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California Travel Impacts 2000-2017p May 2018 A Joint Marketing Venture of Visit California and the Governor’s Office of Business Development (GO-Biz)

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California Travel Impacts2000-2017p

May 2018

A Joint Marketing Venture of Visit California and the Governor’s Office of Business Development (GO-Biz)

Prepared by

Dean Runyan Associates, Inc.833 SW 11th Avenue, Suite 920Portland, Oregon 97205503.226.2973, Fax: 503.226.2984

forVisit California555 Capitol Avenue, Suite 1100 Sacramento, CA 95814916.444.4429www.visitcalifornia.com

STATE OF CALIFORNIAEdmund G. Brown, Jr., Governor

VISIT CALIFORNIACaroline Beteta, President & CEORyan Becker, Vice President of Communications

Executive Summary

This report provides detailed statewide, regional and county travel impact estimates for California from 2000 to 2017. The estimates for 2017 are preliminary. The report also provides an analysis of travel-generated tax revenue and transient occupancy tax receipts for jurisdictions through the 2017 fiscal year.

The California Travel Industry Continues to ExpandThe California travel industry grew for the eighth consecutive year following the 2007-2009 recession. All visitation and economic impact estimates increased for the year.

· Spending. Total direct travel spending in California was $132.4 billion in 2017 (preliminary). This represents a 4.8 percent increase over 2016 in current dollars and a 3.0 percent increase in real (inflation-adjusted) dollars.

· Employment. Direct travel generated employment was 1.14 million in 2017, a 3.1 percent increase over 2016. Travel-generated employment has increased at 3.8 percent since 2010.

· Tax Revenues. Travel-generated state and local tax revenue was $10.9 billion in 2017, an increase of 2.8 percent over the preceding year.[1] Over seventy percent of these tax revenues were paid by visitors (e.g., lodging and sales taxes). The remainder were paid by travel industry employees and businesses (e.g., property and income taxes). This state and local tax revenue was equivalent to $820 per California resident household ($590 for taxes paid by visitors, $230 for taxes paid by employees and businesses.)

· Visitation. Visitor arrivals on domestic flights (38.9 million in 2017) increased by 5.6 percent.[2] Room demand increased by 1.4 percent for the year.[3]

· Origin. Six out of ten dollars spent at California visitor destinations were attributable to residents of other states and countries.

· Secondary Impacts. The re-spending of travel industry income by businesses and employees produces secondary effects. In 2017, these secondary impacts were 781,420 jobs with earnings of $50.3 billion. Total (direct and secondary) employment was 1.9 million jobs with earnings of $99.9 billion.

· Gross Domestic Product. The Gross Domestic Product (GDP) of the California travel industry was $74.9 billion in 2017. This represents about two and one-half percent of the total GDP of the state.

1. Local and state tax revenue sum to $10.9 million in the table on page 7. This discrepancy is due to the rounding of the separate components in the table.2.Department of Transportation Origin and Destination survey. Estimates by Dean Runyan Associates.3.STR Inc. lodging report prepared for Visit California.

PAGE i DEAN RUNYAN ASSOCIATES

Tax Revenue Impacts of the California Travel IndustryThe California travel industry contributes more tax revenue to state and local governments than would be expected based on the size of the industry. Whereas the gross domestic product and employee earnings represent about two and one-half percent of the state economy, the travel industry generated 4 percent of tax revenue in the 2017 fiscal year. Not only are most travel industry goods and services taxed at the point of sale, but a large share of these commodities (lodging and motor fuel) are taxed at rates that are greater than the general sales tax. Furthermore, a large share of these taxes is not borne by California residents.

Note: Most of the taxes paid by business firms to local, state and federal governments are included except income taxes. This includes property taxes, licenses and fees and the sales and excise taxes collected from consumers. See page 17 of full report. The data in this chart is for 2016.

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Information

Construction

Health Care

Manufacturing

Retail trade

Travel

All industry total

Percent of Gross Domestic Product

Production & Import Taxes as a Percent of GDP

The Travel Industry Benefits All Regions of California

0% 10% 20% 30% 40% 50% 60%

MariposaMono

InyoAlpineSierraNapa

TrinityCalaveras

MendocinoEl DoradoDel Norte

AmadorSan Luis Obispo

MontereySiskiyou

San MateoTuolumneRiverside

HumboldtSan Francisco

Travel Generated EmploymentPercent of Total Employment, 2016, Top 20

Note: Data for total employment only available for 2016

Although most travel spending and related economic impacts occur within California’s primary metropolitan areas, the travel industry is important throughout California. In general, the counties with less total employment have a bigger share of travel-generated employment.

DEAN RUNYAN ASSOCIATESPAGE ii

The purpose of this study is to document the economic significance of the travel industry in California from 2000 through 2017. These findings show the level of travel spending by those traveling to and through the state, and the impacts this spending has on statewide and local economies.

The California Travel Impacts 2000-2017p report provides a more accurate assessment of the state’s travel-related spending than ever before.

In compiling the 2017 report, a number of historical revisions and methodology adjustments have been made based on new availability of revised source data for cities and counties across the state, leading to a full overhaul of the report from past years.

Four counties in particular, each serving as a principal visitor gateway, were reviewed in light of data made available by economic researchers working with the respective destinations. Revisions were made in these destinations to maintain consistency between current and historical findings. For San Diego and Orange counties, we incorporated location-specific expenditure distributions based on survey data provided by CIC Research Inc. For San Francisco and Los Angeles counties, we reviewed travel impact findings provided by Tourism Economics.

Considering the thorough historical revisions within the gateway counties, we reassessed the methodology being used to determine travel impacts in all counties. For each county, we revised our methodology to more thoroughly factor in lodging tax receipt data available for jurisdictions across the state. These lodging tax receipts in California are individually reported by each jurisdiction in fiscal years. The revisions in this year’s report allow for a reduced long-term dependency on survey-based lodging data projections, and provide a more accurate determination moving forward.

The methodology incorporated in the gateway counties and historical revisions for each subsequent county provide a fully upgraded accounting of all data available. The methodology used to compile this report will continue to evolve as advancements in data collection and reporting become available, which may affect historical trends. Future iterations of the report will be updated and improved accordingly.

This study was prepared for Visit California.

Dean Runyan Associates833 SW 11th Ave., Suite 920

Portland, OR 97205

(503) [email protected]

Preface

PAGE iii DEAN RUNYAN ASSOCIATES

Table of Contents

List of Tables and FiguresPrefaceI U.S. TravelII State Travel Impacts

Impacts of Travel in California: A SummaryRecent Travel Trends in CaliforniaOriginGross Domestic Product of California Travel IndustryDirect, Secondary, and Total Impacts

III State and Local Government RevenueIndustry Gross Domestic Product and TaxesCalifornia Tax StructureTravel Industry Tax RevenueSummary

IV Regional Travel ImpactsV County Travel ImpactsVI Transient Occupancy Tax Receipts

AppendicesA 2017 Travel Impact EstimatesB Key Terms and DefinitionsC Regional Travel Impact ModelD Travel Industry AccountsE California Earnings & Employment by Industry SectorF Industry Groups

iiiii15679

101117171819202440

113132133136137138148149

DEAN RUNYAN ASSOCIATESPAGE iv

List of Tables and Figures

U.S. TravelAnnual Direct Travel Spending in U.S., 2000-2017Spending by Foreign and Resident Revelers in U.S.Overseas ArrivalsRelative Value of Selected Foreign Currencies Compared to U.S. DollarU.S. Travel Industry EmploymentComponents of US Travel industry Employment

State Travel ImpactsCalifornia Direct Travel IMpacts, 2000-2017p (summary)California Travel Spending in Current and Real DollarsDomestic Air Passenger Visitor Arrivals at California AirportsOvernight Person-TripsInternational Visitor SpendingVisitor Spending by Origin, 2017pOverseas Arrivals at California Ports of EntryTravel Spending and GDP of California Travel Industry, 2017pTotal Employment and Earnings, 2017pDirect and Secondary Employment, 2017pTravel Impacts, 2000-2017p (detail)

State and Local Government RevenueProduction and Import Taxes as a Percent of Gross Domestic ProductCalifornia State and Local Government Tax RevenuesCalifornia Travel Industr State and Local Government Tax RevenuesCalifornia State and Local Tax RevenuesLocal and State Travel-Generated Tax Revenue per Household by CountyTotal and Visitor-Generated Taxable Sales by County

Regional Travel ImpactsSummary TablesDetailed Tables

County Travel ImpactsSummary TablesTotal and Travel-Generated Employment and SpendingDetailed Tables

Transient Occupancy Tax ReceiptsCalifornia TOT Receipts, 2000-2017 Fiscal YearsTOT Receipts by County, 2010-2017 Fiscal YearsTOT Receipts by Jurisdiction, 2010-2017 Fiscal Years

223344

7888999

1011

13-1415-16

17181920

20-2122-23

25-2728-39

41-4243-54

55-112

113114-115116-131

PAGE v DEAN RUNYAN ASSOCIATES

I. NATIONAL TRAVEL TRENDS

DEAN RUNYAN ASSOCIATESPAGE 1

The national level data in this section focuses on visitor spending trends in current and

real dollars, resident and foreign visitor spending in the U.S., and trends in

travel-generated employment.

The following two graphs are derived from the Bureau of Economic Analysis Travel and Tourism Satellite Accounts*. Both graphs show direct tourism output for the United States - spending by resident and foreign visitors. The 2017 values are based on the first three quarters of the year.

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Annual Direct Travel Spending in U.S., 2000-17p Spending by resident and

foreign visitors was $933

billion in 2017 in current

dollars. This represents a

3.0 percent increase over

2016. When adjusted for

changes in prices (real

dollars), spending increased

by 2.3 percent from 2016

to 2017 compared to a 4.7

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preceding year.

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Spending by Foreign and Resident Travelers in U.S.

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spending by resident and

foreign visitors since 2000.

In 2017, the increase in

spending by resident

visitors (4.7 percent)

compares to a 2.0 percent

decrease in non-resident

spending. Visitor spending

by non-residents increased

by 5.2 percent from 2014

to 2015. Note: Foreign visitor spending does not include expenditures on health and educational services or expenditures by short term seasonal workers.

*See http://www.bea.gov/industry/index.htm#satellite.

PAGE 2 DEAN RUNYAN ASSOCIATES

Foreign arrivals increased 4.3 percent from 2016 to 2017. The dollar continues to

remain strong against selected foreign currencies. This can apply downward pressure

on international spending by lessening the purchasing power of the international

visitor that has traveled to the U.S.

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Euro Canada Japan China

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Relative Value of Selected Foreign Currencies comparedto U.S. Dollar

Monthly Averages, Jan 2016 through December 2017

Sources:

Foreign Share of U.S Internal Travel: Bureau of Economic Analysis Travel & Tourism Satellite Accounts and International Transactions.

Overseas Arrivals: 2017 has been estimated using Tourism Economics annual change for overseas visitors from 2017 to 2016. The original source data is under review by the NTTO. National Travel and Tourism Office, U.S. Department of Commerce. Tourism Economics. *NTTO press release. https://bit.ly/2JTgmH1

Relative Value of Selected Foreign Currencies: USForex, Inc.

DEAN RUNYAN ASSOCIATESPAGE 3

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U.S. Travel Industry Employment

Source: Bureau of Economic Analysis Travel & Tourism Satellite Accounts.

The following two graphs show employment trends since 2000 and the composition

of travel industry employment since the recession. The first graph shows that

travel-generated employment recovered from the 2008-09 recession by 2013, and has

continued to grow on an upward trend. Leisure and hospitality employment was 3.5

million in 2017 or 65 percent of total travel industry employment, compared to 3.6

million in 2000 or 61 percent of the total. Most of this growth was due to food

services employment. However, employment in transportation and other industries

declined over the same period from 2.3 million to 1.8 million, mostly due to

decreased employment in the airline and related transportation industries.

Source: Bureau of Economic Analysis Travel & Tourism Satellite Accounts.Leisure & hospitality includes accommodations, food services, and arts, entertainment & recreation. Transportation and other includes retail and all other industries.

61% of Transportation Employment

65% of Leisure and Hospitality Employment

PAGE 4 DEAN RUNYAN ASSOCIATES

II. CALIFORNIA TRAVEL

DEAN RUNYAN ASSOCIATESPAGE 5

The multi-billion dollar travel industry in California is a vital part of the state and local economies. The industry is represented primarily by retail and service firms, including lodging establishments, restaurants, retail stores, gasoline service stations, and other types of businesses that sell their products and services to travelers. The money that visitors spend on various goods and services while in California produces business receipts at these firms, which in turn employ California residents and pay their wages and salaries. State and local government units benefit from travel as well. The state government collects taxes on the gross receipts of businesses operating in the state, as well as sales and use taxes levied on the sale of goods and services to travelers. Local governments also collect sales and use taxes generated from traveler purchases.

Impacts of Travel in California: A Summary· Total direct travel spending in California was $132.4 billion in 2017 (preliminary).

This represents a 4.8 percent increase over 2016. · Direct travel generated employment was 1.14 million in 2017, a 3.1 percent

increase over 2016. Travel-generated employment has increased at this 3.8 annual rate since 2010.

· Travel-generated state and local tax revenue was $10.9 billion in 2017, an increase of 3.1 percent over the preceding year. Over seventy percent of these tax revenues were paid by visitors (e.g., lodging and sales taxes). The remainder were paid by travel industry employess and businesses (e.g., property and income taxes). This state and local tax revenue was equivalent to $810 per California resident household ($590 for taxes paid by visitors, $220 for taxes paid by employees and businesses.)

· Visitor arrivals on domestic flights (38.9 million in 2017) increased by 5.6 percent. · The Gross Domestic Product (GDP) of the California travel industry was $74.9

billion in 2017. This represents about two and one-half percent of the total GDP of the state.

· The re-spending of travel industry income by businesses and employees produces secondary effects. In 2017, these secondary impacts were 781,420 jobs with earnings of $50.3 billion. Total (direct and secondary) employment was 1.9 million jobs with earnings of $99.9 billion.

PAGE 6 DEAN RUNYAN ASSOCIATES

Recent Travel Trends in California

Ave. Annual %Chg.

Direct Travel Impacts, 2010-2017

2010 2012 2014 2015 2016 2017p 16-17p 10-17pTotal (Current $) 98.7 108.9 117.4 121.9 126.3 132.4 4.8% 4.3%

Other 7.9 8.5 10.0 10.7 11.5 12.2 6.6% 6.4%

Visitor 90.8 100.4 107.4 111.3 114.8 120.1 4.6% 4.1%

Non-transportation 68.4 76.0 83.5 88.4 93.1 96.7 3.8% 5.1%

Transportation 22.4 24.4 24.0 22.8 21.7 23.5 8.0% 0.7%

Spending ($Billions)

Earnings (Current $) 30.0 33.7 38.1 41.4 46.1 49.6 7.7% 7.5%Earnings ($Billions)

Employment 880 950 1,030 1,060 1,110 1,140 3.1% 3.8%Employment (Thousands)

Total (Current $) 13.3 13.7 15.6 16.5 17.4 18.0 3.4% 4.4%

Local 3.4 3.8 4.5 4.9 5.3 5.6 5.7% 7.2%

Visitor 2.2 2.6 3.2 3.5 3.7 4.0 6.3% 8.7%

Businss or Employee 1.2 1.2 1.3 1.4 1.5 1.6 4.4% 4.2%

State 4.9 4.8 5.2 5.2 5.3 5.3 0.6% 1.2%

Visitor 3.8 3.7 3.9 3.8 3.8 3.9 2.0% 0.2%

Business or Employee 1.0 1.1 1.3 1.4 1.5 1.4 -2.8% 4.4%

Federal 5.0 5.1 6.0 6.4 6.9 7.1 3.8% 5.1%

Tax Revenue ($Billions)

Other spending includes resident air travel, travel arrangement and reservation services, and convention and trade show organizers. Non-transportation visitor spending includes accommodations, food services, retail, food stores, and arts, entertainment & recreation. Visitor transportation spending includes private auto, auto rental, other local ground transportation and one-way airfares.Earnings include wages & salaries, earned benefits and proprietor income.Employment includes all full- and part-time employment of payroll employees and proprietors.Local tax revenue includes lodging taxes, sales taxes, auto rental taxes and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.State tax revenue includes lodging, sales and motor fuel tax payments of visitors, and the income tax and sales tax payments attributable to the travel industry income of businesses and employees.Federal tax revenue includes motor fuel excise taxes and airline ticket taxes paid by visitors, and the payroll and income taxes attributable to the travel industry income of employees and businesses.

DEAN RUNYAN ASSOCIATESPAGE 7

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California Travel Spending

Real and Current Dollars

Current

Real

In real dollars (adjusted for inflation) California travel spending increased by 3.0 percent over 2016, following a 3.7 percent increase the preceding year (see top graph, left). Over the past five years, real and current travel spending have had similar rates of increase.

Sources: Real dollar travel spending was adjusted with a composite of price indices for the West Urban CPI, California room rates reported by STR, Inc., California gasoline prices reported by the Energy Information Administration, and airfares to California airports reported by the U.S. Department of Transportation Origin and Destination survey.

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Domestic Air Passenger Visitor Arrivals

California Airports

Visitor air travel on domestic flights to California destinations (38.9 million) increased by 5.6 percent in 2017. During the past three years, visitor arrivals on domestic flights have increased at 4.2 percent per year.Sources: Dean Runyan Associates, Inc. and Bureau of Transportation Statistics (U.S. Dept. of Transportation).Note: These estimates are for visitor arrivals only. They do not include return travel of California residents or connecting flights normally reported in air passenger statistics.

Travel-generated employment has increased by 3.8 percent per year since 2010.Source: Dean Runyan Associates.

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PAGE 8 DEAN RUNYAN ASSOCIATES

Origin

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International Visitor Spending

The share of international travel spending in California has flattened over the past two after substantial increases in previous years. Spending is in real dollars.Sources: Tourism Economics, International Trade Administration (U.S. Department of Commerce) and Bureau of Economic Analysis (U.S. Department of Commerce).

California 40.3%48.4

Other US 37.1%44.5

Intl. 22.6%27.1

Total: 100.0%120.1

Visitor Spending by Origin, 2017p In 2017, about six out of every ten dollars spent at California visitor destinations were attributable to residents of other states and countries.

Source: TNS Travels America visitor survey and sources cited for preceding graph.

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00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17p

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Overseas Arrivals at California Ports of Entry Overseas arrivals at California Ports of Entry is estimated to increase by 2.9 percent in 2017.

Note: 2017 has been estimated using Tourism Economics annual change for overseas visitors from 2017 to 2016. The original source data is under review by the NTTO. NTTO press release. https://bit.ly/2JTgmH1

Sources: Office of Immigration Statistics (U.S. Department of Homeland Security). California total is the sum of LA and SF Ports of Entry. Tourism

DEAN RUNYAN ASSOCIATESPAGE 9

California Travel Industry Gross Domestic Product

Gross Domestic Product (GDP, also referred to as value-added) is a measure of economic activity that reflects the market value of the labor and capital used to produce goods and services. The GDP for a particular industry within a state excludes the intermediate inputs purchased by businesses from other firms in the production process. It includes payments to individuals in the form of earnings, indirect business taxes to government, and other payments to individuals and corporations. The relationship between travel spending and the GDP of the California travel industry is shown below. California travel industry GDP of $74.9 billion represents approximately two and one-half percent of total California GDP.

The below estimates represent only the direct impacts of travel spending. A portion of the inputs purchased by travel businesses in California will be delivered by other California firms that are not strictly part of the travel industry. Restaurants, for example, will purchase agricultural products from other California businesses. These inputs are sometimes referred to as “indirect” effects.

0B

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Spending ($132.4) GDP ($74.9)

Other Value Added

Intermed. Inputs

Earnings

Travel Spending and Gross Domestic Product of California Travel Industry, 2017p

($ Billions)

PAGE 10 DEAN RUNYAN ASSOCIATES

Direct, Secondary and Total ImpactsTravel spending within California brings money into many California communities

in the form of business receipts. Portions of these receipts are spent within the state

for labor and supplies. Employees, in turn, spend a portion of their earnings on

goods and services in the state. This re-spending of travel-related revenues creates

indirect and induced impacts. To summarize:

· Direct impacts represent the employment and earnings attributable to travel

expenditures made directly by travelers at businesses throughout the state.

· Indirect impacts represent the employment and earnings associated with

industries that supply goods and services to the direct businesses (i.e., those

that receive money directly from travelers throughout the state).

· Induced impacts represent the employment and earnings that result from

purchases for food, housing, transportation, recreation, and other goods and

services made by travel industry employees, and the employees of the

indirectly affected industries.

The impacts in this section are presented in terms of the employment and earnings of eleven major industry groups. These industry groups are similar, but not identical to the business service (or commodity) categories presented elsewhere in this report. (The specific industries that comprise these major groups are listed in Appendix D.) Direct travel impacts, such as those discussed in the first part of this section and the regional and county impacts presented elsewhere in this report are found in the following industry groups:

· Accommodations & Food Services· Arts, Entertainment and Recreation· Trade· Transportation

As is indicated in the following tables and graphs, the total direct employment and earnings of these four industry groups is identical to the total direct employment and earnings shown in the first part of this section. The only difference is that these industry groups represent industry groupings (firms) rather than commodity or business service groupings. The indirect and induced impacts of travel spending are found in all thirteen industry groupings shown in the following tables and graphs. To summarize the primary secondary impacts:

DEAN RUNYAN ASSOCIATESPAGE 11

Total Employment and Earnings Generated byTravel Spending in California, 2017

1,143K261K

520K

Direct 59.4%

Indirect 13.6%

Induced 27.0%

Total: 100.0%

Employment

$49.64

$18.19

$32.16

Direct 49.6%

Indirect 18.2%

Induced 32.2%

Total: 100.0%

Earnings(Billions)

Sources: Dean Runyan Associates with IMPLAN GROUP, LLC. Total employment was 1,924,400 jobs. The employment multiplier for 2017 is 1.68 (1,924.38/1,142.96). Total earnings were $99.98 Billion. The earngins multiplier is 2.01 (99.98/49.64).

· Professional and Business Services (151,400 jobs and $11.1 billion earnings). A variety of administrative services (e.g., accounting and advertising) are utilized by travel businesses (indirect effect). Employees of these firms also purchase professional services (induced effect).

· Education and Health Services (111,400 jobs and $7.6 billion earnings). The secondary effects are primarily induced, such as employees of travel-related businesses use of medical services

· Financial Activities (91,100 jobs and $5.8 billion earnings). Both businesses and individuals make use of banking and insurance institutions.

· Other Services (56,000 jobs and $2.8 billion earnings). Employees of travel-related businesses purchase services from various providers, such as dry cleaners and repair shops.

PAGE 12 DEAN RUNYAN ASSOCIATES

0K 100K 200K 300K 400K 500K 600K 700K 800K

Accommodation & Food Services

Arts, Entertainment & Recreation

Construction

Education & Health Services

Financial Activities

Information

Manufacturing & Utilities

Natural Resources & Mining

Other Services

Professional & Business Services

Public Administration

Retail Trade

Transportation

Direct

Secondary

Direct and Secondary Employment

Generated by Travel Spending in California

0 5 10 15 20 25 30

Accommodation & Food Services

Arts, Entertainment & Recreation

Construction

Education & Health Services

Financial Activities

Information

Manufacturing & Utilities

Natural Resources & Mining

Other Services

Professional & Business Services

Public Administration

Retail Trade

Transportation

Direct

Secondary

Direct and Secondary Earnings

Generated by Travel Spending in California

Detailed estimates are reported in the following table. It should be emphasized that the estimates of indirect and induced impacts reported here apply to the entire state of California and do not necessarily reflect economic patterns for individual counties, regions or sub-regions within the state. While total economic impacts can be calculated on a county or regional level, such a detailed analysis is not included in this study. In general, geographic areas with lower levels of aggregate economic activity will have smaller secondary impacts within those same geographic boundaries.

DEAN RUNYAN ASSOCIATESPAGE 13

Direct and Secondary Travel-Generated Earnings in California, ($Million)

Direct Grand TotalIndirect Induced Total

Secondary

Industry Group

24,992 27,713 738 1,983 2,721Accommodation & Food Services

11,017 13,117 1,450 650 2,100Arts, Entertainment & Recreation

1,560 485 1,075 1,560Construction

7,650 79 7,571 7,650Education & Health Services

5,797 2,028 3,769 5,797Financial Activities

2,938 1,746 1,192 2,938Information

2,999 1,362 1,637 2,999Manufacturing & Utilities

573 236 337 573Natural Resources & Mining

2,847 748 2,099 2,847Other Services

2,354 13,508 6,536 4,619 11,155Professional & Business Services

1,414 713 701 1,414Public Administration

3,133 9,427 801 5,492 6,294Retail Trade

8,146 10,442 1,263 1,033 2,296Transportation

49,642 18,185 32,158 50,344 99,985

Direct and Secondary Travel-Generated Employment in California, (thousand jobs)

Direct Indirect Induced Total Grand Total

Secondary

Industry Group

650.8 23.6 62.8 86.4 737.2Accommodation & Food Services 277.7 34.2 16.9 51.1 328.8Arts, Entertainment & Recreation

6.4 13.8 20.2 20.2Construction 2.0 109.4 111.4 111.4Education & Health Services

33.4 57.7 91.1 91.1Financial Activities 10.2 8.6 18.8 18.8Information 15.0 16.5 31.5 31.5Manufacturing & Utilities

3.9 4.3 8.3 8.3Natural Resources & Mining 10.8 45.2 56.1 56.1Other Services

31.2 88.1 63.3 151.4 182.6Professional & Business Services 5.9 6.1 12.0 12.0Public Administration

87.1 9.6 100.1 109.6 196.8Retail Trade 96.2 18.0 15.7 33.7 129.8Transportation

Source: Dean Runyan Associates and Minnesota Implan Group.

Note: These industry groups are not equivalent to the categories used in the direct impact tables used in this report. See Appendix G. Details may not add to totals due to rounding.

1,143 261 520 781 1,924

Detailed direct travel impacts for 2008 through 2017 follow:

PAGE 14 DEAN RUNYAN ASSOCIATES

CALIFORNIA

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 70.8 85.1 95.0 97.0 107.4 111.3 114.8 120.1Other Travel 9.1 8.6 9.2 8.3 10.0 10.7 11.5 12.2Total 79.9 93.7 104.3 105.3 117.4 121.9 126.3 132.4

Total Direct Travel Spending ($Billion)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 37.1 43.7 48.8 49.6 59.7 63.7 67.3 70.3Private Home 10.0 12.8 14.5 15.9 16.1 15.9 15.7 16.5Campground 1.8 2.6 3.0 2.5 2.6 2.6 2.6 2.7Vacation Home 2.8 3.6 4.0 4.2 4.3 4.3 4.3 4.5Day Travel 19.1 22.4 24.6 24.8 24.8 24.8 24.9 26.1Total 70.8 85.1 95.0 97.0 107.4 111.3 114.8 120.1

Visitor Spending by Type of Traveler Accommodation ($Billion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 12.5 14.4 16.9 16.7 22.0 24.3 26.2 27.4Food Service 16.6 20.6 22.5 24.5 27.2 28.7 30.4 32.0Food Stores 2.2 2.8 3.0 3.3 3.6 3.8 3.9 3.9Local Tran. & Gas 11.3 16.8 20.6 20.1 18.6 17.2 16.0 17.6Arts, Ent. & Rec. 12.6 14.1 14.7 14.6 16.1 16.7 17.3 17.9Retail Sales 12.3 12.7 13.1 13.3 14.5 15.0 15.3 15.5Visitor Air Tran. 3.3 3.7 4.2 4.5 5.4 5.6 5.7 5.9Total 70.8 85.1 95.0 97.0 107.4 111.3 114.8 120.1

Visitor Spending by Commodity Purchased ($Billion)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 10.3 13.5 15.7 15.8 19.4 21.2 23.4 25.0Arts, Ent. & Rec. 5.4 6.8 7.7 7.6 9.3 9.9 10.6 11.0Retail 2.0 2.4 2.6 2.4 2.7 2.8 3.0 3.1Ground Tran. 0.9 1.1 1.2 1.1 1.3 1.4 1.5 1.7Visitor Air Tran. 1.6 1.4 1.5 1.5 1.8 2.0 2.7 3.2Other Travel 3.8 3.3 3.4 3.0 3.6 4.0 4.9 5.6Total 24.1 28.4 32.2 31.5 38.1 41.4 46.1 49.6

Industry Earnings Generated by Travel Spending ($Billion)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 456.8 504.4 539.5 513.5 589.6 608.7 631.9 650.8Arts, Ent. & Rec. 209.8 219.0 233.0 218.3 252.4 261.4 270.6 277.7Retail 80.2 84.0 86.8 75.7 82.2 83.6 85.6 87.1Ground Tran. 34.3 32.2 33.1 29.6 31.6 32.7 33.9 34.8Visitor Air Tran. 29.9 22.4 22.5 20.7 22.8 24.2 27.5 30.4Other Travel 85.0 61.5 59.7 45.9 49.8 52.6 59.0 62.1Total 896.1 923.5 974.6 903.7 1,028.4 1,063.1 1,108.6 1,143.0

Industry Employment Generated by Travel Spending (Thousand Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 2.4 2.8 3.5 3.6 4.5 4.9 5.3 5.6State Tax Receipts 3.4 4.3 4.7 4.9 5.2 5.2 5.3 5.3Federal Tax Receipts 3.7 4.9 5.4 4.9 6.0 6.4 6.9 7.1Total 9.5 12.0 13.6 13.3 15.6 16.5 17.4 18.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes air travel spending made by California residents for travel to out-of-state and other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses. Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 15

III. State and Local Government Revenue

This section is concerned with the contribution of the California travel industry to state and local government finance. The first part of the report compares the travel industry to various other sectors of the state economy. The remainder provides an overview of state and local finance and the revenue contribution of the travel industry.

Industry Gross Domestic Product and Taxes

One way to consider the tax contributions of various sectors of the economy is to express the tax payments of businesses to government as a percentage of Gross Domestic Product. The bar chart and accompanying table show these tax payments (taxes on production and imports or TOPI) for a sample of goods-producing and service sectors in the state, including travel. TOPI include most of the taxes paid by the business firm to local, state and federal governments except for income taxes. This includes property taxes, licenses and fees and the sales and excise taxes collected from consumers. It is because of these later taxes that retail trade and travel have relatively high proportions of tax payments in relation to their gross domestic products.

TOPI Percent

Production & Import Taxes as a Percent of GDP

GDP

Selected California Industry Sectors, 2016 Calendar Year

Information 217,629 3,911 1.8% Construction 100,835 1,053 1.0% Health care and social assistance 164,523 2,702 1.6% Manufacturing 288,976 11,340 3.9% Retail trade 144,881 34,804 24.0%Travel 62,432 7,807 12.5%All industry total 2,602,672 155,757 6.0%

Sources: Bureau of Economic Analysis and Dean Runyan Associates.

*TOPI denotes taxes on production and imports less subsidies.

GDP & TOPI expressed in $Million.

0 4 8 12 16 20 24 28

Health care and social assistance

Construction

Information

Manufacturing

Retail trade

Travel

All industry total

Percent of GDP

PAGE 16 DEAN RUNYAN ASSOCIATES

The remainder of this report will focus on the travel industry and the specific tax contributions made to state and local government in California. In addition to the taxes on production discussed in the previous section, the tax payments of travel industry employees derived from the income earned from travel industry businesses will be included.[1] The three primary sources of tax revenue generated by the travel industry are:

· Sales tax receipts generated by visitor spending. This includes local and state sales taxes, lodging taxes, alcoholic beverage taxes, motor vehicle rental taxes and motor fuel taxes.

· Taxes paid by travel industry businesses attributable to travel generated business receipts (property and income taxes).

· Taxes paid by travel industry employees attributable to travel generated earnings (sales and property taxes).

California Tax StructureThe pie chart below, adapted from the Bureau of the Census’ State and Local Government Finance and other data sources, shows the main categories of tax revenue in California. Approximately 30 percent of all tax revenue is derived from sales and gross receipts taxes. Property taxes, paid primarily by homeowners and businesses to local governments, constitute one-fourth of all tax revenue.[2] Income taxes constitute about 38 percent of all tax revenue.

California State and Local Government Tax Revenues2016-2017 Fiscal Year ($Billions)

Income 38.1%93.2

Sales & Gross Receipts 28.7%70.2

Property 25.6%62.6

License & Other 5.5%13.5

Motor Fuel 2.0%4.9

Total: 100.0%244.4

Sources: The 2016-17 fiscal year estimates of state and local tax revenues in California were prepared by Dean Runyan Associates from various sources, including the Bureau of the Census (State and Local Government Finance), the California Department of Revenue, the Bureau of Economic Analysis and a selection of annual financial reports for cities and counties. Sales and gross receipts taxes include the state privilege tax, local sales taxes and a variety of selective taxes, such as those on lodging.

[1]In effect, this means re-allocating some of the sales and excise payments made by other industries to the travel industry because the payments are ultimately made by consumers that earned their income in the travel industry.

DEAN RUNYAN ASSOCIATESPAGE 17

Travel Industry Tax Revenue

The distribution of taxes generated by the travel industry for the 2016-17 fiscal year is shown in the following pie chart. The categories are the same as the preceding figure, with the exception that sales tax receipts are also distinguished between those that are generated by visitor spending and those that are generated by the spending of travel industry employees.

California Travel Industry State and Local Government Tax Revenues2016-2017 Fiscal Year ($Million)

Visitor Sales 70.7%$7,671M

Employee Sales 12.4%$1,350M

Income 3.6%$391M

Property 11.6%$1,264M

Other 1.6%$175M

Total: 100.0%$10,851M

Source: Dean Runyan Associates. "Other" travel generated tax revenue includes passenger facility charges for visitors who travel to California Airports.

Whereas about one-quarter of all state and local tax revenue in California was attributable to sales tax collections in the 2016-17 fiscal year, 83 percent of all travel industry tax revenue was attributable to sales tax receipts from visitors (70 percent) and the purchases of employees in the travel industry (13 percent). Travel industry state and local tax revenues are compared to total California state and local tax revenues in the following table. Because the travel industry generates a relatively high proportion of sales tax revenues, it is associated with proportionately more tax revenues than would be expected given the size of the industry, as measured by earnings or gross domestic product. Whereas the earnings and GDP of the travel industry are in the range of two and one-half percent of the state totals, travel industry tax revenues represent 4 percent of all state and local tax revenues in California (see table, following page). This is consistent with the initial analysis that compared different industries within the state.

PAGE 18 DEAN RUNYAN ASSOCIATES

California State and Local Tax Revenues2016-2017 Fiscal Year ($Million)

TypePercent

Travel TotalTravel

GeneratedSales & Gross Receipts 11.5%$70,185 $8,045

Property 2.0%$62,617 $1,264

Motor Fuel 20.0%$4,891 $976

Income 0.4%$93,209 $391

License & Other 1.3%$13,532 $175

Source: Dean Runyan Associates and Bureau of the Census, State and Local Government Finance.

$244,434 $10,851Total* 4.4%

SummaryThis analysis of the tax revenue generated by the California travel industry can be summarized as follows:

· The California travel industry contributes more tax revenue to state and local governments than would be expected based on the size of the industry. Whereas the gross domestic product and employee earnings represent about two and one half percent of the state economy, the travel industry generated 4.0 percent of tax revenue in the 2017 fiscal year.

· Over eighty percent of all travel-generated tax revenue is attributable to sales and gross receipts taxes. The travel industry share of the state total is more than 10 percent. Not only are most travel industry goods and services taxed, but a large share of these commodities (lodging and motor fuel) are taxed at rates that are greater than the general sales tax.

· A large share of these tax revenues are borne by visitors who reside in other states and countries.

The revenue contributions of California's fifty-eight counties are detailed in the following two tables. (Note: The 2016 calendar taxable sales were the most current data available from the California State Board of Equalization at the time that this report was prepared.)

DEAN RUNYAN ASSOCIATESPAGE 19

Total Travel Percent

Total and Visitor-Generated Taxable Sales, CY 2016($Millions)

Alameda 30,958 1,291 4.2%Alpine 57 9 15.9%Amador 448 52 11.5%Butte 3,201 121 3.8%Calaveras 379 53 13.9%Colusa 380 21 5.5%Contra Costa 15,925 707 4.4%Del Norte 246 49 20.1%El Dorado 2,185 336 15.4%Fresno 14,073 523 3.7%Glenn 393 16 4.1%Humboldt 2,128 166 7.8%Imperial 2,459 139 5.7%Inyo 350 67 19.1%Kern 13,886 570 4.1%Kings 1,723 73 4.3%Lake 593 61 10.2%Lassen 333 25 7.4%Los Angeles 154,208 9,112 5.9%Madera 1,542 109 7.1%Marin 5,046 221 4.4%Mariposa 201 118 58.9%Mendocino 1,425 163 11.4%Merced 2,780 96 3.5%Modoc 94 10 10.7%Mono 281 140 49.9%Monterey 6,666 1,154 17.3%Napa 3,404 601 17.7%Nevada 1,334 135 10.1%Orange 62,511 4,580 7.3%

PAGE 20 DEAN RUNYAN ASSOCIATES

Total Travel Percent

Total and Visitor-Generated Taxable Sales, CY 2016($Millions)

Placer 8,921 460 5.2%Plumas 221 26 11.6%Riverside 34,231 3,183 9.3%Sacramento 23,184 1,257 5.4%San Benito 664 41 6.2%San Bernardino 36,982 1,851 5.0%San Diego 55,408 4,481 8.1%San Francisco 19,397 3,676 18.9%San Joaquin 10,922 358 3.3%San Luis Obispo 5,019 661 13.2%San Mateo 15,659 1,624 10.4%Santa Barbara 6,861 740 10.8%Santa Clara 41,832 2,045 4.9%Santa Cruz 3,611 351 9.7%Shasta 2,958 170 5.8%Sierra 21 5 22.0%Siskiyou 577 66 11.5%Solano 7,192 318 4.4%Sonoma 9,003 746 8.3%Stanislaus 8,672 243 2.8%Sutter 1,626 37 2.3%Tehama 793 53 6.6%Trinity 114 15 12.8%Tulare 6,688 142 2.1%Tuolumne 696 81 11.6%Ventura 13,746 691 5.0%Yolo 3,937 148 3.8%Yuba 525 33 6.3%

648,672 44,222 6.8%California

DEAN RUNYAN ASSOCIATESPAGE 21

Tax Revenue per Household

Households(Thousands)TotalStateLocal

Tax Revenue ($Millions)

State and Local Travel-Generated Tax Revenue per Household2017 Calendar Year

Alameda $181.8 $165.1 $346.9 599.0 $580

Alpine $1.1 $1.0 $2.1 0.5 $4,360

Amador $4.1 $6.6 $10.7 14.9 $720

Butte $8.1 $17.3 $25.4 91.3 $280

Calaveras $5.3 $8.0 $13.3 19.0 $700

Colusa $1.1 $2.4 $3.5 7.2 $480

Contra Costa $58.1 $93.7 $151.8 409.1 $370

Del Norte $4.6 $5.9 $10.5 9.5 $1,100

El Dorado $41.0 $39.1 $80.1 73.3 $1,090

Fresno $38.9 $71.1 $110.0 307.0 $360

Glenn $0.6 $2.1 $2.8 9.8 $280

Humboldt $16.8 $19.8 $36.6 56.7 $640

Imperial $10.0 $18.1 $28.1 51.4 $550

Inyo $9.1 $7.5 $16.6 7.8 $2,120

Kern $34.6 $79.8 $114.4 270.2 $420

Kings $3.3 $9.6 $13.0 40.6 $320

Lake $3.1 $7.1 $10.2 26.3 $390

Lassen $1.6 $3.2 $4.8 9.0 $530

Los Angeles $1,413.3 $1,149.8 $2,563.1 3,352.7 $760

Madera $10.5 $15.3 $25.7 45.0 $570

Marin $31.6 $29.2 $60.9 106.5 $570

Mariposa $21.8 $13.4 $35.2 7.4 $4,760

Mendocino $19.4 $20.5 $39.9 35.0 $1,140

Merced $7.0 $15.2 $22.3 80.3 $280

Modoc $0.7 $1.3 $1.9 3.7 $520

Mono $34.8 $17.1 $51.9 5.7 $9,050

Monterey $126.9 $126.8 $253.7 132.4 $1,920

Napa $92.8 $66.4 $159.2 50.4 $3,160

Nevada $12.5 $16.3 $28.8 42.0 $690

Orange $590.9 $512.0 $1,103.0 1,049.6 $1,050

PAGE 22 DEAN RUNYAN ASSOCIATES

Tax Revenue per Household

Households(Thousands)TotalStateLocal

Tax Revenue ($Millions)

State and Local Travel-Generated Tax Revenue per Household2017 Calendar Year

Placer $40.6 $55.5 $96.1 146.2 $660

Plumas $1.3 $3.3 $4.6 8.4 $540

Riverside $247.1 $356.7 $603.8 755.1 $800

Sacramento $120.1 $159.0 $279.1 553.2 $500

San Benito $2.6 $5.5 $8.1 18.2 $440

San Bernardino $123.6 $223.7 $347.3 646.3 $540

San Diego $575.7 $501.1 $1,076.8 1,168.6 $920

San Francisco $613.7 $380.3 $994.0 379.5 $2,620

San Joaquin $26.1 $49.9 $76.0 233.2 $330

San Luis Obispo $75.1 $76.2 $151.3 107.1 $1,410

San Mateo $293.2 $221.1 $514.3 276.3 $1,860

Santa Barbara $84.5 $83.4 $167.8 150.1 $1,120

Santa Clara $289.7 $255.1 $544.9 655.4 $830

Santa Cruz $43.0 $42.8 $85.8 98.9 $870

Shasta $14.0 $21.9 $35.9 71.4 $500

Sierra $0.5 $0.6 $1.0 1.4 $750

Siskiyou $6.1 $8.5 $14.6 19.0 $760

Solano $22.9 $37.5 $60.3 152.5 $400

Sonoma $87.4 $81.7 $169.1 193.3 $870

Stanislaus $14.9 $33.9 $48.8 175.6 $280

Sutter $2.2 $5.7 $7.9 32.0 $250

Tehama $3.4 $6.6 $10.1 23.9 $420

Trinity $1.1 $2.1 $3.2 5.6 $570

Tulare $11.8 $23.3 $35.2 136.7 $260

Tuolumne $8.7 $10.4 $19.1 21.8 $880

Ventura $50.4 $82.0 $132.3 276.3 $480

Yolo $12.0 $19.4 $31.4 77.2 $410

Yuba $1.5 $5.0 $6.5 25.9 $250

$5,559 $5,293 $10,851 13,322 $810California

DEAN RUNYAN ASSOCIATESPAGE 23

IV: REGIONAL TRAVEL IMPACTS2000-2017p

SHASTACASCADE

NORTHCOAST

SANFRANCISCOBAY AREA

CENTRALCOAST

CENTRALVALLEY

HIGHSIERRA

LOS ANGELESCOUNTY

ORANGE COUNTY

SAN DIEGOCOUNTY

DESERTS

INLANDINLANDINLANDINLANDINLANDINLANDINLANDINLANDINLAND

EMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIRE

PAGE 24 DEAN RUNYAN ASSOCIATES

California Regional Travel Impacts, 2017p($Million), (Thousand Jobs)

StateLocalEmploy.Earn.VisitorTotal TotalTravel Spending Tax Revenue

North Coast 1,191 1,152 463 44 53 97 15.6

Shasta Cascade 999 966 340 28 47 75 11.2

San Francisco Bay Area 36,185 31,005 14,094 1,694 1,338 3,032 269.4

Central Valley 7,239 6,685 2,276 191 383 574 80.3

Gold Country 4,967 4,257 1,545 155 207 362 44.4

High Sierra 3,166 3,090 1,054 140 118 258 33.2

Central Coast 8,298 7,953 3,119 339 374 713 80.8

Los Angeles County 29,219 24,379 12,667 1,413 1,150 2,563 219.2

Orange County 13,898 12,578 5,451 591 512 1,103 133.7

San Diego County 13,772 12,401 4,493 576 501 1,077 112.3

The Deserts 7,175 6,831 2,151 228 324 552 72.3

Inland Empire 6,251 5,825 1,989 159 286 445 70.6

Details may not add to totals due to rounding.The sum of regional visitor spending is less than statewide visitor spending because a portion of ground transportation is allocated to "other travel" at the regional level.

