We’re going to leave each place we visit better than we found it.”— Steven McElroy,ViaSat Sales Director

Think you might qualify for the 2016 reward trip?

Check your stats, then check your passport and make sure it’s up to date!

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On June 10, overnight at Sheraton Gateway Los Angeles. Everyone flies out together from LA on the 11th.

Tahiti ItineraryJune 11 – June 18, 2016

DAY PORT ARRIVE DEPART

Saturday Papeete, Tahiti Embark 3 PM 11:59 PMSunday Huahine 9:00 AM 5:00 PM

Pre-departure CSRD meeting prior to departing ship, 7:30 AM – 9:00 AM at La PaletteMonday Tahaa (Motu Mahana) 8:00 AM 5:00 PM

Breakfast Meeting, 8:00 AM – 12:00 PM at L’Etoile Restaurant Private Cocktail Reception, 5:00 PM – 5:30 PM at Bar du Soleil

Tuesday Bora Bora 8:00 AM Overnight Private Party at the Famous Bloody Mary’s on Bora Bora, 7:00 PM– 9:45 PM — Tenders will leave for the party at 6:30 p.m. sharp. Don’t forget your Exede black bracelet, or you will not be allowed on the tenders.

Wednesday Bora Bora ~ 6:00 PMThursday Moorea 8:00 AM Overnight

Breakfast Round Table, 8:00 AM – 12:00 PM at L’Etoile RestaurantFriday Moorea ~ 5:00 PM

Awards Ceremony, Time TBA at Grand Salon (Cocktails & Hors d’oeuvres)Friday Papeete, Tahiti 7:30 PM Overnight

Some passengers departing.Saturday Papeete, Tahiti 8:00AM Debark 9:30am

Dates and times subject to change

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“Don’t Be ‘That Tech’!”New online training video illustrates proper techniques

TECH TIPS

In the ongoing effort to reduce instal-lation errors and improve customer experience, the ViaSat training

department teamed up with the field ops folks. They’re using common instal-lation issues as inspiration for the new online course, “Don’t Be ‘That Tech’!” which for a limited time includes a series of free posters available to dealers and installers.

The course gives a quick review of mounting, cabling and grounding stan-dards and explains the importance of aligning these elements with antenna pointing. The 2x3 posters clearly display approved grounding techniques, and describe roof, wall and pole mount types.

Mistakes in these three processes can have major impacts on safety and cus-tomer satisfaction.

“It takes less than a minute for a sea-soned tech to locate a wall stud, line up

the footplate, drive in the two lag bolts dead center of the foot plate into a stud, and four additional ones on the outside of the footplate,” said ViaSat’s National Field Operations Quality Manager Juan Loera.

Grounding a system is not only a cus-tomer and equipment safety measure; it’s an FCC, NEC and local requirement.

“If lightning hits the antenna, it’s prob-ably going to fry it,” Loera said. “But if it’s grounded properly, it will dissipate the static electricity using the path of least resistance so electricity doesn’t run into the home and electrocute someone or cause a fire.”

ViaSat has tested these theories in its designed lab centers, proving that grounding is a must.

Check out the “Don’t Be ‘That Tech!’” course at ViaSat Central (www.viasatcen-tral.com). If you haven’t already enrolled on the site, you’ll need to follow the First

Time User enrollment cues first. Then you can take the course. If you don’t have an account, contact exede.training-team@viasat.com.

For free copies of the posters, email your request to juan.loera@viasat.com.

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Dealer Council meeting packed with infoMarketing, product development and customer care all share ideas during Denver event

The Exede Dealer Council met face-to-face with members of almost

every ViaSat department during the Feb. 17 Denver meeting.

ViaSat Director of Sales Steven McElroy said the multi-department meeting was intended to ensure company employees know the dealers’ needs and concerns.

“I want everyone to think about the impact their decisions have on your business and how important you are,” McElroy told the assembled council. “You guys can help us build products and services, and help our company be competitive.”

The dealer council, established in 2014, was created to gain new perspec-tive on ViaSat’s field-level processes and better serve dealers.

News from the topLisa Scalpone, Vice President of

Broadband, expanded on the recent ViaSat-3 announcement and the nearer-term impacts of ViaSat-2.

Set for launch in early 2017, ViaSat-2 will greatly expand coverage through-out the continental U.S. and open new

markets in Latin America. “It’s all going to be better everywhere,”

she said. “Dealers are going to be front and center for distribution through ViaSat-2. We have to support dealer channels to be successful with ViaSat-2.”