132,359 117,122 49,642 1,140 5,559 5,293 10,851California

DEAN RUNYAN ASSOCIATESPAGE 25

Region Direct Travel Total Spending, 2000-2017p ($Million)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17North Coast 751 942 1,024 1,001 1,070 1,109 1,158 1,191 2.9% 2.8%

Shasta Cascade 699 890 971 954 979 958 953 999 4.8% 2.1%

San Francisco Bay Area 22,181 21,994 25,134 26,705 31,829 33,385 34,305 36,185 5.5% 2.9%

Central Valley 4,291 5,690 6,415 6,732 6,916 6,905 6,852 7,239 5.6% 3.1%

Gold Country 2,969 3,772 4,161 4,195 4,435 4,580 4,697 4,967 5.7% 3.1%

High Sierra 1,748 2,303 2,363 2,499 2,696 2,870 3,076 3,166 2.9% 3.6%

Central Coast 5,330 6,120 6,698 6,998 7,772 7,976 8,053 8,298 3.0% 2.6%

Los Angeles County 17,444 20,915 22,886 23,584 25,769 26,809 28,012 29,219 4.3% 3.1%

Orange County 7,580 9,633 10,427 9,872 11,883 12,654 13,426 13,898 3.5% 3.6%

San Diego County 9,741 11,830 13,370 11,443 12,020 12,363 13,034 13,772 5.7% 2.1%

The Deserts 3,862 4,933 5,573 5,928 6,352 6,534 6,774 7,175 5.9% 3.7%

Inland Empire 3,335 4,678 5,240 5,418 5,664 5,793 5,941 6,251 5.2% 3.8%

California 79,932 93,699 104,261 105,329 117,385 121,938 126,281 132,359 4.8% 3.0%

PAGE 26 DEAN RUNYAN ASSOCIATES

California Regional Travel-Generated Earnings, 2000-2017($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17

North Coast 231 295 333 312 379 400 438 463 5.6% 4.2%

Shasta Cascade 194 252 280 265 297 305 323 340 5.3% 3.3%

San Francisco Bay Area 7,056 7,013 8,179 8,353 10,636 11,675 12,993 14,094 8.5% 4.2%

Central Valley 1,063 1,405 1,590 1,605 1,861 1,969 2,096 2,276 8.6% 4.6%

Gold Country 709 936 1,055 1,018 1,194 1,294 1,407 1,545 9.8% 4.7%

High Sierra 448 622 647 663 802 878 976 1,054 8.0% 5.2%

Central Coast 1,595 1,899 2,169 2,194 2,609 2,779 2,903 3,119 7.4% 4.0%

Los Angeles County 6,255 7,302 7,960 7,836 9,307 10,234 11,827 12,667 7.1% 4.2%

Orange County 2,221 2,942 3,277 3,191 4,144 4,529 5,046 5,451 8.0% 5.4%

San Diego County 2,630 3,386 3,948 3,242 3,563 3,791 4,221 4,493 6.4% 3.2%

The Deserts 903 1,193 1,381 1,424 1,707 1,828 2,011 2,151 7.0% 5.2%

Inland Empire 818 1,167 1,357 1,380 1,553 1,671 1,833 1,989 8.5% 5.4%

California 24,124 28,412 32,177 31,484 38,050 41,351 46,073 49,642 7.7% 4.3%

California Regional Travel-Generated Employment, 2000-2017(Thousands)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17

North Coast 14 15 16 13 15 15 16 16 0.0% 0.8%

Shasta Cascade 11 12 13 11 11 11 11 11 1.6% -0.1%

San Francisco Bay Area 222 198 216 209 243 252 260 269 3.7% 1.1%

Central Valley 60 67 71 68 76 76 77 80 4.7% 1.7%

Gold Country 34 37 40 38 40 41 42 44 5.3% 1.6%

High Sierra 24 28 27 26 30 31 32 33 3.4% 1.9%

Central Coast 67 68 71 67 77 78 79 81 2.8% 1.1%

Los Angeles County 178 180 183 168 192 203 216 219 1.3% 1.2%

Orange County 86 97 100 94 115 122 129 134 3.4% 2.6%

San Diego County 106 115 125 99 102 102 109 112 2.8% 0.3%

The Deserts 47 52 56 55 65 67 70 72 4.0% 2.6%

Inland Empire 47 54 58 56 63 66 68 71 3.5% 2.4%

California 896 923 975 904 1,028 1,063 1,109 1,143 3.1% 1.4%

DEAN RUNYAN ASSOCIATESPAGE 27

Central Coast Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 5,022 5,769 6,307 6,627 7,423 7,644 7,731 7,953

Other Travel* 308 351 391 370 349 332 323 345

Total 5,330 6,120 6,698 6,998 7,772 7,976 8,053 8,298

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 2,986 3,345 3,677 3,876 4,569 4,787 4,885 5,001

Private Home 470 613 666 745 731 718 707 739

Campground 210 295 329 294 325 329 331 348

Vacation Home 122 154 170 180 182 184 185 192

Day Travel 1,234 1,363 1,465 1,533 1,615 1,626 1,622 1,674

Total 5,022 5,769 6,307 6,627 7,423 7,644 7,731 7,953

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 1,043 1,194 1,366 1,354 1,741 1,880 1,964 2,005

Food Service 1,318 1,548 1,672 1,882 2,103 2,208 2,285 2,369

Food Stores 172 208 223 235 258 267 267 267

Local Tran. & Gas 597 865 1,052 1,127 1,087 1,003 917 994

Arts, Ent. & Rec. 787 832 859 870 972 997 1,012 1,029

Retail Sales 1,083 1,050 1,071 1,109 1,200 1,224 1,222 1,221

Visitor Air Tran. 21 72 63 50 62 63 64 69

Total 5,022 5,769 6,307 6,627 7,423 7,644 7,731 7,953

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 868 1,082 1,240 1,284 1,554 1,666 1,765 1,917

Arts, Ent. & Rec. 418 487 553 555 663 695 707 744

Retail** 159 180 194 179 204 215 219 225

Ground Tran. 55 59 66 71 85 91 99 110

Visitor Air Tran. 5 16 28 22 22 26 25 29

Other Travel* 90 76 89 83 80 86 88 94

Total 1,595 1,899 2,169 2,194 2,609 2,779 2,903 3,119

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 39,240 40,880 43,660 42,440 47,960 48,850 49,620 51,600

Arts, Ent. & Rec. 15,710 16,190 16,170 15,300 18,470 18,430 18,400 18,590

Retail** 6,480 6,330 6,490 5,740 6,190 6,270 6,310 6,330

Ground Tran. 2,050 1,840 1,900 1,970 2,190 2,240 2,280 2,300

Visitor Air Tran. 170 300 360 280 260 290 260 280

Other Travel* 3,030 2,090 2,110 1,750 1,600 1,640 1,660 1,640

Total 66,690 67,620 70,690 67,490 76,680 77,720 78,540 80,750

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 168 189 231 241 292 312 323 339

Visitor 121 134 155 163 208 223 234 246

Business or Employee 47 55 76 77 84 89 90 94

State Tax Receipts 249 301 331 358 384 384 376 374

Visitor 192 232 256 282 290 287 279 281

Business or Employee 56 69 74 75 94 97 96 93

Total Local & State Receipts 416 490 562 598 676 697 699 713

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

PAGE 28 DEAN RUNYAN ASSOCIATES

Central Valley Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 3,871 5,095 5,716 6,091 6,329 6,367 6,352 6,685

Other Travel* 420 595 698 640 587 539 500 555

Total 4,291 5,690 6,415 6,732 6,916 6,905 6,852 7,239

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,232 1,645 1,814 1,849 2,120 2,219 2,272 2,391

Private Home 1,076 1,512 1,744 1,948 1,880 1,835 1,785 1,888

Campground 135 187 201 199 231 228 229 241

Vacation Home 231 292 333 346 353 358 362 376

Day Travel 1,196 1,458 1,624 1,749 1,746 1,726 1,703 1,788

Total 3,871 5,095 5,716 6,091 6,329 6,367 6,352 6,685

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 511 674 769 744 899 966 1,014 1,074

Food Service 954 1,244 1,357 1,533 1,644 1,719 1,784 1,874

Food Stores 193 246 265 296 313 322 321 322

Local Tran. & Gas 858 1,370 1,708 1,844 1,700 1,553 1,411 1,557

Arts, Ent. & Rec. 647 757 789 803 861 879 896 921

Retail Sales 689 753 781 825 855 870 870 880

Visitor Air Tran. 18 51 47 47 57 58 57 56

Total 3,871 5,095 5,716 6,091 6,329 6,367 6,352 6,685

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 529 745 860 892 1,048 1,139 1,235 1,346

Arts, Ent. & Rec. 239 311 357 360 425 422 448 479

Retail** 125 156 170 162 177 186 191 201

Ground Tran. 64 75 84 93 106 114 124 140

Visitor Air Tran. 6 16 16 18 21 22 15 17

Other Travel* 99 102 102 80 83 86 82 93

Total 1,063 1,405 1,590 1,605 1,861 1,969 2,096 2,276

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 30,370 35,150 37,470 36,790 41,330 42,270 42,470 44,620

Arts, Ent. & Rec. 17,640 19,540 20,550 20,030 22,860 22,320 22,540 23,630

Retail** 5,550 6,070 6,290 5,850 6,170 6,260 6,240 6,430

Ground Tran. 2,390 2,330 2,440 2,580 2,750 2,790 2,850 2,930

Visitor Air Tran. 130 360 380 360 350 370 240 250

Other Travel* 3,970 3,950 3,670 2,450 2,350 2,370 2,340 2,480

Total 60,040 67,410 70,790 68,060 75,810 76,370 76,690 80,330

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 88 112 136 140 162 172 179 191

Visitor 59 73 83 85 103 110 115 125

Business or Employee 30 39 53 55 59 61 63 66

State Tax Receipts 241 332 377 401 404 391 374 383

Visitor 203 280 322 346 337 322 305 315

Business or Employee 38 52 56 55 66 68 69 68

Total Local & State Receipts 330 444 514 541 566 563 552 574

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

DEAN RUNYAN ASSOCIATESPAGE 29

Gold Country Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 2,486 3,216 3,521 3,558 3,768 3,890 4,004 4,257

Other Travel* 483 556 640 638 667 690 694 709

Total 2,969 3,772 4,161 4,195 4,435 4,580 4,697 4,967

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,103 1,442 1,557 1,502 1,688 1,806 1,919 2,053

Private Home 579 768 862 929 929 926 921 972

Campground 64 92 99 94 100 99 99 104

Vacation Home 99 128 144 150 150 152 153 160

Day Travel 641 786 859 883 902 908 911 969

Total 2,486 3,216 3,521 3,558 3,768 3,890 4,004 4,257

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 336 442 487 430 518 572 628 688

Food Service 602 801 861 927 996 1,058 1,120 1,189

Food Stores 92 119 127 135 142 148 149 151

Local Tran. & Gas 435 667 807 836 801 751 704 779

Arts, Ent. & Rec. 468 561 576 560 601 623 646 672

Retail Sales 378 421 429 429 447 461 470 482

Visitor Air Tran. 175 205 233 240 263 277 287 295

Total 2,486 3,216 3,521 3,558 3,768 3,890 4,004 4,257

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 353 503 568 554 640 688 768 836

Arts, Ent. & Rec. 169 225 254 245 302 331 360 410

Retail** 63 81 87 78 86 91 95 101

Ground Tran. 41 50 54 54 64 70 77 86

Visitor Air Tran. 11 13 18 17 21 23 19 23

Other Travel* 73 63 75 69 81 90 88 89

Total 709 936 1,055 1,018 1,194 1,294 1,407 1,545

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 18,310 21,300 22,690 21,100 23,150 23,390 24,230 25,560

Arts, Ent. & Rec. 8,400 9,620 10,090 10,680 10,720 10,950 11,390 11,930

Retail** 2,610 2,870 2,960 2,660 2,830 2,900 2,930 3,050

Ground Tran. 1,500 1,490 1,510 1,410 1,560 1,630 1,680 1,750

Visitor Air Tran. 360 270 350 310 350 370 330 360

Other Travel* 2,490 1,820 2,170 1,450 1,510 1,610 1,610 1,760

Total 33,680 37,360 39,770 37,610 40,110 40,850 42,170 44,400

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 70 96 113 105 124 135 144 155

Visitor 49 69 76 69 84 92 99 108

Business or Employee 21 27 37 36 40 43 45 47

State Tax Receipts 126 172 191 198 203 203 201 207

Visitor 100 137 154 162 161 158 154 160

Business or Employee 26 35 37 36 43 45 46 47

Total Local & State Receipts 195 268 304 303 328 338 345 362

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

PAGE 30 DEAN RUNYAN ASSOCIATES

High Sierra Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 1,671 2,232 2,272 2,409 2,629 2,807 3,011 3,090

Other Travel* 77 71 91 90 67 63 65 75

Total 1,748 2,303 2,363 2,499 2,696 2,870 3,076 3,166

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,050 1,432 1,394 1,510 1,716 1,891 2,084 2,127

Private Home 82 114 133 146 139 134 128 135

Campground 115 162 183 167 177 175 176 185

Vacation Home 187 236 260 269 268 271 274 286

Day Travel 237 287 301 317 328 336 348 357

Total 1,671 2,232 2,272 2,409 2,629 2,807 3,011 3,090

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 433 598 624 634 740 820 914 948

Food Service 427 578 571 648 719 788 865 885

Food Stores 68 90 93 97 104 110 113 112

Local Tran. & Gas 182 304 357 383 361 338 318 346

Arts, Ent. & Rec. 309 377 359 366 403 431 462 463

Retail Sales 253 286 267 281 301 320 339 334

Visitor Air Tran. 0 0 0 0 0 0 0 3

Total 1,671 2,232 2,272 2,409 2,629 2,807 3,011 3,090

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 277 404 422 439 525 583 661 720

Arts, Ent. & Rec. 93 128 134 135 179 188 196 203

Retail** 47 60 60 56 64 69 74 78

Ground Tran. 16 20 21 23 27 30 35 39

Visitor Air Tran. 0 0 0 0 0 0 0 2

Other Travel* 15 10 10 10 7 8 10 12

Total 448 622 647 663 802 878 976 1,054

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 14,330 16,690 16,410 15,810 17,690 18,600 19,280 20,100

Arts, Ent. & Rec. 6,480 7,960 7,440 7,000 8,740 8,980 9,340 9,520

Retail** 2,070 2,310 2,170 1,930 2,150 2,220 2,320 2,320

Ground Tran. 620 640 620 680 740 770 830 830

Visitor Air Tran. 0 0 0 0 0 0 0 50

Other Travel* 570 450 370 280 230 240 300 350

Total 24,070 28,060 27,020 25,690 29,530 30,800 32,070 33,170

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 53 75 84 89 108 120 133 140

Visitor 40 56 59 64 81 90 101 107

Business or Employee 14 19 24 25 28 30 32 33

State Tax Receipts 67 93 97 104 112 115 119 118

Visitor 50 69 73 80 82 83 85 85

Business or Employee 17 24 24 24 30 32 34 33

Total Local & State Receipts 120 168 180 193 220 235 252 258

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

DEAN RUNYAN ASSOCIATESPAGE 31

Inland Empire Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 3,181 4,262 4,745 4,970 5,246 5,390 5,544 5,825

Other Travel* 154 416 495 448 417 403 397 426

Total 3,335 4,678 5,240 5,418 5,664 5,793 5,941 6,251

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 888 1,261 1,381 1,385 1,607 1,716 1,835 1,949

Private Home 611 895 1,001 1,106 1,118 1,135 1,150 1,198

Campground 111 159 176 171 175 173 173 182

Vacation Home 627 780 887 936 951 965 977 1,017

Day Travel 944 1,167 1,300 1,372 1,396 1,401 1,409 1,480

Total 3,181 4,262 4,745 4,970 5,246 5,390 5,544 5,825

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 493 637 715 677 793 858 929 984

Food Service 905 1,206 1,333 1,501 1,612 1,699 1,792 1,890

Food Stores 135 179 195 216 225 233 235 237

Local Tran. & Gas 447 720 895 949 898 834 779 857

Arts, Ent. & Rec. 633 761 804 816 876 902 932 964

Retail Sales 559 623 651 679 711 731 745 759

Visitor Air Tran. 9 137 151 131 131 133 131 135

Total 3,181 4,262 4,745 4,970 5,246 5,390 5,544 5,825

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 419 597 695 718 866 940 1,042 1,124

Arts, Ent. & Rec. 236 315 366 367 425 446 480 532

Retail** 88 113 124 117 129 136 142 147

Ground Tran. 38 47 53 57 67 72 80 90

Visitor Air Tran. 2 24 32 35 11 14 15 18

Other Travel* 35 71 87 86 56 62 74 78

Total 818 1,167 1,357 1,380 1,553 1,671 1,833 1,989

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 24,730 29,370 31,810 31,100 35,870 37,100 38,560 40,060

Arts, Ent. & Rec. 15,470 15,920 17,400 16,830 19,790 20,890 21,520 22,190

Retail** 3,800 4,240 4,530 4,120 4,420 4,480 4,500 4,600

Ground Tran. 1,410 1,440 1,510 1,520 1,670 1,730 1,800 1,860

Visitor Air Tran. 60 510 570 560 190 230 240 260

Other Travel* 1,400 2,070 2,220 1,840 1,370 1,420 1,640 1,680

Total 46,870 53,560 58,030 55,960 63,310 65,860 68,260 70,650

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 70 94 113 114 130 140 151 159

Visitor 48 62 69 69 84 91 99 105

Business or Employee 23 32 44 45 46 49 52 54

State Tax Receipts 161 225 256 276 282 281 280 286

Visitor 133 185 211 231 230 226 223 228

Business or Employee 28 40 45 45 52 55 57 57

Total Local & State Receipts 231 320 369 390 413 422 431 445

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

PAGE 32 DEAN RUNYAN ASSOCIATES

Los Angeles County Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 14,081 17,058 18,499 19,576 21,396 22,345 23,517 24,379

Other Travel* 3,363 3,857 4,388 4,007 4,373 4,464 4,494 4,840

Total 17,444 20,915 22,886 23,584 25,769 26,809 28,012 29,219

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 7,379 9,080 9,897 10,408 12,108 12,981 14,079 14,528

Private Home 2,303 2,815 3,109 3,415 3,450 3,451 3,436 3,594

Campground 67 152 158 99 102 102 102 108

Vacation Home 121 154 170 176 176 177 178 183

Day Travel 4,212 4,856 5,165 5,478 5,559 5,633 5,724 5,966

Total 14,081 17,058 18,499 19,576 21,396 22,345 23,517 24,379

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 2,136 2,728 3,166 3,161 4,099 4,576 5,126 5,310

Food Service 3,159 3,967 4,190 4,687 5,043 5,380 5,787 6,021

Food Stores 395 494 516 561 587 615 629 627

Local Tran. & Gas 2,368 3,334 3,899 4,138 4,009 3,826 3,708 3,977

Arts, Ent. & Rec. 2,508 2,828 2,856 2,879 3,093 3,222 3,395 3,464

Retail Sales 2,374 2,475 2,468 2,561 2,659 2,754 2,855 2,867

Visitor Air Tran. 1,141 1,231 1,404 1,591 1,906 1,972 2,017 2,114

Total 14,081 17,058 18,499 19,576 21,396 22,345 23,517 24,379

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,029 2,752 3,132 3,236 3,949 4,372 4,932 5,123

Arts, Ent. & Rec. 1,370 1,717 1,907 1,908 2,209 2,401 2,530 2,538

Retail** 351 424 445 413 451 481 509 522

Ground Tran. 245 289 303 322 379 420 472 506

Visitor Air Tran. 732 640 641 653 803 890 1,273 1,540

Other Travel* 1,528 1,479 1,534 1,304 1,517 1,669 2,111 2,438

Total 6,255 7,302 7,960 7,836 9,307 10,234 11,827 12,667

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 82,690 93,870 97,120 95,020 110,180 115,960 121,910 122,720

Arts, Ent. & Rec. 24,870 25,630 26,830 23,290 26,740 29,230 30,580 29,780

Retail** 13,130 13,840 13,730 12,450 13,230 13,570 13,970 13,920

Ground Tran. 8,960 8,520 8,400 8,100 9,020 9,620 10,150 10,230

Visitor Air Tran. 13,520 9,940 9,480 8,840 9,970 10,660 13,100 14,620

Other Travel* 35,130 27,910 26,960 20,600 23,080 24,050 26,660 27,980

Total 178,310 179,700 182,530 168,300 192,230 203,100 216,370 219,250

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 558 701 825 891 1,062 1,162 1,291 1,413

Visitor 362 474 530 589 726 797 884 980

Business or Employee 196 228 295 302 335 365 407 433

State Tax Receipts 761 958 1,034 1,076 1,127 1,141 1,167 1,150

Visitor 553 707 771 830 823 815 813 820

Business or Employee 208 251 263 246 304 325 354 330

Total Local & State Receipts 1,319 1,659 1,859 1,967 2,188 2,303 2,457 2,563

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

DEAN RUNYAN ASSOCIATESPAGE 33

North Coast Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 723 895 976 955 1,031 1,072 1,122 1,152

Other Travel* 28 47 48 46 39 37 36 39

Total 751 942 1,024 1,001 1,070 1,109 1,158 1,191

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 334 413 444 424 485 523 568 581

Private Home 121 155 166 179 175 174 173 176

Campground 96 128 149 135 150 151 152 160

Vacation Home 50 60 65 67 66 67 68 70

Day Travel 122 139 153 149 155 157 160 164

Total 723 895 976 955 1,031 1,072 1,122 1,152

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 145 180 200 190 228 251 277 285

Food Service 194 239 258 265 288 307 328 338

Food Stores 48 60 65 65 70 73 74 73

Local Tran. & Gas 99 150 185 185 175 162 150 163

Arts, Ent. & Rec. 130 143 148 137 149 155 162 164

Retail Sales 106 110 113 108 114 118 122 121

Visitor Air Tran. 2 14 6 6 6 6 8 8

Total 723 895 976 955 1,031 1,072 1,122 1,152

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 147 194 220 212 261 281 313 329

Arts, Ent. & Rec. 46 56 64 59 72 69 72 75

Retail** 22 26 29 25 28 30 31 33

Ground Tran. 9 10 11 11 13 14 16 18

Visitor Air Tran. 1 2 2 1 1 1 1 1

Other Travel* 6 6 7 4 4 5 5 6

Total 231 295 333 312 379 400 438 463

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 7,830 8,770 9,150 7,840 8,820 8,940 9,280 9,390

Arts, Ent. & Rec. 4,210 4,830 4,710 3,910 4,740 4,640 4,790 4,640

Retail** 1,080 1,060 1,110 890 950 950 970 990

Ground Tran. 330 310 330 320 350 360 380 380

Visitor Air Tran. 10 30 30 20 20 30 30 30

Other Travel* 250 200 200 150 140 150 160 170

Total 13,710 15,220 15,530 13,130 15,020 15,060 15,610 15,600

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 21 26 31 30 36 39 42 44

Visitor 15 17 20 19 24 27 28 30

Business or Employee 7 8 12 11 12 13 13 14

State Tax Receipts 35 46 51 51 54 54 54 53

Visitor 27 35 39 40 40 40 39 40

Business or Employee 8 11 11 11 13 14 14 14

Total Local & State Receipts 57 72 82 81 90 93 95 97

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

PAGE 34 DEAN RUNYAN ASSOCIATES

Orange County Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 6,311 8,487 9,186 8,786 10,673 11,431 12,128 12,578

Other Travel* 1,269 1,146 1,241 1,086 1,210 1,223 1,298 1,320

Total 7,580 9,633 10,427 9,872 11,883 12,654 13,426 13,898

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 3,405 4,839 5,278 5,219 7,042 7,753 8,382 8,744

Private Home 766 948 1,043 1,240 1,530 1,536 1,536 1,567

Campground 80 134 141 73 44 46 48 49

Vacation Home 113 141 155 197 276 278 284 291

Day Travel 1,947 2,425 2,568 2,057 1,780 1,818 1,879 1,928

Total 6,311 8,487 9,186 8,786 10,673 11,431 12,128 12,578

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 1,049 1,550 1,813 1,753 2,259 2,489 2,710 2,842

Food Service 1,483 2,061 2,184 2,311 2,872 3,085 3,342 3,513

Food Stores 170 229 240 282 386 405 414 413

Local Tran. & Gas 821 1,282 1,517 844 575 549 518 566

Arts, Ent. & Rec. 1,474 1,845 1,871 2,034 2,627 2,798 2,957 3,040

Retail Sales 1,072 1,253 1,253 1,241 1,589 1,714 1,793 1,818

Visitor Air Tran. 242 267 307 321 366 390 393 387

Total 6,311 8,487 9,186 8,786 10,673 11,431 12,128 12,578

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 955 1,459 1,670 1,643 1,984 2,176 2,422 2,582

Arts, Ent. & Rec. 633 881 982 1,060 1,562 1,713 1,900 2,108

Retail** 153 205 216 184 245 270 285 295

Ground Tran. 79 102 109 63 51 53 60 67

Visitor Air Tran. 27 20 22 22 27 30 40 47

Other Travel* 375 275 278 221 274 288 338 351

Total 2,221 2,942 3,277 3,191 4,144 4,529 5,046 5,451

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 41,950 52,510 54,100 51,000 60,020 62,540 66,580 68,910

Arts, Ent. & Rec. 24,770 27,970 29,980 30,880 41,200 44,990 47,550 49,100

Retail** 5,400 6,580 6,650 5,360 6,910 7,360 7,590 7,770

Ground Tran. 2,910 3,080 3,080 1,680 1,320 1,280 1,370 1,400

Visitor Air Tran. 740 410 410 380 430 460 520 570

Other Travel* 10,430 6,700 6,240 4,420 5,220 5,200 5,760 5,950

Total 86,200 97,260 100,470 93,720 115,100 121,820 129,360 133,700

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 212 296 366 378 476 520 566 591

Visitor 145 207 248 262 337 370 404 424

Business or Employee 67 89 118 116 139 150 161 167

State Tax Receipts 303 417 451 407 467 491 510 512

Visitor 225 311 338 299 321 334 345 348

Business or Employee 78 106 113 108 146 157 166 164

Total Local & State Receipts 515 712 817 785 943 1,011 1,076 1,103

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

DEAN RUNYAN ASSOCIATESPAGE 35

San Diego County Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 8,806 10,806 12,191 10,291 10,828 11,135 11,728 12,401

Other Travel* 935 1,024 1,178 1,152 1,192 1,228 1,306 1,371

Total 9,741 11,830 13,370 11,443 12,020 12,363 13,034 13,772

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 4,861 6,097 6,968 5,737 6,521 6,890 7,361 7,866

Private Home 934 1,146 1,294 1,248 1,270 1,296 1,318 1,367

Campground 291 424 476 321 303 296 303 310

Vacation Home 204 252 277 214 167 154 158 163

Day Travel 2,516 2,887 3,175 2,772 2,567 2,500 2,588 2,695

Total 8,806 10,806 12,191 10,291 10,828 11,135 11,728 12,401

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 1,504 1,962 2,345 2,145 2,675 2,908 3,146 3,357

Food Service 2,142 2,737 3,058 2,713 2,843 2,907 3,136 3,345

Food Stores 258 330 363 378 467 506 518 525

Local Tran. & Gas 983 1,443 1,774 1,088 796 713 660 738

Arts, Ent. & Rec. 1,811 2,077 2,220 1,724 1,613 1,584 1,672 1,745

Retail Sales 1,638 1,735 1,830 1,590 1,687 1,729 1,796 1,844

Visitor Air Tran. 470 522 603 654 747 789 801 847

Total 8,806 10,806 12,191 10,291 10,828 11,135 11,728 12,401

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,330 1,842 2,188 1,896 2,198 2,326 2,636 2,854

Arts, Ent. & Rec. 715 912 1,071 826 818 878 908 900

Retail** 229 281 312 242 275 293 308 324

Ground Tran. 105 125 141 68 47 43 49 56

Visitor Air Tran. 46 43 42 41 50 56 71 86

Other Travel* 205 183 193 169 174 195 249 273

Total 2,630 3,386 3,948 3,242 3,563 3,791 4,221 4,493

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 59,640 66,810 73,700 59,630 64,230 64,420 68,900 70,580

Arts, Ent. & Rec. 26,440 28,830 31,270 24,550 23,210 22,690 24,320 25,070

Retail** 9,090 10,000 10,740 8,080 8,750 8,940 9,190 9,380

Ground Tran. 3,900 3,790 4,010 1,850 1,220 1,060 1,130 1,180

Visitor Air Tran. 1,250 1,030 840 770 860 920 1,170 1,310

Other Travel* 6,150 4,790 4,700 3,650 3,390 3,640 4,550 4,760

Total 106,470 115,240 125,260 98,530 101,670 101,670 109,250 112,270

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 277 354 460 408 474 508 547 576

Visitor 197 251 316 291 354 383 412 439

Business or Employee 80 103 144 118 119 126 135 137

State Tax Receipts 390 504 568 477 479 481 495 501

Visitor 298 383 433 366 352 349 356 365

Business or Employee 93 122 135 111 127 132 139 136

Total Local & State Receipts 667 858 1,028 885 952 990 1,042 1,077

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

PAGE 36 DEAN RUNYAN ASSOCIATES

San Francisco Bay Area Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 18,445 18,712 21,529 23,465 27,785 29,060 29,651 31,005

Other Travel* 3,736 3,282 3,605 3,240 4,044 4,325 4,654 5,180

Total 22,181 21,994 25,134 26,705 31,829 33,385 34,305 36,185

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 11,821 11,463 13,362 14,594 18,366 19,610 20,195 21,116

Private Home 2,148 2,439 2,728 3,053 3,203 3,200 3,186 3,318

Campground 194 255 352 286 353 353 354 373

Vacation Home 256 320 353 369 374 378 382 396

Day Travel 4,027 4,234 4,733 5,163 5,489 5,519 5,534 5,802

Total 18,445 18,712 21,529 23,465 27,785 29,060 29,651 31,005

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 3,988 3,433 4,299 4,504 6,771 7,583 7,938 8,252

Food Service 4,285 4,797 5,427 6,252 7,098 7,473 7,789 8,265

Food Stores 509 570 644 714 793 822 822 833

Local Tran. & Gas 2,074 2,647 3,270 3,590 3,595 3,385 3,193 3,508

Arts, Ent. & Rec. 3,021 3,050 3,302 3,436 3,896 4,008 4,096 4,247

Retail Sales 3,337 3,095 3,312 3,548 3,884 3,970 3,989 4,069

Visitor Air Tran. 1,230 1,119 1,274 1,421 1,748 1,820 1,825 1,831

Total 18,445 18,712 21,529 23,465 27,785 29,060 29,651 31,005

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,793 3,055 3,732 3,991 5,198 5,747 6,253 6,647

Arts, Ent. & Rec. 1,251 1,404 1,674 1,729 2,157 2,317 2,453 2,474

Retail** 466 502 566 543 626 659 675 721

Ground Tran. 231 233 265 294 357 387 421 472

Visitor Air Tran. 774 645 707 700 864 937 1,192 1,410

Other Travel* 1,540 1,173 1,236 1,096 1,434 1,628 1,999 2,370

Total 7,056 7,013 8,179 8,353 10,636 11,675 12,993 14,094

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 104,170 101,370 112,980 113,420 134,350 139,430 142,140 145,990

Arts, Ent. & Rec. 50,700 46,120 51,040 49,030 56,150 58,220 59,620 62,220

Retail** 14,660 14,470 15,290 14,580 15,790 15,600 16,010 16,230

Ground Tran. 8,510 7,000 7,470 7,650 8,760 9,090 9,290 9,660

Visitor Air Tran. 13,390 9,210 9,670 8,880 10,050 10,510 11,360 12,400

Other Travel* 30,360 19,500 19,160 15,750 17,790 19,270 21,370 22,860

Total 221,790 197,680 215,610 209,310 242,890 252,100 259,800 269,350

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 785 760 960 1,049 1,419 1,554 1,641 1,694

Visitor 561 536 651 733 1,039 1,141 1,198 1,232

Business or Employee 224 224 310 317 380 413 443 462

State Tax Receipts 845 933 1,060 1,170 1,294 1,315 1,322 1,338

Visitor 608 694 793 899 940 936 923 945

Business or Employee 236 239 267 271 355 380 399 393

Total Local & State Receipts 1,629 1,693 2,021 2,219 2,713 2,869 2,962 3,032

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

DEAN RUNYAN ASSOCIATESPAGE 37

Shasta Cascade Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 669 852 923 911 944 926 923 966

Other Travel* 30 38 48 42 35 32 30 33

Total 699 890 971 954 979 958 953 999

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 244 317 339 323 354 344 343 362

Private Home 105 133 148 158 149 146 144 150

Campground 73 108 114 106 118 116 117 123

Vacation Home 93 112 124 127 123 124 125 129

Day Travel 153 182 197 198 201 195 193 202

Total 669 852 923 911 944 926 923 966

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 132 172 187 177 198 200 205 216

Food Service 172 218 233 242 256 258 265 277

Food Stores 42 53 56 57 61 61 61 62

Local Tran. & Gas 100 159 194 196 179 159 143 158

Arts, Ent. & Rec. 116 132 135 126 134 132 133 136

Retail Sales 106 113 115 111 115 113 113 113

Visitor Air Tran. 1 4 4 2 2 3 3 4

Total 669 852 923 911 944 926 923 966

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 115 158 177 170 199 208 219 232

Arts, Ent. & Rec. 41 52 58 54 53 51 53 52

Retail** 22 28 29 26 28 28 29 30

Ground Tran. 8 9 10 10 12 12 13 15

Visitor Air Tran. 1 1 1 1 1 1 2 3

Other Travel* 7 5 5 4 4 5 6 7

Total 194 252 280 265 297 305 323 340

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 6,430 7,370 7,450 6,610 7,310 7,140 7,010 7,210

Arts, Ent. & Rec. 3,090 3,330 3,600 2,860 2,630 2,500 2,510 2,460

Retail** 1,110 1,180 1,160 940 980 960 950 960

Ground Tran. 300 290 300 300 310 300 310 320

Visitor Air Tran. 50 40 10 10 20 20 30 40

Other Travel* 310 230 180 140 130 140 170 180

Total 11,280 12,450 12,710 10,860 11,380 11,050 10,980 11,160

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 16 21 25 24 26 26 27 28

Visitor 11 14 15 15 17 17 17 18

Business or Employee 6 7 10 9 9 10 10 10

State Tax Receipts 34 45 49 50 50 48 46 47

Visitor 27 36 40 40 39 37 35 36

Business or Employee 7 9 10 9 11 11 11 11

Total Local & State Receipts 50 66 74 74 77 75 73 75

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

PAGE 38 DEAN RUNYAN ASSOCIATES

The Deserts Travel Impacts 2000-2017p

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 3,703 4,636 5,191 5,537 5,984 6,185 6,424 6,831

Other Travel* 159 297 382 391 368 349 350 344

Total 3,862 4,933 5,573 5,928 6,352 6,534 6,774 7,175

Visitor Spending by Type of Accommodation ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,468 1,794 1,932 2,011 2,415 2,580 2,783 2,996

Private Home 241 369 433 493 483 474 467 494

Campground 229 288 343 344 327 326 327 344

Vacation Home 581 770 897 956 983 1,002 1,015 1,060

Day Travel 1,184 1,415 1,586 1,734 1,776 1,803 1,832 1,937

Total 3,703 4,636 5,191 5,537 5,984 6,185 6,424 6,831

Visitor Spending by Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 689 849 953 919 1,110 1,198 1,308 1,396

Food Service 954 1,224 1,359 1,553 1,709 1,816 1,933 2,067

Food Stores 151 187 210 231 240 250 253 257

Local Tran. & Gas 478 763 971 1,059 1,003 932 870 970

Arts, Ent. & Rec. 655 755 802 826 909 944 985 1,033

Retail Sales 738 777 813 865 917 947 973 1,005

Visitor Air Tran. 37 81 83 84 97 98 102 104

Total 3,703 4,636 5,191 5,537 5,984 6,185 6,424 6,831

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 489 663 771 802 972 1,057 1,176 1,280

Arts, Ent. & Rec. 217 278 325 331 422 434 471 502

Retail** 109 133 147 140 155 165 173 182

Ground Tran. 40 46 52 57 68 75 84 96

Visitor Air Tran. 9 16 18 18 17 20 17 19

Other Travel* 40 57 69 75 73 77 90 73

Total 903 1,193 1,381 1,424 1,707 1,828 2,011 2,151

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 27,100 30,350 32,980 32,700 38,640 40,100 41,950 44,020

Arts, Ent. & Rec. 12,010 13,040 13,940 13,950 17,140 17,530 18,060 18,560

Retail** 4,650 4,940 5,330 4,970 5,340 5,420 5,500 5,680

Ground Tran. 1,480 1,420 1,500 1,550 1,730 1,800 1,890 1,980

Visitor Air Tran. 260 320 350 310 280 310 260 270

Other Travel* 1,480 1,830 2,060 1,530 1,510 1,530 1,900 1,800

Total 46,970 51,920 56,150 55,010 64,640 66,690 69,560 72,310

Government Revenue Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 100 119 143 151 183 197 216 228

Visitor 70 80 89 95 121 131 146 156

Business or Employee 29 39 54 56 62 66 70 71

State Tax Receipts 177 237 270 298 313 315 316 324

Visitor 142 190 218 244 246 245 243 252

Business or Employee 34 47 52 54 67 70 73 72

Total Local & State Receipts 277 356 414 449 496 511 532 552

Details may not add to totals due to rounding.*Other Travel includes resident air travel, travel arrangment services, and convention and trade shows.**Retail includes gasoline.

DEAN RUNYAN ASSOCIATESPAGE 39

V. COUNTY TRAVEL IMPACTS2000-2017p

Sutte

r

Stanislaus

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Calavera

s

Calavera

s

Calavera

s

Calave

ras

Calave

ras

Calavera

s

Calavera

s

Calavera

s

Calave

rasAmador

Amador

AmadorAmador

AmadorAmador

Amador

AmadorAmador

Sacra

men

to

Sacra

men

to

Sacra

men

to

Sacra

men

to

Sacra

men

to

Sacra

men

to

Sacra

men

to

Sacra

men

to

Sacra

men

to

Nevada

Yuba

Yuba

Yuba

Yuba

Yuba

Yuba

Yuba

Yuba

Yuba

Contra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra Costa

San Francisco

San Mateo

AlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlameda

MarinMarinMarinMarinMarinMarinMarinMarinMarin

Santa Santa Santa Santa Santa Santa Santa Santa Santa

ClaraClaraClaraClaraClaraClaraClaraClaraClara

San San San San San San San San San

JoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquin

SolanoSolanoSolanoSolanoSolanoSolanoSolanoSolanoSolano

Santa Cruz

Merced

San San San San San San San San San

BenitoBenitoBenitoBenitoBenitoBenitoBenitoBenitoBenito

NapaNapaNapaNapaNapaNapaNapaNapaNapa

El Dorado

Placer

Yolo

Tuolumne

Colusa

Lake

SonomaSonomaSonomaSonomaSonomaSonomaSonomaSonomaSonoma

MariposaMariposaMariposaMariposaMariposaMariposaMariposaMariposaMariposa

Madera

Mono

Monterey Kings

San Luis Obispo

ButteMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocino

Sierra

OrangeOrangeOrangeOrangeOrangeOrangeOrangeOrangeOrange

Lassen

HumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldt

Trinity

Siskiyou

Del Del Del Del Del Del Del Del Del

NorteNorteNorteNorteNorteNorteNorteNorteNorte

Santa Barbara

VenturaLos

Angeles

San Diego

Fresno

Glenn

Imperial

Inyo

Kern

Modoc

Plumas

Riverside

San Bernardino

Shasta

Tehama

Tulare

PAGE 40 DEAN RUNYAN ASSOCIATES

Destination($M)

Total($M)

State($M)

Local ($M)

Employment(Jobs)

Tax RevenueSpending

Earnings($M)

Total($M)

2017p County Direct Travel Impacts

Alameda 30,698 182 165 347 4,235 3,316 1,605

Alpine 281 1 1 2 35 35 5

Amador 2,165 4 7 11 144 138 62

Butte 3,807 8 17 25 330 294 96

Calaveras 2,656 5 8 13 193 185 88

Colusa 640 1 2 3 51 47 11

Contra Costa 17,961 58 94 152 1,787 1,558 739

Del Norte 1,423 5 6 10 132 127 49

El Dorado 11,706 41 39 80 910 862 407

Fresno 14,006 39 71 110 1,429 1,167 411

Glenn 524 1 2 3 37 33 13

Humboldt 5,538 17 20 37 448 417 154

Imperial 4,402 10 18 28 374 345 104

Inyo 2,256 9 8 17 227 224 59

Kern 16,901 35 80 114 1,498 1,338 481

Kings 2,010 3 10 13 169 146 55

Lake 1,571 3 7 10 155 142 44

Lassen 883 2 3 5 63 58 22

Los Angeles 219,249 1,413 1,150 2,563 29,219 24,379 12,667

Madera 4,038 10 15 26 314 284 116

Marin 6,441 32 29 61 743 578 325

Mariposa 4,416 22 13 35 471 469 119

Mendocino 7,069 19 20 40 456 442 215

Merced 3,100 7 15 22 265 224 80

Modoc 287 1 1 2 25 24 10

Mono 5,255 35 17 52 577 574 164

Monterey 24,986 127 127 254 2,849 2,755 1,226

Napa 18,013 93 66 159 1,699 1,637 722

Nevada 3,668 12 16 29 359 344 139

Orange 133,704 591 512 1,103 13,898 12,578 5,451

DEAN RUNYAN ASSOCIATESPAGE 41

Destination($M)

Total($M)

State($M)

Local ($M)

Employment(Jobs)

Tax RevenueSpending

Earnings($M)

Total($M)

2017p County Direct Travel Impacts

Placer 13,730 41 55 96 1,297 1,222 424

Plumas 692 1 3 5 71 69 21

Riverside 81,194 247 357 604 7,960 7,450 2,459

Sacramento 31,078 120 159 279 3,870 3,077 1,113

San Benito 933 3 5 8 107 98 33

San Bernardino 54,903 124 224 347 4,860 4,281 1,509

San Diego 112,272 576 501 1,077 13,772 12,401 4,493

San Francisco 67,173 614 380 994 13,382 10,749 3,942

San Joaquin 8,891 26 50 76 883 763 278

San Luis Obispo 20,252 75 76 151 1,747 1,682 645

San Mateo 51,503 293 221 514 3,948 3,612 3,651

Santa Barbara 18,062 84 83 168 1,943 1,808 676

Santa Clara 44,264 290 255 545 7,338 6,135 2,037

Santa Cruz 10,945 43 43 86 997 950 341

Shasta 4,837 14 22 36 463 430 148

Sierra 203 0 1 1 17 16 4

Siskiyou 2,061 6 8 15 186 179 78

Solano 9,136 23 37 60 756 683 247

Sonoma 21,568 87 82 169 1,997 1,839 736

Stanislaus 6,574 15 34 49 593 506 179

Sutter 1,379 2 6 8 96 81 29

Tehama 1,716 3 7 10 136 126 43

Trinity 684 1 2 3 55 53 18

Tulare 4,462 12 23 35 420 345 131

Tuolumne 2,482 9 10 19 253 244 83

Ventura 16,517 50 82 132 1,652 1,453 539

Yolo 4,821 12 19 31 386 351 121

Yuba 978 1 5 6 84 72 22

132,359

Details may not add to totals due to rounding. *Sum of county visitor spending is less than statewide visitor spending because a portion of county ground transportation is allocated to “other travel” at the county level. Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

49,642 1,142,965 5,559 5,293 10,851California *

PAGE 42 DEAN RUNYAN ASSOCIATES

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 3,086 3,137 3,475 3,375 3,738 3,897 3,973 4,235 6.6% 1.9%Visitor Spending 2,307 2,284 2,519 2,574 2,923 3,059 3,136 3,316 5.7% 2.2% Non-transportation 1,763 1,664 1,816 1,915 2,235 2,376 2,462 2,610 6.0% 2.3% Transportation 545 620 703 659 688 683 674 706 4.7% 1.5%

Alameda

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 24 30 29 26 27 29 34 35 4.3% 2.3%Visitor Spending 24 29 29 26 26 29 33 35 4.2% 2.3% Non-transportation 22 27 26 23 24 26 31 32 3.6% 2.3% Transportation 1 3 3 3 2 2 2 2 13.0% 3.1%

Alpine

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 83 123 121 126 131 134 141 144 2.0% 3.3%Visitor Spending 79 116 112 118 124 129 136 138 1.5% 3.4% Non-transportation 70 100 95 99 106 112 121 122 0.7% 3.3% Transportation 9 16 17 19 18 16 15 17 7.7% 4.0%

Amador

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 212 265 301 306 308 303 305 330 8.2% 2.6%Visitor Spending 179 224 250 258 266 267 273 294 7.8% 3.0% Non-transportation 149 178 193 197 210 218 227 243 6.9% 2.9% Transportation 30 47 57 61 56 50 46 51 12.1% 3.3%

Butte

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 111 159 174 173 179 181 188 193 2.4% 3.3%Visitor Spending 105 150 163 163 170 173 181 185 2.0% 3.4% Non-transportation 92 127 136 135 144 149 159 161 1.2% 3.3% Transportation 13 22 28 28 26 24 22 24 8.1% 3.6%

Calaveras

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 36 41 49 48 47 46 49 51 4.4% 2.0%Visitor Spending 34 37 44 44 43 43 46 47 3.9% 1.9% Non-transportation 31 32 37 37 37 38 40 42 3.2% 1.8% Transportation 4 5 7 7 6 6 5 6 9.3% 2.7%

Colusa

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

PAGE 43 DEAN RUNYAN ASSOCIATES

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 1,144 1,344 1,512 1,521 1,641 1,608 1,713 1,787 4.3% 2.7%Visitor Spending 971 1,133 1,252 1,259 1,403 1,384 1,504 1,558 3.6% 2.8% Non-transportation 854 955 1,035 1,024 1,173 1,178 1,306 1,343 2.8% 2.7% Transportation 117 178 217 235 230 206 198 215 8.8% 3.6%

Contra Costa

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 75 102 117 112 121 124 131 132 0.9% 3.4%Visitor Spending 72 95 110 106 115 119 126 127 0.6% 3.4% Non-transportation 63 79 91 87 97 103 110 110 -0.1% 3.3% Transportation 9 16 19 18 18 16 16 17 4.9% 3.9%

Del Norte

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 567 724 722 724 806 895 944 910 -3.6% 2.8%Visitor Spending 512 683 654 656 759 851 901 862 -4.4% 3.1% Non-transportation 468 609 572 569 673 766 822 781 -5.0% 3.1% Transportation 44 73 82 87 86 84 79 81 2.8% 3.7%

El Dorado

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 868 1,120 1,239 1,302 1,348 1,353 1,372 1,429 4.1% 3.0%Visitor Spending 728 877 959 1,026 1,082 1,103 1,134 1,167 2.9% 2.8% Non-transportation 557 626 670 705 764 799 841 859 2.0% 2.6% Transportation 172 252 289 322 318 304 293 308 5.2% 3.5%

Fresno

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 41 50 51 54 52 42 34 37 9.4% -0.6%Visitor Spending 38 45 45 48 47 38 30 33 9.1% -0.9% Non-transportation 34 39 38 40 40 32 26 28 8.2% -1.1% Transportation 4 6 7 8 7 5 4 5 15.0% 0.7%

Glenn

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 257 348 375 390 412 426 432 448 3.7% 3.3%Visitor Spending 236 311 335 352 381 397 404 417 3.3% 3.4% Non-transportation 201 250 270 283 314 332 342 350 2.5% 3.3% Transportation 34 61 66 69 67 65 62 67 7.7% 3.9%

Humboldt

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

DEAN RUNYAN ASSOCIATESPAGE 44

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 222 278 332 340 362 359 358 374 4.5% 3.1%Visitor Spending 205 250 294 303 330 331 332 345 3.9% 3.1% Non-transportation 175 204 234 240 269 275 281 289 2.6% 3.0% Transportation 30 46 61 63 61 56 51 56 10.6% 3.7%

Imperial

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 148 174 189 210 232 230 240 227 -5.3% 2.5%Visitor Spending 146 170 185 206 228 227 237 224 -5.5% 2.5% Non-transportation 131 148 158 177 199 201 213 199 -6.4% 2.5% Transportation 15 22 27 29 29 26 24 24 1.8% 3.0%

Inyo

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 826 1,142 1,374 1,471 1,510 1,517 1,408 1,498 6.4% 3.6%Visitor Spending 740 979 1,165 1,271 1,329 1,355 1,264 1,338 5.9% 3.5% Non-transportation 600 748 866 935 1,011 1,060 1,010 1,055 4.5% 3.4% Transportation 139 230 298 336 318 295 254 282 11.3% 4.2%

Kern

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 110 149 158 170 167 169 163 169 3.6% 2.6%Visitor Spending 94 123 124 139 140 145 143 146 2.4% 2.6% Non-transportation 82 103 101 112 117 124 124 125 1.4% 2.6% Transportation 12 20 22 26 23 22 19 21 8.4% 3.2%

Kings

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 122 151 169 151 155 157 158 155 -1.8% 1.4%Visitor Spending 114 138 153 135 141 145 146 142 -2.8% 1.3% Non-transportation 102 120 129 113 120 126 129 124 -3.9% 1.2% Transportation 12 19 24 22 21 19 17 18 4.9% 2.3%

Lake

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 52 62 67 61 60 59 60 63 5.2% 1.1%Visitor Spending 47 56 59 53 55 55 56 58 4.6% 1.3% Non-transportation 42 48 50 44 46 47 49 51 3.8% 1.2% Transportation 5 8 10 9 9 8 7 8 10.3% 2.1%

Lassen

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

PAGE 45 DEAN RUNYAN ASSOCIATES

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 17,444 20,915 22,886 23,584 25,769 26,809 28,012 29,219 4.3% 3.1%Visitor Spending 13,556 16,207 17,433 18,563 20,513 21,563 22,833 23,612 3.4% 3.3% Non-transportation 10,573 12,492 13,196 13,848 15,481 16,547 17,792 18,288 2.8% 3.3% Transportation 2,984 3,715 4,238 4,715 5,031 5,016 5,041 5,324 5.6% 3.5%

Los Angeles

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 159 210 238 257 275 270 292 314 7.4% 4.1%Visitor Spending 141 184 205 226 248 246 266 284 6.7% 4.2% Non-transportation 120 150 162 178 202 205 227 240 6.0% 4.2% Transportation 21 34 43 48 46 41 39 43 11.1% 4.3%

Madera

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 566 518 632 608 690 715 731 743 1.7% 1.6%Visitor Spending 424 386 456 456 521 544 561 578 3.1% 1.8% Non-transportation 391 345 401 400 467 495 516 529 2.5% 1.8% Transportation 33 40 55 55 53 49 45 50 9.1% 2.5%

Marin

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 253 320 338 386 421 454 458 471 2.8% 3.7%Visitor Spending 251 317 334 382 418 451 456 469 2.8% 3.7% Non-transportation 232 288 301 343 380 415 422 433 2.5% 3.7% Transportation 18 29 33 38 37 36 33 36 7.0% 3.9%

Mariposa

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 296 340 364 348 382 401 437 456 4.4% 2.6%Visitor Spending 285 324 344 329 366 387 424 442 4.1% 2.6% Non-transportation 256 283 295 280 319 343 382 395 3.5% 2.6% Transportation 28 41 49 49 47 44 42 46 9.4% 2.9%

Mendocino

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 158 216 240 243 264 263 248 265 6.9% 3.1%Visitor Spending 130 173 184 190 218 222 212 224 5.7% 3.3% Non-transportation 103 130 132 132 162 171 168 175 4.1% 3.1% Transportation 26 43 52 57 56 50 44 49 11.8% 3.7%

Merced

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

DEAN RUNYAN ASSOCIATESPAGE 46

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 18 33 34 25 24 24 25 25 2.4% 2.0%Visitor Spending 17 31 32 23 23 23 23 24 1.9% 2.0% Non-transportation 15 26 26 18 19 20 20 20 0.9% 1.9% Transportation 2 5 6 4 4 3 3 3 8.2% 2.5%

Modoc

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 312 449 407 417 474 495 548 577 5.4% 3.7%Visitor Spending 310 447 404 414 472 492 545 574 5.4% 3.7% Non-transportation 284 401 357 365 422 446 499 522 4.5% 3.6% Transportation 26 46 47 49 50 46 46 53 14.7% 4.2%

Mono

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 1,939 2,031 2,189 2,274 2,602 2,695 2,752 2,849 3.5% 2.3%Visitor Spending 1,819 1,934 2,072 2,163 2,501 2,603 2,667 2,755 3.3% 2.5% Non-transportation 1,680 1,735 1,835 1,906 2,244 2,362 2,441 2,511 2.9% 2.4% Transportation 139 199 237 256 257 241 226 244 8.1% 3.4%

Monterey

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 666 850 1,034 1,192 1,412 1,474 1,629 1,699 4.3% 5.7%Visitor Spending 644 824 1,001 1,149 1,367 1,431 1,567 1,637 4.5% 5.6% Non-transportation 612 772 934 1,070 1,287 1,356 1,493 1,556 4.2% 5.6% Transportation 32 51 67 79 80 75 74 81 9.3% 5.6%

Napa

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 211 267 290 289 306 321 341 359 5.4% 3.2%Visitor Spending 198 244 268 268 288 305 327 344 5.1% 3.3% Non-transportation 177 209 226 225 248 268 292 305 4.5% 3.3% Transportation 22 35 42 43 40 37 35 39 10.0% 3.5%

Nevada

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 7,580 9,633 10,427 9,872 11,883 12,654 13,426 13,898 3.5% 3.6%Visitor Spending 6,154 8,232 8,864 8,473 10,397 11,187 11,914 12,337 3.5% 4.2% Non-transportation 5,247 6,938 7,362 7,621 9,732 10,491 11,217 11,625 3.6% 4.8% Transportation 907 1,294 1,502 852 666 696 697 711 2.1% -1.4%

Orange

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

PAGE 47 DEAN RUNYAN ASSOCIATES

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 582 856 933 1,045 1,034 1,102 1,227 1,297 5.7% 4.8%Visitor Spending 526 782 852 966 965 1,038 1,164 1,222 4.9% 5.1% Non-transportation 477 690 740 834 847 926 1,054 1,101 4.4% 5.0% Transportation 50 92 112 132 118 112 110 120 9.4% 5.3%

Placer

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 79 109 116 112 115 90 68 71 5.1% -0.6%Visitor Spending 76 105 111 108 112 88 65 69 4.8% -0.6% Non-transportation 67 90 93 91 96 75 56 58 3.7% -0.9% Transportation 9 15 18 18 16 13 10 11 11.3% 1.2%

Plumas

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 4,209 5,332 5,992 6,469 6,952 7,189 7,507 7,960 6.0% 3.8%Visitor Spending 3,967 4,897 5,412 5,866 6,392 6,668 7,003 7,450 6.4% 3.8% Non-transportation 3,548 4,259 4,639 4,991 5,528 5,844 6,205 6,572 5.9% 3.7% Transportation 419 638 773 875 864 824 798 878 10.0% 4.4%

Riverside

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 2,382 2,951 3,291 3,281 3,495 3,590 3,633 3,870 6.5% 2.9%Visitor Spending 1,861 2,312 2,538 2,533 2,728 2,812 2,865 3,077 7.4% 3.0% Non-transportation 1,387 1,678 1,794 1,757 1,934 2,030 2,100 2,252 7.3% 2.9% Transportation 475 634 744 776 794 782 765 825 7.8% 3.3%

Sacramento

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 70 85 87 89 94 94 97 107 10.6% 2.5%Visitor Spending 62 75 75 78 83 85 89 98 10.3% 2.7% Non-transportation 54 62 60 62 69 72 76 84 9.8% 2.6% Transportation 8 13 15 16 15 14 13 14 13.4% 3.4%

San Benito

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 2,632 3,822 4,278 4,311 4,466 4,544 4,625 4,860 5.1% 3.7%Visitor Spending 2,395 3,235 3,569 3,668 3,881 3,992 4,101 4,281 4.4% 3.5% Non-transportation 2,086 2,611 2,822 2,900 3,137 3,285 3,430 3,558 3.7% 3.2% Transportation 309 624 747 768 744 707 671 723 7.7% 5.1%

San Bernardino

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

DEAN RUNYAN ASSOCIATESPAGE 48

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 9,741 11,830 13,370 11,443 12,020 12,363 13,034 13,772 5.7% 2.1%Visitor Spending 8,650 10,550 11,865 9,969 10,542 10,881 11,504 12,149 5.6% 2.0% Non-transportation 7,352 8,841 9,814 8,550 9,285 9,634 10,267 10,817 5.3% 2.3% Transportation 1,298 1,709 2,050 1,419 1,257 1,247 1,237 1,332 7.7% 0.2%

San Diego

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 7,878 7,607 8,748 9,531 12,269 12,992 13,191 13,382 1.4% 3.2%Visitor Spending 6,446 6,157 7,199 8,159 10,267 10,894 10,873 10,749 -1.1% 3.1% Non-transportation 5,404 5,167 5,990 6,636 8,451 9,065 9,099 8,954 -1.6% 3.0% Transportation 1,042 990 1,209 1,523 1,816 1,829 1,774 1,795 1.2% 3.3%

San Francisco

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 498 659 742 786 809 815 832 883 6.1% 3.4%Visitor Spending 389 537 585 636 676 695 726 763 5.1% 4.0% Non-transportation 307 404 423 452 501 533 571 595 4.1% 4.0% Transportation 82 134 162 184 175 163 154 168 8.9% 4.3%

San Joaquin

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 931 1,198 1,377 1,459 1,629 1,664 1,675 1,747 4.3% 3.8%Visitor Spending 890 1,121 1,288 1,379 1,562 1,603 1,618 1,682 3.9% 3.8% Non-transportation 796 965 1,090 1,171 1,354 1,409 1,439 1,485 3.2% 3.7% Transportation 94 156 198 207 208 194 179 197 10.0% 4.4%

San Luis Obispo

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 2,669 2,331 2,707 3,066 3,519 3,729 3,810 3,948 3.6% 2.3%Visitor Spending 2,260 2,089 2,413 2,778 3,258 3,426 3,516 3,612 2.7% 2.8% Non-transportation 1,842 1,676 1,919 2,193 2,613 2,784 2,877 2,943 2.3% 2.8% Transportation 418 413 494 586 645 642 639 669 4.7% 2.8%

San Mateo

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 1,280 1,504 1,629 1,691 1,853 1,900 1,897 1,943 2.4% 2.5%Visitor Spending 1,190 1,363 1,476 1,547 1,714 1,768 1,768 1,808 2.3% 2.5% Non-transportation 1,050 1,148 1,239 1,293 1,460 1,530 1,549 1,572 1.5% 2.4% Transportation 141 215 237 254 254 238 219 236 7.6% 3.1%

Santa Barbara

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

PAGE 49 DEAN RUNYAN ASSOCIATES

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 4,452 4,161 4,702 4,927 5,769 6,091 6,303 7,338 16.4% 3.0%Visitor Spending 3,481 3,393 3,843 4,070 4,794 5,042 5,219 6,135 17.6% 3.4% Non-transportation 2,878 2,721 3,061 3,231 3,915 4,180 4,374 5,169 18.2% 3.5% Transportation 603 672 782 839 879 862 845 966 14.3% 2.8%

Santa Clara

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 614 756 825 837 904 927 945 997 5.6% 2.9%Visitor Spending 561 695 754 776 849 879 902 950 5.3% 3.1% Non-transportation 498 597 634 652 733 773 805 843 4.6% 3.1% Transportation 63 98 120 125 116 106 97 108 11.0% 3.3%

Santa Cruz

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 301 380 418 419 430 431 442 463 4.7% 2.6%Visitor Spending 275 344 372 377 395 399 412 430 4.3% 2.7% Non-transportation 236 282 298 301 324 333 351 363 3.5% 2.6% Transportation 39 62 74 77 72 66 62 67 9.3% 3.2%

Shasta

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 15 16 18 18 18 18 17 17 -0.2% 0.7%Visitor Spending 15 15 17 17 18 17 16 16 -0.6% 0.7% Non-transportation 13 14 15 15 16 15 15 15 -1.2% 0.6% Transportation 1 2 2 2 2 2 2 2 5.8% 1.3%

Sierra

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 131 157 170 167 170 173 175 186 5.9% 2.1%Visitor Spending 124 149 160 157 162 166 169 179 5.6% 2.2% Non-transportation 111 129 136 133 140 146 151 158 5.0% 2.1% Transportation 13 20 24 25 22 20 18 20 10.8% 2.6%

Siskiyou

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 508 605 665 665 711 711 737 756 2.7% 2.4%Visitor Spending 453 529 571 576 633 638 672 683 1.7% 2.4% Non-transportation 409 465 492 492 554 567 605 611 1.1% 2.4% Transportation 44 64 78 84 79 71 67 72 7.4% 2.9%

Solano

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

DEAN RUNYAN ASSOCIATESPAGE 50

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 1,059 1,236 1,439 1,593 1,828 1,891 2,051 2,099 2.4% 4.1%Visitor Spending 939 1,122 1,296 1,464 1,698 1,767 1,908 1,941 1.7% 4.4% Non-transportation 861 1,008 1,153 1,294 1,522 1,601 1,746 1,768 1.2% 4.3% Transportation 78 114 143 170 176 165 162 173 7.3% 4.8%

Sonoma

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 377 510 560 553 547 561 567 593 4.7% 2.7%Visitor Spending 296 375 410 438 450 474 490 506 3.4% 3.2% Non-transportation 236 284 299 315 337 367 389 399 2.3% 3.1% Transportation 59 92 110 123 113 107 100 108 7.4% 3.6%

Stanislaus

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 56 77 95 94 92 90 89 96 8.5% 3.2%Visitor Spending 47 61 74 74 74 75 75 81 7.9% 3.3% Non-transportation 38 47 55 54 57 59 61 65 7.0% 3.2% Transportation 9 14 19 20 18 16 15 16 11.8% 3.7%

Sutter

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 79 98 112 116 127 130 130 136 4.1% 3.2%Visitor Spending 73 88 98 103 116 120 122 126 3.4% 3.3% Non-transportation 64 74 81 84 97 103 106 109 2.5% 3.2% Transportation 9 14 17 19 19 18 16 18 9.4% 3.9%

Tehama

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 39 51 53 54 52 50 53 55 4.6% 2.0%Visitor Spending 38 48 50 52 50 48 51 53 4.4% 2.1% Non-transportation 33 41 41 42 41 41 44 46 3.6% 2.0% Transportation 5 8 9 9 8 7 7 7 10.0% 2.5%

Trinity

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 256 356 409 435 453 423 387 420 8.5% 3.0%Visitor Spending 209 279 310 337 369 348 321 345 7.6% 3.0% Non-transportation 174 221 238 256 292 282 263 280 6.4% 2.9% Transportation 36 58 72 81 77 66 58 65 13.1% 3.6%

Tulare

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

PAGE 51 DEAN RUNYAN ASSOCIATES

County Direct Travel Spending, 2000-2017p($Millions)

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 137 161 173 187 192 206 224 253 13.0% 3.7%Visitor Spending 129 150 160 175 182 197 216 244 13.0% 3.8% Non-transportation 115 130 136 148 157 174 194 218 12.8% 3.8% Transportation 14 20 24 27 25 23 22 26 15.2% 3.7%

Tuolumne

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 1,110 1,302 1,417 1,485 1,593 1,622 1,632 1,652 1.2% 2.4%Visitor Spending 958 1,109 1,184 1,256 1,381 1,425 1,449 1,453 0.3% 2.5% Non-transportation 824 923 968 1,017 1,146 1,205 1,245 1,238 -0.5% 2.4% Transportation 134 186 216 239 235 220 204 215 5.1% 2.8%

Ventura

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 209 293 319 347 359 356 355 386 8.7% 3.7%Visitor Spending 181 259 274 303 320 322 324 351 8.3% 4.0% Non-transportation 156 217 225 246 267 273 281 302 7.5% 3.9% Transportation 24 42 50 58 53 48 44 50 13.3% 4.3%

Yolo

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17Total Spending 52 76 84 94 86 79 78 84 8.4% 2.8%Visitor Spending 45 64 68 79 73 67 67 72 7.5% 2.8% Non-transportation 37 49 51 58 55 52 53 56 5.8% 2.5% Transportation 9 15 17 21 18 16 14 16 13.8% 3.7%

Yuba

Details may not add to totals due to rounding. Percentages represent annual change and calculated on unrounded numbers.Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

DEAN RUNYAN ASSOCIATESPAGE 52

County Direct Travel-Generated Employment, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17

Alameda 28,782 24,157 25,036 24,379 28,176 28,837 29,047 30,698 5.7% 0.4%

Alpine 281 290 313 257 252 241 276 281 2.0% 0.0%

Amador 1,605 2,113 1,910 1,834 1,923 1,982 2,057 2,165 5.3% 1.8%

Butte 3,144 3,460 3,672 3,346 3,562 3,511 3,585 3,807 6.2% 1.1%

Calaveras 1,943 2,353 2,454 1,996 2,206 2,405 2,497 2,656 6.4% 1.9%

Colusa 513 550 638 526 646 613 635 640 0.7% 1.3%

Contra Costa 14,355 14,028 15,653 15,180 16,312 16,254 17,865 17,961 0.5% 1.3%

Del Norte 1,412 1,363 1,577 1,323 1,398 1,404 1,405 1,423 1.2% 0.0%

El Dorado 8,974 10,723 9,467 8,808 10,695 11,485 11,639 11,706 0.6% 1.6%

Fresno 10,841 11,775 12,144 11,899 13,056 13,314 13,421 14,006 4.4% 1.5%

Glenn 867 921 897 814 834 713 579 524 -9.5% -2.9%

Humboldt 4,701 5,544 5,708 4,969 5,305 5,559 5,518 5,538 0.3% 1.0%

Imperial 3,332 3,610 3,873 3,718 4,654 4,544 4,541 4,402 -3.1% 1.7%

Inyo 2,070 2,138 2,266 2,218 2,261 2,259 2,296 2,256 -1.7% 0.5%

Kern 11,430 13,024 14,586 14,425 15,787 16,571 15,613 16,901 8.3% 2.3%

Kings 1,669 2,024 1,870 1,860 1,928 2,069 2,036 2,010 -1.3% 1.1%

Lake 1,847 2,230 2,289 1,802 1,633 1,597 1,634 1,571 -3.9% -0.9%

Lassen 1,405 1,284 1,524 1,061 936 940 907 883 -2.7% -2.7%

Los Angeles 178,306 179,704 182,532 168,298 192,229 203,097 216,366 219,249 1.3% 1.2%

Madera 2,285 2,542 2,637 2,655 3,522 3,216 3,545 4,038 13.9% 3.4%

Marin 6,005 4,915 5,740 5,211 5,975 5,996 6,216 6,441 3.6% 0.4%

Mariposa 3,487 4,050 4,080 3,991 4,367 4,572 4,272 4,416 3.4% 1.4%

Mendocino 5,748 6,080 5,960 5,035 6,685 6,502 7,050 7,069 0.3% 1.2%

Merced 2,167 2,554 2,514 2,194 3,187 3,157 3,044 3,100 1.8% 2.1%

Modoc 361 521 552 365 322 296 294 287 -2.4% -1.3%

Mono 3,507 4,275 3,660 3,269 4,452 4,932 5,195 5,255 1.2% 2.4%

Monterey 22,375 21,173 21,611 20,506 23,970 24,186 24,833 24,986 0.6% 0.7%

Napa 8,177 10,861 12,592 12,996 16,105 15,860 16,763 18,013 7.5% 4.8%

Nevada 3,160 3,337 3,533 2,950 3,386 3,295 3,462 3,668 6.0% 0.9%

Orange 86,200 97,260 100,471 93,722 115,100 121,823 129,356 133,704 3.4% 2.6%

Placer 7,793 10,293 11,010 11,634 11,209 11,388 12,955 13,730 6.0% 3.4%

PAGE 53 DEAN RUNYAN ASSOCIATES

County Direct Travel-Generated Employment, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017 16-17 00-17

Plumas 1,202 1,458 1,369 1,214 1,251 973 689 692 0.5% -3.2%

Riverside 50,643 56,579 61,401 61,060 71,851 74,195 77,825 81,194 4.3% 2.8%

Sacramento 24,342 25,863 28,296 26,789 28,608 28,963 29,504 31,078 5.3% 1.4%

San Benito 769 772 791 754 827 857 919 933 1.5% 1.1%

San Bernardino 38,041 43,263 46,671 43,999 49,101 51,375 53,119 54,903 3.4% 2.2%

San Diego 106,472 115,238 125,259 98,527 101,673 101,668 109,253 112,273 2.8% 0.3%

San Francisco 57,003 50,498 56,206 52,951 61,748 66,201 66,596 67,173 0.9% 1.0%

San Joaquin 6,124 6,601 6,793 6,785 8,108 8,119 8,520 8,891 4.4% 2.2%

San Luis Obispo 14,404 15,830 16,961 16,118 18,581 18,515 18,913 20,252 7.1% 2.0%

San Mateo 44,371 34,995 38,229 37,575 44,159 46,556 48,781 51,503 5.6% 0.9%

Santa Barbara 14,916 14,821 15,873 15,500 17,212 17,804 17,606 18,062 2.6% 1.1%

Santa Clara 39,249 32,811 34,584 33,601 39,612 40,636 42,448 44,264 4.3% 0.7%

Santa Cruz 8,289 9,245 9,419 8,970 10,055 10,471 10,690 10,945 2.4% 1.6%

Shasta 4,099 4,455 4,526 4,116 4,552 4,574 4,779 4,837 1.2% 1.0%

Sierra 202 188 224 213 202 236 209 203 -2.6% 0.0%

Siskiyou 2,225 2,428 2,474 2,015 2,016 1,964 1,960 2,061 5.2% -0.4%

Solano 8,217 8,297 8,738 8,175 9,093 8,783 9,133 9,136 0.0% 0.6%

Sonoma 14,608 15,215 17,226 17,696 19,830 20,471 21,676 22,686 4.7% 2.6%

Stanislaus 5,325 6,069 6,077 5,274 5,915 6,040 6,266 6,575 4.9% 1.2%

Sutter 1,000 1,188 1,399 1,214 1,354 1,377 1,354 1,379 1.8% 1.9%

Tehama 1,258 1,321 1,314 1,268 1,562 1,616 1,640 1,716 4.6% 1.8%

Trinity 730 984 950 825 745 687 714 684 -4.1% -0.4%

Tulare 3,640 4,210 4,358 4,139 4,652 4,522 4,217 4,462 5.8% 1.2%

Tuolumne 1,992 2,001 2,028 1,933 2,117 2,124 2,295 2,482 8.2% 1.3%

Ventura 14,220 15,020 15,460 14,615 16,089 16,361 16,269 16,517 1.5% 0.9%

Yolo 3,153 3,956 4,131 4,048 4,369 4,479 4,484 4,822 7.5% 2.5%

Yuba 835 1,015 1,041 1,061 1,027 915 952 978 2.8% 0.9%

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state.

DEAN RUNYAN ASSOCIATESPAGE 54

ALAMEDA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 2,307 2,284 2,519 2,574 2,923 3,059 3,136 3,316Other Travel* 778 852 956 801 815 838 837 919Total 3,086 3,137 3,475 3,375 3,738 3,897 3,973 4,235

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,378.7 1,267.6 1,417.5 1,426.3 1,726.8 1,856.1 1,931.7 2,049.5Campground 1.1 4.8 4.8 1.5 5.8 5.9 5.9 6.2Private Home 402.0 471.5 511.9 516.9 534.4 540.6 544.1 566.6Vacation Home 10.1 13.1 14.5 15.2 15.8 16.2 16.4 17.0Day Travel 515.4 527.4 570.6 614.2 640.4 640.6 638.2 676.8Total 2,307.4 2,284.3 2,519.2 2,574.1 2,923.3 3,059.4 3,136.2 3,316.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 434.3 338.7 402.0 403.5 590.0 683.1 733.4 789.7Food Service 531.9 572.9 627.9 700.7 770.7 803.8 833.5 891.6Food Stores 67.8 74.4 80.0 88.4 95.3 98.1 97.5 99.5Local Tran. & Gas 299.7 348.8 411.4 454.9 462.6 439.6 419.7 458.5Arts, Ent. & Rec. 347.4 337.5 353.3 355.6 390.3 397.6 404.1 423.7Retail Sales 381.3 340.9 353.2 366.9 388.8 393.8 393.3 405.5Visitor Air Tran. 245.0 271.2 291.4 204.0 225.7 243.4 254.8 247.6Total 2,307.4 2,284.3 2,519.2 2,574.1 2,923.3 3,059.4 3,136.2 3,316.1

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 329.5 336.8 395.1 409.7 525.4 582.1 633.5 694.7Arts, Ent. & Rec. 126.5 136.7 157.3 157.2 193.2 200.8 224.5 240.1Retail** 56.8 58.8 63.9 59.9 67.0 69.9 71.4 75.3Ground Tran . 40.4 40.0 43.5 46.4 55.3 59.8 64.4 71.4Visitor Air Tran . 109.8 106.0 115.4 120.2 144.2 159.1 143.4 166.6Other Travel* 240.9 221.4 236.7 239.5 283.4 315.2 296.0 356.6Total 903.9 899.7 1,012.0 1,032.8 1,268.6 1,386.9 1,433.2 1,604.7

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 14,070 12,960 13,930 13,720 16,000 16,590 16,870 17,730Arts, Ent. & Rec. 3,770 3,260 3,450 3,480 4,330 4,090 4,160 4,500Retail ** 1,870 1,770 1,710 1,850 1,970 1,960 2,000 2,030Ground Tran 1,480 1,180 1,210 1,170 1,330 1,380 1,390 1,450Visitor Air Tran 2,150 1,300 1,280 1,190 1,310 1,390 1,320 1,410Other Travel * 5,450 3,690 3,460 2,960 3,240 3,430 3,310 3,570Total 28,780 24,160 25,040 24,380 28,180 28,840 29,050 30,700

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 81.8 93.5 111.4 112.4 140.0 154.5 162.3 181.8Loc. Visitor 54.6 64.5 72.9 72.7 94.3 105.0 113.1 127.8Loc. Business or Emp. 27.2 29.0 38.5 39.8 45.7 49.5 49.2 54.0State Tax Receipts 121.0 131.5 146.6 156.1 166.7 166.3 161.4 165.1St. Visitor 89.2 101.0 113.7 123.5 125.3 122.1 118.1 122.3St. Business or Emp. 31.9 30.5 33.0 32.6 41.4 44.1 43.3 42.8Local & State Tax Receipts 202.8 225.0 258.0 268.5 306.7 320.7 323.7 346.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 55

ALPINE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 23.6 29.4 28.7 25.9 26.4 28.6 33.5 34.9Other Travel* 0.1 0.2 0.3 0.2 0.2 0.2 0.1 0.2Total 23.7 29.6 29.0 26.1 26.6 28.7 33.6 35.1

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 14.8 17.1 16.9 14.9 15.0 17.0 21.8 22.4Campground 2.1 3.5 3.1 2.9 3.3 3.3 3.4 3.5Private Home 0.4 0.5 0.6 0.5 0.5 0.5 0.5 0.5Vacation Home 4.7 6.0 6.1 5.6 5.5 5.6 5.7 6.1Day Travel 1.7 2.3 2.1 1.9 2.0 2.1 2.1 2.3Total 23.6 29.4 28.7 25.9 26.4 28.6 33.5 34.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 7.5 9.1 9.2 7.8 8.2 9.1 11.0 11.5Food Service 6.4 8.1 7.8 7.5 7.7 8.5 10.3 10.8Food Stores 1.0 1.5 1.3 1.3 1.4 1.5 1.6 1.6Local Tran. & Gas 1.4 2.6 2.9 2.8 2.5 2.3 2.2 2.4Arts, Ent. & Rec. 4.3 4.9 4.6 3.9 4.1 4.4 5.1 5.2Retail Sales 3.0 3.2 2.9 2.6 2.6 2.8 3.3 3.3Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 23.6 29.4 28.7 25.9 26.4 28.6 33.5 34.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 3.1 4.2 4.3 3.8 3.6 3.1 3.8 4.0Arts, Ent. & Rec. 0.6 0.8 0.8 0.7 0.7 0.6 0.7 0.7Retail** 0.5 0.6 0.6 0.5 0.5 0.6 0.7 0.7Ground Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 4.3 5.6 5.7 5.0 4.8 4.2 5.1 5.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 210 220 250 200 200 190 220 220Arts, Ent. & Rec. 40 40 40 30 30 30 30 30Retail ** 30 30 20 20 20 20 30 30Ground Tran 0 0 0 0 0 0 0 0Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 0 0 0 0 0 0 0 0Total 280 290 310 260 250 240 280 280

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.7 0.9 0.9 0.8 0.8 0.8 1.0 1.1Loc. Visitor 0.6 0.7 0.7 0.6 0.6 0.7 0.9 0.9Loc. Business or Emp. 0.1 0.2 0.2 0.2 0.2 0.1 0.2 0.2State Tax Receipts 0.7 1.0 1.0 0.9 0.9 0.9 1.0 1.0St. Visitor 0.5 0.7 0.7 0.7 0.7 0.7 0.8 0.8St. Business or Emp. 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2Local & State Tax Receipts 1.4 1.8 1.9 1.7 1.7 1.7 2.0 2.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 56 DEAN RUNYAN ASSOCIATES

AMADOR COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 78.8 115.8 112.5 118.3 124.1 128.7 136.2 138.2Other Travel* 3.9 7.2 8.9 7.7 6.4 5.7 5.0 5.8Total 82.7 123.0 121.4 125.9 130.5 134.4 141.2 144.1

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 28.3 46.6 41.4 43.3 45.8 49.5 55.2 54.5Campground 10.7 15.6 15.2 16.4 19.4 19.4 19.6 20.5Private Home 14.5 18.2 19.9 21.3 20.7 20.8 21.0 21.4Vacation Home 8.4 10.5 11.7 11.9 11.6 11.7 11.9 12.7Day Travel 16.9 24.9 24.2 25.5 26.6 27.3 28.5 29.0Total 78.8 115.8 112.5 118.3 124.1 128.7 136.2 138.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 12.8 19.4 18.8 18.7 21.0 22.8 25.6 26.5Food Service 20.0 29.8 29.1 32.1 33.9 36.0 39.0 39.5Food Stores 5.6 7.7 7.5 8.2 9.1 9.4 9.5 9.5Local Tran. & Gas 8.6 15.6 17.3 18.9 17.8 16.5 15.5 16.7Arts, Ent. & Rec. 21.2 29.6 27.1 27.1 28.7 30.0 32.0 31.7Retail Sales 10.5 13.8 12.7 13.2 13.6 14.1 14.7 14.3Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 78.8 115.8 112.5 118.3 124.1 128.7 136.2 138.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 14.8 24.1 24.4 25.0 29.1 31.4 35.0 40.9Arts, Ent. & Rec. 8.1 12.5 12.6 12.5 13.8 12.9 13.9 15.1Retail** 2.3 3.3 3.2 3.0 3.4 3.6 3.8 4.0Ground Tran . 0.9 1.2 1.2 1.3 1.5 1.6 1.8 2.0Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.2 0.5 0.4 0.2 0.2 0.2 0.2 0.3Total 26.3 41.5 41.8 42.1 47.9 49.6 54.7 62.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 760 1,020 970 880 940 970 990 1,110Arts, Ent. & Rec. 690 910 770 790 800 830 870 860Retail ** 110 130 120 120 130 130 140 140Ground Tran 30 40 30 40 40 40 40 40Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 10 20 20 10 10 10 10 10Total 1,610 2,110 1,910 1,830 1,920 1,980 2,060 2,170

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 1.7 2.3 2.5 2.9 3.3 3.5 3.9 4.1Loc. Visitor 1.0 1.2 1.1 1.4 1.7 1.9 2.2 2.2Loc. Business or Emp. 0.7 1.2 1.4 1.5 1.6 1.6 1.7 1.9State Tax Receipts 3.9 6.0 6.0 6.3 6.5 6.4 6.5 6.6St. Visitor 2.9 4.4 4.6 4.9 4.8 4.8 4.7 4.8St. Business or Emp. 0.9 1.5 1.5 1.4 1.7 1.7 1.8 1.8Local & State Tax Receipts 5.6 8.3 8.5 9.2 9.8 9.9 10.4 10.7

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 57

BUTTE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 178.7 224.3 250.1 258.0 265.9 267.4 272.7 293.8Other Travel* 33.3 40.3 51.2 48.0 42.4 36.1 32.0 35.9Total 212.0 264.6 301.3 306.0 308.3 303.5 304.6 329.7

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 55.0 71.0 80.4 81.1 88.9 91.9 97.1 108.1Campground 11.6 15.7 18.2 16.0 18.1 18.4 18.6 19.5Private Home 35.5 47.1 52.3 57.5 55.5 53.8 52.9 56.3Vacation Home 19.0 23.4 25.8 26.5 27.0 27.5 27.9 28.9Day Travel 57.6 67.0 73.5 76.9 76.4 75.8 76.1 81.0Total 178.7 224.3 250.1 258.0 265.9 267.4 272.7 293.8

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 30.3 39.1 44.7 43.5 50.0 53.1 56.5 62.2Food Service 44.8 56.3 61.9 67.0 70.5 73.3 77.3 83.3Food Stores 10.3 12.9 14.1 14.5 15.3 15.8 15.9 16.2Local Tran. & Gas 29.4 45.7 56.4 60.4 55.0 49.8 45.7 51.2Arts, Ent. & Rec. 29.0 32.8 34.5 33.6 35.4 35.9 37.2 39.2Retail Sales 34.6 36.4 38.0 38.5 39.0 39.5 40.1 41.6Visitor Air Tran. 0.2 1.0 0.5 0.4 0.7 0.0 0.0 0.0Total 178.7 224.3 250.1 258.0 265.9 267.4 272.7 293.8

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 25.3 34.5 40.2 40.5 47.7 50.0 53.7 59.1Arts, Ent. & Rec. 10.2 12.8 14.8 14.3 15.5 15.5 16.8 20.1Retail** 6.3 7.5 8.2 7.5 8.0 8.4 8.8 9.7Ground Tran . 2.6 3.0 3.4 3.6 4.0 4.2 4.7 5.5Visitor Air Tran . 0.1 0.2 0.2 0.2 0.4 0.0 0.0 0.0Other Travel* 4.1 2.0 2.6 2.2 2.4 1.6 1.8 1.8Total 48.6 59.9 69.5 68.4 78.1 79.7 85.8 96.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,680 1,940 2,050 1,930 2,100 2,060 2,090 2,210Arts, Ent. & Rec. 880 990 1,070 950 980 980 1,010 1,100Retail ** 310 310 330 280 290 290 300 310Ground Tran 100 100 100 110 110 110 110 120Visitor Air Tran 0 10 0 0 0 0 0 0Other Travel * 180 110 120 80 80 70 80 80Total 3,140 3,460 3,670 3,350 3,560 3,510 3,580 3,810

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 4.0 5.0 6.1 6.1 6.7 7.0 7.4 8.1Loc. Visitor 2.6 3.3 3.7 3.7 4.3 4.6 4.9 5.4Loc. Business or Emp. 1.4 1.7 2.4 2.3 2.4 2.5 2.6 2.8State Tax Receipts 11.7 15.5 17.6 18.0 17.9 17.1 16.5 17.3St. Visitor 9.9 13.1 15.0 15.5 14.9 14.1 13.5 14.2St. Business or Emp. 1.8 2.3 2.6 2.5 3.0 3.0 3.0 3.1Local & State Tax Receipts 15.7 20.4 23.7 24.1 24.6 24.1 23.9 25.4

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 58 DEAN RUNYAN ASSOCIATES

CALAVERAS COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 105.4 149.6 163.3 163.0 170.4 173.2 181.1 184.8Other Travel* 5.3 9.8 11.2 10.2 8.9 8.1 7.4 8.3Total 110.7 159.4 174.5 173.2 179.3 181.3 188.5 193.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 21.7 42.4 44.7 44.1 49.0 51.7 57.6 57.4Campground 20.3 25.9 29.1 27.5 30.1 29.8 30.2 31.6Private Home 16.4 21.9 23.8 25.3 24.8 24.7 25.0 25.1Vacation Home 28.0 35.0 39.2 40.1 39.4 40.0 40.6 42.3Day Travel 19.0 24.4 26.4 26.1 27.0 27.0 27.7 28.3Total 105.4 149.6 163.3 163.0 170.4 173.2 181.1 184.8

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 22.3 32.7 36.1 34.4 37.8 40.0 43.8 45.2Food Service 28.0 40.7 43.8 46.2 49.0 51.1 54.8 55.7Food Stores 8.8 11.4 12.3 12.3 13.2 13.5 13.7 13.6Local Tran. & Gas 13.2 22.4 27.5 28.1 26.2 23.8 22.1 23.9Arts, Ent. & Rec. 20.1 25.9 26.7 25.4 26.8 27.3 28.6 28.6Retail Sales 13.1 16.6 16.9 16.6 17.3 17.6 18.2 17.8Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 105.4 149.6 163.3 163.0 170.4 173.2 181.1 184.8

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 24.9 39.6 44.8 43.9 47.1 47.8 52.8 58.3Arts, Ent. & Rec. 5.6 8.0 9.1 8.6 9.9 17.0 18.4 19.9Retail** 4.0 5.3 5.7 5.1 5.6 5.8 6.1 6.5Ground Tran . 1.2 1.5 1.8 1.8 2.0 2.1 2.4 2.7Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.6 1.1 0.8 0.7 0.7 0.8 0.9 1.0Total 36.3 55.6 62.2 60.0 65.3 73.6 80.6 88.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,300 1,570 1,670 1,350 1,500 1,420 1,500 1,640Arts, Ent. & Rec. 370 460 480 380 420 690 690 690Retail ** 200 210 220 190 200 210 210 230Ground Tran 50 50 50 50 50 50 60 60Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 30 60 30 30 30 30 40 40Total 1,940 2,350 2,450 2,000 2,210 2,400 2,500 2,660

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 2.0 3.4 4.1 4.1 4.3 4.7 5.1 5.3Loc. Visitor 1.0 1.9 2.0 2.0 2.3 2.4 2.7 2.7Loc. Business or Emp. 1.0 1.6 2.1 2.1 2.1 2.3 2.4 2.5State Tax Receipts 4.7 7.1 7.9 7.9 8.0 8.0 8.0 8.0St. Visitor 3.4 5.1 5.7 5.8 5.7 5.5 5.4 5.4St. Business or Emp. 1.3 2.0 2.1 2.0 2.3 2.6 2.6 2.6Local & State Tax Receipts 6.7 10.5 12.0 11.9 12.4 12.8 13.1 13.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 59

COLUSA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 34.2 37.0 44.0 43.6 43.1 43.2 45.6 47.4Other Travel* 2.1 3.7 4.6 4.4 3.7 3.3 2.9 3.3Total 36.3 40.7 48.7 47.9 46.9 46.5 48.5 50.7

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 9.8 8.9 12.6 10.7 11.2 11.3 12.6 13.3Campground 0.3 0.4 0.5 0.4 0.5 0.5 0.5 0.5Private Home 7.3 9.5 10.1 11.5 10.9 11.0 11.3 11.6Vacation Home 4.5 5.4 6.0 6.2 6.2 6.3 6.4 6.6Day Travel 12.3 12.8 14.9 14.7 14.3 14.2 14.8 15.3Total 34.2 37.0 44.0 43.6 43.1 43.2 45.6 47.4