ViaSat-3 is a constellation of three satellites to cover the globe.

“We really believe ViaSat-3’s a game changer,” Scalpone said, noting the service will be similar to terrestrial broadband.

Marketing ideasDealers got a first look at the

proposed “Plan Picker” sales aid ViaSat is developing to help customers find the best fit for their usage pat-tern. It will help dealers lead customers to the right plan, not just the least expensive one.

A redesign is also under way for the online dealer portal. Dealer Nick GoLarte said he likes the cleaner site, which

highlights current offers and campaigns, and features just three tabs for materials, sales tools/training and news.

Dealer feedbackDealer Council member Frank Brudke,

of Virginia-based All Wireless One Stop, said he left Denver feeling enthused.

“It’s refreshing to hear that Exede cares and wants to make things better,” he said. “It was good to hear about the residuals on EasyCare, the new modem and ViaSat-3. I can see the future, and I’m excited about that.”

Dealers, ViaSat administrators and representatives from Perfect 10 and DSI take a break from the Dealer Council held Feb. 17 in Denver.

This is among several posters available free to dealers that illustrate proper equipment installation.

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NEWS BRIEFS

EasyCare proves popular with customers

Exede WiFi Modem is a hot optionProduct set for nationwide availability by May

Three months after its debut, the Exede WiFi Modem has already found a home with many customers. And that’s with its current limited market availabil-ity. By May, the popular product should be available nationwide.

“It’s amazing how many customers want the WiFi option,” ViaSat Director of Sales Steven McElroy said during the February Dealer Council meeting.

The modem is a compact, three-in-one device that includes a wireless and four-port Ethernet router plus Voice adapter. Combining these functions into a single item reduces the clutter of devices and wires in a home.

In some beams, the modem also includes the $10 a month Boost 25 option, which can give users download speeds up to 25 Mbps. In other areas, customers who just want a built-in router will be able to get the WiFi Modem with-out Boost 25 for a nominal fee.

Existing customers can have the modem delivered to their homes with easy, self-installation directions.

Early customer response to the new EasyCare plan option has

exceeded expectations.“Overall, it’s been a huge suc-

cess,” ViaSat’s Director of Product Management Chris Gilbert said during the February 2016 Dealer Council meeting in Denver.

EasyCare launched Feb. 1, and during the first week of sales, many custom-ers added the service. Fifty percent of those were new orders, the other half existing accounts.

“The overall sales performance was fantastic,” Gilbert said.

New customers receive the EasyCare service free for the first three months of their service, then pay $5.99 a month for the plan. EasyCare includes any required service calls – which typi-cally cost $95 each – priority access to

customer service support, and one dish relocation each year.

The $5.99 plan cost, “is an extremely low price for this type of product,” Gilbert said.

Customers aren’t the only ones who benefit. Dealers receive a $1 per-month residual for each EasyCare subscriber they activate, as long as the dealer remains a dealer and the customer continues their EasyCare and internet service. In addition, dealers are paid the same for service calls to EasyCare customers as they are to any other customer.

EasyCare isn’t available in Alaska or Hawaii.

For more information, visit the Dealer Portal at www.wildbluetools.com/content/dealer and watch the Exede EasyCare video.

New Business Plans enhance dealers’ bottom linesI f you haven’t started selling Exede Business plans, you may want to get on board

for this excellent new revenue opportunity. With five new plans, Exede Business not only offers businesses a greatly improved suite of options, it offers dealers a way to make significant residual commissions.

Depending on which business plan is sold, dealers can earn from a $5 to $30 per-month residual commission on each activation. Some dealers are already reaping the benefits of new plans that launched in early 2016.

Here’s a breakdown of the residuals:

PLAN MONTHLY RESIDUAL COMMISSION

Redundancy $5

Exede Business 20 $10

Exede Business 30 or 50 $15

Exede Business 100 $20

Exede Business 200 $30

Prices for Exede Redundancy start at $59.99 per month. It’s available nation-wide in both Exede 12 and Exede 5 beams.

Our other business plans range from $99.99 per month for 20 GB to $499.99 a month for 200 GB. These plans are only available in Exede 12 beams.

For more information on the Exede Business Plans, ask your Exede ASM or your DSI or Perfect-10 Territory Manager.

‘Save Team’ dedicated to building customer loyaltyDealers have an important role in keeping our customers

It costs about seven times more to acquire a new customer than to retain an existing one, research shows.