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 5.1 5.1 6.7 6.0 6.6 6.8 7.6 8.0Food Service 10.3 11.5 13.5 14.0 14.1 14.5 15.7 16.3Food Stores 1.7 2.0 2.2 2.4 2.3 2.4 2.5 2.4Local Tran. & Gas 3.6 5.2 6.8 7.0 6.2 5.5 5.2 5.7Arts, Ent. & Rec. 7.4 7.4 8.3 7.8 7.8 7.8 8.3 8.5Retail Sales 6.2 5.8 6.5 6.3 6.1 6.1 6.4 6.4Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 34.2 37.0 44.0 43.6 43.1 43.2 45.6 47.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 3.8 4.4 5.6 5.3 5.3 5.4 6.1 5.8Arts, Ent. & Rec. 2.0 2.3 2.8 2.6 3.1 3.2 3.4 3.3Retail** 1.1 1.2 1.4 1.3 1.3 1.3 1.4 1.5Ground Tran . 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.6Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.2Total 7.4 8.4 10.4 9.8 10.3 10.6 11.7 11.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 280 270 330 290 290 280 290 270Arts, Ent. & Rec. 160 200 230 180 290 270 290 300Retail ** 60 50 50 40 40 40 40 40Ground Tran 10 10 10 10 10 10 10 10Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 10 10 10 10 10 10 10 10Total 510 550 640 530 650 610 640 640

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.6 0.7 1.0 0.9 1.0 1.0 1.1 1.1Loc. Visitor 0.4 0.4 0.6 0.6 0.6 0.7 0.7 0.8Loc. Business or Emp. 0.2 0.2 0.4 0.3 0.3 0.3 0.4 0.3State Tax Receipts 1.7 2.1 2.5 2.5 2.4 2.3 2.4 2.4St. Visitor 1.5 1.8 2.1 2.2 2.0 1.9 1.9 2.0St. Business or Emp. 0.3 0.3 0.4 0.4 0.4 0.4 0.4 0.4Local & State Tax Receipts 2.4 2.8 3.5 3.5 3.4 3.3 3.4 3.5

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 60 DEAN RUNYAN ASSOCIATES

CONTRA COSTA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 971 1,133 1,252 1,259 1,403 1,384 1,504 1,558Other Travel* 173 211 260 263 239 224 210 229Total 1,144 1,344 1,512 1,521 1,641 1,608 1,713 1,787

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 335.9 366.5 419.0 369.8 446.6 440.8 516.6 540.3Campground 15.5 21.4 28.6 23.4 65.7 65.4 66.2 69.3Private Home 234.7 300.5 324.0 360.8 364.8 361.5 377.7 387.9Vacation Home 21.6 27.3 30.5 32.0 33.1 33.7 34.1 35.5Day Travel 363.2 417.6 450.1 472.6 492.4 482.4 509.0 525.0Total 970.9 1,133.2 1,252.2 1,258.5 1,402.6 1,383.8 1,503.6 1,558.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 141.0 135.7 163.3 140.3 204.1 210.1 245.1 255.2Food Service 275.9 342.7 373.9 394.6 433.3 438.0 489.2 510.2Food Stores 47.5 58.4 63.6 67.4 80.8 81.7 85.5 85.2Local Tran. & Gas 117.2 178.3 217.5 234.9 229.9 205.9 198.0 215.4Arts, Ent. & Rec. 187.1 208.8 217.5 207.9 228.2 225.7 246.5 251.9Retail Sales 202.1 209.3 216.5 213.5 226.3 222.5 239.2 240.3Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 970.9 1,133.2 1,252.2 1,258.5 1,402.6 1,383.8 1,503.6 1,558.1

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 203.7 253.8 297.6 285.9 337.1 367.9 439.2 462.3Arts, Ent. & Rec. 90.0 111.7 127.9 121.4 127.3 129.5 152.8 165.9Retail** 32.3 38.5 41.9 37.6 43.3 44.1 48.2 50.6Ground Tran . 12.3 13.7 15.7 16.6 19.6 20.1 23.5 26.7Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 35.7 22.8 23.6 25.1 25.5 29.0 32.4 33.1Total 374.1 440.6 506.8 486.6 552.8 590.6 695.9 738.7

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 6,820 7,280 7,970 7,540 8,470 8,520 9,490 9,620Arts, Ent. & Rec. 4,980 4,470 5,320 5,370 5,410 5,330 5,760 5,690Retail ** 1,100 1,210 1,290 1,220 1,350 1,320 1,430 1,450Ground Tran 470 440 470 490 530 510 560 570Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 990 630 610 560 540 570 620 630Total 14,350 14,030 15,650 15,180 16,310 16,250 17,870 17,960

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 31.6 33.2 41.6 39.7 47.7 49.5 56.5 58.1Loc. Visitor 20.0 19.7 23.1 21.7 28.7 29.3 33.6 34.9Loc. Business or Emp. 11.6 13.5 18.5 18.0 19.0 20.1 22.9 23.2State Tax Receipts 60.9 78.3 88.1 90.2 93.8 90.3 92.6 93.7St. Visitor 48.6 63.3 71.6 74.7 75.4 71.1 71.4 73.1St. Business or Emp. 12.3 15.0 16.5 15.5 18.5 19.2 21.2 20.6Local & State Tax Receipts 92.5 111.6 129.7 129.9 141.6 139.8 149.2 151.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 61

DEL NORTE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 72.3 95.1 109.6 105.6 115.1 119.1 126.3 127.0Other Travel* 3.0 7.1 7.3 6.8 5.7 4.6 4.5 5.0Total 75.3 102.3 116.9 112.3 120.8 123.8 130.7 132.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 24.0 35.7 39.2 39.5 45.8 49.2 54.5 53.7Campground 20.1 24.4 32.5 27.9 30.6 31.1 31.5 33.0Private Home 10.9 14.9 14.9 16.1 15.6 15.2 15.7 15.5Vacation Home 1.7 2.1 2.3 2.4 2.3 2.3 2.3 2.4Day Travel 15.6 18.0 20.8 19.7 20.9 21.3 22.2 22.4Total 72.3 95.1 109.6 105.6 115.1 119.1 126.3 127.0

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 12.7 17.5 21.2 20.2 24.4 26.9 29.8 30.0Food Service 19.0 24.7 28.2 28.8 31.5 33.3 36.0 36.4Food Stores 7.4 8.9 10.9 10.1 10.9 11.3 11.5 11.5Local Tran. & Gas 8.8 13.7 18.5 17.7 17.0 15.7 14.8 15.9Arts, Ent. & Rec. 13.1 15.2 16.8 15.3 16.7 17.3 18.3 18.2Retail Sales 11.3 12.4 13.5 12.8 13.5 13.9 14.5 14.1Visitor Air Tran. 0.0 2.7 0.5 0.7 1.1 0.6 1.3 1.0Total 72.3 95.1 109.6 105.6 115.1 119.1 126.3 127.0

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 13.7 19.5 23.8 22.8 25.8 28.0 30.6 31.2Arts, Ent. & Rec. 5.8 7.5 9.1 8.3 9.0 9.4 10.0 10.1Retail** 2.8 3.3 3.9 3.3 3.7 3.9 4.1 4.5Ground Tran . 0.9 1.0 1.3 1.2 1.4 1.5 1.7 1.9Visitor Air Tran . 0.0 0.3 0.2 0.3 0.4 0.5 0.7 0.7Other Travel* 0.2 0.4 0.6 0.5 0.5 0.5 0.6 0.9Total 23.4 32.1 38.8 36.4 40.8 43.9 47.7 49.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 810 930 1,100 920 990 1,000 990 1,000Arts, Ent. & Rec. 400 220 240 230 220 210 200 200Retail ** 160 160 170 130 140 140 150 160Ground Tran 30 30 40 40 40 40 40 40Visitor Air Tran 0 0 0 0 10 10 10 10Other Travel * 10 20 20 10 10 10 10 20Total 1,410 1,360 1,580 1,320 1,400 1,400 1,410 1,420

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 2.1 2.8 3.6 3.4 3.8 4.1 4.5 4.6Loc. Visitor 1.4 1.9 2.2 2.1 2.5 2.7 3.0 3.1Loc. Business or Emp. 0.7 0.9 1.3 1.3 1.3 1.4 1.4 1.5State Tax Receipts 3.7 5.0 5.9 5.7 6.0 6.0 6.0 5.9St. Visitor 2.9 3.8 4.5 4.5 4.5 4.4 4.5 4.4St. Business or Emp. 0.8 1.2 1.3 1.2 1.5 1.5 1.6 1.5Local & State Tax Receipts 5.8 7.7 9.4 9.1 9.8 10.1 10.5 10.5

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 62 DEAN RUNYAN ASSOCIATES

EL DORADO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 512.3 682.7 654.2 655.7 759.0 850.6 901.4 862.2Other Travel* 54.9 41.3 67.5 68.4 47.0 44.7 43.0 47.8Total 567.2 724.0 721.7 724.2 806.0 895.3 944.4 910.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 315.9 429.4 380.7 375.0 466.7 551.4 599.1 553.2Campground 36.5 49.2 56.7 51.8 58.0 58.5 59.2 62.0Private Home 44.2 59.5 63.4 71.5 70.9 71.4 70.5 71.3Vacation Home 63.1 80.2 88.2 91.0 91.9 93.4 94.8 98.8Day Travel 52.7 64.5 65.2 66.4 71.5 75.9 77.9 76.9Total 512.3 682.7 654.2 655.7 759.0 850.6 901.4 862.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 131.0 178.7 171.2 153.9 199.8 231.7 255.5 243.3Food Service 130.2 179.3 169.3 184.1 212.7 244.9 264.1 252.9Food Stores 23.4 31.0 32.0 32.8 36.4 39.2 39.9 38.5Local Tran. & Gas 44.2 73.3 82.1 87.0 85.9 84.2 79.2 81.4Arts, Ent. & Rec. 106.9 131.8 121.1 119.0 135.4 150.5 158.5 150.2Retail Sales 76.6 88.5 78.5 79.0 88.9 100.0 104.2 95.8Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 512.3 682.7 654.2 655.7 759.0 850.6 901.4 862.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 109.8 161.9 157.5 152.8 204.4 238.5 265.7 282.3Arts, Ent. & Rec. 40.7 55.8 56.4 55.0 74.9 79.1 84.9 85.4Retail** 14.3 18.7 18.0 16.3 19.1 21.7 22.9 23.8Ground Tran . 4.9 6.0 6.2 6.5 7.9 9.0 10.3 10.9Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 7.3 3.0 6.1 6.3 3.6 3.9 4.3 4.8Total 177.0 245.5 244.1 236.9 309.8 352.1 388.2 407.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 5,120 5,950 5,400 4,960 6,100 6,820 6,930 7,040Arts, Ent. & Rec. 2,850 3,760 3,040 2,930 3,620 3,630 3,590 3,570Retail ** 600 690 650 580 660 700 750 740Ground Tran 190 190 180 190 210 230 250 230Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 220 130 190 150 100 110 120 130Total 8,970 10,720 9,470 8,810 10,690 11,490 11,640 11,710

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 17.5 24.3 25.8 24.2 31.6 36.5 39.9 41.0Loc. Visitor 12.4 17.0 17.1 15.7 21.4 25.0 27.6 28.7Loc. Business or Emp. 5.1 7.2 8.7 8.5 10.2 11.5 12.2 12.3State Tax Receipts 23.1 32.4 32.1 33.5 37.6 40.4 41.1 39.1St. Visitor 16.8 23.7 23.9 25.5 26.8 28.5 28.7 27.2St. Business or Emp. 6.3 8.7 8.2 7.9 10.8 11.9 12.4 11.9Local & State Tax Receipts 40.7 56.6 57.9 57.7 69.2 76.9 81.0 80.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 63

FRESNO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 728 877 959 1,026 1,082 1,103 1,134 1,167Other Travel* 140 243 280 276 267 251 237 262Total 868 1,120 1,239 1,302 1,348 1,353 1,372 1,429

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 291.5 332.3 357.8 362.3 413.3 436.9 468.3 479.3Campground 19.4 25.8 28.6 26.5 31.4 31.5 31.8 33.3Private Home 146.0 205.4 228.9 263.6 258.7 255.0 251.5 259.9Vacation Home 51.7 63.9 71.5 74.7 76.6 78.3 79.5 82.2Day Travel 219.7 250.0 272.3 299.1 301.8 301.0 303.2 312.1Total 728.4 877.3 959.1 1,026.3 1,081.7 1,102.7 1,134.4 1,166.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 109.4 132.7 151.7 142.5 167.3 180.6 195.8 203.3Food Service 171.6 203.9 219.7 248.7 266.7 280.2 297.7 307.2Food Stores 32.3 39.3 42.2 46.9 49.5 51.2 51.6 51.2Local Tran. & Gas 155.6 211.9 253.4 284.4 273.9 256.5 244.7 261.1Arts, Ent. & Rec. 109.9 117.4 121.1 123.3 132.2 135.7 141.3 143.0Retail Sales 133.3 132.4 135.3 143.3 148.3 151.5 154.9 153.9Visitor Air Tran. 16.2 39.7 35.8 37.2 43.8 47.0 48.3 47.2Total 728.4 877.3 959.1 1,026.3 1,081.7 1,102.7 1,134.4 1,166.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 92.7 118.8 136.3 139.7 154.4 166.0 185.7 206.3Arts, Ent. & Rec. 39.7 47.1 53.4 54.0 64.1 65.8 72.0 77.0Retail** 23.6 27.2 29.3 28.0 30.5 32.1 33.7 34.3Ground Tran . 17.1 18.5 20.0 21.6 25.1 27.3 30.4 32.9Visitor Air Tran . 5.7 12.5 13.0 15.2 18.6 21.6 14.1 15.9Other Travel* 22.0 34.5 35.5 36.7 43.8 47.2 38.1 44.1Total 200.8 258.6 287.5 295.3 336.5 360.1 374.0 410.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 5,720 5,980 6,220 6,200 6,680 6,790 6,990 7,380Arts, Ent. & Rec. 2,470 2,790 2,850 2,890 3,370 3,410 3,500 3,620Retail ** 1,090 1,090 1,120 1,030 1,090 1,100 1,120 1,130Ground Tran 630 560 560 560 620 640 670 670Visitor Air Tran 110 260 300 290 320 360 230 240Other Travel * 820 1,090 1,090 920 980 1,020 910 970Total 10,840 11,770 12,140 11,900 13,060 13,310 13,420 14,010

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 20.1 24.8 29.3 29.5 33.2 35.4 37.6 38.9Loc. Visitor 14.1 17.1 19.1 18.8 22.0 23.5 25.6 26.3Loc. Business or Emp. 6.0 7.6 10.2 10.7 11.3 12.0 12.0 12.5State Tax Receipts 47.5 61.6 69.5 74.1 74.5 72.4 69.9 71.1St. Visitor 40.2 52.0 59.2 63.8 62.3 59.6 57.3 58.4St. Business or Emp. 7.3 9.6 10.3 10.3 12.2 12.7 12.6 12.6Local & State Tax Receipts 67.7 86.4 98.8 103.6 107.7 107.8 107.4 110.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 64 DEAN RUNYAN ASSOCIATES

GLENN COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 38.2 45.0 44.9 47.9 46.9 37.7 30.0 32.7Other Travel* 3.0 4.9 6.1 5.9 4.9 4.3 3.8 4.2Total 41.2 49.9 51.0 53.8 51.8 42.0 33.7 36.9

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 12.2 14.8 13.5 14.1 13.7 7.8 2.0 2.6Campground 0.8 1.0 1.2 1.1 1.2 1.2 1.2 1.3Private Home 10.6 12.9 13.7 15.4 15.2 14.6 14.6 15.7Vacation Home 0.7 0.9 1.0 1.0 1.0 1.0 1.1 1.1Day Travel 13.9 15.5 15.5 16.2 15.7 13.1 11.1 12.0Total 38.2 45.0 44.9 47.9 46.9 37.7 30.0 32.7

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 4.4 5.4 5.2 5.5 5.9 3.8 1.5 1.7Food Service 11.8 14.2 14.2 15.7 15.6 13.1 11.2 12.3Food Stores 2.2 2.7 2.7 3.0 3.0 2.8 2.6 2.7Local Tran. & Gas 4.2 6.2 7.2 7.8 6.8 5.2 4.1 4.7Arts, Ent. & Rec. 8.2 8.9 8.4 8.4 8.3 6.9 5.7 6.2Retail Sales 7.4 7.6 7.2 7.5 7.2 5.9 4.8 5.1Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 38.2 45.0 44.9 47.9 46.9 37.7 30.0 32.7

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 7.4 9.7 10.0 10.5 9.7 8.7 7.2 7.5Arts, Ent. & Rec. 4.1 4.9 5.1 5.1 6.2 5.6 4.7 3.7Retail** 1.4 1.6 1.6 1.5 1.6 1.4 1.2 1.2Ground Tran . 0.4 0.4 0.5 0.5 0.5 0.4 0.4 0.5Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1Total 13.5 16.8 17.4 17.8 18.2 16.3 13.7 13.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 390 440 420 410 390 320 250 260Arts, Ent. & Rec. 370 380 390 330 370 330 260 210Retail ** 80 80 70 60 60 50 40 40Ground Tran 10 10 10 10 10 10 10 10Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 10 10 10 10 10 10 10 10Total 870 920 900 810 830 710 580 520

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.9 1.1 1.2 1.3 1.6 1.2 0.7 0.6Loc. Visitor 0.5 0.6 0.6 0.7 1.0 0.7 0.2 0.3Loc. Business or Emp. 0.4 0.5 0.6 0.6 0.6 0.5 0.4 0.4State Tax Receipts 2.2 2.8 3.0 3.1 3.0 2.5 2.1 2.1St. Visitor 1.8 2.2 2.4 2.5 2.4 2.0 1.6 1.7St. Business or Emp. 0.5 0.6 0.6 0.6 0.7 0.6 0.5 0.4Local & State Tax Receipts 3.1 4.0 4.2 4.4 4.6 3.7 2.7 2.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 65

HUMBOLDT COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 235.9 310.5 335.2 352.3 381.1 396.9 403.6 416.9Other Travel* 20.9 37.7 39.5 37.5 31.1 29.6 28.7 31.3Total 256.8 348.2 374.7 389.8 412.2 426.5 432.3 448.2

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 103.4 138.3 153.6 166.5 188.2 201.7 207.2 213.4Campground 36.1 51.4 53.0 49.3 55.8 56.9 57.5 60.2Private Home 48.2 64.4 68.1 74.0 72.3 72.4 72.6 74.9Vacation Home 9.0 10.4 11.3 11.7 11.6 11.8 12.0 12.3Day Travel 39.1 45.9 49.2 50.8 53.2 54.1 54.2 56.0Total 235.9 310.5 335.2 352.3 381.1 396.9 403.6 416.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 42.4 56.9 65.1 68.5 81.8 89.8 94.3 97.7Food Service 63.8 82.0 89.4 98.6 106.9 113.3 117.4 121.6Food Stores 18.2 23.8 24.8 25.3 27.4 28.5 28.5 28.6Local Tran. & Gas 32.7 49.8 59.6 63.3 62.3 58.8 54.8 59.0Arts, Ent. & Rec. 42.2 48.7 50.7 50.1 54.4 56.3 57.3 58.2Retail Sales 34.9 38.3 39.7 40.9 43.0 44.4 44.3 44.2Visitor Air Tran. 1.8 11.1 5.9 5.5 5.2 5.7 7.0 7.5Total 235.9 310.5 335.2 352.3 381.1 396.9 403.6 416.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 43.5 61.0 70.7 74.0 86.9 94.7 100.8 106.8Arts, Ent. & Rec. 14.3 18.4 21.0 20.6 21.7 21.6 22.2 23.7Retail** 7.6 9.5 10.2 9.4 10.4 11.0 11.3 12.5Ground Tran . 3.7 4.4 4.9 5.1 6.1 6.6 7.2 8.0Visitor Air Tran . 0.6 1.9 1.8 0.3 0.5 0.5 0.6 0.8Other Travel* 3.5 3.7 4.2 1.6 1.7 1.8 2.2 2.4Total 73.3 98.9 112.7 111.1 127.2 136.3 144.3 154.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,590 3,050 3,210 2,920 3,180 3,280 3,300 3,310Arts, Ent. & Rec. 1,450 1,830 1,820 1,480 1,530 1,670 1,600 1,590Retail ** 380 390 400 340 350 360 350 360Ground Tran 140 130 140 140 150 160 160 160Visitor Air Tran 10 30 30 10 20 20 20 20Other Travel * 140 100 110 80 80 80 90 90Total 4,700 5,540 5,710 4,970 5,310 5,560 5,520 5,540

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 6.7 8.6 10.4 10.9 13.4 14.5 15.3 16.8Loc. Visitor 4.6 5.8 6.5 7.1 9.4 10.3 10.9 12.1Loc. Business or Emp. 2.1 2.8 3.9 3.8 4.0 4.3 4.4 4.7State Tax Receipts 12.5 16.9 18.7 19.7 20.5 20.5 20.0 19.8St. Visitor 9.8 13.2 14.8 15.8 15.8 15.6 15.1 15.2St. Business or Emp. 2.6 3.7 4.0 3.9 4.7 4.9 4.9 4.6Local & State Tax Receipts 19.1 25.4 29.1 30.6 33.9 35.1 35.3 36.6

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 66 DEAN RUNYAN ASSOCIATES

IMPERIAL COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 205.4 250.0 294.4 302.6 329.9 330.7 332.4 345.2Other Travel* 16.7 28.1 37.4 37.2 32.4 28.5 25.2 28.5Total 222.1 278.1 331.9 339.9 362.3 359.2 357.6 373.7

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 47.1 58.1 63.6 66.6 73.9 73.0 72.6 73.7Campground 71.7 85.2 108.3 98.9 118.8 120.9 122.4 128.1Private Home 49.9 64.0 73.0 86.2 83.3 82.7 82.9 86.4Vacation Home 10.7 13.7 15.6 16.5 16.7 16.9 17.2 17.9Day Travel 26.0 29.0 34.0 34.5 37.1 37.1 37.4 39.1Total 205.4 250.0 294.4 302.6 329.9 330.7 332.4 345.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 34.2 41.7 49.3 47.4 57.2 58.7 59.9 60.6Food Service 52.8 65.0 74.2 82.0 89.3 92.0 95.9 100.5Food Stores 26.2 30.8 36.9 36.9 42.1 43.7 44.1 44.5Local Tran. & Gas 29.9 45.0 60.4 62.3 61.3 55.7 51.0 56.4Arts, Ent. & Rec. 35.2 38.7 42.5 41.9 45.9 46.3 47.3 48.7Retail Sales 26.8 28.1 30.9 31.9 34.0 34.2 34.3 34.6Visitor Air Tran. 0.3 0.7 0.3 0.3 0.0 0.1 0.0 0.0Total 205.4 250.0 294.4 302.6 329.9 330.7 332.4 345.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 27.9 36.5 44.1 44.8 54.8 56.4 61.3 62.7Arts, Ent. & Rec. 12.9 15.8 19.1 18.6 26.1 25.3 26.4 21.7Retail** 7.7 8.9 10.5 9.5 11.0 11.5 11.9 12.3Ground Tran . 2.8 3.0 3.7 3.8 4.6 4.8 5.3 6.1Visitor Air Tran . 0.1 0.2 0.1 0.1 0.0 0.3 0.0 0.0Other Travel* 1.2 1.3 1.5 1.3 1.5 1.3 1.5 1.6Total 52.6 65.6 78.9 78.1 98.0 99.5 106.3 104.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,710 1,940 2,140 2,030 2,510 2,390 2,430 2,440Arts, Ent. & Rec. 1,050 1,110 1,110 1,120 1,530 1,530 1,470 1,320Retail ** 390 400 440 390 430 440 440 450Ground Tran 100 100 110 110 120 120 130 130Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 70 70 70 60 60 60 70 70Total 3,330 3,610 3,870 3,720 4,650 4,540 4,540 4,400

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 5.5 6.4 8.1 8.2 9.7 9.9 10.1 10.0Loc. Visitor 4.0 4.5 5.3 5.4 6.4 6.6 6.7 6.8Loc. Business or Emp. 1.6 1.9 2.8 2.8 3.2 3.3 3.4 3.1State Tax Receipts 11.2 14.7 17.7 18.4 19.4 18.6 18.0 18.1St. Visitor 9.3 12.3 14.9 15.7 15.8 15.1 14.4 14.9St. Business or Emp. 1.9 2.4 2.8 2.8 3.6 3.5 3.6 3.3Local & State Tax Receipts 16.7 21.1 25.8 26.6 29.0 28.5 28.1 28.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 67

INYO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 145.7 170.1 184.8 206.3 227.9 226.6 236.7 223.5Other Travel* 2.3 3.5 4.4 4.1 3.7 3.3 3.0 3.3Total 148.0 173.6 189.2 210.5 231.6 229.9 239.6 226.8

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 82.2 92.7 100.8 123.6 139.0 139.0 147.6 134.0Campground 19.8 27.0 30.0 26.9 29.9 29.5 29.9 31.3Private Home 6.6 8.2 8.8 9.6 9.3 9.1 9.1 9.0Vacation Home 2.9 3.2 3.5 3.5 3.5 3.5 3.5 3.6Day Travel 34.3 39.0 41.8 42.8 46.3 45.5 46.6 45.7Total 145.7 170.1 184.8 206.3 227.9 226.6 236.7 223.5

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 32.1 38.0 43.2 49.3 57.9 59.2 64.3 60.4Food Service 39.0 46.3 49.4 58.7 65.5 66.5 70.7 66.5Food Stores 8.3 10.5 11.2 11.3 12.5 12.6 12.8 12.4Local Tran. & Gas 14.8 22.2 26.9 29.3 28.6 25.6 24.0 24.4Arts, Ent. & Rec. 26.8 28.8 29.4 31.0 34.6 34.3 35.8 33.2Retail Sales 24.7 24.5 24.7 26.7 28.8 28.3 29.1 26.6Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 145.7 170.1 184.8 206.3 227.9 226.6 236.7 223.5

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 19.2 24.3 27.5 31.2 32.5 35.2 37.4 39.1Arts, Ent. & Rec. 5.9 7.1 8.0 8.3 9.4 9.4 10.5 10.0Retail** 4.5 5.2 5.5 5.2 5.9 6.0 6.3 6.7Ground Tran . 1.6 1.8 2.0 2.2 2.7 2.7 3.1 3.2Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.2 0.2 0.3 0.2 0.3 0.3 0.3 0.4Total 31.4 38.6 43.2 47.2 50.7 53.6 57.6 59.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,150 1,320 1,380 1,390 1,370 1,420 1,440 1,410Arts, Ent. & Rec. 640 540 600 560 600 550 560 560Retail ** 210 210 220 190 210 200 200 210Ground Tran 60 60 60 70 70 70 70 70Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 10 10 10 10 10 10 10 10Total 2,070 2,140 2,270 2,220 2,260 2,260 2,300 2,260

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 4.2 5.0 6.6 7.7 8.7 8.9 9.6 9.1Loc. Visitor 3.3 3.8 5.1 6.0 7.0 7.2 7.8 7.3Loc. Business or Emp. 0.9 1.2 1.6 1.7 1.7 1.8 1.8 1.8State Tax Receipts 5.1 6.4 7.0 7.8 8.3 8.0 8.0 7.5St. Visitor 3.9 4.9 5.4 6.1 6.3 6.0 6.0 5.6St. Business or Emp. 1.2 1.5 1.6 1.7 1.9 2.0 2.0 1.9Local & State Tax Receipts 9.3 11.4 13.6 15.5 17.0 16.9 17.6 16.6

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 68 DEAN RUNYAN ASSOCIATES

KERN COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 739.6 978.5 1,164.6 1,270.8 1,329.2 1,355.1 1,263.7 1,337.7Other Travel* 86.6 163.3 209.0 200.5 180.3 161.8 144.0 159.9Total 826.2 1,141.8 1,373.5 1,471.3 1,509.5 1,516.8 1,407.6 1,497.5

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 223.2 297.8 367.6 393.9 443.4 472.2 418.9 437.9Campground 44.4 57.3 67.7 64.2 78.9 78.4 79.3 83.0Private Home 166.6 245.7 292.4 336.0 325.0 317.9 297.5 322.9Vacation Home 90.9 112.4 128.9 134.9 138.6 141.6 143.8 148.7Day Travel 214.4 265.3 307.9 342.0 343.3 345.0 324.1 345.1Total 739.6 978.5 1,164.6 1,270.8 1,329.2 1,355.1 1,263.7 1,337.7

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 124.5 161.0 196.6 196.6 232.3 248.1 235.2 243.3Food Service 180.9 240.8 281.8 324.6 345.2 365.1 352.7 376.2Food Stores 42.9 55.5 63.5 70.0 75.2 77.7 74.8 76.2Local Tran. & Gas 137.5 220.7 287.3 326.5 305.5 283.0 244.6 273.1Arts, Ent. & Rec. 117.0 139.6 156.2 161.8 172.2 177.8 168.8 176.3Retail Sales 135.0 151.1 168.1 181.6 186.3 191.7 178.4 183.3Visitor Air Tran. 1.8 9.8 11.1 9.7 12.5 11.7 9.1 9.2Total 739.6 978.5 1,164.6 1,270.8 1,329.2 1,355.1 1,263.7 1,337.7

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 102.5 145.6 181.3 192.7 228.5 262.3 265.4 300.5Arts, Ent. & Rec. 45.1 59.8 73.5 75.7 86.1 81.2 80.9 91.2Retail** 26.3 33.4 38.8 37.5 40.8 43.2 42.0 45.9Ground Tran . 13.2 16.2 19.5 21.8 24.8 26.7 27.1 31.0Visitor Air Tran . 0.6 1.8 2.2 1.6 0.0 0.0 0.3 0.4Other Travel* 9.4 14.4 15.3 11.2 8.6 9.1 10.8 11.6Total 197.1 271.3 330.7 340.5 388.8 422.6 426.5 480.6

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 5,910 6,880 7,790 7,930 9,030 9,890 9,240 10,240Arts, Ent. & Rec. 3,380 3,730 4,190 4,070 4,400 4,230 4,040 4,220Retail ** 1,170 1,310 1,410 1,370 1,410 1,480 1,390 1,480Ground Tran 500 500 560 600 640 650 620 650Visitor Air Tran 20 70 70 60 0 0 10 10Other Travel * 450 530 560 390 310 320 310 310Total 11,430 13,020 14,590 14,420 15,790 16,570 15,610 16,900

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 17.2 21.4 28.1 28.8 32.9 35.2 33.1 34.6Loc. Visitor 11.7 13.8 16.8 17.1 20.7 22.1 20.3 20.8Loc. Business or Emp. 5.5 7.6 11.3 11.7 12.2 13.1 12.8 13.8State Tax Receipts 46.0 65.2 78.3 85.3 85.8 84.0 76.5 79.8St. Visitor 38.6 54.7 66.1 72.8 70.9 68.4 61.6 64.4St. Business or Emp. 7.4 10.5 12.2 12.5 14.8 15.7 14.9 15.4Local & State Tax Receipts 63.2 86.6 106.4 114.1 118.6 119.3 109.6 114.4

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 69

KINGS COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 93.7 123.0 123.7 138.7 140.2 145.1 142.6 146.0Other Travel* 16.4 26.4 34.2 31.5 26.5 23.5 20.5 23.0Total 110.1 149.4 158.0 170.2 166.7 168.6 163.1 168.9

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 19.2 28.3 26.1 24.7 28.7 32.4 33.1 33.7Campground 2.3 3.3 3.7 4.1 4.1 4.2 4.3Private Home 50.3 64.9 71.0 80.6 77.9 78.6 76.0 77.9Vacation Home 1.0 1.2 1.4 1.4 1.4 1.4 1.5 1.5Day Travel 21.0 25.2 25.3 28.2 28.0 28.6 27.9 28.5Total 93.7 123.0 123.7 138.7 140.2 145.1 142.6 146.0

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 7.3 10.9 10.0 9.8 11.9 13.5 14.2 14.6Food Service 30.9 40.6 41.2 47.3 48.8 51.8 52.4 53.9Food Stores 8.1 10.3 10.0 12.3 12.3 12.8 12.3 12.2Local Tran. & Gas 12.1 19.7 22.4 26.3 23.5 21.5 19.0 20.6Arts, Ent. & Rec. 19.7 23.2 22.4 23.3 24.0 24.9 24.7 24.9Retail Sales 15.7 18.3 17.8 19.6 19.7 20.5 19.9 19.7Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 93.7 123.0 123.7 138.7 140.2 145.1 142.6 146.0

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 16.4 23.7 25.0 26.6 30.4 35.0 36.9 38.4Arts, Ent. & Rec. 4.6 6.0 6.4 6.6 7.0 8.2 9.0 8.4Retail** 3.4 4.4 4.4 4.5 4.7 5.1 5.0 5.1Ground Tran . 1.1 1.3 1.3 1.5 1.7 1.8 1.9 2.1Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.6 1.4 1.5 1.0 0.9 1.0 1.1 1.0Total 27.1 36.8 38.6 40.2 44.7 51.0 53.9 55.1

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 970 1,190 1,080 1,100 1,230 1,340 1,310 1,310Arts, Ent. & Rec. 440 510 470 490 420 450 460 420Retail ** 140 190 190 180 180 180 170 170Ground Tran 40 40 40 40 40 50 50 50Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 70 90 90 50 50 50 50 50Total 1,670 2,020 1,870 1,860 1,930 2,070 2,040 2,010

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 1.8 2.4 2.6 2.7 2.9 3.3 3.3 3.3Loc. Visitor 1.1 1.3 1.3 1.3 1.5 1.7 1.7 1.8Loc. Business or Emp. 0.8 1.0 1.3 1.4 1.4 1.6 1.6 1.6State Tax Receipts 6.5 9.1 9.9 10.6 10.3 10.2 9.6 9.6St. Visitor 5.5 7.7 8.5 9.2 8.6 8.4 7.8 7.9St. Business or Emp. 1.0 1.4 1.4 1.4 1.7 1.8 1.8 1.7Local & State Tax Receipts 8.3 11.5 12.5 13.3 13.2 13.5 12.9 13.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 70 DEAN RUNYAN ASSOCIATES

LAKE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 113.9 138.4 153.0 135.3 141.0 144.9 146.4 142.2Other Travel* 8.4 12.7 15.6 15.3 13.5 12.5 11.5 12.7Total 122.3 151.1 168.7 150.7 154.5 157.4 157.9 155.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 33.0 42.4 45.6 28.6 30.0 33.0 34.5 28.7Campground 8.5 10.1 13.7 11.8 15.1 15.2 15.4 16.1Private Home 23.2 29.2 31.4 33.6 34.0 34.1 33.3 33.3Vacation Home 28.2 33.2 36.5 37.5 37.3 37.8 38.4 39.7Day Travel 20.9 23.5 25.9 23.8 24.6 24.8 24.8 24.5Total 113.9 138.4 153.0 135.3 141.0 144.9 146.4 142.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 23.7 28.9 32.4 25.5 27.9 30.1 31.7 29.9Food Service 32.7 40.6 44.0 41.1 43.2 45.4 47.0 45.9Food Stores 7.0 8.4 9.5 9.3 10.2 10.5 10.5 10.2Local Tran. & Gas 12.3 18.8 23.6 22.5 21.1 19.2 17.4 18.2Arts, Ent. & Rec. 22.8 25.3 26.3 22.4 23.5 24.2 24.5 23.6Retail Sales 15.4 16.4 17.1 14.6 15.0 15.5 15.4 14.3Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 113.9 138.4 153.0 135.3 141.0 144.9 146.4 142.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 21.6 28.6 32.9 28.0 27.4 29.3 32.2 32.5Arts, Ent. & Rec. 4.6 5.7 6.5 5.5 4.0 3.9 3.8 4.0Retail** 3.3 3.9 4.3 3.5 3.8 4.1 4.1 4.2Ground Tran . 1.2 1.3 1.5 1.4 1.6 1.7 1.8 2.0Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.2 1.1 1.1 1.2 1.3 1.4 1.6 1.7Total 31.8 40.5 46.3 39.6 38.1 40.3 43.5 44.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,290 1,440 1,490 1,100 1,090 1,100 1,110 1,060Arts, Ent. & Rec. 310 560 540 500 330 290 310 300Retail ** 160 160 170 130 150 140 140 140Ground Tran 40 40 50 40 40 40 40 40Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 40 30 30 30 30 30 30 30Total 1,850 2,230 2,290 1,800 1,630 1,600 1,630 1,570

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 2.5 3.0 3.7 2.9 2.9 3.2 3.3 3.1Loc. Visitor 1.6 1.9 2.1 1.5 1.7 1.9 2.0 1.8Loc. Business or Emp. 0.9 1.2 1.6 1.4 1.2 1.3 1.3 1.3State Tax Receipts 5.7 7.4 8.4 7.8 7.7 7.6 7.3 7.1St. Visitor 4.5 5.9 6.7 6.4 6.2 6.1 5.8 5.7St. Business or Emp. 1.2 1.5 1.6 1.4 1.4 1.5 1.5 1.4Local & State Tax Receipts 8.2 10.5 12.1 10.7 10.6 10.7 10.6 10.2

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 71

LASSEN COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 47.1 55.9 59.4 53.5 54.8 54.6 55.8 58.4Other Travel* 5.3 6.0 7.8 7.0 5.6 4.8 4.2 4.7Total 52.4 61.9 67.2 60.5 60.4 59.4 59.9 63.1

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 15.3 16.6 18.2 13.2 13.4 13.9 14.9 15.9Campground 2.3 4.8 3.5 3.1 5.8 5.8 5.9 6.1Private Home 13.6 15.9 18.0 18.7 17.1 16.7 16.6 17.1Vacation Home 5.3 6.3 7.1 7.1 6.5 6.5 6.6 6.9Day Travel 10.6 12.2 12.6 11.4 11.9 11.7 11.8 12.3Total 47.1 55.9 59.4 53.5 54.8 54.6 55.8 58.4

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 7.5 9.3 9.7 7.7 8.9 9.3 9.9 10.5Food Service 14.2 16.7 17.9 17.0 17.2 17.5 18.4 19.3Food Stores 3.1 3.9 3.9 3.9 4.3 4.3 4.3 4.3Local Tran. & Gas 5.4 8.2 9.7 9.3 8.6 7.7 7.0 7.7Arts, Ent. & Rec. 9.5 10.2 10.4 8.9 9.1 9.0 9.3 9.6Retail Sales 7.4 7.6 7.7 6.8 6.8 6.8 6.9 6.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 47.1 55.9 59.4 53.5 54.8 54.6 55.8 58.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 7.6 9.7 10.8 9.2 11.2 12.7 13.2 13.2Arts, Ent. & Rec. 6.3 7.4 8.3 7.1 6.1 5.1 5.3 5.6Retail** 1.6 1.9 2.0 1.6 1.8 1.8 1.9 1.9Ground Tran . 0.5 0.6 0.6 0.6 0.6 0.7 0.7 0.8Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.9 0.2 0.3 0.2 0.2 0.2 0.2 0.2Total 16.9 19.8 22.0 18.7 19.9 20.4 21.4 21.8

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 480 450 490 410 480 510 490 470Arts, Ent. & Rec. 790 720 920 570 370 340 330 330Retail ** 80 80 80 60 60 60 60 60Ground Tran 20 20 20 20 20 20 20 20Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 30 10 10 10 10 10 10 10Total 1,410 1,280 1,520 1,060 940 940 910 880

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 1.1 1.4 1.6 1.3 1.4 1.5 1.6 1.6Loc. Visitor 0.6 0.9 0.9 0.7 0.8 0.9 0.9 1.0Loc. Business or Emp. 0.5 0.6 0.8 0.6 0.6 0.6 0.6 0.6State Tax Receipts 2.7 3.4 3.8 3.5 3.4 3.2 3.1 3.2St. Visitor 2.1 2.7 3.0 2.8 2.7 2.5 2.4 2.5St. Business or Emp. 0.6 0.7 0.8 0.6 0.7 0.7 0.7 0.7Local & State Tax Receipts 3.8 4.8 5.4 4.8 4.8 4.7 4.7 4.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 72 DEAN RUNYAN ASSOCIATES

LOS ANGELES COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 13,556 16,207 17,433 18,563 20,513 21,563 22,833 23,612Other Travel* 3,888 4,708 5,453 5,021 5,257 5,246 5,179 5,608Total 17,444 20,915 22,886 23,584 25,769 26,809 28,012 29,219

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 7,289 8,925 9,701 10,222 11,938 12,828 13,940 14,373Campground 60 134 136 87 92 93 94 98Private Home 2,118 2,523 2,746 3,062 3,152 3,190 3,211 3,343Vacation Home 115 143 156 163 165 168 169 174Day Travel 3,974 4,481 4,695 5,029 5,166 5,285 5,419 5,623Total 13,556 16,207 17,433 18,563 20,513 21,563 22,833 23,612

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 2,136 2,728 3,166 3,161 4,099 4,576 5,126 5,310Food Service 3,159 3,967 4,190 4,687 5,043 5,380 5,787 6,021Food Stores 395 494 516 561 587 615 629 627Local Tran. & Gas 1,843 2,483 2,834 3,124 3,125 3,045 3,024 3,209Arts, Ent. & Rec. 2,508 2,828 2,856 2,879 3,093 3,222 3,395 3,464Retail Sales 2,374 2,475 2,468 2,561 2,659 2,754 2,855 2,867Visitor Air Tran. 1,141 1,231 1,404 1,591 1,906 1,972 2,017 2,114Total 13,556 16,207 17,433 18,563 20,513 21,563 22,833 23,612

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,029 2,752 3,132 3,236 3,949 4,372 4,932 5,123Arts, Ent. & Rec. 1,370 1,717 1,907 1,908 2,209 2,401 2,530 2,538Retail** 351 424 445 413 451 481 509 522Ground Tran . 245 289 303 322 379 420 472 506Visitor Air Tran . 732 640 641 653 803 890 1,273 1,540Other Travel* 1,528 1,479 1,534 1,304 1,517 1,669 2,111 2,438Total 6,255 7,302 7,960 7,836 9,307 10,234 11,827 12,667

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 82,690 93,870 97,120 95,020 110,180 115,960 121,910 122,720Arts, Ent. & Rec. 24,870 25,630 26,830 23,290 26,740 29,230 30,580 29,780Retail ** 13,130 13,840 13,730 12,450 13,230 13,570 13,970 13,920Ground Tran 8,960 8,520 8,400 8,100 9,020 9,620 10,150 10,230Visitor Air Tran 13,520 9,940 9,480 8,840 9,970 10,660 13,100 14,620Other Travel * 35,130 27,910 26,960 20,600 23,080 24,050 26,660 27,980Total 178,310 179,700 182,530 168,300 192,230 203,100 216,370 219,250

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 557.8 701.2 824.6 891.4 1,061.8 1,161.9 1,290.7 1,413.3Loc. Visitor 361.6 473.6 529.9 589.5 726.4 796.5 884.0 980.4Loc. Business or Emp. 196.2 227.6 294.7 301.9 335.3 365.3 406.7 432.9State Tax Receipts 761.1 957.6 1,034.2 1,075.8 1,126.5 1,140.8 1,166.5 1,149.8St. Visitor 552.8 706.9 771.4 829.8 822.8 815.4 812.7 819.9St. Business or Emp. 208.3 250.7 262.8 246.1 303.7 325.4 353.8 329.9Local & State Tax Receipts 1,318.9 1,658.8 1,858.8 1,967.2 2,188.3 2,302.7 2,457.2 2,563.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 73

MADERA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 141.5 184.1 205.2 226.3 248.1 246.1 265.8 283.7Other Travel* 17.4 25.4 33.0 31.2 27.0 24.3 26.6 30.2Total 158.9 209.5 238.2 257.5 275.1 270.4 292.4 313.9

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 59.4 83.5 85.0 98.4 116.3 117.2 133.9 145.3Campground 13.7 14.5 21.6 19.8 22.2 22.0 22.2 23.3Private Home 21.0 29.5 34.5 39.2 37.9 36.3 36.3 38.0Vacation Home 11.4 15.0 17.0 17.8 18.0 18.3 18.6 19.3Day Travel 36.0 41.7 47.0 51.1 53.6 52.3 54.8 57.8Total 141.5 184.1 205.2 226.3 248.1 246.1 265.8 283.7

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 27.5 37.7 43.2 46.9 56.4 58.5 66.8 72.3Food Service 35.1 46.6 49.9 57.9 65.0 66.2 73.7 78.8Food Stores 8.4 10.1 12.1 12.8 14.0 14.1 14.6 14.8Local Tran. & Gas 21.3 33.8 42.8 47.9 45.8 40.8 39.1 43.4Arts, Ent. & Rec. 22.7 26.9 27.7 28.9 32.4 32.2 35.1 36.8Retail Sales 26.4 29.0 29.5 31.9 34.5 34.2 36.6 37.7Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 141.5 184.1 205.2 226.3 248.1 246.1 265.8 283.7

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 25.7 37.3 42.5 46.5 55.4 60.1 69.5 76.9Arts, Ent. & Rec. 7.2 9.5 10.7 11.1 19.2 15.7 16.5 21.4Retail** 5.7 7.0 7.7 7.4 8.4 8.6 9.3 10.0Ground Tran . 2.1 2.4 2.8 3.2 3.7 3.8 4.5 5.2Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.6 1.2 1.3 0.9 1.0 1.1 2.3 2.7Total 42.2 57.5 65.1 69.1 87.7 89.3 102.2 116.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,250 1,490 1,560 1,660 1,910 1,910 2,080 2,140Arts, Ent. & Rec. 620 640 650 620 1,200 890 990 1,380Retail ** 260 260 280 240 270 270 280 300Ground Tran 80 80 80 90 100 100 110 110Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 80 70 70 50 50 50 90 110Total 2,290 2,540 2,640 2,650 3,520 3,220 3,550 4,040

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 4.0 4.6 5.6 6.9 8.3 8.5 9.7 10.5Loc. Visitor 2.8 2.9 3.4 4.4 5.4 5.6 6.4 7.0Loc. Business or Emp. 1.2 1.7 2.3 2.5 2.9 2.9 3.2 3.5State Tax Receipts 8.4 11.7 13.4 14.4 15.2 14.4 14.6 15.3St. Visitor 7.0 9.6 11.1 12.1 12.1 11.4 11.4 11.8St. Business or Emp. 1.5 2.1 2.3 2.3 3.1 3.0 3.3 3.4Local & State Tax Receipts 12.4 16.3 19.0 21.3 23.5 23.0 24.3 25.7

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 74 DEAN RUNYAN ASSOCIATES

MARIN COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 423.9 385.5 455.9 455.7 520.6 544.0 561.0 578.3Other Travel* 142.5 132.1 175.7 151.9 169.6 171.5 170.0 164.8Total 566.3 517.6 631.6 607.5 690.2 715.4 731.0 743.1

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 234.9 189.6 222.9 221.9 274.0 295.0 309.9 318.7Campground 22.0 29.5 44.0 30.8 34.8 35.4 35.9 37.5Private Home 58.5 62.8 70.1 79.9 83.3 83.7 84.1 86.5Vacation Home 22.3 26.7 29.3 30.8 31.3 31.7 32.2 33.0Day Travel 86.1 77.0 89.6 92.2 97.2 98.0 99.0 102.5Total 423.9 385.5 455.9 455.7 520.6 544.0 561.0 578.3

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 94.9 87.2 105.5 98.9 139.0 154.9 164.3 167.3Food Service 113.9 106.4 124.3 133.8 147.0 154.2 161.9 169.2Food Stores 19.2 20.6 25.5 24.2 26.3 27.2 27.3 27.4Local Tran. & Gas 32.8 40.5 54.6 55.2 53.3 49.1 45.5 49.6Arts, Ent. & Rec. 81.9 69.1 77.1 75.0 82.2 84.2 86.7 88.8Retail Sales 81.1 61.8 68.8 68.5 72.8 74.3 75.3 75.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 423.9 385.5 455.9 455.7 520.6 544.0 561.0 578.3

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 112.1 109.4 134.6 133.0 162.1 170.5 188.5 205.0Arts, Ent. & Rec. 36.4 34.2 42.0 40.5 49.9 51.3 55.4 57.9Retail** 12.4 11.4 13.6 11.9 13.3 14.0 14.5 15.1Ground Tran . 4.0 3.5 4.4 4.5 5.2 5.5 6.1 7.0Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 39.5 29.6 37.8 30.7 38.9 41.2 42.6 39.9Total 204.4 188.1 232.4 220.6 269.4 282.6 307.1 324.9

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 3,320 2,880 3,340 3,110 3,390 3,390 3,450 3,640Arts, Ent. & Rec. 1,250 1,070 1,370 1,230 1,540 1,570 1,670 1,750Retail ** 410 340 380 330 350 340 350 350Ground Tran 150 110 130 130 140 140 150 150Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 880 520 530 410 550 560 600 550Total 6,010 4,920 5,740 5,210 5,980 6,000 6,220 6,440

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 15.7 15.8 21.0 20.7 27.6 29.8 31.1 31.6Loc. Visitor 9.8 10.3 12.7 12.6 18.1 19.9 20.8 21.2Loc. Business or Emp. 5.9 5.5 8.3 8.1 9.5 9.9 10.3 10.4State Tax Receipts 23.6 23.6 28.0 28.0 29.7 29.5 29.2 29.2St. Visitor 16.4 17.0 20.2 21.0 21.0 20.6 20.0 20.4St. Business or Emp. 7.2 6.6 7.7 7.1 8.7 8.9 9.2 8.9Local & State Tax Receipts 39.2 39.4 49.0 48.7 57.3 59.3 60.3 60.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 75

MARIPOSA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 250.9 316.9 333.8 381.6 417.7 451.1 455.8 468.6Other Travel* 1.9 3.1 4.2 4.0 3.1 2.7 2.4 2.7Total 252.7 320.0 337.9 385.6 420.8 453.9 458.2 471.2

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 209.8 265.8 282.4 326.6 361.0 392.7 397.6 408.7Campground 1.7 4.1 2.6 2.3 2.7 2.6 2.7 2.8Private Home 6.7 8.2 9.3 9.8 9.5 9.4 9.0 9.4Vacation Home 7.5 9.1 10.1 10.3 9.9 10.0 10.1 10.5Day Travel 25.2 29.8 29.4 32.6 34.7 36.5 36.5 37.2Total 250.9 316.9 333.8 381.6 417.7 451.1 455.8 468.6

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 73.8 98.1 111.9 125.8 142.5 157.5 162.5 168.9Food Service 69.3 89.2 91.3 109.7 121.1 132.7 136.0 139.9Food Stores 5.7 7.5 7.5 8.6 9.2 9.9 9.7 9.6Local Tran. & Gas 18.5 28.7 32.5 38.4 37.4 36.4 33.3 35.7Arts, Ent. & Rec. 44.4 51.4 50.3 54.4 59.9 64.0 64.3 64.9Retail Sales 39.2 41.8 40.2 44.8 47.6 50.6 50.0 49.6Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 250.9 316.9 333.8 381.6 417.7 451.1 455.8 468.6

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 36.7 51.6 57.3 64.9 68.7 77.8 78.2 84.8Arts, Ent. & Rec. 8.0 10.3 11.1 11.9 14.2 16.7 14.3 13.9Retail** 8.2 10.2 10.3 10.3 11.5 12.6 12.7 14.3Ground Tran . 2.6 3.0 3.3 3.8 4.5 5.0 5.4 6.1Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.1 0.2 0.2 0.3 0.1 0.1 0.2 0.2Total 55.7 75.3 82.2 91.1 99.1 112.2 110.8 119.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,410 2,890 2,950 2,870 2,990 3,120 2,880 3,090Arts, Ent. & Rec. 550 560 640 630 840 900 860 760Retail ** 420 490 380 370 400 410 400 430Ground Tran 100 100 100 110 120 130 130 130Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 10 10 10 10 10 10 10 10Total 3,490 4,050 4,080 3,990 4,370 4,570 4,270 4,420

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 9.1 12.0 14.0 16.9 18.7 20.6 21.0 21.8Loc. Visitor 7.4 9.7 11.0 13.6 15.4 16.9 17.5 18.2Loc. Business or Emp. 1.7 2.3 3.0 3.3 3.3 3.7 3.5 3.6State Tax Receipts 7.6 10.2 10.6 12.5 13.2 14.0 13.5 13.4St. Visitor 5.6 7.4 7.7 9.3 9.5 9.9 9.6 9.6St. Business or Emp. 2.1 2.8 2.9 3.3 3.7 4.1 3.9 3.8Local & State Tax Receipts 16.7 22.2 24.6 29.4 31.9 34.6 34.5 35.2

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 76 DEAN RUNYAN ASSOCIATES

MENDOCINO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 284.6 324.1 344.2 329.1 365.9 386.8 424.1 441.7Other Travel* 11.6 16.2 19.5 19.2 16.2 14.4 12.8 14.4Total 296.1 340.2 363.7 348.3 382.1 401.2 437.0 456.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 170.4 191.1 198.1 182.3 214.6 233.7 267.2 279.9Campground 27.3 34.5 40.1 38.3 40.8 41.5 41.9 43.9Private Home 34.2 40.1 43.1 47.2 46.6 46.5 46.9 47.3Vacation Home 10.3 12.3 13.3 13.7 13.7 13.8 14.0 14.5Day Travel 42.4 46.0 49.6 47.6 50.2 51.4 54.1 56.1Total 284.6 324.1 344.2 329.1 365.9 386.8 424.1 441.7

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 65.8 76.7 81.8 75.7 93.9 104.2 121.4 127.0Food Service 79.0 91.5 96.3 96.0 106.9 114.8 127.7 133.6Food Stores 15.7 18.4 20.0 20.1 21.4 22.4 23.0 23.0Local Tran. & Gas 28.3 40.6 49.0 48.6 46.8 43.8 42.2 46.2Arts, Ent. & Rec. 51.7 53.9 54.3 48.8 54.3 56.9 61.9 63.5Retail Sales 44.1 42.9 42.8 39.7 42.7 44.6 47.8 48.2Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 284.6 324.1 344.2 329.1 365.9 386.8 424.1 441.7

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 68.3 85.1 93.0 87.1 120.7 129.0 149.2 158.4Arts, Ent. & Rec. 21.1 24.4 27.1 24.2 36.9 34.4 35.6 37.2Retail** 8.7 9.7 10.3 8.8 9.9 10.6 11.4 11.8Ground Tran . 3.1 3.3 3.7 3.6 4.2 4.6 5.4 6.2Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.4 1.0 0.8 1.0 0.8 0.9 1.0 1.1Total 102.5 123.5 134.9 124.7 172.5 179.5 202.6 214.7

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 3,140 3,350 3,350 2,900 3,560 3,560 3,880 4,030Arts, Ent. & Rec. 2,050 2,210 2,100 1,710 2,670 2,480 2,680 2,550Retail ** 380 360 360 290 310 320 330 330Ground Tran 120 110 110 100 110 120 130 130Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 60 50 40 30 30 30 30 30Total 5,750 6,080 5,960 5,040 6,690 6,500 7,050 7,070

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 9.9 11.3 13.6 12.8 16.2 17.5 18.6 19.4Loc. Visitor 6.9 7.8 8.9 8.4 10.6 11.7 12.2 13.0Loc. Business or Emp. 2.9 3.6 4.7 4.4 5.7 5.8 6.4 6.4State Tax Receipts 13.7 16.6 17.9 17.6 19.5 19.7 20.5 20.5St. Visitor 10.1 12.3 13.4 13.4 13.7 13.7 14.1 14.3St. Business or Emp. 3.5 4.3 4.5 4.2 5.8 6.0 6.4 6.2Local & State Tax Receipts 23.5 28.0 31.5 30.3 35.7 37.2 39.0 39.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 77

MERCED COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 129.8 172.8 184.1 189.6 217.8 221.7 211.6 223.8Other Travel* 27.7 43.7 55.8 53.5 46.5 41.3 36.3 41.2Total 157.6 216.5 239.9 243.1 264.3 263.0 247.9 265.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 41.2 55.0 52.4 45.7 69.8 76.3 72.7 75.5Campground 4.8 6.3 7.1 6.3 7.2 7.3 7.4 7.8Private Home 42.8 60.0 68.6 78.4 78.0 75.5 71.2 76.8Vacation Home 10.1 13.1 14.8 15.3 15.7 16.0 16.3 16.9Day Travel 31.0 38.5 41.2 43.9 47.1 46.7 44.1 46.8Total 129.8 172.8 184.1 189.6 217.8 221.7 211.6 223.8

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 19.9 27.0 28.5 25.3 36.2 40.1 39.9 41.7Food Service 33.5 44.1 45.3 48.7 58.0 61.2 60.6 64.0Food Stores 7.4 9.6 10.2 11.0 12.2 12.5 12.1 12.3Local Tran. & Gas 26.4 43.0 52.0 57.3 55.6 50.4 43.9 49.1Arts, Ent. & Rec. 20.8 24.6 24.2 23.3 27.8 28.7 27.8 28.8Retail Sales 21.8 24.5 23.9 24.0 27.9 28.8 27.4 27.8Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 129.8 172.8 184.1 189.6 217.8 221.7 211.6 223.8

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 17.5 25.0 27.0 26.2 38.6 43.2 44.4 46.0Arts, Ent. & Rec. 8.0 10.6 11.4 10.9 19.2 18.7 18.5 19.5Retail** 4.7 5.9 6.2 5.7 6.7 7.1 7.1 7.3Ground Tran . 2.3 2.7 3.0 3.3 4.0 4.2 4.4 5.1Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 3.1 2.2 2.2 1.5 1.5 1.6 1.8 1.9Total 35.6 46.5 49.9 47.6 70.0 74.8 76.2 80.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,040 1,230 1,220 1,120 1,530 1,610 1,550 1,550Arts, Ent. & Rec. 690 880 870 700 1,240 1,130 1,080 1,130Retail ** 210 230 230 210 250 250 240 240Ground Tran 90 90 90 100 110 110 110 110Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 140 120 100 60 60 60 70 70Total 2,170 2,550 2,510 2,190 3,190 3,160 3,040 3,100

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 2.9 3.7 4.4 4.1 5.8 6.3 6.2 7.0Loc. Visitor 1.9 2.5 2.7 2.5 3.6 4.0 3.9 4.6Loc. Business or Emp. 1.0 1.3 1.7 1.7 2.2 2.4 2.3 2.5State Tax Receipts 9.8 13.9 15.5 15.9 16.9 16.2 14.8 15.2St. Visitor 8.4 12.1 13.7 14.2 14.4 13.6 12.3 12.8St. Business or Emp. 1.3 1.8 1.8 1.7 2.6 2.7 2.6 2.4Local & State Tax Receipts 12.7 17.7 20.0 20.0 22.8 22.6 21.1 22.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 78 DEAN RUNYAN ASSOCIATES

MODOC COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 17.0 31.2 32.1 22.6 22.6 22.9 23.3 23.8Other Travel* 1.0 1.7 2.1 1.9 1.6 1.4 1.2 1.3Total 18.0 32.8 34.2 24.5 24.2 24.3 24.5 25.1

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 4.8 6.5 6.8 6.8 6.8 7.3 7.7 7.7Campground 2.7 12.4 12.3 3.6 4.1 4.1 4.1 4.3Private Home 3.6 4.2 4.6 5.0 4.7 4.6 4.5 4.6Vacation Home 1.2 1.3 1.4 1.4 1.3 1.3 1.4 1.4Day Travel 4.7 6.8 7.0 5.9 5.7 5.7 5.7 5.8Total 17.0 31.2 32.1 22.6 22.6 22.9 23.3 23.8

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 2.6 6.6 6.5 3.5 3.8 4.1 4.4 4.5Food Service 4.7 7.4 7.6 6.6 6.7 6.9 7.2 7.4Food Stores 1.4 3.4 3.4 1.8 1.9 2.0 2.0 1.9Local Tran. & Gas 2.2 5.3 6.1 4.1 3.7 3.4 3.1 3.3Arts, Ent. & Rec. 3.3 4.7 4.7 3.5 3.6 3.6 3.7 3.7Retail Sales 2.8 3.7 3.7 2.9 2.9 2.9 2.9 2.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 17.0 31.2 32.1 22.6 22.6 22.9 23.3 23.8

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 4.6 8.7 9.3 6.9 6.8 6.7 7.4 7.7Arts, Ent. & Rec. 0.7 1.1 1.2 0.9 0.9 0.9 0.9 0.9Retail** 0.8 1.6 1.6 0.9 1.0 1.0 1.1 1.0Ground Tran . 0.2 0.4 0.4 0.3 0.3 0.3 0.3 0.4Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1Total 6.4 11.8 12.6 9.1 9.1 9.0 9.8 10.1

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 250 370 410 270 240 220 220 210Arts, Ent. & Rec. 60 70 70 50 40 40 30 30Retail ** 40 70 60 30 40 30 30 30Ground Tran 10 10 10 10 10 10 10 10Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 0 0 0 0 0 0 0 0Total 360 520 550 370 320 300 290 290

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.4 0.9 1.0 0.6 0.6 0.6 0.7 0.7Loc. Visitor 0.3 0.6 0.6 0.3 0.3 0.4 0.4 0.4Loc. Business or Emp. 0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.3State Tax Receipts 1.0 1.7 1.8 1.4 1.3 1.3 1.3 1.3St. Visitor 0.7 1.3 1.4 1.1 1.0 1.0 0.9 1.0St. Business or Emp. 0.2 0.4 0.4 0.3 0.3 0.3 0.3 0.3Local & State Tax Receipts 1.4 2.6 2.8 2.0 2.0 1.9 1.9 1.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 79

MONO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 310.1 447.1 404.3 413.9 471.5 492.1 545.3 574.5Other Travel* 1.4 2.3 3.0 3.3 2.9 2.6 2.4 3.0Total 311.5 449.5 407.3 417.2 474.4 494.7 547.7 577.5

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 229.4 344.6 294.0 305.4 359.2 379.9 429.9 453.2Campground 21.4 29.5 35.4 31.3 32.4 32.1 32.5 34.0Private Home 4.8 5.8 6.4 7.3 8.4 8.2 8.3 9.5Vacation Home 29.7 36.3 38.8 40.4 39.3 39.2 39.9 41.6Day Travel 24.7 31.0 29.6 29.5 32.2 32.6 34.8 36.2Total 310.1 447.1 404.3 413.9 471.5 492.1 545.3 574.5

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 91.7 140.2 133.1 134.1 154.1 165.7 188.9 200.8Food Service 82.9 121.4 105.5 114.1 133.9 141.9 159.9 167.6Food Stores 11.3 15.5 15.7 15.5 17.1 17.6 18.4 18.5Local Tran. & Gas 26.4 45.8 47.0 49.0 49.7 46.4 46.0 50.2Arts, Ent. & Rec. 54.1 70.8 59.5 57.9 67.4 69.6 76.7 78.8Retail Sales 43.7 53.4 43.5 43.3 49.4 50.8 55.4 56.0Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5Total 310.1 447.1 404.3 413.9 471.5 492.1 545.3 574.5

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 39.0 62.5 58.2 59.3 71.1 75.2 87.9 99.9Arts, Ent. & Rec. 15.4 22.4 20.7 20.0 37.2 42.0 44.0 41.2Retail** 7.9 10.9 9.8 8.7 10.3 10.9 12.0 12.8Ground Tran . 3.4 4.5 4.2 4.3 5.4 5.7 6.8 7.9Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.6Other Travel* 0.1 0.1 0.1 0.2 0.3 0.3 0.3 0.5Total 65.8 100.4 93.0 92.5 124.3 134.1 151.0 163.8

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,940 2,340 2,070 1,940 2,230 2,270 2,420 2,550Arts, Ent. & Rec. 1,080 1,400 1,110 910 1,720 2,160 2,250 2,130Retail ** 350 390 350 280 350 340 350 340Ground Tran 130 140 120 130 150 150 160 170Visitor Air Tran 0 0 0 0 0 0 0 50Other Travel * 0 0 0 10 10 10 10 20Total 3,510 4,270 3,660 3,270 4,450 4,930 5,190 5,250

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 10.0 17.6 17.2 18.3 26.3 28.7 32.8 34.8Loc. Visitor 8.1 14.7 14.0 15.0 22.2 24.3 28.0 29.9Loc. Business or Emp. 1.9 2.9 3.2 3.3 4.1 4.4 4.8 4.9State Tax Receipts 9.4 14.3 13.0 13.6 15.7 15.9 16.9 17.1St. Visitor 7.0 10.4 9.6 10.3 11.2 11.1 11.8 12.0St. Business or Emp. 2.5 3.9 3.4 3.3 4.5 4.8 5.1 5.1Local & State Tax Receipts 19.5 31.9 30.2 31.9 42.0 44.6 49.7 51.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 80 DEAN RUNYAN ASSOCIATES

MONTEREY COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 1,819 1,934 2,072 2,163 2,501 2,603 2,667 2,755Other Travel* 120 98 117 111 101 92 85 94Total 1,939 2,031 2,189 2,274 2,602 2,695 2,752 2,849

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,301.1 1,354.5 1,454.1 1,497.0 1,797.2 1,893.2 1,951.7 2,013.7Campground 25.2 32.4 34.2 34.4 40.6 41.3 41.8 43.8Private Home 99.4 128.1 140.7 157.3 154.3 151.8 150.2 156.8Vacation Home 38.4 47.8 52.1 55.8 56.5 57.3 57.9 60.0Day Travel 354.9 370.8 390.7 418.2 452.4 459.7 465.0 480.4Total 1,819.0 1,933.6 2,071.7 2,162.7 2,501.1 2,603.2 2,666.7 2,754.7

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 461.5 469.7 510.7 488.1 633.7 684.1 712.1 733.1Food Service 483.3 546.1 588.1 659.6 756.8 799.5 836.8 873.7Food Stores 47.0 53.4 56.6 62.5 70.0 72.8 73.0 73.1Local Tran. & Gas 132.1 180.9 216.7 241.4 240.2 223.8 207.9 226.0Arts, Ent. & Rec. 285.5 290.1 298.7 301.8 346.4 357.5 366.8 375.5Retail Sales 403.1 375.2 380.5 394.2 436.8 447.8 452.0 455.2Visitor Air Tran. 6.4 18.1 20.4 15.1 17.1 17.6 18.0 18.1Total 1,819.0 1,933.6 2,071.7 2,162.7 2,501.1 2,603.2 2,666.7 2,754.7

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 349.0 404.1 451.3 460.3 559.3 590.4 636.8 669.6Arts, Ent. & Rec. 231.2 261.2 295.6 296.6 365.4 385.8 387.9 405.0Retail** 55.7 60.6 64.6 60.1 70.2 74.2 76.4 78.1Ground Tran . 15.6 16.0 18.0 19.7 24.0 25.6 28.3 32.0Visitor Air Tran . 1.7 3.9 13.1 10.2 13.4 15.6 16.2 18.9Other Travel* 26.4 10.1 17.1 15.6 17.5 18.5 19.6 22.6Total 679.6 755.8 859.7 862.6 1,049.8 1,110.0 1,165.1 1,226.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 14,210 14,150 14,630 14,100 16,160 16,270 16,780 16,940Arts, Ent. & Rec. 4,660 4,130 3,970 3,580 4,660 4,710 4,770 4,770Retail ** 2,140 2,010 2,040 1,900 2,130 2,150 2,180 2,150Ground Tran 590 510 530 560 630 640 660 680Visitor Air Tran 70 70 120 90 110 130 130 140Other Travel * 710 310 320 280 280 290 310 320Total 22,380 21,170 21,610 20,510 23,970 24,190 24,830 24,990

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 71.2 72.6 88.5 86.6 106.2 113.2 116.9 126.9Loc. Visitor 51.5 50.7 58.3 56.6 72.8 78.3 81.5 89.5Loc. Business or Emp. 19.7 21.8 30.1 30.0 33.4 34.9 35.4 37.4State Tax Receipts 85.5 97.7 105.9 115.5 128.7 130.3 129.6 126.8St. Visitor 62.2 71.1 77.2 86.6 91.6 91.9 91.4 91.8St. Business or Emp. 23.3 26.6 28.8 29.0 37.1 38.4 38.2 35.1Local & State Tax Receipts 156.7 170.2 194.4 202.1 234.9 243.6 246.5 253.7

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 81

NAPA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 644 824 1,001 1,149 1,367 1,431 1,567 1,637Other Travel* 22 26 33 42 45 43 62 62Total 666 850 1,034 1,192 1,412 1,474 1,629 1,699

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 397 532 673 786 975 1,033 1,149 1,206Campground 10 13 14 14 16 16 16 17Private Home 21 26 29 32 32 32 32 32Vacation Home 13 16 18 19 19 19 20 20Day Travel 204 237 268 298 325 332 351 362Total 644 824 1,001 1,149 1,367 1,431 1,567 1,637

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 136.9 184.4 245.8 285.4 392.6 426.7 484.7 506.2Food Service 158.1 216.3 262.1 315.8 365.1 385.5 426.1 451.6Food Stores 18.3 24.0 28.1 32.8 36.9 38.4 40.3 40.7Local Tran. & Gas 32.2 51.5 67.3 79.1 79.9 75.2 74.0 80.9Arts, Ent. & Rec. 142.3 173.0 199.1 215.4 247.8 255.3 276.0 286.3Retail Sales 156.5 174.8 198.4 220.7 244.5 250.1 266.2 271.7Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 644.3 823.9 1,000.8 1,149.3 1,366.9 1,431.2 1,567.4 1,637.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 129.9 189.5 248.2 283.9 388.6 416.1 465.0 496.5Arts, Ent. & Rec. 48.8 65.9 83.4 89.6 115.5 111.4 126.5 152.7Retail** 20.7 26.8 31.9 31.8 37.2 39.2 42.4 44.4Ground Tran . 4.5 5.6 7.2 8.4 10.3 11.0 12.8 14.9Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 3.3 1.9 2.1 5.2 7.1 7.6 14.3 13.9Total 207.1 289.6 372.7 418.9 558.7 585.2 661.1 722.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 5,050 6,110 7,120 7,590 9,370 9,500 9,880 10,190Arts, Ent. & Rec. 2,050 3,600 4,140 4,050 5,210 4,840 5,210 6,110Retail ** 780 900 1,040 1,000 1,090 1,080 1,160 1,190Ground Tran 170 180 210 250 280 280 310 320Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 130 70 70 110 160 150 210 210Total 8,180 10,860 12,590 13,000 16,100 15,860 16,760 18,010

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 24.5 32.6 45.0 57.4 74.7 80.3 88.9 92.8Loc. Visitor 18.1 23.7 31.2 42.2 55.9 60.8 67.7 70.7Loc. Business or Emp. 6.4 8.9 13.7 15.3 18.8 19.5 21.2 22.1State Tax Receipts 27.5 37.1 44.5 52.6 60.9 62.0 65.8 66.4St. Visitor 20.4 27.0 32.1 38.6 41.4 42.0 44.4 45.0St. Business or Emp. 7.1 10.1 12.4 14.0 19.4 19.9 21.4 21.4Local & State Tax Receipts 52.0 69.7 89.5 110.1 135.5 142.2 154.6 159.2

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 82 DEAN RUNYAN ASSOCIATES

NEVADA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 198.4 243.9 267.7 268.0 288.4 305.3 327.2 343.7Other Travel* 13.0 22.7 22.3 21.3 17.3 15.3 13.4 15.1Total 211.4 266.6 290.0 289.2 305.7 320.6 340.5 358.8

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 61.1 66.9 79.9 78.3 99.7 115.3 134.1 144.3Campground 19.1 32.5 31.7 28.3 26.5 26.3 26.6 27.9Private Home 37.7 46.2 50.7 54.8 54.8 54.6 54.5 55.5Vacation Home 30.5 38.9 42.7 44.0 43.8 44.2 45.0 46.6Day Travel 50.0 59.4 62.7 62.6 63.5 64.8 67.0 69.5Total 198.4 243.9 267.7 268.0 288.4 305.3 327.2 343.7

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 35.9 44.0 50.1 48.3 58.2 65.6 74.2 79.8Food Service 56.7 69.9 76.7 80.8 88.5 95.8 105.0 110.4Food Stores 13.0 17.6 18.1 18.1 18.4 19.0 19.3 19.3Local Tran. & Gas 21.7 34.9 42.2 43.2 39.9 37.1 35.1 38.6Arts, Ent. & Rec. 39.9 44.6 46.6 44.2 48.0 50.5 54.1 55.7Retail Sales 31.2 32.8 34.1 33.4 35.4 37.3 39.4 39.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 198.4 243.9 267.7 268.0 288.4 305.3 327.2 343.7

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 41.0 53.6 62.6 61.7 79.1 84.0 95.2 102.4Arts, Ent. & Rec. 12.4 15.4 17.7 16.6 17.5 16.6 18.6 21.2Retail** 6.7 8.3 8.8 7.8 8.5 9.1 9.8 10.0Ground Tran . 2.1 2.4 2.7 2.8 3.2 3.5 4.0 4.6Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.7 3.0 1.1 1.0 0.6 0.6 0.7 0.7Total 63.8 82.7 92.9 89.9 108.9 113.7 128.3 139.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,980 1,940 2,180 1,790 2,200 2,170 2,280 2,410Arts, Ent. & Rec. 780 910 930 800 820 740 770 840Retail ** 260 290 300 250 270 280 290 290Ground Tran 80 80 80 80 90 90 100 100Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 70 120 40 30 20 20 20 20Total 3,160 3,340 3,530 2,950 3,390 3,300 3,460 3,670

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 5.6 6.6 7.9 7.8 9.2 10.1 11.3 12.5Loc. Visitor 3.6 4.1 4.6 4.5 5.6 6.3 7.2 8.1Loc. Business or Emp. 1.9 2.5 3.3 3.2 3.6 3.8 4.1 4.3State Tax Receipts 10.1 13.4 14.8 15.1 15.7 15.8 16.2 16.3St. Visitor 7.9 10.5 11.7 12.1 12.0 12.0 12.1 12.4St. Business or Emp. 2.2 2.9 3.1 3.0 3.7 3.8 4.1 3.9Local & State Tax Receipts 15.7 20.0 22.8 22.9 25.0 25.9 27.5 28.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 83

ORANGE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 6,154 8,232 8,864 8,473 10,397 11,187 11,914 12,337Other Travel* 1,426 1,402 1,563 1,399 1,485 1,467 1,512 1,561Total 7,580 9,633 10,427 9,872 11,883 12,654 13,426 13,898

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 3,373 4,781 5,204 5,162 6,996 7,709 8,343 8,698Campground 75 124 129 68 43 45 47 48Private Home 719 878 956 1,106 1,375 1,401 1,418 1,436Vacation Home 109 134 146 190 272 274 280 287Day Travel 1,878 2,314 2,428 1,947 1,712 1,757 1,825 1,868Total 6,154 8,232 8,864 8,473 10,397 11,187 11,914 12,337

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 1,049 1,550 1,813 1,753 2,259 2,489 2,710 2,842Food Service 1,483 2,061 2,184 2,311 2,872 3,085 3,342 3,513Food Stores 170 229 240 282 386 405 414 413Local Tran. & Gas 664 1,026 1,195 531 300 305 304 325Arts, Ent. & Rec. 1,474 1,845 1,871 2,034 2,627 2,798 2,957 3,040Retail Sales 1,072 1,253 1,253 1,241 1,589 1,714 1,793 1,818Visitor Air Tran. 242 267 307 321 366 390 393 387Total 6,154 8,232 8,864 8,473 10,397 11,187 11,914 12,337

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 954.6 1,458.8 1,669.9 1,642.8 1,983.8 2,175.7 2,422.3 2,582.5Arts, Ent. & Rec. 632.7 880.8 981.7 1,059.7 1,562.2 1,712.5 1,900.4 2,107.5Retail** 153.4 205.4 216.2 183.6 244.9 270.1 285.3 295.4Ground Tran . 78.8 102.2 109.2 62.6 51.3 52.7 60.0 67.3Visitor Air Tran . 27.0 20.1 22.1 21.9 27.1 29.9 39.5 47.2Other Travel* 374.9 275.0 277.6 220.8 274.4 287.6 338.0 351.4Total 2,221.4 2,942.4 3,276.8 3,191.4 4,143.8 4,528.6 5,045.7 5,451.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 41,950 52,510 54,100 51,000 60,020 62,540 66,580 68,910Arts, Ent. & Rec. 24,770 27,970 29,980 30,880 41,200 44,990 47,550 49,100Retail ** 5,400 6,580 6,650 5,360 6,910 7,360 7,590 7,770Ground Tran 2,910 3,080 3,080 1,680 1,320 1,280 1,370 1,400Visitor Air Tran 740 410 410 380 430 460 520 570Other Travel * 10,430 6,700 6,240 4,420 5,220 5,200 5,760 5,950Total 86,200 97,260 100,470 93,720 115,100 121,820 129,360 133,700

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 212.2 295.7 366.3 378.0 476.1 520.5 565.6 590.9Loc. Visitor 145.1 207.1 248.0 262.2 336.9 370.0 404.1 424.4Loc. Business or Emp. 67.1 88.6 118.4 115.8 139.2 150.5 161.5 166.5State Tax Receipts 303.1 416.8 450.5 407.0 467.0 491.0 510.4 512.0St. Visitor 224.7 310.7 337.8 299.1 320.5 334.2 344.9 348.2St. Business or Emp. 78.5 106.1 112.7 108.0 146.5 156.8 165.5 163.9Local & State Tax Receipts 515.3 712.5 816.8 785.0 943.1 1,011.5 1,076.0 1,103.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 84 DEAN RUNYAN ASSOCIATES

PLACER COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 526.3 782.2 852.2 965.6 964.5 1,038.2 1,164.4 1,221.6Other Travel* 55.6 73.8 80.9 79.0 69.6 63.7 62.3 75.3Total 581.9 856.0 933.2 1,044.6 1,034.1 1,101.9 1,226.7 1,297.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 283.9 441.9 475.4 550.0 542.8 604.6 718.0 759.5Campground 20.1 34.0 32.3 27.6 29.8 29.9 30.3 31.7Private Home 76.0 113.2 130.5 150.6 152.1 155.9 157.2 161.7Vacation Home 65.0 86.6 98.8 106.6 110.6 112.8 114.5 119.0Day Travel 81.4 106.5 115.2 130.9 129.2 134.9 144.3 149.7Total 526.3 782.2 852.2 965.6 964.5 1,038.2 1,164.4 1,221.6

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 118.0 182.2 203.9 208.9 222.7 250.7 296.7 318.1Food Service 139.4 213.1 230.8 283.1 284.2 312.2 357.1 374.8Food Stores 22.1 33.0 34.9 39.4 40.2 42.7 45.0 45.1Local Tran. & Gas 49.7 91.8 112.3 131.9 118.0 112.3 110.0 120.4Arts, Ent. & Rec. 115.1 156.7 163.0 179.1 180.7 192.8 214.1 220.2Retail Sales 82.0 105.3 107.4 123.3 118.9 127.4 141.4 143.1Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 526.3 782.2 852.2 965.6 964.5 1,038.2 1,164.4 1,221.6

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 81.7 135.6 153.8 171.1 182.6 197.4 244.2 262.0Arts, Ent. & Rec. 43.9 66.4 75.9 82.8 93.5 93.9 95.9 109.2Retail** 13.7 20.0 21.4 21.8 22.4 24.6 27.5 28.8Ground Tran . 5.2 7.1 8.1 9.6 10.3 11.3 13.6 15.6Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 11.3 8.8 5.2 3.9 3.6 4.2 6.3 8.6Total 155.7 237.8 264.5 289.2 312.3 331.4 387.4 424.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 4,010 5,400 5,790 6,330 6,280 6,440 7,340 7,590Arts, Ent. & Rec. 2,610 3,650 4,130 4,230 3,880 3,820 4,340 4,780Retail ** 500 640 680 680 680 720 800 810Ground Tran 200 230 240 280 280 290 320 330Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 480 380 170 120 100 120 160 210Total 7,790 10,290 11,010 11,630 11,210 11,390 12,960 13,730

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 15.4 22.3 27.8 28.8 29.6 32.7 38.1 40.6Loc. Visitor 10.9 15.5 18.7 18.8 19.7 22.3 26.4 28.3Loc. Business or Emp. 4.4 6.8 9.2 10.0 9.9 10.4 11.7 12.3State Tax Receipts 25.2 39.6 44.0 51.1 50.2 51.3 54.5 55.5St. Visitor 19.5 30.6 34.5 40.7 38.5 39.1 41.0 41.9St. Business or Emp. 5.8 9.0 9.5 10.4 11.7 12.2 13.5 13.6Local & State Tax Receipts 40.6 61.9 71.9 79.9 79.8 84.0 92.6 96.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 85

PLUMAS COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 76.1 104.7 111.1 108.4 112.1 87.6 65.4 68.5Other Travel* 2.6 4.0 4.7 4.0 3.3 2.8 2.5 2.8Total 78.6 108.6 115.9 112.5 115.3 90.4 67.9 71.4

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 23.2 38.8 38.5 39.1 42.3 21.4 0.9 0.9Campground 13.4 18.2 21.3 18.3 20.8 20.6 20.8 21.8Private Home 8.7 9.9 10.7 11.2 10.2 9.9 10.0 10.6Vacation Home 17.2 20.8 22.5 22.6 21.2 21.2 21.5 22.3Day Travel 13.5 16.9 18.1 17.2 17.6 14.6 12.2 12.9Total 76.1 104.7 111.1 108.4 112.1 87.6 65.4 68.5

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 17.0 24.5 25.9 25.0 27.4 20.2 12.9 13.3Food Service 20.2 28.2 29.4 30.4 31.5 24.9 18.8 19.9Food Stores 5.7 7.4 8.1 7.6 8.2 7.9 7.5 7.6Local Tran. & Gas 8.8 14.7 17.9 17.5 16.2 12.5 9.7 10.8Arts, Ent. & Rec. 14.4 17.8 17.9 16.6 17.2 13.6 10.5 10.9Retail Sales 10.0 12.0 11.9 11.4 11.6 8.6 5.9 6.1Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 76.1 104.7 111.1 108.4 112.1 87.6 65.4 68.5

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 14.0 21.4 23.4 22.7 26.2 19.9 14.0 14.9Arts, Ent. & Rec. 3.5 4.8 5.3 4.9 5.4 4.4 3.4 2.5Retail** 2.5 3.3 3.5 2.9 3.2 2.8 2.4 2.6Ground Tran . 0.9 1.1 1.2 1.2 1.3 1.1 1.0 1.1Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.3 0.3 0.2 0.1 0.1 0.1 0.1 0.1Total 21.1 30.8 33.6 31.8 36.2 28.3 20.8 21.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 840 1,020 950 880 900 690 460 480Arts, Ent. & Rec. 180 210 210 160 190 140 110 80Retail ** 140 170 160 130 120 100 90 100Ground Tran 30 30 40 30 40 30 20 20Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 20 20 10 10 10 10 10 10Total 1,200 1,460 1,370 1,210 1,250 970 690 690

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 1.8 2.6 3.0 2.9 3.2 2.2 1.3 1.3Loc. Visitor 1.2 1.8 1.8 1.8 2.0 1.3 0.7 0.7Loc. Business or Emp. 0.6 0.9 1.2 1.1 1.1 0.9 0.6 0.6State Tax Receipts 3.5 5.0 5.4 5.4 5.4 4.3 3.2 3.3St. Visitor 2.7 3.9 4.2 4.2 4.1 3.3 2.5 2.6St. Business or Emp. 0.8 1.1 1.2 1.1 1.3 1.0 0.7 0.7Local & State Tax Receipts 5.3 7.6 8.4 8.3 8.6 6.5 4.5 4.6

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 86 DEAN RUNYAN ASSOCIATES

RIVERSIDE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 3,967 4,897 5,412 5,866 6,392 6,668 7,003 7,450Other Travel* 242 436 580 604 560 520 505 510Total 4,209 5,332 5,992 6,469 6,952 7,189 7,507 7,960

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,582.0 1,886.4 2,012.2 2,097.3 2,553.6 2,744.5 2,993.4 3,239.9Campground 152.7 187.1 211.1 230.3 185.0 184.8 186.9 195.7Private Home 420.5 612.5 695.3 811.2 834.8 851.7 870.0 909.4Vacation Home 584.8 776.4 903.3 967.6 1,004.2 1,029.0 1,047.1 1,092.6Day Travel 1,226.9 1,434.5 1,589.9 1,759.4 1,814.7 1,858.1 1,905.3 2,012.3Total 3,966.9 4,896.9 5,411.8 5,865.8 6,392.3 6,668.2 7,002.8 7,449.8

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 719.1 879.8 981.7 945.2 1,148.4 1,244.2 1,371.4 1,472.6Food Service 1,101.2 1,431.5 1,591.4 1,840.8 2,019.1 2,148.7 2,293.4 2,456.7Food Stores 154.1 196.7 218.4 250.0 252.6 263.4 267.4 272.4Local Tran. & Gas 373.6 562.4 696.8 793.5 766.6 725.3 693.1 771.0Arts, Ent. & Rec. 765.3 896.3 952.9 993.9 1,089.2 1,132.4 1,184.9 1,244.3Retail Sales 807.9 854.4 894.6 960.9 1,018.5 1,055.1 1,088.0 1,126.3Visitor Air Tran. 45.8 75.8 76.1 81.5 97.8 99.1 104.5 106.6Total 3,966.9 4,896.9 5,411.8 5,865.8 6,392.3 6,668.2 7,002.8 7,449.8

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 545.2 745.4 866.5 911.5 1,103.9 1,201.6 1,343.3 1,464.6Arts, Ent. & Rec. 246.1 320.5 374.6 387.9 496.5 511.6 556.8 596.4Retail** 116.9 143.6 158.7 154.0 169.6 180.8 189.9 199.1Ground Tran . 41.3 48.3 54.2 60.2 71.9 78.8 88.9 101.9Visitor Air Tran . 10.4 15.7 16.9 16.6 20.3 22.7 18.6 21.4Other Travel* 41.8 55.2 67.4 76.6 79.3 83.7 97.9 75.3Total 1,001.7 1,328.8 1,538.3 1,606.8 1,941.5 2,079.2 2,295.3 2,458.7

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 30,010 33,730 36,780 36,970 43,670 45,460 47,790 50,220Arts, Ent. & Rec. 12,420 14,020 15,020 15,300 18,720 19,070 19,790 20,560Retail ** 4,890 5,250 5,680 5,390 5,770 5,850 5,960 6,160Ground Tran 1,540 1,480 1,550 1,640 1,820 1,900 2,010 2,110Visitor Air Tran 320 310 330 290 320 350 280 300Other Travel * 1,460 1,790 2,040 1,470 1,550 1,570 1,990 1,850Total 50,640 56,580 61,400 61,060 71,850 74,190 77,820 81,190

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 106.8 126.0 149.8 159.8 195.2 210.2 232.9 247.1Loc. Visitor 76.3 85.9 94.2 101.7 130.5 141.5 159.8 172.3Loc. Business or Emp. 30.4 40.1 55.6 58.1 64.8 68.7 73.1 74.7State Tax Receipts 188.1 253.4 288.4 323.3 340.2 343.7 347.6 356.7St. Visitor 152.0 204.3 234.1 266.6 269.3 269.5 270.0 280.2St. Business or Emp. 36.1 49.1 54.3 56.7 70.9 74.3 77.6 76.6Local & State Tax Receipts 294.9 379.4 438.2 483.0 535.5 553.9 580.5 603.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 87

SACRAMENTO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 1,861 2,312 2,538 2,533 2,728 2,812 2,865 3,077Other Travel* 521 639 753 748 767 778 769 792Total 2,382 2,951 3,291 3,281 3,495 3,590 3,633 3,870

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 866.6 1,080.2 1,183.3 1,103.5 1,264.2 1,336.1 1,385.4 1,506.2Campground 9.3 10.7 12.9 13.7 13.1 13.2 13.3 14.0Private Home 448.9 582.5 648.3 701.2 712.0 715.4 716.8 758.7Vacation Home 15.1 19.8 21.6 22.7 23.4 23.9 24.2 25.1Day Travel 521.4 619.2 671.6 691.8 715.0 723.0 725.2 773.3Total 1,861.2 2,312.4 2,537.8 2,532.9 2,727.7 2,811.5 2,864.9 3,077.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 224.7 279.9 314.0 259.6 326.0 358.6 384.2 434.4Food Service 454.7 591.1 641.8 678.7 736.0 775.3 808.4 869.9Food Stores 58.9 74.6 80.5 86.3 90.6 94.0 93.8 96.2Local Tran. & Gas 299.6 429.4 510.9 535.8 531.3 504.6 478.5 529.5Arts, Ent. & Rec. 348.6 407.6 423.1 404.2 437.4 449.9 459.9 484.8Retail Sales 299.6 324.8 334.1 327.8 343.6 352.1 353.6 367.0Visitor Air Tran. 175.1 205.0 233.3 240.5 262.8 277.1 286.6 295.4Total 1,861.2 2,312.4 2,537.8 2,532.9 2,727.7 2,811.5 2,864.9 3,077.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 247.5 340.2 390.2 370.7 430.7 462.5 508.3 551.6Arts, Ent. & Rec. 126.5 164.5 187.8 178.1 224.1 247.2 270.3 312.1Retail** 46.7 58.0 62.8 56.0 61.5 65.0 67.0 71.4Ground Tran . 34.9 42.6 45.8 45.5 53.9 59.1 63.9 71.6Visitor Air Tran . 10.9 13.3 18.0 16.9 20.7 22.8 19.0 22.5Other Travel* 66.0 57.0 70.3 65.5 78.1 87.1 83.7 83.9Total 532.5 675.7 774.9 732.7 869.0 943.7 1,012.2 1,113.1