“This point, along with our desire to improve the over-all customer experience, are the reasons we’ve developed a new team to support retention and win-back programs,” said Gentry Taylor, Director of Commercial Broadband Services at ViaSat.

Beginning in October 2015, Exede began testing a Save Team that specializes in keeping customers happy with their Exede service.

“We’re trying something new,” said Amber Lacy, Retention & Win-Back Manager. “Before, when customers called in to dis-connect, there was no specific team to address their concerns, which can be sensitive and complicated.

“Now, we’re transferring these customers to a specialized group of agents with the best tools to resolve issues and inspire customers to rethink their decision to leave.”

The 21 Save Team members were chosen from among existing Care agents based on their high performance and demonstrated skills in problem solving, sales and technical troubleshooting. Their extensive training focused on selling Exede’s value.

Innovations to Improve LoyaltyThe team’s efforts are already bearing fruit.The Save Team recorded a retention rate that was

higher than saves made by non-team members.The encouraging numbers are just a starting

point, said Lacy. The Las Vegas-based Save Team is carefully

analyzing its results, testing to see which tactics

provide the longest retention rate, and improving communica-tion with customers who’ve been saved. The team’s processes include learning what sparked the customer’s initial discontent — information that can be used to help stem the tide of future potential disconnects.

“Ultimately, our goal is to deliver an exceptional customer experience upstream so the customer never reaches the point of wanting to disconnect in the first place,” Lacy said.

“It starts with the dealers, who build loyalty when custom-ers first come on board and maintain that loyalty through strong relationships with customers,” Lacy said. “Ideally, every experience with every person in our company builds customer loyalty. Making sure we have the right tools and processes in place helps us resolve customer concerns if they arise so the customer chooses to stay.

“When we save a customer, we all win.”

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ViaSat has long aimed to con-nect the world. In February, it announced more details about the ViaSat-3 constel-

lation, a trio of satellites that will make that global promise a reality. The satel-lites will also let the company expand its investment in the U.S.

The new satellites will deliver very high download speeds. That means the ability to stream 4K ultra-high definition video, and the introduction of an afford-able, high-speed connection in markets that have never before had internet.

The first ViaSat-3 satellite is planned for launch just two years after ViaSat-2. The second ideally will be launched by 2020. These satellites, already in devel-opment, will focus on the Americas, Europe, the Middle East and Africa.

“The next great telecommunications industry for dealers is here,” said ViaSat Sales Director Steve McElroy.

It all starts with ViaSat-2, which will launch in early 2017 and double the capacity of ViaSat 1. Each ViaSat-3 satel-lite will offer more than 1,000 Gbps of bandwidth.

“We’ll be the first global internet company,” McElroy said. “Satellite can benefit from the critical mass offered by global coverage. When we take this to the masses, a paradigm shift is going to take place.”

Each ViaSat-3 satellite offers more than 1-terabit per second of network capacity; that’s equal to the total capacity of all commercial satellites in space today.

Here in the U.S., Exede users won’t have to wait for ViaSat-3 to get better or new service. Coverage ramps up in mid-2017 with ViaSat-2. Arianespace will launch the satellite from the Guiana Space Center in French Guiana, with launch anticipated in the first quarter of next year.

ViaSat-2 will expand the company’s geographic reach seven times, across the continental U.S. and into Canada, Central America, the Caribbean and Central America. The satellite will also cover air and maritime routes across the Atlantic to Europe.

Along with greater coverage and new markets will come improved service and options for existing customers and dealers.

“Once we get ViaSat-2 operational, dealers can be assured of a deep, long-running business they can invest in,” McElroy said. “We’re going to be able to give them long-term opportunities to really go deep in their communities and new markets they might never have gone to.”

The potential for new mar-kets and improved service will expand again with the ViaSat-3 satellites.

“Dealer have always had some concern about us running

out of capacity and closing beams,” said Brad Behmer, ViaSat’s Director of Sales Operations. “We’ve had five years with ViaSat-1, and have not done that. Now, with these additional satellites, we’re poised for big growth.”

To learn more about ViaSat-3 and CEO Mark Dankberg’s February announce-ments, visit ViaSat.com and click the Newsroom link.

“The next great telecommunications industry for dealers

is here.”— Steven McElroy

globalViaSat going Plans for ViaSat-2 and 3 to take satellite service around the world

ViaSat-2, set for launch next year, is just the next step in the company’s recently announced global expansion plan.

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