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 13,070 14,910 16,110 14,970 16,480 16,590 16,980 17,870Arts, Ent. & Rec. 5,530 5,860 6,430 7,140 7,070 7,090 7,310 7,680Retail ** 1,890 2,040 2,120 1,890 2,020 2,050 2,030 2,130Ground Tran 1,280 1,250 1,270 1,140 1,280 1,350 1,380 1,450Visitor Air Tran 360 270 350 310 350 370 330 360Other Travel * 2,220 1,540 2,010 1,330 1,400 1,500 1,480 1,600Total 24,340 25,860 28,300 26,790 28,610 28,960 29,500 31,080

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 55.3 75.7 89.3 80.5 97.2 105.2 110.4 120.1Loc. Visitor 39.4 55.6 61.6 54.1 67.5 73.1 77.3 85.4Loc. Business or Emp. 15.9 20.1 27.7 26.3 29.7 32.0 33.1 34.7State Tax Receipts 99.7 133.5 149.6 153.2 157.8 156.7 153.0 159.0St. Visitor 80.1 108.1 121.7 127.0 126.5 123.5 119.4 125.0St. Business or Emp. 19.6 25.4 27.9 26.3 31.3 33.1 33.6 34.0Local & State Tax Receipts 155.1 209.1 238.9 233.7 255.0 261.8 263.5 279.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 88 DEAN RUNYAN ASSOCIATES

SAN BENITO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 62.2 75.1 74.9 77.6 83.4 85.4 88.9 98.1Other Travel* 7.8 9.7 12.0 11.5 10.2 9.0 8.0 9.1Total 70.0 84.8 86.8 89.1 93.6 94.4 96.9 107.2

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 11.8 10.6 10.8 10.1 11.5 12.4 14.4 19.6Campground 13.5 21.4 19.4 19.1 21.5 21.9 22.1 23.1Private Home 20.3 23.9 25.6 28.7 29.6 29.9 30.5 31.8Vacation Home 1.6 1.9 2.1 2.2 2.3 2.3 2.3 2.4Day Travel 15.0 17.2 17.0 17.5 18.6 18.9 19.5 21.0Total 62.2 75.1 74.9 77.6 83.4 85.4 88.9 98.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 7.5 8.2 8.0 7.4 9.3 10.0 11.1 13.1Food Service 17.8 21.2 21.4 23.3 25.3 26.7 28.8 32.0Food Stores 6.7 9.0 8.5 9.0 9.9 10.3 10.4 10.6Local Tran. & Gas 8.2 13.2 14.6 15.5 14.9 13.7 12.7 14.4Arts, Ent. & Rec. 12.0 13.0 12.5 12.2 13.3 13.7 14.5 15.7Retail Sales 10.0 10.4 9.9 10.2 10.8 11.1 11.5 12.2Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 62.2 75.1 74.9 77.6 83.4 85.4 88.9 98.1

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 10.7 13.3 14.0 14.0 16.3 19.2 22.7 26.0Arts, Ent. & Rec. 2.6 3.1 3.3 3.2 3.6 3.6 3.6 3.4Retail** 2.3 2.8 2.7 2.5 2.9 3.0 3.2 1.4Ground Tran . 0.7 0.8 0.9 0.9 1.0 1.1 1.3 1.5Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.1 0.4 0.4 0.3 0.3 0.3 0.4 0.4Total 17.4 20.5 21.2 20.9 24.1 27.3 31.1 32.8

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 440 480 480 460 510 550 600 630Arts, Ent. & Rec. 170 160 190 190 200 190 200 210Retail ** 90 80 80 60 70 70 70 40Ground Tran 30 30 30 30 30 30 30 30Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 40 20 20 10 10 20 20 20Total 770 770 790 750 830 860 920 930

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 1.4 1.6 1.7 1.7 2.0 2.2 2.4 2.6Loc. Visitor 0.9 1.0 1.0 1.0 1.2 1.3 1.4 1.6Loc. Business or Emp. 0.5 0.6 0.7 0.7 0.8 0.9 1.0 1.0State Tax Receipts 3.7 4.8 5.0 5.2 5.3 5.3 5.2 5.5St. Visitor 3.1 4.0 4.2 4.4 4.5 4.3 4.2 4.5St. Business or Emp. 0.6 0.8 0.8 0.7 0.9 1.0 1.0 1.0Local & State Tax Receipts 5.1 6.4 6.7 6.9 7.3 7.4 7.6 8.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 89

SAN BERNARDINO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 2,395 3,235 3,569 3,668 3,881 3,992 4,101 4,281Other Travel* 237 587 709 643 585 552 524 579Total 2,632 3,822 4,278 4,311 4,466 4,544 4,625 4,860

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 657 1,006 1,109 1,096 1,250 1,336 1,418 1,491Campground 85 125 134 126 143 143 145 151Private Home 326 489 539 568 565 568 568 590Vacation Home 569 686 770 812 827 843 858 889Day Travel 759 929 1,018 1,067 1,095 1,102 1,112 1,159Total 2,395 3,235 3,569 3,668 3,881 3,992 4,101 4,281

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 405.4 534.8 602.0 567.1 654.4 708.2 761.2 801.9Food Service 675.1 894.7 981.9 1,080.3 1,157.1 1,216.0 1,278.7 1,340.3Food Stores 99.0 129.8 140.2 149.4 158.7 163.8 164.7 165.4Local Tran. & Gas 308.9 483.9 590.5 636.1 615.7 576.4 543.7 591.7Arts, Ent. & Rec. 467.0 557.9 585.4 580.1 621.2 637.7 657.4 675.5Retail Sales 439.9 493.7 513.0 522.9 545.8 559.3 568.2 574.9Visitor Air Tran. 0.0 140.2 156.6 132.1 128.4 130.6 127.1 131.1Total 2,395.4 3,235.0 3,569.5 3,668.1 3,881.3 3,992.0 4,101.0 4,280.8

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 318.8 455.2 527.7 533.6 644.6 700.7 774.4 833.1Arts, Ent. & Rec. 186.8 248.2 286.2 281.6 312.2 332.3 356.3 403.3Retail** 68.7 88.2 96.3 88.3 97.1 102.4 106.4 110.6Ground Tran . 31.7 40.2 44.7 46.9 55.1 60.0 66.3 73.4Visitor Air Tran . 0.0 23.8 33.4 37.0 8.6 11.0 13.2 15.6Other Travel* 30.9 69.2 84.5 81.3 46.8 52.4 62.8 72.5Total 636.9 924.9 1,072.8 1,068.8 1,164.5 1,258.8 1,379.4 1,508.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 19,130 22,940 24,630 23,540 26,970 27,880 28,890 29,930Arts, Ent. & Rec. 13,470 13,280 14,580 13,760 16,050 17,200 17,720 18,260Retail ** 2,980 3,330 3,520 3,100 3,340 3,400 3,390 3,460Ground Tran 1,170 1,220 1,270 1,240 1,370 1,420 1,470 1,510Visitor Air Tran 0 510 580 570 150 190 210 230Other Travel * 1,280 1,980 2,090 1,780 1,220 1,290 1,440 1,520Total 38,040 43,260 46,670 44,000 49,100 51,370 53,120 54,900

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 55.0 77.4 93.3 91.8 102.6 110.5 117.6 123.6Loc. Visitor 35.9 49.9 55.0 53.4 64.0 69.1 73.9 77.9Loc. Business or Emp. 19.1 27.5 38.3 38.4 38.6 41.4 43.8 45.6State Tax Receipts 131.8 185.3 209.6 220.5 224.0 222.1 219.3 223.7St. Visitor 108.8 150.9 171.5 183.0 181.2 177.1 172.7 176.9St. Business or Emp. 23.0 34.4 38.1 37.5 42.8 45.0 46.6 46.8Local & State Tax Receipts 186.7 262.7 302.9 312.4 326.6 332.6 336.9 347.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 90 DEAN RUNYAN ASSOCIATES

SAN DIEGO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 8,650 10,550 11,865 9,969 10,542 10,881 11,504 12,149Other Travel* 1,091 1,279 1,505 1,474 1,478 1,482 1,530 1,623Total 9,741 11,830 13,370 11,443 12,020 12,363 13,034 13,772

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 4,832 6,045 6,901 5,643 6,390 6,757 7,243 7,731Campground 275 396 440 296 286 283 292 298Private Home 892 1,080 1,211 1,174 1,223 1,260 1,288 1,334Vacation Home 199 245 268 206 163 151 155 160Day Travel 2,451 2,785 3,045 2,650 2,480 2,430 2,527 2,626Total 8,650 10,550 11,865 9,969 10,542 10,881 11,504 12,149

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 1,504 1,962 2,345 2,145 2,675 2,908 3,146 3,357Food Service 2,142 2,737 3,058 2,713 2,843 2,907 3,136 3,345Food Stores 258 330 363 378 467 506 518 525Local Tran. & Gas 827 1,188 1,447 766 510 458 436 486Arts, Ent. & Rec. 1,811 2,077 2,220 1,724 1,613 1,584 1,672 1,745Retail Sales 1,638 1,735 1,830 1,590 1,687 1,729 1,796 1,844Visitor Air Tran. 470 522 603 654 747 789 801 847Total 8,650 10,550 11,865 9,969 10,542 10,881 11,504 12,149

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,330.3 1,842.0 2,188.2 1,896.2 2,198.3 2,325.9 2,635.6 2,854.2Arts, Ent. & Rec. 714.9 912.0 1,071.1 826.0 818.1 877.9 908.2 899.6Retail** 229.0 281.5 311.8 241.6 274.7 292.9 308.4 323.6Ground Tran . 105.4 124.8 141.4 67.8 47.2 42.8 48.7 56.0Visitor Air Tran . 45.6 42.6 42.3 41.5 50.4 56.1 71.1 86.5Other Travel* 205.0 183.1 193.3 169.4 173.9 195.1 249.0 272.7Total 2,630.1 3,386.0 3,948.2 3,242.3 3,562.5 3,790.7 4,221.0 4,492.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 59,640 66,810 73,700 59,630 64,230 64,420 68,900 70,580Arts, Ent. & Rec. 26,440 28,830 31,270 24,550 23,210 22,690 24,320 25,070Retail ** 9,090 10,000 10,740 8,080 8,750 8,940 9,190 9,380Ground Tran 3,900 3,790 4,010 1,850 1,220 1,060 1,130 1,180Visitor Air Tran 1,250 1,030 840 770 860 920 1,170 1,310Other Travel * 6,150 4,790 4,700 3,650 3,390 3,640 4,550 4,760Total 106,470 115,240 125,260 98,530 101,670 101,670 109,250 112,270

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 276.8 354.0 459.8 408.1 473.8 508.3 547.1 575.7Loc. Visitor 196.7 251.3 316.3 290.5 354.5 382.6 412.3 438.7Loc. Business or Emp. 80.0 102.7 143.5 117.6 119.3 125.7 134.8 137.0State Tax Receipts 390.4 504.4 567.8 477.1 478.6 481.2 494.9 501.1St. Visitor 297.9 382.8 432.6 366.5 351.8 349.3 355.9 364.9St. Business or Emp. 92.6 121.6 135.2 110.6 126.8 131.9 139.0 136.2Local & State Tax Receipts 667.2 858.4 1,027.6 885.2 952.4 989.5 1,042.0 1,076.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 91

SAN FRANCISCO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 6,446 6,157 7,199 8,159 10,267 10,894 10,873 10,749Other Travel* 1,432 1,450 1,549 1,372 2,001 2,098 2,318 2,632Total 7,878 7,607 8,748 9,531 12,269 12,992 13,191 13,382

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 4,843.8 4,585.3 5,377.8 6,085.8 7,895.4 8,462.7 8,460.8 8,305.8Campground 2.3 6.5 32.0 3.7 4.1 4.1 4.2 4.3Private Home 530.2 502.6 584.9 731.3 864.4 877.5 868.8 883.0Vacation Home 25.3 31.8 34.8 36.7 38.2 39.2 39.8 41.4Day Travel 1,044.5 1,030.3 1,169.4 1,301.7 1,465.2 1,510.4 1,499.6 1,514.5Total 6,446.2 6,156.5 7,198.9 8,159.2 10,267.3 10,894.0 10,873.2 10,749.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 1,603 1,341 1,703 1,845 2,884 3,200 3,209 3,080Food Service 1,461 1,602 1,844 2,165 2,545 2,719 2,773 2,808Food Stores 128 139 164 183 210 221 216 210Local Tran. & Gas 305 385 488 560 586 561 520 546Arts, Ent. & Rec. 1,028 1,014 1,117 1,181 1,387 1,448 1,447 1,437Retail Sales 1,183 1,070 1,161 1,261 1,426 1,477 1,453 1,418Visitor Air Tran. 737 605 721 963 1,231 1,268 1,254 1,249Total 6,446 6,157 7,199 8,159 10,267 10,894 10,873 10,749

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 941.6 994.1 1,235.0 1,356.0 1,800.3 2,045.8 2,167.4 2,243.3Arts, Ent. & Rec. 517.3 567.7 687.0 721.5 921.3 1,031.4 1,051.9 940.8Retail** 153.6 161.8 185.7 180.0 215.0 229.4 229.7 254.8Ground Tran . 45.4 45.3 54.4 61.9 77.0 83.4 89.8 98.4Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 193.8 235.9 228.8 104.9 237.9 244.3 312.4 404.6Total 1,851.7 2,004.7 2,390.9 2,424.4 3,251.5 3,634.2 3,851.1 3,941.9

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 30,280 27,830 31,780 31,680 38,530 41,400 41,250 41,770Arts, Ent. & Rec. 16,540 13,620 15,030 13,580 14,220 15,570 15,540 15,440Retail ** 4,400 4,110 4,530 4,070 4,510 4,530 4,600 4,670Ground Tran 1,710 1,430 1,590 1,750 2,020 2,080 2,090 2,070Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 4,070 3,510 3,290 1,880 2,470 2,630 3,110 3,220Total 57,000 50,500 56,210 52,950 61,750 66,200 66,600 67,170

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 313.0 280.2 357.7 401.9 571.8 628.8 633.9 613.7Loc. Visitor 252.0 214.2 265.0 308.7 455.2 499.9 502.7 485.7Loc. Business or Emp. 61.0 66.0 92.8 93.2 116.6 128.8 131.3 128.0State Tax Receipts 228.0 249.4 285.9 325.4 380.3 397.5 393.4 380.3St. Visitor 166.4 181.2 208.5 246.0 269.4 276.8 272.0 265.3St. Business or Emp. 61.7 68.2 77.4 79.3 110.9 120.7 121.5 114.9Local & State Tax Receipts 541.0 529.6 643.7 727.3 952.1 1,026.3 1,027.4 994.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 92 DEAN RUNYAN ASSOCIATES

SAN JOAQUIN COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 388.6 537.4 585.0 636.1 676.4 695.3 725.5 762.9Other Travel* 109.5 121.5 156.7 150.1 133.0 119.4 106.5 119.8Total 498.1 658.9 741.7 786.2 809.4 814.7 832.1 882.7

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 114.4 175.3 184.4 185.0 228.0 247.8 275.3 293.7Campground 5.0 6.3 6.6 7.2 8.2 8.3 8.4 8.8Private Home 115.2 161.8 183.5 211.3 204.3 201.4 199.6 208.7Vacation Home 7.5 9.9 11.1 11.5 11.8 12.2 12.4 12.9Day Travel 146.4 184.1 199.3 221.1 224.0 225.7 229.8 238.9Total 388.6 537.4 585.0 636.1 676.4 695.3 725.5 762.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 40.9 62.4 67.7 61.7 80.6 91.7 105.4 115.1Food Service 102.7 142.8 152.5 174.2 190.4 202.2 217.6 227.9Food Stores 18.8 24.8 26.4 30.3 31.8 33.1 33.8 33.7Local Tran. & Gas 81.7 133.9 161.6 184.0 174.0 162.0 153.2 166.9Arts, Ent. & Rec. 64.5 80.5 82.2 84.6 92.5 95.9 101.2 104.0Retail Sales 80.0 93.0 94.3 100.8 106.2 109.6 113.5 114.5Visitor Air Tran. 0.0 0.0 0.2 0.5 1.0 0.8 0.9 0.9Total 388.6 537.4 585.0 636.1 676.4 695.3 725.5 762.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 54.3 83.6 93.7 96.1 117.4 128.8 146.4 161.3Arts, Ent. & Rec. 24.2 33.5 37.7 38.5 49.7 51.3 59.6 62.4Retail** 13.9 18.2 19.5 18.8 20.7 22.0 23.3 24.3Ground Tran . 7.7 9.8 10.8 11.9 14.0 15.1 17.1 19.2Visitor Air Tran . 0.0 0.0 0.2 0.4 0.6 0.5 0.7 0.9Other Travel* 22.2 6.9 9.0 7.4 7.6 8.2 9.2 10.1Total 122.2 152.1 170.8 173.1 209.9 225.9 256.4 278.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,950 3,600 3,770 3,790 4,440 4,540 4,760 5,070Arts, Ent. & Rec. 1,720 1,680 1,660 1,760 2,360 2,220 2,340 2,390Retail ** 590 700 710 670 720 740 760 770Ground Tran 290 300 310 330 360 370 390 400Visitor Air Tran 0 0 0 0 10 10 10 10Other Travel * 570 310 330 230 230 240 250 260Total 6,120 6,600 6,790 6,790 8,110 8,120 8,520 8,890

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 9.4 12.3 14.7 15.9 19.3 21.1 23.4 26.1Loc. Visitor 5.8 7.9 8.7 9.7 12.2 13.6 15.1 17.3Loc. Business or Emp. 3.6 4.4 6.0 6.2 7.1 7.6 8.3 8.8State Tax Receipts 29.5 42.3 47.6 50.6 51.1 49.8 48.9 49.9St. Visitor 25.1 36.6 41.5 44.6 43.7 42.0 40.6 41.9St. Business or Emp. 4.5 5.7 6.1 6.0 7.4 7.8 8.3 8.0Local & State Tax Receipts 38.9 54.5 62.3 66.6 70.4 70.9 72.2 76.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 93

SAN LUIS OBISPO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 890 1,121 1,288 1,379 1,562 1,603 1,618 1,682Other Travel* 41 76 89 80 67 62 57 65Total 931 1,198 1,377 1,459 1,629 1,664 1,675 1,747

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 489.7 613.5 720.5 819.0 966.5 1,002.0 1,015.4 1,052.6Campground 87.7 127.5 142.9 122.2 134.9 137.1 138.7 145.3Private Home 57.2 74.9 84.2 91.3 92.4 92.4 92.7 97.6Vacation Home 25.7 33.2 36.7 39.2 40.0 40.6 41.1 42.3Day Travel 229.9 272.2 303.7 307.0 328.5 330.5 330.2 344.0Total 890.1 1,121.3 1,288.0 1,378.7 1,562.3 1,602.6 1,618.1 1,681.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 183.9 247.6 294.7 316.8 406.7 435.4 453.1 467.3Food Service 233.1 295.0 336.7 383.5 429.6 447.2 459.8 482.2Food Stores 42.9 56.7 62.7 61.7 68.1 70.5 70.5 71.1Local Tran. & Gas 94.2 147.4 187.4 200.6 197.0 181.0 165.1 181.1Arts, Ent. & Rec. 139.7 159.4 174.0 177.5 199.0 202.4 204.1 209.9Retail Sales 196.4 206.1 221.9 231.7 250.9 253.5 251.5 254.4Visitor Air Tran. 0.0 9.1 10.6 6.7 11.0 12.5 13.9 15.8Total 890.1 1,121.3 1,288.0 1,378.7 1,562.3 1,602.6 1,618.1 1,681.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 150.3 209.2 252.3 271.0 334.9 356.6 386.2 432.8Arts, Ent. & Rec. 56.5 71.7 86.1 87.2 98.0 105.0 111.2 122.8Retail** 32.3 39.7 44.7 40.9 46.8 48.8 49.7 52.1Ground Tran . 9.7 11.3 13.4 14.6 17.4 18.3 20.0 22.7Visitor Air Tran . 0.0 4.4 3.3 3.0 4.3 5.2 4.4 5.1Other Travel* 5.8 14.0 11.5 11.1 8.8 9.3 7.9 9.2Total 254.7 350.3 411.3 427.9 510.1 543.3 579.3 644.7

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 7,650 8,600 9,650 9,670 11,010 11,080 11,460 12,400Arts, Ent. & Rec. 4,690 4,830 4,870 4,320 5,410 5,280 5,300 5,620Retail ** 1,430 1,550 1,640 1,380 1,470 1,450 1,470 1,520Ground Tran 370 360 390 410 460 460 470 480Visitor Air Tran 0 90 60 50 60 70 70 70Other Travel * 260 400 350 280 170 170 150 160Total 14,400 15,830 16,960 16,120 18,580 18,510 18,910 20,250

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 27.6 35.9 45.7 53.2 65.6 69.8 72.4 75.1Loc. Visitor 20.2 25.9 31.2 38.1 48.9 52.2 54.3 55.9Loc. Business or Emp. 7.3 10.1 14.5 15.1 16.7 17.6 18.1 19.2State Tax Receipts 43.6 57.4 65.6 71.3 76.8 76.5 74.9 76.2St. Visitor 34.4 44.5 51.3 56.6 58.6 57.6 55.8 56.7St. Business or Emp. 9.2 12.9 14.3 14.7 18.2 19.0 19.1 19.4Local & State Tax Receipts 71.1 93.3 111.3 124.5 142.4 146.4 147.3 151.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 94 DEAN RUNYAN ASSOCIATES

SAN MATEO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 2,260 2,089 2,413 2,778 3,258 3,426 3,516 3,612Other Travel* 410 242 295 288 261 303 294 336Total 2,669 2,331 2,707 3,066 3,519 3,729 3,810 3,948

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 1,560.8 1,379.8 1,617.9 1,878.9 2,308.8 2,463.2 2,549.1 2,609.5Campground 21.3 28.5 37.5 29.5 30.4 31.0 31.4 32.8Private Home 212.3 233.4 255.7 297.1 309.3 312.3 313.2 325.3Vacation Home 12.8 15.9 17.4 18.5 19.2 19.6 19.8 20.5Day Travel 452.4 431.5 483.9 554.3 590.8 600.0 602.4 624.1Total 2,259.6 2,089.0 2,412.5 2,778.3 3,258.4 3,426.1 3,515.9 3,612.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 467.8 366.0 465.2 524.1 776.7 873.8 919.7 932.1Food Service 529.5 547.6 623.8 751.4 835.7 881.3 917.3 957.3Food Stores 61.1 64.4 73.1 83.7 90.3 93.9 93.5 93.6Local Tran. & Gas 418.0 412.7 493.7 585.5 645.3 642.3 639.1 668.9Arts, Ent. & Rec. 379.1 353.5 384.6 417.3 463.5 477.3 486.9 498.2Retail Sales 404.1 344.8 372.0 416.3 446.9 457.7 459.3 462.0Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 2,259.6 2,089.0 2,412.5 2,778.3 3,258.4 3,426.1 3,515.9 3,612.1

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 313.9 314.4 387.4 438.7 587.6 654.0 700.3 759.0Arts, Ent. & Rec. 126.5 131.1 156.9 169.0 207.4 221.3 237.1 247.4Retail** 58.4 58.3 66.1 66.1 74.5 78.6 80.4 82.9Ground Tran . 62.8 60.4 66.7 76.0 93.3 103.9 111.2 116.7Visitor Air Tran . 625.0 516.5 565.5 559.2 692.5 747.5 1,008.0 1,195.3Other Travel* 762.0 532.6 571.1 570.6 674.4 782.7 1,053.3 1,250.1Total 1,948.6 1,613.3 1,813.8 1,879.7 2,329.8 2,588.0 3,190.3 3,651.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 11,990 11,040 12,150 13,200 16,030 16,540 16,580 17,200Arts, Ent. & Rec. 5,740 5,310 6,430 6,030 7,560 7,970 8,250 8,540Retail ** 1,550 1,500 1,640 1,630 1,830 1,760 1,700 1,710Ground Tran 2,250 1,700 1,780 1,740 2,070 2,240 2,260 2,290Visitor Air Tran 10,200 7,490 7,980 7,370 8,360 8,710 9,590 10,490Other Travel * 12,640 7,950 8,240 7,610 8,310 9,340 10,410 11,270Total 44,370 35,000 38,230 37,570 44,160 46,560 48,780 51,500

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 133.7 124.5 155.9 178.3 234.4 255.3 280.4 293.2Loc. Visitor 71.2 72.9 87.2 107.4 149.6 162.1 169.9 172.8Loc. Business or Emp. 62.5 51.5 68.7 70.9 84.9 93.2 110.5 120.4State Tax Receipts 145.1 139.1 156.4 177.9 197.8 204.6 216.3 221.1St. Visitor 83.8 87.1 100.0 119.4 125.0 125.6 125.0 125.7St. Business or Emp. 61.3 52.1 56.4 58.5 72.9 79.0 91.3 95.4Local & State Tax Receipts 278.8 263.6 312.3 356.2 432.3 460.0 496.7 514.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 95

SANTA BARBARA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 1,190 1,363 1,476 1,547 1,714 1,768 1,768 1,808Other Travel* 89 142 153 144 139 131 129 134Total 1,280 1,504 1,629 1,691 1,853 1,900 1,897 1,943

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 727 832 906 953 1,086 1,135 1,139 1,158Campground 37 48 56 50 58 59 60 62Private Home 95 127 132 148 151 149 146 153Vacation Home 23 28 31 33 34 34 35 36Day Travel 308 328 352 364 386 391 388 399Total 1,190 1,363 1,476 1,547 1,714 1,768 1,768 1,808

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 243.0 290.5 342.6 346.5 435.2 467.5 481.0 491.2Food Service 313.9 363.0 389.6 432.8 473.0 496.7 506.8 521.1Food Stores 38.0 44.2 47.9 50.2 55.0 57.2 56.5 56.2Local Tran. & Gas 126.4 172.4 207.0 225.3 220.1 205.1 187.0 200.3Arts, Ent. & Rec. 187.8 195.4 200.6 200.5 219.3 225.0 225.0 226.9Retail Sales 267.1 254.6 257.9 263.0 278.1 283.7 279.3 277.0Visitor Air Tran. 14.2 42.7 30.4 28.5 33.8 32.9 32.1 35.6Total 1,190.4 1,362.6 1,476.0 1,546.9 1,714.3 1,768.1 1,767.8 1,808.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 207.6 260.7 302.2 312.7 379.6 415.5 425.9 460.8Arts, Ent. & Rec. 67.5 78.1 88.1 87.4 103.6 105.3 104.3 114.9Retail** 37.9 42.0 45.0 41.1 46.0 48.4 48.8 49.4Ground Tran . 14.2 15.0 16.6 17.8 20.8 22.4 23.9 26.3Visitor Air Tran . 2.5 6.0 8.3 8.8 4.2 5.3 4.0 5.1Other Travel* 15.7 17.8 22.2 21.3 16.6 18.6 19.7 19.9Total 345.3 419.6 482.4 489.1 570.8 615.5 626.6 676.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 9,100 9,140 9,860 9,460 10,640 11,070 10,970 11,180Arts, Ent. & Rec. 3,070 3,300 3,470 3,810 4,330 4,400 4,330 4,600Retail ** 1,560 1,380 1,420 1,200 1,270 1,330 1,330 1,310Ground Tran 530 460 480 490 530 540 550 550Visitor Air Tran 80 120 140 140 90 90 60 70Other Travel * 580 430 500 400 340 360 360 340Total 14,920 14,820 15,870 15,500 17,210 17,800 17,610 18,060

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 41.1 49.4 58.9 62.3 73.9 78.9 81.1 84.5Loc. Visitor 30.6 36.8 41.4 44.6 54.9 58.6 61.1 63.9Loc. Business or Emp. 10.5 12.7 17.5 17.7 19.0 20.3 20.0 20.5State Tax Receipts 58.2 69.5 76.3 82.0 86.6 86.8 83.6 83.4St. Visitor 46.2 54.5 59.9 65.4 66.4 65.6 63.1 63.1St. Business or Emp. 12.0 15.0 16.4 16.5 20.2 21.2 20.5 20.3Local & State Tax Receipts 99.2 118.9 135.1 144.3 160.6 165.8 164.7 167.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 96 DEAN RUNYAN ASSOCIATES

SANTA CLARA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 3,481 3,393 3,843 4,070 4,794 5,042 5,219 6,135Other Travel* 970 768 860 857 975 1,049 1,084 1,203Total 4,452 4,161 4,702 4,927 5,769 6,091 6,303 7,338

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 2,322.4 2,159.4 2,476.3 2,564.4 3,236.4 3,479.7 3,651.2 4,403.8Campground 33.9 34.4 49.1 52.9 49.0 48.8 49.3 51.6Private Home 428.4 486.7 535.5 595.1 609.3 610.8 609.9 652.9Vacation Home 15.0 19.7 22.2 23.4 24.3 24.7 25.0 26.0Day Travel 681.9 692.9 759.4 834.5 875.5 877.7 883.7 1,001.1Total 3,481.4 3,393.1 3,842.5 4,070.3 4,794.5 5,041.7 5,219.2 6,135.5

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 811 617 778 759 1,181 1,368 1,469 1,783Food Service 829 914 1,018 1,150 1,289 1,343 1,410 1,674Food Stores 102 110 123 139 149 153 153 169Local Tran. & Gas 355 430 520 586 594 561 538 644Arts, Ent. & Rec. 535 531 565 576 644 655 674 782Retail Sales 601 549 577 606 652 660 667 762Visitor Air Tran. 248 242 262 254 285 302 307 323Total 3,481 3,393 3,843 4,070 4,794 5,042 5,219 6,135

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 528.2 541.4 655.1 678.7 893.8 970.3 1,082.0 1,169.8Arts, Ent. & Rec. 182.6 201.5 235.7 238.6 315.2 322.9 345.5 390.9Retail** 83.8 88.6 98.1 93.2 105.1 109.6 113.0 119.1Ground Tran . 47.0 47.8 53.5 58.0 70.0 75.2 82.3 102.1Visitor Air Tran . 38.7 22.2 26.3 20.5 24.7 27.4 26.3 31.1Other Travel* 228.4 105.4 111.2 104.7 146.0 186.5 204.9 224.2Total 1,108.6 1,006.8 1,180.0 1,193.9 1,554.7 1,691.9 1,854.2 2,037.3

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 21,040 19,890 21,940 21,840 25,850 26,360 27,490 28,370Arts, Ent. & Rec. 7,830 5,980 5,890 5,690 7,150 7,560 7,790 8,110Retail ** 2,640 2,660 2,570 2,430 2,470 2,420 2,570 2,600Ground Tran 1,730 1,430 1,500 1,500 1,710 1,760 1,810 2,080Visitor Air Tran 1,040 420 410 320 360 380 360 390Other Travel * 4,960 2,440 2,260 1,820 2,080 2,150 2,430 2,710Total 39,250 32,810 34,580 33,600 39,610 40,640 42,450 44,260

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 138.4 122.0 154.1 156.0 215.5 239.2 261.7 289.7Loc. Visitor 103.3 90.4 110.1 111.3 160.3 179.7 198.9 221.8Loc. Business or Emp. 35.1 31.6 44.0 44.7 55.2 59.5 62.8 67.9State Tax Receipts 161.5 176.7 200.3 218.4 235.9 235.7 234.9 255.1St. Visitor 123.2 140.8 160.1 178.0 182.6 179.0 176.1 197.2St. Business or Emp. 38.3 35.9 40.2 40.4 53.3 56.8 58.8 57.9Local & State Tax Receipts 299.8 298.7 354.4 374.4 451.4 474.9 496.6 544.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 97

SANTA CRUZ COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 561.0 694.8 753.9 776.4 848.7 878.9 902.4 950.4Other Travel* 52.9 61.2 71.2 60.7 54.9 48.5 42.2 46.8Total 613.8 756.0 825.1 837.1 903.6 927.4 944.6 997.2

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 269.7 343.7 366.4 386.8 447.9 475.5 498.5 527.1Campground 44.1 57.3 66.6 59.1 67.4 69.1 69.9 73.2Private Home 50.9 60.5 67.0 71.5 69.7 68.9 67.8 71.2Vacation Home 65.1 78.5 86.0 89.3 90.7 92.1 93.2 96.5Day Travel 131.2 154.7 167.9 169.7 173.0 173.3 172.9 182.3Total 561.0 694.8 753.9 776.4 848.7 878.9 902.4 950.4

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 136.0 145.2 166.3 172.6 226.5 248.7 264.7 277.3Food Service 142.0 192.1 203.5 219.0 232.9 244.1 256.0 272.1Food Stores 27.9 35.2 38.2 38.3 41.4 43.1 43.3 43.9Local Tran. & Gas 62.6 98.2 119.9 124.8 116.2 106.4 97.1 107.8Arts, Ent. & Rec. 93.2 112.6 114.2 110.5 117.5 120.3 123.7 128.8Retail Sales 99.2 111.5 111.7 111.1 114.2 116.3 117.5 120.5Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 561.0 694.8 753.9 776.4 848.7 878.9 902.4 950.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 90.6 119.7 136.1 139.6 173.5 190.1 209.7 220.0Arts, Ent. & Rec. 35.3 47.5 52.9 50.8 60.1 68.4 75.9 80.6Retail** 16.8 21.2 22.6 20.1 21.9 23.1 23.9 23.5Ground Tran . 5.7 6.7 7.6 7.9 9.0 9.5 10.5 12.2Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 14.5 10.8 9.9 4.7 5.3 4.8 4.5 4.6Total 163.0 205.9 229.2 223.1 269.8 295.8 324.5 340.9

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 4,380 5,130 5,390 5,150 5,860 6,060 6,190 6,220Arts, Ent. & Rec. 2,530 2,860 2,780 2,780 3,100 3,350 3,410 3,630Retail ** 690 720 730 680 720 700 720 710Ground Tran 220 220 230 230 240 240 250 260Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 470 320 290 120 130 120 110 120Total 8,290 9,250 9,420 8,970 10,060 10,470 10,690 10,940

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 18.6 20.7 24.6 26.5 32.5 35.5 39.5 43.0Loc. Visitor 13.6 14.4 16.2 18.4 23.3 25.6 29.0 32.1Loc. Business or Emp. 5.0 6.3 8.4 8.2 9.2 10.0 10.5 10.9State Tax Receipts 27.7 36.9 40.4 41.8 43.2 43.1 42.6 42.8St. Visitor 22.1 29.5 32.6 34.3 33.8 33.1 32.2 33.1St. Business or Emp. 5.6 7.3 7.8 7.5 9.4 10.1 10.4 9.7Local & State Tax Receipts 46.3 57.6 65.0 68.4 75.7 78.6 82.1 85.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 98 DEAN RUNYAN ASSOCIATES

SHASTA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 275.3 343.8 372.2 377.5 395.4 398.6 412.2 430.1Other Travel* 26.0 36.3 45.8 41.3 34.7 32.1 29.7 32.7Total 301.4 380.1 418.0 418.8 430.1 430.7 441.9 462.8

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 111.8 144.7 155.3 152.1 166.5 171.9 183.4 192.7Campground 25.8 32.0 34.8 36.2 39.4 39.5 40.0 41.8Private Home 29.2 39.7 44.0 47.2 45.4 44.1 43.7 45.4Vacation Home 29.1 34.8 38.3 39.4 39.8 40.3 40.9 42.0Day Travel 79.4 92.6 99.8 102.6 104.3 102.9 104.3 108.3Total 275.3 343.8 372.2 377.5 395.4 398.6 412.2 430.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 56.7 71.8 78.8 78.2 87.0 91.2 97.8 103.1Food Service 66.8 84.7 90.7 96.0 103.3 106.9 113.9 118.9Food Stores 15.7 19.2 20.4 21.7 23.0 23.6 23.9 23.9Local Tran. & Gas 37.8 58.4 70.8 75.1 69.8 63.0 58.3 63.8Arts, Ent. & Rec. 43.9 49.9 51.2 48.8 52.5 53.1 55.4 56.7Retail Sales 53.1 55.9 56.7 55.9 58.0 58.3 59.8 60.2Visitor Air Tran. 1.4 3.9 3.6 1.7 1.9 2.6 3.3 3.5Total 275.3 343.8 372.2 377.5 395.4 398.6 412.2 430.1

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 41.2 56.1 63.1 62.9 73.7 78.0 86.4 92.1Arts, Ent. & Rec. 16.6 21.0 23.7 22.5 23.9 24.3 26.8 25.0Retail** 9.9 11.9 12.7 11.4 12.5 13.0 13.6 14.2Ground Tran . 3.6 4.1 4.6 4.8 5.5 5.7 6.4 7.4Visitor Air Tran . 1.0 1.3 0.9 0.7 1.2 1.3 2.5 3.0Other Travel* 4.8 3.2 3.2 3.0 3.0 3.3 5.1 5.8Total 77.2 97.7 108.3 105.4 119.7 125.6 140.8 147.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,330 2,630 2,710 2,450 2,840 2,820 2,900 2,980Arts, Ent. & Rec. 950 1,060 1,110 1,040 1,050 1,090 1,160 1,110Retail ** 450 450 450 390 410 410 430 430Ground Tran 140 130 140 140 150 150 150 160Visitor Air Tran 50 40 10 10 20 20 30 40Other Travel * 190 140 100 90 80 80 110 120Total 4,100 4,450 4,530 4,120 4,550 4,570 4,780 4,840

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 7.4 9.1 10.6 10.9 11.9 12.5 13.4 14.0Loc. Visitor 5.2 6.4 6.9 7.3 8.1 8.6 9.2 9.7Loc. Business or Emp. 2.2 2.8 3.7 3.6 3.8 3.9 4.2 4.2State Tax Receipts 15.0 19.7 21.8 22.3 22.6 21.9 21.7 21.9St. Visitor 12.2 16.0 17.8 18.5 18.1 17.3 16.9 17.2St. Business or Emp. 2.8 3.7 3.9 3.8 4.5 4.6 4.9 4.7Local & State Tax Receipts 22.4 28.9 32.4 33.2 34.5 34.4 35.2 35.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 99

SIERRA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 14.6 15.3 17.3 17.4 17.9 17.3 16.4 16.4Other Travel* 0.4 0.6 0.7 0.6 0.5 0.5 0.4 0.5Total 15.0 15.9 18.1 18.0 18.4 17.7 16.8 16.8

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 7.8 8.0 9.4 9.7 10.3 9.8 9.1 8.7Campground 0.4 0.5 0.6 0.5 0.6 0.6 0.6 0.7Private Home 1.5 1.6 1.7 1.7 1.6 1.6 1.5 1.6Vacation Home 2.5 2.8 2.9 2.8 2.7 2.7 2.8 2.9Day Travel 2.4 2.4 2.7 2.6 2.6 2.5 2.4 2.5Total 14.6 15.3 17.3 17.4 17.9 17.3 16.4 16.4

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 3.6 3.9 4.5 4.5 4.9 4.8 4.6 4.5Food Service 4.1 4.4 5.0 5.2 5.4 5.3 5.2 5.2Food Stores 0.6 0.6 0.7 0.7 0.7 0.7 0.7 0.6Local Tran. & Gas 1.3 1.8 2.2 2.3 2.0 1.8 1.6 1.6Arts, Ent. & Rec. 2.8 2.7 2.9 2.8 2.8 2.7 2.6 2.6Retail Sales 2.1 1.9 2.1 2.0 2.0 1.9 1.8 1.7Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 14.6 15.3 17.3 17.4 17.9 17.3 16.4 16.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2.0 2.3 2.7 2.7 2.7 2.9 2.8 2.9Arts, Ent. & Rec. 0.5 0.5 0.6 0.6 0.6 0.6 0.6 0.6Retail** 0.3 0.3 0.4 0.3 0.4 0.4 0.3 0.3Ground Tran . 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 3.0 3.3 3.9 3.8 3.9 4.1 4.0 4.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 150 150 180 170 160 190 170 170Arts, Ent. & Rec. 20 20 20 20 20 20 20 20Retail ** 20 20 20 20 20 20 10 10Ground Tran 10 0 0 10 10 0 0 0Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 0 0 0 0 0 0 0 0Total 200 190 220 210 200 240 210 200

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5Loc. Visitor 0.3 0.3 0.4 0.4 0.4 0.4 0.4 0.4Loc. Business or Emp. 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1State Tax Receipts 0.5 0.6 0.7 0.7 0.7 0.6 0.6 0.6St. Visitor 0.4 0.4 0.5 0.5 0.5 0.5 0.4 0.4St. Business or Emp. 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.1Local & State Tax Receipts 0.9 1.0 1.2 1.2 1.2 1.2 1.1 1.0

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 100 DEAN RUNYAN ASSOCIATES

SISKIYOU COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 124.1 149.1 160.3 157.2 162.5 165.7 169.0 178.5Other Travel* 6.4 8.0 10.0 9.4 7.9 7.0 6.2 7.0Total 130.5 157.1 170.3 166.6 170.4 172.7 175.3 185.5

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 55.4 65.8 71.8 65.8 73.2 76.4 79.2 84.8Campground 10.9 15.9 15.8 16.4 16.0 15.9 16.0 16.8Private Home 18.0 21.1 22.7 24.6 23.7 23.6 23.5 24.4Vacation Home 19.0 23.0 25.0 25.8 25.0 25.3 25.7 26.6Day Travel 20.7 23.4 25.0 24.6 24.6 24.6 24.6 25.9Total 124.1 149.1 160.3 157.2 162.5 165.7 169.0 178.5

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 27.8 34.2 37.5 35.2 39.2 41.5 43.7 46.7Food Service 34.7 42.0 45.0 46.0 48.2 50.2 52.4 55.5Food Stores 7.1 8.9 9.1 9.6 9.6 9.8 9.8 9.9Local Tran. & Gas 13.2 20.1 23.9 24.6 22.2 20.2 18.5 20.4Arts, Ent. & Rec. 23.6 25.7 26.3 24.3 25.4 25.8 26.4 27.4Retail Sales 17.7 18.2 18.5 17.5 17.9 18.2 18.2 18.6Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 124.1 149.1 160.3 157.2 162.5 165.7 169.0 178.5

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 27.7 36.1 40.6 38.9 47.7 53.1 58.0 62.7Arts, Ent. & Rec. 6.3 7.7 8.6 7.9 6.3 5.6 5.7 7.1Retail** 3.8 4.5 4.8 4.2 4.4 4.6 4.8 4.8Ground Tran . 1.3 1.5 1.7 1.7 1.9 2.0 2.2 2.5Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.9 0.4 0.4 0.4 0.4 0.4 0.5 0.5Total 40.1 50.1 56.1 53.0 60.7 65.6 71.1 77.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,320 1,550 1,520 1,300 1,430 1,450 1,440 1,490Arts, Ent. & Rec. 610 600 670 490 360 280 290 340Retail ** 200 210 210 160 170 170 160 160Ground Tran 50 50 50 50 50 50 50 50Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 40 20 20 20 20 20 20 20Total 2,230 2,430 2,470 2,010 2,020 1,960 1,960 2,060

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 3.3 4.2 4.9 4.7 5.1 5.4 5.7 6.1Loc. Visitor 2.2 2.7 3.0 2.8 3.2 3.4 3.6 3.8Loc. Business or Emp. 1.1 1.4 1.9 1.8 1.9 2.1 2.2 2.2State Tax Receipts 6.0 7.6 8.3 8.4 8.5 8.4 8.3 8.5St. Visitor 4.6 5.8 6.4 6.5 6.3 6.1 6.0 6.1St. Business or Emp. 1.4 1.8 1.9 1.8 2.2 2.3 2.3 2.3Local & State Tax Receipts 9.3 11.8 13.2 13.0 13.6 13.9 14.0 14.6

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 101

SOLANO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 453.2 529.3 570.8 576.3 633.2 638.3 671.5 682.9Other Travel* 54.8 75.7 94.0 88.2 78.0 72.3 65.1 73.4Total 508.1 605.0 664.8 664.6 711.2 710.6 736.6 756.3

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 123.4 160.2 172.2 156.9 201.9 209.3 229.5 232.9Campground 4.8 6.8 9.4 7.6 4.5 4.5 4.6 4.8Private Home 125.4 146.1 159.2 175.1 179.0 178.3 183.1 187.1Vacation Home 4.4 5.3 5.7 6.0 6.2 6.3 6.4 6.7Day Travel 195.2 210.8 224.3 230.7 241.6 239.9 247.9 251.4Total 453.2 529.3 570.8 576.3 633.2 638.3 671.5 682.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 45.1 52.9 60.7 54.9 76.8 83.4 94.4 97.2Food Service 124.4 153.4 165.0 175.4 194.0 199.3 214.0 219.3Food Stores 22.5 26.6 28.9 30.7 31.9 32.4 33.1 32.6Local Tran. & Gas 43.9 64.3 78.4 84.0 78.7 71.0 66.7 71.7Arts, Ent. & Rec. 110.8 121.8 125.3 120.2 132.6 133.1 140.1 140.7Retail Sales 106.5 110.4 112.6 111.2 119.2 119.0 123.2 121.5Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 453.2 529.3 570.8 576.3 633.2 638.3 671.5 682.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 69.2 90.7 103.9 101.7 122.7 126.9 142.3 149.5Arts, Ent. & Rec. 43.5 53.2 60.2 57.3 69.0 61.0 67.4 60.9Retail** 15.5 18.3 19.7 17.6 19.6 20.2 21.3 21.5Ground Tran . 4.7 5.1 5.8 6.1 7.0 7.3 8.3 9.3Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 7.4 4.6 4.6 3.4 3.4 4.8 5.3 5.6Total 140.2 171.9 194.3 186.2 221.8 220.2 244.7 246.8

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 3,710 4,020 4,390 4,010 4,520 4,400 4,600 4,580Arts, Ent. & Rec. 3,420 3,260 3,290 3,230 3,560 3,400 3,510 3,520Retail ** 620 660 710 630 680 650 680 680Ground Tran 180 160 170 180 190 190 200 200Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 300 190 180 130 140 150 150 160Total 8,220 8,300 8,740 8,180 9,090 8,780 9,130 9,140

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 10.9 12.3 15.2 14.9 20.0 20.8 22.8 22.9Loc. Visitor 6.9 7.4 8.5 8.3 12.5 13.4 14.9 15.3Loc. Business or Emp. 4.0 4.9 6.8 6.6 7.5 7.4 7.9 7.6State Tax Receipts 26.7 33.7 37.3 38.0 39.3 37.8 37.9 37.5St. Visitor 21.6 27.3 30.4 31.5 31.5 30.2 29.9 30.0St. Business or Emp. 5.1 6.4 6.9 6.5 7.8 7.6 8.0 7.4Local & State Tax Receipts 37.6 46.1 52.5 52.9 59.3 58.6 60.6 60.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 102 DEAN RUNYAN ASSOCIATES

SONOMA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 939 1,122 1,296 1,464 1,698 1,767 1,908 1,941Other Travel* 119 114 142 129 130 124 143 158Total 1,059 1,236 1,439 1,593 1,828 1,891 2,051 2,099

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 390.3 503.2 619.1 703.4 885.8 946.3 1,061.5 1,081.8Campground 30.0 35.4 38.3 43.7 54.9 55.2 55.8 58.4Private Home 105.4 125.5 136.3 154.9 157.5 158.1 160.9 163.2Vacation Home 61.2 74.1 80.2 84.5 86.2 87.3 88.8 91.9Day Travel 352.6 383.5 422.6 477.4 513.9 519.7 540.8 545.7Total 939.4 1,121.6 1,296.4 1,464.0 1,698.3 1,766.6 1,907.9 1,940.9

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 157.9 210.7 262.0 267.1 367.2 405.6 466.4 484.0Food Service 238.3 296.5 342.0 414.7 470.6 494.6 539.0 549.6Food Stores 36.5 43.2 48.0 56.9 63.9 66.1 68.1 66.9Local Tran. & Gas 78.4 113.8 143.2 169.5 169.7 158.1 152.9 162.2Arts, Ent. & Rec. 215.3 238.6 262.1 285.7 323.3 331.7 353.7 353.7Retail Sales 213.2 218.8 239.2 270.2 297.0 303.1 319.1 313.5Visitor Air Tran. 0.0 0.0 0.0 0.0 6.5 7.4 8.6 11.0Total 939.4 1,121.6 1,296.4 1,464.0 1,698.3 1,766.6 1,907.9 1,940.9

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 143.0 195.3 241.5 265.1 327.8 351.0 391.5 423.6Arts, Ent. & Rec. 85.6 105.5 127.4 137.9 161.2 176.9 190.6 208.4Retail** 30.0 35.3 40.3 40.7 47.2 49.6 53.0 56.6Ground Tran . 9.1 10.3 12.4 14.6 17.8 19.0 21.9 24.0Visitor Air Tran . 0.0 0.0 0.0 0.0 2.8 3.0 14.2 16.9Other Travel* 22.3 12.4 14.5 10.9 15.7 17.3 38.9 43.6Total 290.0 358.8 436.0 469.3 572.5 616.9 710.0 773.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 6,800 7,830 8,880 9,210 10,410 10,690 11,190 11,530Arts, Ent. & Rec. 5,580 5,510 6,280 6,490 7,190 7,550 7,830 8,430Retail ** 1,150 1,190 1,320 1,320 1,450 1,430 1,500 1,530Ground Tran 340 320 360 410 470 470 510 510Visitor Air Tran 0 0 0 0 20 30 100 110Other Travel * 740 360 390 270 300 310 560 580Total 14,610 15,220 17,230 17,700 19,830 20,470 21,680 22,690

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 26.5 36.3 47.5 55.0 72.5 78.4 88.1 92.4Loc. Visitor 17.9 25.4 31.6 37.4 52.1 56.6 63.9 67.1Loc. Business or Emp. 8.6 10.9 16.0 17.6 20.4 21.8 24.1 25.3State Tax Receipts 46.9 58.2 67.1 76.7 82.9 83.4 86.4 85.3St. Visitor 36.5 45.4 52.4 61.4 63.9 63.4 64.7 63.9St. Business or Emp. 10.4 12.8 14.7 15.3 19.0 20.0 21.8 21.4Local & State Tax Receipts 73.4 94.5 114.6 131.7 155.5 161.8 174.5 177.7

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 103

STANISLAUS COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 295.7 375.4 409.6 437.9 450.3 474.3 489.8 506.3Other Travel* 80.8 135.1 150.9 114.9 96.7 86.3 77.0 87.0Total 376.5 510.5 560.5 552.8 547.0 560.6 566.8 593.3

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 107.0 136.9 146.1 145.8 165.4 186.4 204.2 211.7Campground 2.9 3.8 4.3 3.8 4.3 4.3 4.3 4.6Private Home 79.4 107.9 121.6 137.9 131.7 131.2 128.0 132.6Vacation Home 4.7 6.0 6.7 6.9 7.1 7.3 7.4 7.6Day Travel 101.9 120.8 131.0 143.4 141.8 145.2 145.9 149.8Total 295.7 375.4 409.6 437.9 450.3 474.3 489.8 506.3

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 37.0 48.2 53.0 47.6 57.7 67.3 75.5 80.1Food Service 77.7 99.3 106.5 120.2 127.2 138.5 147.7 152.2Food Stores 13.4 16.7 17.9 20.1 20.6 21.9 22.0 21.7Local Tran. & Gas 59.2 90.4 109.2 122.7 113.1 107.3 100.3 107.8Arts, Ent. & Rec. 48.6 55.9 57.3 58.2 61.6 65.5 68.5 69.2Retail Sales 59.6 63.7 64.8 68.5 69.8 73.8 75.8 75.2Visitor Air Tran. 0.2 1.2 1.0 0.6 0.2 0.0 0.0 0.0Total 295.7 375.4 409.6 437.9 450.3 474.3 489.8 506.3

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 40.0 55.1 62.3 63.8 77.0 84.0 95.4 100.3Arts, Ent. & Rec. 18.3 23.4 26.4 26.7 31.0 34.6 38.0 42.2Retail** 10.3 12.6 13.5 12.8 13.7 14.9 15.7 17.1Ground Tran . 5.7 6.7 7.4 8.1 9.1 10.1 11.3 12.5Visitor Air Tran . 0.1 2.0 0.7 0.8 1.3 0.0 0.0 0.0Other Travel* 17.3 27.3 22.7 8.6 7.4 4.7 5.3 6.5Total 91.7 127.1 133.1 120.8 139.5 148.3 165.6 178.6

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,320 2,740 2,900 2,710 3,170 3,250 3,400 3,470Arts, Ent. & Rec. 1,420 1,510 1,610 1,560 1,790 1,850 1,890 2,070Retail ** 450 480 500 480 480 500 510 540Ground Tran 210 210 210 220 230 250 260 260Visitor Air Tran 0 40 10 10 20 0 0 0Other Travel * 910 1,100 840 290 220 190 200 230Total 5,320 6,070 6,080 5,270 5,920 6,040 6,270 6,570

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 7.1 9.4 10.9 9.7 10.8 11.9 13.1 14.9Loc. Visitor 4.5 5.9 6.4 5.5 6.4 7.3 8.1 9.5Loc. Business or Emp. 2.6 3.6 4.5 4.2 4.4 4.6 5.0 5.4State Tax Receipts 22.3 30.9 34.4 35.6 35.1 34.6 33.6 33.9St. Visitor 18.9 26.0 29.5 31.2 29.9 29.1 27.9 28.4St. Business or Emp. 3.4 4.9 4.9 4.4 5.3 5.5 5.7 5.5Local & State Tax Receipts 29.4 40.3 45.3 45.2 45.9 46.5 46.7 48.8

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 104 DEAN RUNYAN ASSOCIATES

SUTTER COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 46.5 61.0 73.7 74.3 74.4 74.8 75.4 81.3Other Travel* 9.8 16.1 20.9 19.6 17.1 15.2 13.5 15.1Total 56.3 77.1 94.5 93.9 91.5 90.0 88.9 96.4

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 13.2 18.3 22.9 20.6 22.1 23.5 24.8 27.8CampgroundPrivate Home 13.6 18.7 22.6 24.7 23.8 22.9 22.4 23.7Vacation Home 1.1 1.5 1.7 1.7 1.7 1.8 1.8 1.8Day Travel 18.7 22.5 26.5 27.3 26.8 26.5 26.4 28.0Total 46.50 61.00 73.70 74.30 74.40 74.80 75.40 81.30

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 4.9 7.0 9.0 8.2 9.3 10.2 11.0 12.4Food Service 12.7 16.6 19.7 20.5 21.3 22.1 23.1 24.9Food Stores 2.1 2.7 3.2 3.4 3.4 3.5 3.5 3.6Local Tran. & Gas 8.8 14.2 18.8 20.0 17.9 16.1 14.6 16.3Arts, Ent. & Rec. 8.0 9.4 10.6 10.0 10.4 10.5 10.8 11.4Retail Sales 10.1 11.1 12.4 12.1 12.1 12.3 12.3 12.8Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 46.5 61.0 73.7 74.3 74.4 74.8 75.4 81.3

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 7.2 10.2 13.0 12.6 13.7 14.8 15.6 16.4Arts, Ent. & Rec. 3.8 5.0 6.2 5.8 6.7 7.2 7.4 7.3Retail** 1.9 2.4 2.8 2.5 2.6 2.7 2.8 3.0Ground Tran . 0.8 0.9 1.1 1.2 1.3 1.3 1.5 1.7Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.9 0.9 0.9 0.6 0.7 0.8 0.9 1.0Total 14.6 19.4 24.0 22.6 25.0 26.8 28.1 29.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 430 520 630 550 580 580 560 580Arts, Ent. & Rec. 380 480 570 510 610 640 620 620Retail ** 100 100 110 90 90 100 100 110Ground Tran 30 30 30 30 30 30 30 40Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 60 60 50 30 30 30 40 50Total 1,000 1,190 1,400 1,210 1,350 1,380 1,350 1,380

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.9 1.3 1.8 1.7 1.8 2.0 2.1 2.2Loc. Visitor 0.5 0.8 1.0 1.0 1.1 1.1 1.2 1.4Loc. Business or Emp. 0.4 0.5 0.8 0.8 0.8 0.8 0.8 0.8State Tax Receipts 3.7 5.2 6.3 6.2 6.1 5.8 5.5 5.7St. Visitor 3.1 4.4 5.4 5.4 5.1 4.8 4.5 4.7St. Business or Emp. 0.5 0.7 0.9 0.8 0.9 1.0 1.0 0.9Local & State Tax Receipts 4.6 6.5 8.1 8.0 7.9 7.8 7.6 7.9

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 105

TEHAMA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 72.8 87.9 98.1 103.3 116.1 120.4 121.9 126.1Other Travel* 6.2 10.5 13.8 13.0 11.0 9.8 8.5 9.7Total 79.0 98.4 111.9 116.2 127.1 130.1 130.5 135.8

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 21.9 27.0 31.3 28.4 34.2 38.0 39.8 40.9Campground 5.2 5.2 5.0 8.1 12.8 12.7 12.8 13.4Private Home 22.0 28.1 31.4 33.9 33.4 33.7 33.1 34.0Vacation Home 10.7 13.2 14.7 15.2 15.1 15.3 15.5 16.2Day Travel 13.1 14.3 15.6 17.7 20.7 20.8 20.7 21.6Total 72.8 87.9 98.1 103.3 116.1 120.4 121.9 126.1

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 12.5 15.4 17.6 16.8 20.7 22.6 23.9 24.8Food Service 21.5 26.4 29.2 31.7 35.5 37.8 39.4 40.8Food Stores 5.2 6.0 6.4 7.6 8.9 9.2 9.1 9.1Local Tran. & Gas 9.1 13.5 16.7 18.9 19.1 17.6 16.0 17.5Arts, Ent. & Rec. 14.3 15.7 16.6 16.4 18.4 19.2 19.6 19.9Retail Sales 10.3 10.9 11.5 12.0 13.4 13.9 13.9 13.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 72.8 87.9 98.1 103.3 116.1 120.4 121.9 126.1

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 12.6 16.7 19.6 19.5 23.1 27.1 28.2 29.8Arts, Ent. & Rec. 4.1 5.1 5.9 5.8 6.7 7.2 7.3 7.2Retail** 2.2 2.6 2.8 2.8 3.3 3.5 3.6 3.8Ground Tran . 0.8 0.9 1.1 1.2 1.4 1.5 1.7 1.9Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.3 0.4 0.5 0.3 0.3 0.4 0.4 0.4Total 20.2 25.7 29.9 29.5 34.9 39.7 41.2 43.2

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 780 840 870 840 960 1,030 1,060 1,140Arts, Ent. & Rec. 320 320 280 280 430 420 400 400Retail ** 110 110 100 100 110 110 120 120Ground Tran 30 30 30 30 40 40 40 40Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 20 30 20 10 20 20 20 20Total 1,260 1,320 1,310 1,270 1,560 1,620 1,640 1,720

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 1.7 2.0 2.5 2.4 2.9 3.2 3.4 3.4Loc. Visitor 1.1 1.3 1.5 1.4 1.8 2.0 2.1 2.2Loc. Business or Emp. 0.6 0.7 1.0 1.0 1.1 1.2 1.2 1.2State Tax Receipts 4.1 5.3 6.1 6.4 6.8 6.8 6.6 6.6St. Visitor 3.3 4.4 5.0 5.4 5.5 5.4 5.2 5.3St. Business or Emp. 0.7 1.0 1.1 1.0 1.3 1.4 1.4 1.4Local & State Tax Receipts 5.7 7.3 8.5 8.9 9.8 10.1 10.0 10.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 106 DEAN RUNYAN ASSOCIATES

TRINITY COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 37.7 48.2 50.2 51.7 49.6 48.1 51.1 53.4Other Travel* 1.5 2.5 3.1 2.8 2.3 2.0 1.7 1.9Total 39.3 50.7 53.4 54.5 51.9 50.1 52.9 55.3

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 8.8 12.6 11.5 11.9 12.4 11.4 13.7 14.7Campground 9.7 13.1 14.1 13.8 12.8 12.7 12.8 13.4Private Home 5.2 6.2 6.8 7.7 7.0 6.8 7.0 7.0Vacation Home 8.5 9.8 11.1 11.5 11.0 11.0 11.2 11.5Day Travel 5.5 6.5 6.8 6.8 6.4 6.2 6.5 6.7Total 37.7 48.2 50.2 51.7 49.6 48.1 51.1 53.4

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 8.2 10.5 10.8 10.8 10.9 10.9 12.1 12.7Food Service 9.7 12.5 12.8 13.9 13.6 13.6 14.9 15.6Food Stores 3.6 4.6 4.9 5.0 4.8 4.8 4.9 4.9Local Tran. & Gas 4.8 7.7 9.1 9.5 8.1 7.1 6.7 7.4Arts, Ent. & Rec. 6.9 7.9 7.8 7.6 7.5 7.3 7.8 8.0Retail Sales 4.5 5.1 4.9 4.9 4.7 4.5 4.8 4.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 37.7 48.2 50.2 51.7 49.6 48.1 51.1 53.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 6.9 9.5 10.1 10.3 10.8 10.3 11.4 11.8Arts, Ent. & Rec. 3.5 4.5 4.9 4.7 3.6 3.4 3.7 3.8Retail** 1.4 1.8 1.8 1.7 1.6 1.7 1.8 1.8Ground Tran . 0.5 0.5 0.6 0.6 0.6 0.6 0.7 0.8Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.1Total 12.4 16.4 17.6 17.3 16.8 16.2 17.7 18.4

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 420 510 500 460 460 420 450 430Arts, Ent. & Rec. 190 340 340 270 200 180 180 170Retail ** 90 100 90 70 70 60 60 60Ground Tran 20 20 20 20 20 20 20 20Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 10 10 10 0 0 0 0 0Total 730 980 950 830 750 690 710 680

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.7 0.9 1.0 1.0 1.0 0.9 1.0 1.1Loc. Visitor 0.4 0.4 0.4 0.5 0.5 0.4 0.5 0.5Loc. Business or Emp. 0.3 0.5 0.6 0.6 0.5 0.5 0.5 0.5State Tax Receipts 1.6 2.2 2.4 2.5 2.3 2.1 2.1 2.1St. Visitor 1.2 1.6 1.8 1.9 1.7 1.6 1.5 1.6St. Business or Emp. 0.4 0.6 0.6 0.6 0.6 0.6 0.6 0.6Local & State Tax Receipts 2.3 3.1 3.4 3.5 3.3 3.1 3.2 3.2

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 107

TULARE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 209.3 278.6 309.8 337.3 368.9 348.2 320.8 345.3Other Travel* 46.2 77.3 99.6 97.7 84.3 74.4 66.0 74.3Total 255.5 355.9 409.4 435.0 453.2 422.6 386.8 419.6

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 91.7 124.9 136.0 143.8 171.2 159.9 136.8 147.9Campground 11.6 14.8 16.6 15.8 20.8 20.6 20.9 21.9Private Home 56.9 78.9 90.5 105.4 102.5 95.9 93.2 101.5Vacation Home 18.2 22.0 25.0 26.1 26.7 27.2 27.6 28.5Day Travel 30.9 37.9 41.7 46.1 47.6 44.7 42.4 45.6Total 209.3 278.6 309.8 337.3 368.9 348.2 320.8 345.3

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 42.2 56.2 65.2 66.3 81.4 79.4 72.6 78.6Food Service 53.4 71.5 76.9 87.8 98.3 95.4 90.7 97.6Food Stores 12.0 15.4 16.7 18.4 20.4 20.1 19.4 19.9Local Tran. & Gas 35.7 58.0 71.5 81.5 77.0 66.3 57.8 65.3Arts, Ent. & Rec. 33.1 39.8 41.0 42.1 47.1 44.7 41.7 44.0Retail Sales 32.9 37.6 38.5 41.2 44.8 42.3 38.6 39.9Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 209.3 278.6 309.8 337.3 368.9 348.2 320.8 345.3

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 38.5 55.6 64.0 67.6 83.3 86.2 84.3 92.4Arts, Ent. & Rec. 10.6 14.2 16.1 16.4 16.1 16.3 14.4 16.3Retail** 7.0 8.9 9.6 9.2 10.5 10.3 10.0 10.3Ground Tran . 3.3 3.9 4.5 5.0 5.9 5.8 6.0 7.1Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 4.0 4.7 5.2 4.4 3.9 3.9 4.3 4.8Total 63.5 87.4 99.4 102.6 119.7 122.5 119.0 131.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 2,110 2,480 2,630 2,610 3,090 3,000 2,770 2,910Arts, Ent. & Rec. 860 1,030 1,010 860 840 820 780 860Retail ** 340 370 370 350 400 390 360 360Ground Tran 130 130 130 150 160 150 140 150Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 210 210 210 170 160 160 160 170Total 3,640 4,210 4,360 4,140 4,650 4,520 4,220 4,460

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 5.6 7.5 9.3 10.5 12.4 12.1 11.1 11.8Loc. Visitor 3.9 5.1 6.0 6.8 8.4 8.1 7.3 7.9Loc. Business or Emp. 1.7 2.4 3.4 3.7 4.0 4.0 3.8 4.0State Tax Receipts 15.5 22.0 25.2 26.5 26.9 24.7 22.2 23.3St. Visitor 13.1 18.7 21.7 23.1 22.7 20.6 18.4 19.4St. Business or Emp. 2.4 3.3 3.6 3.5 4.2 4.2 3.8 3.9Local & State Tax Receipts 21.1 29.5 34.6 37.1 39.3 36.9 33.3 35.2

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 108 DEAN RUNYAN ASSOCIATES

TUOLUMNE COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 129.3 149.7 159.7 175.0 181.6 197.3 216.1 244.2Other Travel* 7.8 11.0 13.4 12.1 10.4 9.1 8.1 9.1Total 137.1 160.6 173.0 187.0 192.0 206.4 224.2 253.3

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 49.7 57.7 60.0 68.5 77.9 91.8 108.9 131.7Campground 10.3 11.1 12.9 15.4 15.4 15.4 15.6 16.3Private Home 21.4 26.4 28.3 30.2 28.4 29.0 28.9 29.9Vacation Home 30.2 35.5 38.4 39.1 38.3 38.5 39.1 40.6Day Travel 17.8 19.1 20.1 21.8 21.6 22.5 23.6 25.6Total 129.3 149.7 159.7 175.0 181.6 197.3 216.1 244.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 30.4 35.5 39.5 42.3 47.3 54.2 63.3 75.3Food Service 36.1 42.7 44.4 50.6 53.2 58.8 65.2 72.9Food Stores 7.4 8.4 9.0 10.2 10.2 10.8 11.0 11.3Local Tran. & Gas 14.0 20.2 24.1 27.1 24.5 23.4 22.4 25.8Arts, Ent. & Rec. 24.8 26.3 26.2 26.9 28.1 30.2 32.7 35.6Retail Sales 16.7 16.7 16.5 17.9 18.3 19.9 21.5 23.3Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 129.3 149.7 159.7 175.0 181.6 197.3 216.1 244.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 23.4 29.4 32.7 35.2 43.2 47.3 56.1 66.6Arts, Ent. & Rec. 5.5 6.5 7.1 7.2 6.6 6.6 6.9 7.4Retail** 3.5 3.9 4.1 4.0 4.3 4.7 5.1 4.9Ground Tran . 1.4 1.5 1.6 1.9 2.1 2.3 2.7 3.3Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 1.1 0.8 0.8 0.6 0.7 0.6 0.7 0.7Total 34.8 42.1 46.4 49.0 56.8 61.5 71.5 83.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,330 1,350 1,340 1,320 1,530 1,560 1,680 1,870Arts, Ent. & Rec. 380 410 440 380 350 320 350 350Retail ** 180 160 170 150 160 170 180 160Ground Tran 50 50 50 50 60 60 60 70Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 50 30 30 20 20 20 30 30Total 1,990 2,000 2,030 1,930 2,120 2,120 2,290 2,480

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 3.0 3.4 4.0 4.9 5.5 6.3 7.4 8.7Loc. Visitor 2.0 2.2 2.4 3.2 3.7 4.3 5.2 6.3Loc. Business or Emp. 1.0 1.2 1.6 1.7 1.8 1.9 2.2 2.4State Tax Receipts 6.1 7.6 8.2 9.0 9.0 9.3 9.7 10.4St. Visitor 4.8 6.0 6.5 7.2 7.0 7.1 7.3 7.8St. Business or Emp. 1.3 1.6 1.6 1.7 2.1 2.2 2.4 2.6Local & State Tax Receipts 9.0 10.9 12.2 13.9 14.5 15.6 17.0 19.1

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 109

VENTURA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 958 1,109 1,184 1,256 1,381 1,425 1,449 1,453Other Travel* 152 193 233 229 212 197 183 199Total 1,110 1,302 1,417 1,485 1,593 1,622 1,632 1,652

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 425.7 486.2 523.1 535.2 652.0 693.4 720.4 707.6Campground 36.6 47.2 53.5 49.3 53.1 54.0 54.7 57.2Private Home 172.3 218.3 233.1 267.3 260.6 258.2 254.9 262.9Vacation Home 29.7 36.9 40.6 43.1 43.5 44.0 44.5 46.1Day Travel 293.2 320.8 334.0 361.0 372.3 375.3 374.6 379.3Total 957.5 1,109.4 1,184.1 1,256.0 1,381.4 1,424.9 1,449.1 1,453.2

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 147.6 178.1 210.1 195.4 255.8 283.3 306.6 300.5Food Service 269.6 322.4 336.4 382.3 417.8 437.9 452.7 459.5Food Stores 37.8 45.2 47.7 51.6 54.7 56.6 56.3 55.5Local Tran. & Gas 133.5 184.3 214.1 238.7 235.0 220.0 204.4 214.7Arts, Ent. & Rec. 161.9 174.1 173.7 177.8 194.2 198.8 201.5 200.5Retail Sales 206.8 203.5 200.6 210.2 223.9 228.3 227.7 222.4Visitor Air Tran. 0.3 1.8 1.5 0.0 0.0 0.0 0.0 0.0Total 957.5 1,109.4 1,184.1 1,256.0 1,381.4 1,424.9 1,449.1 1,453.2

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 150.8 194.4 220.4 226.1 263.6 284.3 293.8 328.2Arts, Ent. & Rec. 60.6 72.5 79.5 80.8 92.6 95.4 99.5 97.9Retail** 30.8 35.3 36.8 34.5 38.6 40.5 41.4 43.6Ground Tran . 14.6 16.0 16.9 18.3 22.0 23.9 25.8 27.4Visitor Air Tran . 0.6 1.4 3.0 0.0 0.0 0.0 0.0 0.0Other Travel* 40.7 33.5 38.0 34.2 37.2 38.7 40.4 41.8Total 298.1 353.1 394.5 394.0 454.1 482.8 500.9 538.8

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 7,840 8,510 9,050 8,740 9,640 9,870 9,810 10,450Arts, Ent. & Rec. 3,110 3,760 3,660 3,410 3,860 3,860 3,800 3,400Retail ** 1,260 1,300 1,310 1,200 1,260 1,260 1,270 1,310Ground Tran 540 480 480 480 540 560 570 560Visitor Air Tran 20 30 40 0 0 0 0 0Other Travel * 1,450 930 920 780 800 800 820 800Total 14,220 15,020 15,460 14,610 16,090 16,360 16,270 16,520

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 26.4 29.8 36.3 36.7 44.4 48.1 50.6 50.4Loc. Visitor 17.9 19.8 22.7 23.1 30.1 33.0 35.5 34.8Loc. Business or Emp. 8.5 10.0 13.6 13.6 14.3 15.1 15.1 15.5State Tax Receipts 57.7 71.7 78.0 83.6 86.6 85.4 82.4 82.0St. Visitor 46.7 58.3 63.7 69.3 69.3 67.5 64.8 64.6St. Business or Emp. 11.1 13.4 14.3 14.3 17.2 17.9 17.6 17.4Local & State Tax Receipts 84.1 101.6 114.3 120.3 131.0 133.5 133.0 132.3

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 110 DEAN RUNYAN ASSOCIATES

YOLO COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 180.6 258.5 274.2 303.1 320.0 321.5 324.4 351.3Other Travel* 28.3 34.4 44.7 43.8 39.1 34.6 30.5 34.6Total 208.9 293.0 318.9 346.9 359.1 356.2 354.9 385.9

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 70.6 115.5 124.7 132.0 145.6 148.6 151.7 165.8Campground 4.6 9.8 3.1 7.3 8.3 8.2 8.3 8.7Private Home 37.7 49.3 56.9 63.8 63.5 62.5 62.2 66.9Vacation Home 2.2 2.9 3.2 3.4 3.5 3.6 3.6 3.8Day Travel 65.5 81.0 86.3 96.6 99.2 98.6 98.5 106.1Total 180.6 258.5 274.2 303.1 320.0 321.5 324.4 351.3

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 21.6 34.9 37.6 39.6 48.2 50.9 53.6 59.6Food Service 51.5 75.4 80.4 92.3 98.7 101.9 105.6 114.3Food Stores 7.3 10.8 9.8 12.1 12.8 13.1 13.0 13.4Local Tran. & Gas 24.5 42.0 49.7 57.6 53.4 48.2 43.9 49.7Arts, Ent. & Rec. 39.6 51.8 52.9 54.7 58.4 58.9 59.9 63.6Retail Sales 36.1 43.6 43.8 46.9 48.4 48.5 48.4 50.6Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 180.6 258.5 274.2 303.1 320.0 321.5 324.4 351.3

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 26.1 42.2 47.4 50.8 58.6 63.3 69.0 75.4Arts, Ent. & Rec. 12.7 18.4 20.7 21.3 23.7 24.8 26.4 28.6Retail** 5.7 7.8 8.0 7.9 8.6 8.9 9.2 9.3Ground Tran . 2.3 2.9 3.2 3.7 4.2 4.3 4.8 5.7Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 4.9 2.0 2.1 2.0 2.1 1.9 1.9 2.1Total 51.6 73.4 81.4 85.6 97.1 103.2 111.3 121.0

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 1,730 2,240 2,400 2,240 2,450 2,470 2,500 2,660Arts, Ent. & Rec. 960 1,280 1,310 1,400 1,500 1,590 1,560 1,720Retail ** 220 270 250 240 250 250 250 260Ground Tran 90 90 100 110 110 110 110 120Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 160 70 70 60 60 60 60 60Total 3,150 3,960 4,130 4,050 4,370 4,480 4,480 4,820

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 4.3 5.9 7.1 7.9 9.0 9.5 10.3 12.0Loc. Visitor 2.8 3.8 4.2 4.8 5.8 6.1 6.8 8.2Loc. Business or Emp. 1.5 2.1 2.9 3.1 3.2 3.4 3.5 3.8State Tax Receipts 11.2 16.3 18.0 19.6 19.9 19.3 18.7 19.4St. Visitor 9.2 13.5 15.0 16.6 16.3 15.6 14.9 15.7St. Business or Emp. 1.9 2.8 2.9 3.0 3.6 3.7 3.8 3.6Local & State Tax Receipts 15.4 22.2 25.0 27.5 28.9 28.8 29.0 31.4

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

DEAN RUNYAN ASSOCIATESPAGE 111

YUBA COUNTY

Travel Impacts, 2000-2017p

2000 2005 2007 2011 2014 2015 2016 2017

Destination Spending 45.4 64.1 68.3 79.2 73.1 67.3 67.4 72.4Other Travel* 6.8 11.6 15.5 14.9 12.9 11.5 10.2 11.6Total 52.2 75.7 83.8 94.1 86.1 78.8 77.5 84.0

Total Direct Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Hotel, Motel 3.7 8.8 11.2 11.0 6.9 3.1 2.9 3.1Campground 9.3 13.1 9.2 14.7 16.5 16.4 16.6 17.4Private Home 10.7 14.5 17.6 19.6 18.1 17.6 17.5 19.2Vacation Home 2.7 3.5 4.1 4.3 4.4 4.5 4.5 4.7Day Travel 19.1 24.2 26.1 29.6 27.3 25.7 25.9 27.9Total 45.4 64.1 68.3 79.2 73.1 67.3 67.4 72.4

Visitor Spending by Type of Traveler Accommodation ($Milion)

2000 2005 2007 2011 2014 2015 2016 2017

Accommodations 4.4 7.3 7.7 8.7 8.1 6.9 7.1 7.4Food Service 11.3 15.9 17.2 20.2 19.0 18.1 19.0 20.5Food Stores 4.2 5.6 4.9 6.6 6.9 7.0 7.0 7.2Local Tran. & Gas 8.7 14.8 17.4 20.9 18.0 15.7 14.3 16.3Arts, Ent. & Rec. 7.4 9.4 9.6 10.3 9.7 9.1 9.3 9.9Retail Sales 9.4 11.1 11.3 12.5 11.3 10.5 10.6 11.1Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Total 45.4 64.1 68.3 79.2 73.1 67.3 67.4 72.4

Visitor Spending By Commodity Purchased ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 6.0 9.5 10.9 12.0 11.4 10.7 11.8 12.4Arts, Ent. & Rec. 2.7 3.8 4.2 4.5 4.5 4.3 4.4 4.6Retail** 2.1 2.7 2.7 2.9 2.9 2.8 3.0 3.4Ground Tran . 0.7 0.9 1.0 1.2 1.2 1.2 1.4 1.6Visitor Air Tran . 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Other Travel* 0.4 0.5 0.5 0.4 0.4 0.4 0.5 0.6Total 11.9 17.4 19.4 21.0 20.5 19.5 21.0 22.5

Industry Earnings Generated by Travel Spending ($Million)

2000 2005 2007 2011 2014 2015 2016 2017

Accom. & Food Serv. 470 600 620 630 590 510 530 540Arts, Ent. & Rec. 210 240 250 270 280 250 260 260Retail ** 100 120 110 110 100 100 100 110Ground Tran 30 30 30 30 30 30 30 30Visitor Air Tran 0 0 0 0 0 0 0 0Other Travel * 30 30 30 20 20 20 20 20Total 840 1,010 1,040 1,060 1,030 920 950 980

Industry Employment Generated by Travel Spending (Jobs)

2000 2005 2007 2011 2014 2015 2016 2017

Local Tax Receipts 0.8 1.3 1.4 1.6 1.5 1.3 1.4 1.5Loc. Visitor 0.5 0.8 0.8 0.9 0.9 0.7 0.7 0.8Loc. Business or Emp. 0.3 0.5 0.7 0.7 0.6 0.6 0.6 0.6State Tax Receipts 3.3 4.8 5.4 5.9 5.5 5.0 4.7 5.0St. Visitor 2.8 4.1 4.6 5.1 4.7 4.2 4.0 4.2St. Business or Emp. 0.5 0.7 0.7 0.8 0.8 0.7 0.8 0.7Local & State Tax Receipts 4.1 6.0 6.8 7.6 7.0 6.3 6.1 6.5

Tax Receipts Generated by Travel Spending ($Million)

Details may not add to total due to rounding. * Other Travel includes ground transportation and air travel impacts for travel to other California visitor destinations and travel arrangement services.** Retail includes gasoline. Local tax receipts include transient occupancy taxes, sales taxes, and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

Historical revisions have been made on prior years based on the availability of revised source data for cities and counties throughout the state. Economic impacts are based on visitor trips which are defined as trips taken by individuals that stay overnight away from home, or travel more than 50 miles one-way on a non-routine trip, as defined by the California Tourism Marketing Act.

PAGE 112 DEAN RUNYAN ASSOCIATES

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Alameda

Alameda 10.0% 1,085 1,119 1,295 1,396 1,612 1,929 2,1272,175

Berkeley 12.0% 3,673 4,698 4,609 5,556 6,169 7,039 N/A7,813

Dublin 8.0% 557 684 880 1,003 1,118 1,354 N/A1,506

Emeryville 12.0% 3,298 3,598 4,233 4,852 5,277 5,912 7,4266,895

Fremont 10.0% 2,867 3,476 4,133 4,872 5,988 7,818 8,2788,086

Hayward 8.5% 1,110 1,253 1,466 1,679 1,918 2,033 2,5602,591

Livermore 8.0% 1,310 1,481 1,754 2,001 2,570 2,570 N/A2,784

Newark 10.0% 2,331 2,785 3,323 3,705 4,320 5,067 6,0945,859

Oakland 14.0% 10,085 12,484 13,822 15,831 18,208 21,145 28,25225,027

Pleasanton 8.0% 2,720 2,966 3,487 3,939 4,299 5,057 6,2636,038

San Leandro 10.0% 538 610 711 775 889 540 N/A610

Union City 12.5% 448 591 767 1,067 1,379 2,085 2,5302,322

Alpine

Unincorporated 10.0% 490 519 431 574 482 507 735630

Amador

Amador 7.3% 8 9 N/A N/A 175 203 14N/A

Ione 10.0% 3 2 1 0 N/A N/A 81N/A

Jackson 10.0% 296 284 285 308 305 353 450447

Plymouth 10.0% 74 85 95 142 194 221 296253

Sutter Creek 10.0% 154 169 175 170 157 225 279230

Unincorporated 10.0% 83 89 96 103 175 203 232223

Butte

Chico 10.0% 1,765 1,880 1,970 2,049 2,211 2,362 2,7042,522

Gridley 6.0% 21 22 21 21 22 25 2227

Oroville 9.0% 335 347 364 421 428 469 677524

Paradise 10.0% 168 162 171 190 186 198 211214

Unincorporated 6.0% 28 29 28 27 21 18 1820

Calaveras

Angels Camp 10.0% 777 782 816 861 943 1,065 1,0981,116

Unincorporated 6.0% 334 362 341 327 327 395 565385

Colusa

Colusa 8.0% 19 14 25 19 25 22 2423

Williams 10.0% 295 296 344 339 365 345 443401

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 113

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Contra Costa

Antioch 10.0% 113 80 120 116 136 150 256158

Brentwood 10.0% 132 206 233 270 284 350 N/A377

Concord 10.0% 1,428 1,391 1,479 1,695 2,171 2,619 2,7872,713

Danville 6.5% 75 87 97 109 121 121 160147

El Cerrito 10.0% 75 86 98 103 131 115 184139

Lafayette 9.5% 414 451 523 562 631 702 733746

Martinez 10.0% 269 290 303 308 291 383 561521

Pinole 10.0% 188 198 208 223 302 391 484459

Pittsburg 10.0% 256 280 361 N/A 503 645 759711

Pleasant Hill 10.0% 1,147 1,235 1,350 1,573 1,610 1,930 2,2232,107

Richmond 10.0% 687 660 727 858 986 1,049 1,2951,264

San Pablo 12.0% 247 262 309 356 425 455 514791

San Ramon 7.3% 1,247 1,501 1,741 2,096 2,246 2,470 2,8942,808

Unincorporated 10.0% 1,907 1,439 1,836 2,171 2,500 2,367 3,3612,367

Walnut Creek 8.5% 1,142 1,345 1,492 1,659 1,735 1,942 2,3822,077

Del Norte

Crescent City 10.0% 889 891 860 962 966 1,150 1,3851,255

Unincorporated 8.0% 324 319 340 344 434 434 485479

El Dorado

Placerville 10.0% 116 116 131 137 159 188 228187

So. Lake Tahoe 12.0% 8,456 8,670 8,825 10,298 11,031 12,708 16,77215,687

Unincorporated 10.0% 1,731 1,813 1,933 2,186 2,443 2,802 3,7003,243

Fresno

Clovis 10.0% 1,024 1,309 1,441 1,519 1,683 1,827 2,0772,007

Coalinga 6.0% 23 38 33 25 28 27 N/A19

Firebaugh 4.0% 8 6 4 5 6 11 N/A4

Fresno 12.0% 8,493 8,458 9,072 9,508 10,037 10,987 12,91912,006

Huron 10.0% 3 2 4 4 4 4 23

Kingsburg 12.0% 72 162 176 202 322 266 331282

Reedley 8.0% 35 37 36 38 40 42 4442

Sanger 4.0% 6 8 9 6 9 9 97

Selma 12.0% 181 165 176 189 282 414 453466

Glenn

Orland 10.0% 44 48 46 47 50 53 8554

Unincorporated 5.0% 5 4 3 4 3 3 32

Willows 12.0% 391 389 400 407 455 500 N/A500

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

PAGE 114 DEAN RUNYAN ASSOCIATES

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Humboldt

Arcata 10.0% 892 934 1,038 1,195 1,296 1,296 1,4691,365

Eureka 10.0% 1,798 2,149 1,923 1,947 2,125 2,420 2,9752,871

Ferndale 10.0% 70 76 98 99 128 163 168168

Fortuna 10.0% 444 472 516 524 507 532 679613

Rio Dell 8.0% 10 12 12 10 12 10 1211

Trinidad 12.0% 88 72 96 132 133 167 165176

Unincorporated 10.0% 1,093 1,167 1,193 1,311 1,423 1,597 1,3321,725

Imperial

Brawley 8.0% 252 287 315 283 323 335 N/A341

Calexico 10.0% 210 185 246 237 315 267 N/A273

Calipatria 8.0% 26 25 29 22 32 19 2321

El Centro 10.0% 1,235 1,343 1,561 1,660 1,667 1,592 1,6671,592

Holtville 4.0% 1 1 1 1 1 1 11

Imperial 8.0% 15 17 18 21 31 26 2728

Unincorporated 8.0% 1 1 3 6 26 23 322

Inyo

Bishop 12.0% 1,659 1,871 1,811 1,829 1,958 2,110 2,6182,226

Unincorporated 12.0% 2,618 2,667 2,882 2,878 3,303 3,306 3,7303,465

Kern

Bakersfield 12.0% 6,494 6,852 7,828 8,274 8,826 9,488 9,5789,451

California City 6.0% 2 1 16 50 60 62 7768

Delano 10.0% 135 166 180 214 193 253 338308

Maricopa 10.0% 24 20 27 22 21 24 1921

McFarland 6.0% 1 0 0 N/A N/A N/A N/AN/A

Ridgecrest 10.0% 1,412 1,144 1,151 1,095 1,165 1,218 1,5841,443

Taft 10.0% 30 24 56 40 68 133 199123

Tehachapi 8.0% 251 500 567 500 830 684 629641

Unincorporated 6.0% 1,346 1,658 1,732 1,845 1,775 2,270 2,4052,575

Wasco 10.0% 92 118 152 152 200 223 185184

Kings

Avenal 6.0% 4 5 5 5 4 4 56

Corcoran 8.0% 38 46 49 48 42 45 4869

Hanford 8.0% 272 258 263 277 288 348 381381

Lemoore 8.0% 118 112 126 124 127 210 N/A260

Unincorporated 10.0% 199 233 280 277 298 315 287295

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 115

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Lake

Clearlake 9.0% 161 160 159 168 200 207 340350

Lakeport 10.0% 95 69 83 85 95 81 141111

Unincorporated 9.0% 677 590 601 441 660 605 N/A781

Lassen

Susanville 10.0% 380 366 392 379 401 442 508455

Unincorporated 10.0% 42 42 40 30 29 28 2725

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

PAGE 116 DEAN RUNYAN ASSOCIATES

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Los Angeles

Agoura Hills 12.0% 1,590 1,709 1,738 1,915 2,131 2,245 2,6712,764

Alhambra 12.0% 146 148 176 167 193 268 N/A643

Arcadia 10.0% 2,238 2,394 2,560 2,823 3,215 3,365 3,5443,532

Artesia 12.5% 254 366 426 450 443 535 486553

Avalon 12.0% 2,614 3,085 3,320 3,516 4,464 4,983 5,1524,938

Azusa 10.0% 201 193 211 231 243 262 366348

Baldwin Park 10.0% 219 217 216 223 254 294 557321

Bell 0.0% 176 94 5 N/A N/A N/A N/AN/A

Bell Gardens 8.0% 188 221 238 259 314 365 555548

Bellflower 9.0% 451 444 487 526 591 657 757730

Beverly Hills 14.0% 23,447 26,595 29,789 31,086 34,380 36,359 43,52139,989

Burbank 10.0% 5,273 5,686 5,943 6,548 7,145 7,909 11,20610,598

Calabasas 12.0% 1,013 1,199 1,143 1,265 1,492 1,683 1,9282,261

Carson 9.0% 1,121 1,198 1,308 1,462 1,598 1,743 2,3132,068

Cerritos 12.0% 356 399 445 461 504 698 1,1871,130

Claremont 10.0% 780 917 1,001 1,077 1,148 1,284 1,3981,334

Compton 7.5% 157 150 152 115 114 107 N/A106

Covina 10.0% 356 318 317 395 101 348 328483

Cudahy 8.0% 44 66 53 50 53 54 6257

Culver City 14.0% 2,963 3,284 3,781 5,195 5,608 6,700 7,5677,572

Diamond Bar 10.0% 570 643 692 783 851 935 924994

Downey 9.0% 936 991 1,123 1,219 1,315 1,317 N/A1,629

Duarte 10.0% 43 60 69 94 97 105 128142

El Monte 10.0% 266 266 278 299 318 380 476420

El Segundo 8.0% 3,956 4,153 4,617 5,156 5,964 5,400 N/A6,400

Gardena 11.0% 410 414 478 554 640 738 1,2951,006

Glendale 12.0% 2,690 3,045 3,368 3,545 3,979 4,467 6,6006,426

Glendora 6.0% 86 76 88 130 134 137 138149

Hawthorne 12.0% 2,017 2,017 2,393 2,659 2,765 3,357 5,2004,806

Hermosa Beach 10.0% 1,559 1,689 1,815 1,996 2,204 2,350 N/A2,762

Huntington Park 5.0% 39 55 47 48 50 50 7070

Industry 10.0% 665 747 793 876 1,012 1,000 1,0371,052

Inglewood 14.0% 2,517 2,979 3,136 3,456 4,094 4,860 5,5775,218

La Mirada 10.0% 803 1,022 973 1,165 1,389 1,506 1,5681,690

La Puente 10.0% 83 137 153 167 192 207 241228

Lakewood 8.0% 42 60 50 46 46 48 6759

Lancaster 7.0% 1,381 1,300 1,338 1,315 1,313 1,614 2,0771,866

Lawndale 9.0% 374 407 453 490 507 600 N/A610

Lomita 10.0% 112 106 118 127 123 134 178150

Long Beach 12.0% 12,243 13,782 16,791 18,784 21,265 23,999 N/AN/A

Los Angeles 14.0% 127,626 145,167 163,395 180,734 184,382 202,897 265,653230,818

DEAN RUNYAN ASSOCIATESPAGE 117

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Los Angeles

Malibu 12.0% 1,075 1,160 1,336 1,421 1,535 1,983 3,2872,620

Manhattan Beach 10.0% 3,174 3,230 3,240 3,881 4,167 4,548 5,1174,987

Maywood 5.0% 38 34 11 39 46 47 N/AN/A

Monrovia 10.0% 1,076 1,179 1,329 1,454 1,563 1,760 1,9451,891

Montebello 10.0% 243 256 298 312 325 353 N/AN/A

Monterey Park 12.0% 661 757 876 957 1,049 1,159 1,2621,249

Norwalk 10.0% 922 877 1,128 1,227 1,309 1,379 1,5451,533

Palmdale 10.0% 2,582 2,633 2,789 2,908 2,824 3,090 3,6713,279

Pasadena 12.1% 6,942 7,668 9,553 11,109 12,043 13,165 15,18614,856

Pico Rivera 10.0% 252 304 309 333 368 398 405418

Pomona 10.0% 1,300 1,267 1,359 1,474 1,561 1,561 1,5021,548

Rancho Palos Verdes 10.0% 1,955 2,640 3,349 3,790 4,250 4,812 N/A5,197

Redondo Beach 12.0% 3,204 3,267 3,534 3,693 3,971 4,465 7,6908,628

Rosemead 10.0% 1,188 1,170 1,347 1,450 1,590 1,575 2,2091,999

San Dimas 12.0% 649 670 700 779 1,278 1,426 1,6301,558

San Gabriel 12.0% 761 880 948 1,168 1,426 1,454 1,6031,592

Santa Clarita 10.0% 2,051 2,107 2,381 2,557 2,782 3,125 3,6393,813

Santa Fe Springs 10.0% 219 145 120 113 117 144 174165

Santa Monica 14.0% 29,804 32,747 36,143 40,997 44,412 47,629 55,53251,021

Signal Hill 9.0% 136 136 150 156 169 149 220163

South El Monte 8.0% 171 194 186 195 214 219 208212

South Gate 8.0% 223 278 230 250 278 267 390350

Temple City 10.0% 35 34 33 29 47 54 5560

Torrance 11.0% 6,400 6,959 7,900 8,636 9,292 10,529 12,01511,919

Unincorporated 12.0% 10,850 11,437 13,119 14,180 15,458 17,470 21,64219,791

West Covina 10.0% 647 757 1,052 1,228 1,238 1,614 1,9661,841

West Hollywood 12.5% 12,590 14,090 15,414 18,062 18,980 20,418 22,63721,993

Westlake Village 10.0% 2,220 2,394 2,613 2,623 2,907 3,218 3,6023,619

Whittier 10.0% 546 560 586 564 730 779 832890

Madera

Chowchilla 10.0% 159 187 143 208 245 269 306213

Madera 9.0% 421 436 522 577 647 723 772736

Unincorporated 9.0% 1,846 1,965 2,017 2,044 2,390 2,392 3,2342,602

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

PAGE 118 DEAN RUNYAN ASSOCIATES

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Marin

Corte Madera 10.0% 525 571 685 729 862 964 1,0031,052

Fairfax 10.0% 18 18 19 30 26 28 2128

Larkspur 10.0% 453 507 567 648 703 812 N/A888

Mill Valley 10.0% 374 414 481 566 636 715 823773

Novato 10.0% 897 942 1,054 1,218 1,354 1,544 1,6481,643

San Rafael 10.0% 1,558 1,644 1,867 2,185 2,332 2,662 N/A3,063

Sausalito 12.0% 784 829 894 967 1,202 1,463 N/A1,589

Tiburon 10.0% 416 471 581 605 700 811 805832

Unincorporated 10.0% 1,506 1,747 2,037 2,244 2,673 3,151 3,5753,371

Mariposa

Unincorporated 10.0% 11,406 10,664 11,461 11,438 11,624 13,523 14,88314,342

Mendocino

Fort Bragg 10.5% 1,379 1,325 1,414 1,546 1,679 1,854 2,1482,091

Point Arena 12.0% 57 44 35 34 23 73 8679

Ukiah 10.0% 661 692 776 828 925 1,173 1,3111,213

Unincorporated 10.0% 3,256 3,294 3,556 3,618 3,856 4,491 5,0814,491

Willits 9.0% 194 153 237 263 265 316 N/A341

Merced

Atwater 8.0% 36 36 35 35 38 38 N/A29

Gustine 7.0% N/A N/A N/A N/A N/A N/A N/AN/A

Livingston 9.0% 3 3 5 6 5 5 55

Los Banos 10.0% 206 203 216 220 288 307 446407

Merced 10.0% 745 718 803 883 990 1,874 1,6091,519

Unincorporated 10.0% 565 522 541 547 675 719 698676

Modoc

Alturas 10.0% 120 134 127 125 132 150 156160

Unincorporated 4.0% 32 37 34 31 35 39 4640

Mono

Mammoth Lakes 13.0% 10,473 11,196 9,924 11,712 10,479 11,309 18,98515,722

Unincorporated 12.0% 2,437 2,323 2,470 2,414 2,598 2,709 3,3213,026

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 119

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Monterey

Carmel-By-The-Sea 10.0% 3,830 4,003 4,178 4,616 5,127 5,589 6,1005,896

Gonzales 8.0% 1 1 2 2 2 2 2N/A

Greenfield 8.0% 12 12 12 12 N/A 14 3117

King City 10.0% 276 253 285 327 334 344 419429

Marina 12.0% 1,368 1,458 1,876 1,932 2,125 2,395 2,6862,550

Monterey 10.0% 14,703 14,655 16,537 17,601 19,325 20,828 23,18022,486

Pacific Grove 10.0% 3,071 2,891 3,142 3,360 3,157 3,639 3,9763,786

Salinas 10.0% 1,530 1,604 1,749 2,037 1,852 2,432 2,7722,601

Seaside 12.0% 1,733 1,779 2,025 2,092 2,420 2,668 2,7022,881

Soledad 12.0% 69 72 71 71 73 78 11388

Unincorporated 10.5% 13,002 13,779 16,645 17,945 19,325 21,496 21,17722,815

Napa

American Canyon 12.0% 557 784 1,090 1,201 1,249 1,429 1,5461,509

Calistoga 12.0% 3,042 3,431 3,768 3,949 4,456 5,037 N/A5,623

Napa 12.0% 8,256 9,872 11,505 12,773 15,167 15,869 19,41818,233

St. Helena 12.0% 1,194 1,465 1,521 1,308 1,732 1,860 2,1761,981

Unincorporated 12.0% 7,549 8,299 9,227 9,673 11,689 13,792 13,71314,722

Yountville 12.0% 3,069 4,035 4,292 5,678 6,261 6,582 7,1556,809

Nevada

Grass Valley 10.0% 482 583 657 516 692 816 828826

Nevada City 10.0% 180 187 268 270 341 288 402324

Truckee 10.0% 1,432 1,436 1,351 1,718 1,847 2,119 3,4102,820

Unincorporated 10.0% 278 257 233 277 236 384 441377

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

PAGE 120 DEAN RUNYAN ASSOCIATES

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Orange

Anaheim 15.0% 77,138 82,605 90,376 102,936 101,042 118,099 148,744137,024

Brea 10.0% 1,176 1,227 1,281 1,401 1,513 1,592 1,7161,606

Buena Park 12.0% 3,698 3,816 3,920 4,403 5,002 5,675 6,5296,435

Costa Mesa 8.0% 4,269 5,345 6,525 7,258 7,676 7,995 8,9258,623

Cypress 10.0% 1,514 1,760 2,098 1,926 1,980 2,210 2,7122,559

Dana Point 10.0% 7,221 8,338 9,382 10,086 11,122 12,467 12,60012,091

Fountain Valley 9.0% 616 733 744 900 1,015 1,278 1,4541,458

Fullerton 10.0% 1,571 1,754 1,898 2,068 2,249 2,418 2,8772,680

Garden Grove 14.5% 9,805 11,134 11,648 13,626 16,353 17,217 25,12120,897

Huntington Beach 10.0% 5,820 6,470 7,204 7,630 8,440 9,215 N/A10,035

Irvine 8.0% 7,268 8,294 8,489 9,005 9,315 10,594 12,42712,218

La Palma 8.0% 198 216 228 258 378 346 378391

Laguna Beach 12.0% 6,759 7,073 7,905 8,537 9,278 9,979 12,23810,355

Laguna Hills 10.0% 752 870 1,004 1,108 1,203 1,285 1,4371,407

Laguna Niguel 8.0% 24 29 33 29 34 43 4541

Lake Forest 10.0% 1,939 2,439 2,670 2,823 3,141 3,405 N/A3,573

Los Alamitos 8.0% 70 80 88 104 113 132 159156

Mission Viejo 8.0% 520 594 608 630 749 826 882882

Newport Beach 10.0% 12,542 15,855 17,976 16,500 18,176 20,365 N/A21,083

Orange 10.0% 2,724 3,169 3,440 3,819 3,849 4,542 5,4135,169

Placentia 10.0% 562 647 620 788 820 770 N/A945

San Clemente 10.0% 1,372 1,461 1,541 1,588 1,781 2,220 2,7992,333

San Juan Capistrano 10.0% 162 175 314 618 681 801 855851

Santa Ana 11.0% 5,650 5,970 7,024 7,490 8,519 8,983 9,2878,882

Seal Beach 12.0% 1,109 1,221 970 1,289 1,509 1,526 1,6941,655

Stanton 8.0% 290 326 357 342 324 384 513429

Tustin 10.0% 141 143 137 137 1,091 1,091 1,6091,555

Unincorporated 10.0% 133 151 37 N/A N/A N/A N/AN/A

Westminster 8.0% 452 496 511 593 609 717 867802

Yorba Linda 10.0% 274 318 355 400 435 443 483488

Placer

Auburn 8.0% 181 198 211 209 226 264 N/A262

Colfax 8.0% 23 17 19 21 18 14 16N/A

Lincoln 10.0% 360 117 193 145 232 260 284222

Loomis 8.0% 37 30 30 37 18 10 111

Rocklin 8.0% 345 384 396 403 474 486 678564

Roseville 6.0% 1,590 1,759 1,897 2,079 2,281 2,067 3,1513,117

Unincorporated 9.9% 9,071 10,645 10,474 11,626 12,013 12,145 18,34415,991

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 121

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Plumas

Portola 9.0% 29 35 41 33 407 29 2929

Unincorporated 9.0% 1,020 1,042 1,139 1,217 1,233 1,271 N/AN/A

Riverside

Banning 12.0% 332 505 573 626 674 726 861790

Beaumont 10.0% 181 186 194 236 196 225 334213

Blythe 10.0% 794 700 899 1,147 982 949 1,0681,175

Calimesa 10.0% 28 26 29 36 34 41 5244

Canyon Lake 10.0% 27 34 35 36 41 51 6261

Cathedral City 12.0% 1,023 999 1,136 1,114 1,340 1,447 2,5031,771

Corona 10.0% 1,097 1,184 1,306 1,599 1,656 1,787 2,4872,039

Desert Hot Springs 12.0% 892 1,088 1,149 1,235 1,314 1,352 1,7681,505

Hemet 10.0% 621 603 557 626 643 727 963854

Indian Wells 11.3% 4,294 4,805 5,690 6,342 6,406 6,735 7,5906,996

Indio 10.0% 1,845 1,945 2,547 2,820 3,078 3,907 6,2984,520

La Quinta 11.0% 4,175 4,725 5,550 5,989 6,286 6,613 6,4837,442

Lake Elsinore 10.0% 272 275 313 275 462 451 566487

Moreno Valley 13.0% 536 693 747 832 991 1,197 1,8531,416

Norco 11.0% 173 190 224 257 296 427 562520

Palm Desert 11.0% 8,331 8,614 9,195 10,482 9,810 10,723 15,01811,195

Palm Springs 12.7% 13,448 15,797 18,106 19,620 22,297 25,487 30,95126,996

Perris 10.0% 64 60 121 72 66 137 160158

Rancho Mirage 10.0% 3,892 4,302 4,925 5,168 5,682 7,415 9,0037,304

Riverside 13.0% 2,488 2,732 2,995 3,703 4,189 5,280 6,6226,093

San Jacinto 8.0% 20 18 18 20 27 34 3837

Temecula 8.0% 1,962 2,169 2,400 2,505 2,717 3,008 3,3223,184

Unincorporated 10.0% 1,415 1,404 1,423 1,844 2,137 2,435 3,2692,777

Sacramento

Citrus Heights 12.0% 17 17 17 19 20 16 1621

Folsom 8.0% 1,109 1,153 1,235 1,366 1,462 1,565 2,0651,845

Galt 10.0% 135 131 139 143 214 215 272261

Isleton 8.0% 1 0 N/A N/A N/A N/A 0N/A

Rancho Cordova 12.0% 1,822 2,515 2,626 2,637 4,124 4,684 5,4294,971

Sacramento 12.0% 17,079 18,522 18,894 19,867 21,444 23,810 28,55326,003

Unincorporated 12.0% 4,467 3,953 3,383 3,878 4,258 4,563 6,0375,148

San Benito

Hollister 8.0% 119 105 123 128 152 178 218171

San Juan Bautista 12.0% 37 32 38 62 53 71 142111

Unincorporated 8.0% 82 80 85 92 93 83 176103

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

PAGE 122 DEAN RUNYAN ASSOCIATES

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

San Bernardino

Adelanto 10.0% 28 27 24 24 16 19 N/A25

Apple Valley 7.0% 7 6 7 7 8 7 66

Barstow 12.5% 2,393 2,542 2,626 2,650 2,749 2,892 3,0972,858

Big Bear Lake 8.0% 2,936 3,068 3,177 3,497 2,562 2,965 5,2463,437

Chino 8.0% 192 220 228 282 268 296 371336

Colton 0.0% 293 370 346 501 567 575 N/A575

Fontana 8.0% 467 574 558 587 704 793 941884

Hesperia 10.0% 807 843 966 837 1,040 1,163 1,1021,148

Highland 7.0% 167 179 204 228 250 265 302274

Loma Linda 10.0% 59 57 53 41 32 49 335271

Montclair 10.0% 31 33 31 29 30 31 4125

Needles 10.0% 438 454 499 522 589 592 889643

Ontario 11.8% 8,398 8,790 9,149 9,731 10,614 12,058 13,88713,091

Rancho Cucamonga 10.0% 1,587 1,827 1,928 2,057 2,555 2,729 3,2823,055

Redlands 10.0% 752 766 820 921 948 1,064 N/A1,102

Rialto 9.0% 93 97 128 149 153 195 333170

San Bernardino 10.0% 2,222 2,507 2,217 2,689 N/A 3,396 4,4964,338

Twentynine Palms 9.0% 902 979 1,036 893 816 878 1,107944

Unincorporated 7.0% 1,340 1,286 1,501 1,519 1,697 2,071 2,8782,449

Upland 10.0% 94 99 97 110 117 151 168160

Victorville 7.0% 765 723 705 817 881 1,064 1,1911,074

Yucaipa 7.0% 15 14 12 16 18 23 2323

Yucca Valley 7.0% 144 165 188 147 134 254 317254

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 123

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

San Diego

Carlsbad 10.0% 11,490 11,569 12,872 14,702 17,284 19,712 22,26320,922

Chula Vista 10.0% 2,036 2,059 2,296 2,471 2,696 3,137 3,6573,827

Coronado 10.0% 7,623 8,320 8,903 10,366 12,443 13,764 14,57813,819

Del Mar 12.5% 1,506 1,705 1,805 1,940 2,102 2,444 2,6972,618

El Cajon 10.0% 825 900 1,046 1,057 1,140 1,324 1,4321,378

Encinitas 10.0% 1,180 1,280 1,412 1,490 1,568 1,824 2,2082,009

Escondido 10.0% 954 1,025 1,203 1,228 1,322 1,435 1,6831,606

Imperial Beach 10.0% 164 224 231 194 386 640 672668

La Mesa 10.0% 808 917 910 957 1,038 1,148 1,2501,209

Lemon Grove 6.0% 30 31 36 37 39 45 5253

National City 10.0% 709 759 888 896 1,082 1,384 N/A1,612

Oceanside 10.0% 3,185 3,326 3,817 4,239 4,707 5,323 6,9296,382

Poway 10.0% 367 434 463 484 523 574 609615

San Diego 10.5% 123,332 140,752 148,184 158,105 170,330 186,159 221,415202,659

San Marcos 10.0% 298 610 714 736 795 830 978874

Santee 10.0% 100 106 115 207 386 432 512483

Solana Beach 13.0% 930 979 1,119 1,186 1,220 1,467 1,7401,606

Unincorporated 8.0% 2,423 2,449 2,579 2,647 3,404 4,166 4,8894,128

Vista 10.0% 330 546 596 982 1,119 1,263 N/A1,275

San Francisco

San Francisco 14.0% 186,849 209,962 239,567 238,782 310,052 399,363 375,291392,686

San Joaquin

Escalon 10.0% 3 2 2 3 2 3 44

Lathrop 9.0% 205 231 232 466 469 450 636518

Lodi 6.0% 382 426 486 545 594 666 1,092783

Manteca 9.0% 344 483 508 634 133 794 1,005913

Ripon 10.0% 72 84 100 97 101 113 144130

Stockton 8.0% 1,749 1,799 1,933 2,006 2,080 2,378 2,7102,711

Tracy 10.0% 643 676 746 787 974 1,117 1,4811,385

Unincorporated 8.0% 290 280 323 320 338 387 479445

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

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Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

San Luis Obispo

Arroyo Grande 10.0% 348 390 630 746 841 922 963N/A

Atascadero 10.0% 409 526 638 704 779 900 1,3381,242

El Paso De Robles 10.0% 2,735 2,998 3,230 3,350 4,174 4,246 5,4084,279

Grover Beach 10.0% 220 220 261 273 249 314 354363

Morro Bay 10.0% 2,208 2,287 2,784 2,803 2,542 2,916 N/A3,143

Pismo Beach 10.0% 5,780 6,270 6,931 7,280 7,988 8,680 9,3469,200

San Luis Obispo 10.0% 4,502 4,844 5,222 5,572 8,063 8,811 7,3579,335

Unincorporated 9.0% 5,582 6,342 6,450 7,711 8,063 8,811 9,5029,335

San Mateo

Belmont 10.0% 892 1,115 1,359 1,572 1,723 1,937 2,3872,339

Brisbane 12.0% 969 1,306 1,560 1,668 2,038 2,444 N/A2,650

Burlingame 12.0% 10,342 13,404 16,183 18,244 31,357 23,698 26,26326,092

Daly City 10.0% 461 533 635 690 787 946 1,4041,028

Foster City 9.5% 1,175 1,341 1,730 2,016 2,109 2,581 2,9152,821

Half Moon Bay 12.0% 3,395 3,732 4,231 4,525 4,950 5,431 6,0405,925

Menlo Park 12.0% 2,074 2,454 2,939 3,468 4,159 4,720 6,6636,268

Millbrae 12.0% 2,865 3,686 3,928 4,809 6,137 7,467 8,0258,210

Pacifica 12.0% 709 776 1,118 1,277 1,485 1,667 N/A1,713

Redwood City 12.0% 2,658 2,994 3,924 4,526 5,262 6,032 N/A6,459

San Bruno 12.0% 1,344 1,764 2,184 2,412 2,790 3,066 3,2843,317

San Carlos 10.0% 683 815 944 1,121 1,270 1,397 1,5711,579

San Mateo 12.0% 3,529 4,530 5,635 6,391 5,728 8,008 8,6108,887

So. San Francisco 10.0% 5,821 7,192 8,619 9,659 11,174 12,947 13,61813,430

Unincorporated 10.0% 873 979 1,105 1,242 1,394 1,552 1,6311,490

Santa Barbara

Buellton 12.0% 1,164 1,193 1,240 1,345 1,611 1,830 1,9381,783

Carpinteria 10.0% 1,262 1,306 1,422 1,631 1,924 2,380 N/A2,380

Lompoc 10.0% 1,371 1,444 1,270 1,320 1,509 1,678 1,7961,706

Santa Barbara 12.0% 13,757 14,951 16,394 17,611 20,184 22,523 23,09722,372

Santa Maria 10.0% 2,116 2,363 2,441 2,532 2,844 3,224 3,4563,395

Solvang 12.0% 2,372 2,508 2,684 2,986 3,435 3,834 4,3314,266

Unincorporated 12.0% 5,950 6,977 7,570 6,993 7,551 8,601 10,0708,963

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 125

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Santa Clara

Campbell 12.0% 1,298 2,032 2,578 2,876 3,417 4,092 4,4064,440

Cupertino 12.0% 2,142 2,537 3,113 3,769 4,590 5,582 N/A4,552

Gilroy 9.0% 889 889 999 1,092 1,235 1,502 1,7091,677

Los Altos 11.0% 1,346 1,518 1,782 1,946 2,169 2,450 2,9852,608

Los Gatos 10.0% 924 833 1,174 1,296 1,513 1,897 N/A1,943

Milpitas 10.0% 5,297 6,124 7,067 7,933 9,336 10,827 11,70211,764

Morgan Hill 10.0% 904 938 1,119 1,411 1,714 2,062 2,6542,276

Mountain View 10.0% 3,267 3,914 4,397 4,668 5,645 6,559 6,9736,591

Palo Alto 14.0% 6,858 8,082 9,664 10,794 12,555 16,699 23,47822,377

San Jose 10.0% 17,250 18,102 22,451 25,258 29,362 36,998 43,40041,114

Santa Clara 9.5% 8,302 9,910 11,755 13,673 15,042 17,869 N/A20,040

Saratoga 10.0% 144 184 205 228 257 310 344319

Sunnyvale 10.5% 5,578 6,589 7,778 9,016 10,857 14,132 16,56816,262

Unincorporated 8.0% 289 322 371 420 433 674 570524

Santa Cruz

Capitola 10.0% 592 602 913 1,075 1,237 1,276 1,4581,452

Santa Cruz 11.0% 3,861 4,228 4,739 5,559 7,059 8,228 9,2838,228

Scotts Valley 10.0% 544 570 713 781 926 1,059 1,2181,011

Unincorporated 11.0% 3,511 4,101 4,605 4,515 5,514 6,462 8,0026,941

Watsonville 11.0% 617 707 830 873 781 889 1,046990

Shasta

Anderson 10.0% 357 355 349 430 436 492 540519

Redding 10.0% 3,498 3,616 3,838 4,100 4,126 4,358 4,7944,612

Shasta Lake 10.0% 8 8 5 5 7 8 98

Unincorporated 10.0% 651 692 739 774 815 857 887872

Sierra

Unincorporated 10.0% 285 289 324 343 349 339 305325

Siskiyou

Dorris 0.0% 6 6 6 5 N/A N/A N/AN/A

Dunsmuir 10.0% 109 106 99 107 112 112 N/A117

Etna 6.0% 6 6 6 6 7 9 1211

Mt. Shasta 10.0% 503 504 511 576 546 620 N/A716

Unincorporated 8.0% 454 438 471 517 515 523 609575

Weed 10.0% 312 306 300 298 311 361 411344

Yreka 10.0% 576 568 626 643 712 811 798742

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

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Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Solano

Benecia 9.0% 228 229 297 260 386 425 N/A483

Dixon 9.0% 157 170 173 221 300 350 564494

Fairfield 10.0% 1,446 1,635 1,718 1,849 2,046 2,338 N/A2,667

Rio Vista 10.0% 8 27 49 20 14 27 1923

Vacaville 8.0% 1,159 1,191 1,232 1,332 1,205 1,403 1,7011,705

Vallejo 11.0% 1,019 1,088 1,158 1,234 1,481 1,852 2,4322,379

Sonoma

Cloverdale 10.0% 143 145 144 161 191 220 238217

Healdsburg 14.0% 1,595 1,928 2,209 2,461 2,637 2,889 3,6433,058

Petaluma 10.0% 1,166 1,342 1,485 1,681 1,923 2,065 2,6512,495

Rohnert Park 12.0% 1,575 1,748 1,941 2,203 2,687 2,981 3,4503,256

Santa Rosa 9.0% 2,863 3,184 3,654 4,285 4,361 4,890 5,9005,467

Sebastopol 10.0% 239 270 361 395 360 482 514484

Sonoma 10.0% 2,084 2,113 2,359 2,645 3,569 3,564 3,5633,651

Unincorporated 12.0% 7,138 7,930 8,757 9,705 11,046 12,763 19,36913,894

Windsor 12.0% 1,068 1,191 1,287 1,426 1,634 1,735 1,9441,884

Stanislaus

Ceres 10.0% 61 59 61 70 76 84 228101

Modesto 9.0% 1,461 1,640 1,769 1,884 1,880 2,098 4,2132,523

Oakdale 7.0% 163 203 233 221 229 261 311298

Turlock 9.0% 639 700 799 902 979 1,100 1,4551,226

Unincorporated 8.0% 681 661 756 763 834 904 1,1181,291

Sutter

Unincorporated 10.0% 40 31 29 18 19 19 2015

Yuba City 10.0% 531 652 671 674 696 816 987816

Tehama

Corning 10.0% 359 266 261 294 300 344 387354

Red Bluff 10.0% 458 597 594 711 720 836 936928

Unincorporated 8.0% 31 32 28 33 34 43 5468

Trinity

Unincorporated 5.0% 165 191 203 221 219 214 262194

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

DEAN RUNYAN ASSOCIATESPAGE 127

Rate 2010 2011 2012 2013 2014 2015 2016 2017

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000

Tulare

Dinuba 10.0% 91 145 134 172 184 227 263249

Exeter 8.0% 30 33 37 55 71 84 9487

Lindsay 8.0% 32 N/A 41 29 44 57 5650

Porterville 8.0% 276 301 310 335 371 447 551491

Tulare 10.0% 722 844 820 1,042 1,029 1,188 N/A1,182

Unincorporated 10.0% 1,138 1,200 1,280 1,366 1,402 1,749 N/A1,749

Visalia 10.0% 1,827 1,920 2,008 2,155 2,301 2,622 2,7572,484

Tuolumne

Sonora 10.0% 230 280 332 375 307 297 496392

Unincorporated 10.0% 1,491 1,823 2,209 2,417 2,251 2,645 4,0403,325

Ventura

Camarillo 9.0% 1,432 1,582 1,702 1,850 2,034 2,270 2,4182,545

Fillmore 10.0% 59 76 89 114 121 106 N/A120

Ojai 10.0% 1,640 1,848 2,180 2,434 2,798 2,960 N/A3,127

Oxnard 10.0% 3,061 3,294 3,402 3,826 4,228 4,654 5,1745,375

Port Hueneme 10.0% 329 295 326 301 393 455 559508

San Buenaventura 10.0% 3,468 3,436 4,045 4,450 4,780 5,333 6,1055,810

Santa Paula 10.0% 82 74 83 97 103 111 100110

Simi Valley 10.0% 1,134 1,218 1,289 1,344 1,411 1,605 1,8101,877

Thousand Oaks 10.0% 2,282 2,703 2,978 3,162 3,538 3,916 4,5374,671

Unincorporated 8.0% 191 230 251 317 410 496 808608

Yolo

Davis 12.0% 912 958 1,039 1,129 1,252 1,320 1,7801,459

Unincorporated 8.0% 105 286 279 293 357 488 N/A488

West Sacramento 12.0% 827 933 901 1,019 1,129 1,290 1,5811,421

Woodland 11.5% 778 922 916 1,010 N/A 1,233 1,9401,593

Yuba

Marysville 11.5% 66 75 83 81 94 101 121120

Unincorporated 10.0% 223 244 316 261 285 358 N/A358

Note: Values listed as N/A are missing, those with more current informaiton or corrections are encouraged to contact Dean Runyan Associates.

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APPENDICES

Appendix A 2017 Travel Impact Estimates

Appendix B Key Terms and Definitions

Appendix C Regional Travel Impact Model

Appendix D Travel Industry Accounts

Appendix E California Earnings and Employment by Industry Sector

Appendix F Industry Groups

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APPENDIX A

2017 TRAVEL IMPACT ESTIMATES

This appendix provides a brief overview of the methodology, terminology and limitations of the travel impact and visitor volume estimates.

DIRECT IMPACTS

The estimates of the direct impacts associated with traveler spending in California were produced using the Regional Travel Impact Model (RTIM) developed by Dean Runyan Associates. The input data used to detail the economic impacts of the California travel industry were gathered from various local, state and federal sources.

Travel impacts consist of estimates of travel spending and the employment, earnings, and state and local taxes generated by this spending. These estimates are also broken out by type of traveler accommodation and by the type of business in which the expenditures occur.

PRELIMINARY ESTIMATES

Preliminary estimates for 2017 were prepared at the state, regional and county level. These estimates take advantage of the most current available data. However, because full-year data was not available in all cases, these estimates are subject to subsequent revision as additional information relating to travel and its economic impact in 2017 becomes available.

TRANSPORTATION IMPACTS

The treatment of ground transportation expenditures depends upon the level of geography (county, region or state). County and regional level estimates of destination spending include only a portion of ground transportation expenditures because some county and regional transportation expenditures are for travel to other California destinations. These expenditures are allocated to “other travel.” State level estimates include all in-state expenditures for ground transportation.

SECONDARY (INDIRECT AND INDUCED) IMPACTS

Direct impacts are reported for all counties within California. Secondary employment and earnings impacts over and above direct impacts are reported at the state level only for the year 2016. These indirect and induced impacts are generated from the direct impacts produced by the RTIM, discussed above, and an input-output model of the California economy prepared by the IMPLAN Group, Inc. Indirect impacts represent the purchases of goods and services from other firms by businesses that directly receive expenditures

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part derived from travel expenditures. The sum of the direct, indirect and induced impacts equals the total impact of all spending by visitors in the state. The "multiplier" refers to the ratio of the total impacts to the direct impacts for employment or earnings.

GROSS DOMESTIC PRODUCTAn estimate of the Gross Domestic Product (GDP) of the California travelindustry based on the RTIM direct travel impacts is also provided in this report. The GDP of an industry is equal to gross output (sales or receipts) minus intermediate inputs (the goods and services purchased from other industries).GDP is always less than output or sales because GDP measures only the“value added” of an industry and does not include the cost of the inputs thatare also necessary to produce a good or service. GDP is a useful conceptbecause it permits comparisons of the economic contributions of different industries.The relationship between spending and gross domestic product is illustrated inthe figure below. Examples of inputs are the food or accounting services that restaurants purchase from suppliers. “Goods resold” are the commodities that retail establishments purchase from manufacturers or wholesale trade

Relationship Between Spending and Gross Domestic Product

Inputs/Goods Resold

OperatingSurplus

Indirect Taxes

Labor Income

Spending GDP

It is for this reason that “travel spending” - as measured from surveys of visitors- is not the best measure of the travel industry’s real economic contribution. This is because some visitor spending is actually counted as the GDP of other industries (e.g., agriculture, accounting, manufacturing). Furthermore, these other industries may or may not be located within the geographic area of interest. If the farm were located within the region of interest, then the GDP of

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the local farm would be included as an indirect or secondary effect. If not (e.g., a manufacturing firm in another state or country), then that portion of GDP is not counted.The preceding graph also shows the three main components of GDP. For most industries, labor income (essentially equivalent to earnings in this report) is the primary component of GDP. This is true of the travel industry. A second component is the tax payments that businesses make to government, such as sales, excise and property taxes. In the case of excise taxes, businesses are essentially a collection agency for the government. The final component, operating surplus, represents the income and payments (e.g., dividends, interest) to other stakeholders of the firm.The concept of GDP also illustrates that with small geographic units of analysis (e.g., counties), earnings, employment, and tax revenues are the best measures of the economic value of the travel industry to the local economy. Small area measures of GDP are less reliable and much of the operating surplus may leak out of the local economy anyway. Indirect effects are also generally less in smaller economies.

INTERPRETATION OF IMPACT ESTIMATESUsers of this report should be aware of several issues regarding the interpretation of the impact estimates contained herein:

· The estimates contained in this report are based on the most current data available and supersede all previous estimates of travel impacts.

· The estimates in this report are expressed in current dollars unless otherwise noted.

· The employment estimates in this report are estimates of the total number of full and part-time jobs directly generated by travel spending, rather than the number of individuals employed. Both payroll and self-employment are included in these estimates. Caution should therefore be used in comparing these estimates with other employment data series.

· In general, estimates of small geographic areas (e.g., rural counties) are less reliable than estimates for regions or metropolitan counties. Trend analysis and comparisons of counties with relatively low levels of travel related economic activity should therefore be interpreted cautiously.

· The estimates of travel impacts published in this report will necessarily differ somewhat from estimates generated from different models, methodologies and data sources. Nonetheless, it should be emphasized that all credible estimates of direct travel impacts at the state level, including those of Dean Runyan Associates, are of similar magnitude.

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APPENDIX B

DEFINITION OF TERMS

Commodity: A classification of a product or service, such as lodging or food service. An establishment or industry may produce more than one commodity.

Direct Impacts: Employment, earnings and tax receipts directly generated by travel spending, as distinguished from secondary and total impacts.

Earnings: Earnings include wage and salary disbursements, other earned income or benefits, and proprietor income. Only the earnings attributable to travel expenditures are included.

Employment: Industry employment (jobs) associated with travel-generated earnings. Includes both full-time and part-time positions, and salaried or self-employed individuals. Employment is reported as an average for a time period, typically annual. (Unless otherwise noted, the employment estimates refer to establishment or industry employment at place of work, not the employment status or residence of the individual.)

Federal Taxes: Federal taxes include the motor fuel excise tax, airline ticket taxes, and personal income and payroll taxes.

Industry: A classification of business or government establishments based on their primary technological process. (See NAICS Appendix table.)

Local Taxes: Lodging and sales taxes imposed by cities, counties and other regional tax jurisdictions in California. These taxes are levied on sales to visitors and the spending of employees attributable to travel industry earnings. Passenger Facility Charges attributable to visitors (a fee imposed on airline tickets) are included in counties with airports. Property tax payments attributable to travel industry businesses and employees are also included.

Other spending: Other spending includes spending by residents on ground and air transportation for travel to other destinations, spending on travel arrangement services, and convention/ trade shows.

Private Home: Unpaid overnight accommodations of friends and relatives.

Receipts: Travel expenditures less the sales and excise taxes paid by the consumer.

State Taxes: Sales, motor fuel, and business and personal income taxes imposed by the state of California. These taxes are levied on sales to visitors and the spending of employees attributable to travel industry earnings.

Total Impacts: The sum of Direct and Secondary impacts.

Travel spending: The sum of visitor and other spending related to travel.

Visitor spending: All spending on goods & services by visitors at the destination. Also referred to as destination spending.

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APPENDIX C

Note: Most estimates of taxes are based on implicit tax rates applied to visitor spending, business receipts, and employee earngings. Lodging tax receipts reflect actual tax collections.

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APPENDIX D

TRAVEL INDUSTRY ACCOUNTS: A COMPARISON OF THE

REGIONAL TRAVEL IMPACT MODEL AND

TRAVEL & TOURISM SATELLITE ACCOUNTS

An economic account is a method for displaying inter-related information about a set of economic activities. A travel industry account is a method to report different types of related information about the purchase of goods and services by visitors. The Bureau of Economic Analysis (BEA), which now provides annual and quarterly estimates of travel and tourism at the national level, describes a Travel and Tourism Satellite Account (TTSA) as “present(ing) a rearrangement of information from the National Income and Product Accounts, from the industry accounts, and from other sources so that travel and tourism activities can be analyzed more completely than is possible in the structure of the traditional national economic accounts.”[1] Similarly, the RTIM has been developed by Dean Runyan Associates to estimate travel spending, earnings, employment, and tax receipts at the state, county, and regional levels. These initial findings can, in turn, be used as input data for deriving estimates of other economic measures, such as value-added and indirect effects.

This appendix provides an overview of the Regional Travel Impact Model (RTIM) and travel and tourism satellite accounts (TTSAs). Although there is no single or absolute form of a TTSA, the one developed by the Bureau of Economic Analysis (BEA) will be the basis of the analysis here. The definitions, framework, and estimating methods used for the U.S. BEA TTSA follow, as closely as is practicable, the guidelines for similar travel satellite accounts that were developed by the World Tourism Organization (WTO) and the Organization for Economic Co-operation and Development (OECD).

The primary focus is on the direct impacts of visitor spending. Visitors are defined as persons that stay overnight away from home, or travel more than fifty miles one- way on a non-routine trip. Only the expenditures related to specific trips are counted as visitor spending. Other travel related expenditures such as the consumption of durable goods (e.g., recreational vehicles or sporting equipment) or the purchase of vacation homes are not considered.

While such a definition of the travel industry (i.e., the trip related expenditures of visitors) is conservative, it is also in keeping with the notion of the travel industry as being an export-oriented industry for specific local communities. That is, visitors are important to regions because they inject money into the local economy. This focus on the export-oriented nature of the travel industry for local communities becomes blurred if the industry is defined so as to include non-trip related expenditures.

[1] Peter D. Kuhbach, Mark A. Planting, and Erich H. Strassner, “U.S. Travel and Tourism Satellite Accounts for 1998-2003,” Survey of Current Business 84 (September 2004): 43-59.

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PRIMARY CONCEPTS, CATEGORIES & DATA REQUIREMENTS

There are three primary types of information that are measured and/or estimated in a travel industry account. The first is a measure of the travel industry in terms of both the characteristics of the business firms that sell travel goods and services and the characteristics of consumers that purchase travel industry goods and services. The second is a measure of the demand segments that consume travel industry goods and services. For example, the distinction between business and leisure travel is a measure of demand segments. The third is a measure of the components of economic output associated with the travel industry. The employee earnings generated by visitor spending is one such component. Travel-generated tax receipts are another. These three categories of information represent different aspects of the accounting ledger - they represent different ways of viewing or analyzing the travel industry.

The bulk of this paper will discuss these three types of information in terms of their conceptual foundations, the data requirements, and some of the more salient issues that users of this information should be aware of. There will also be some discussion of indirect and induced effects in that these effects can be reasonably estimated from the direct travel industry accounts. These secondary (versus direct) effects describe the relationship of the travel industry to other sectors of the larger economy.

The intent of this discussion will be to provide a general overview of the process of constructing travel industry accounts and the underlying similarity between the RTIM and a TTSA. More technical issues are generally placed in footnotes.

TRAVEL INDUSTRY

Defining the travel industry is probably the most critical and data intensive effort involved in developing a travel industry account. It is an exercise in matching supply (sellers of goods and services) with demand (the travelers that purchase those particular goods and services). It is complicated by the fact that no single industrial classification scheme provides a valid measure of the travel industry.2 There are only three significant industrial classifications (Accommodations [NAICS 721], Scheduled Passenger Air Transportation [NAICS 481111] and Travel Arrangement and Reservation Services [NAICS 5615]) that primarily sell travel industry goods and services.3 Firms in other industries (retail, recreation, transportation) provide goods and services to both travelers and other types of consumers.

Because of this, most satellite accounts, as well as the RTIM, incorporate at least some information about the expenditures of visitors in order to define the supply of

2 The North American Industrial Classification System (NAICS) is the current standard in the United States.3 Even these industries are not purely travel. For example, the accommodations industry provides services to local residents (food service and meeting rooms). Passenger airlines also ship cargo on the same planes that carry passengers. Fortunately, it is usually possible to make adjustments for these non-travel components through the use of additional data.

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visitor industry firms. For example, if there is an estimate of visitor-days and an estimate of how much the average visitor spends on food services per day, then an estimate of visitor spending on food services can be calculated. In most cases, this will be only a fraction of all food service sales in that residents are a larger market for most restaurants.4

The industry sectors that are usually matched to visitor spending in this way are: accommodations (NAICS 721), food service (722), arts, entertainment and recreation (71), and retail trade (44-45). A portion of transportation business is also part of the travel industry for obvious reasons.

In the case of the transportation sector, the definition and measurement of the travel industry component is more complicated because most transportation spending by visitors involves travel to and from the destination, rather than travel at or within the destination market. This is not an issue if the geographic scope of the travel industry market includes the origin and destination of travel. National travel industry accounts thus include all domestic passenger air transportation in the travel industry. The issue is more complicated at the state or regional level, however.

Suppose, for example, that the focus of a travel industry account is the state of California. How should the purchase of a round trip airline ticket by a Chicago resident traveling to Phoenix be treated in that only some of the economic impact of this spending will occur in California? A reasonable approach would be to allocate only a portion of this spending (and related payroll, taxes, etc.) to California and ignore the remainder for the purpose of creating a travel industry account for California. However, if this procedure were followed for every state, the sum of the state accounts would be less than the national travel account. The state accounts would be additive if outbound air travel from each state were included. However, this is methodologically inconsistent with the construction of a national account, which does not include outbound travel as a component of domestic tourism demand. The approach used in the RTIM is to make a distinction between the visitor industry, that includes only visitor demand, and the travel industry, which includes visitor demand and that portion of outbound travel that can be attributed to the resident economy. For example, the passenger air transportation employment in California can be divided between three groups of travelers: inbound, outbound, and pass-through. Only that employment attributable to inbound travel is part of the California visitor industry. Employment attributable to outbound and pass- through travelers is included with the larger travel industry.5

4 The proportion can vary enormously among regions and localities, however. In many popular visitor destinations, the primary market for food service will be visitors. It should also be noted that even with reliable visitor survey data, there is still the issue of how to translate spending on food service commodities to the supply of food service

by industry. As indicated in the footnote above, food service is also supplied by the accommodation industry.5 The same issue arises with travel agencies and reservation services (NAICS 5615). Most of these services are probably related to outbound travel and are treated as such in the RTIM.

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Bureau of Economic Analysis Tourism Industries Distribution of Travel-Generated Compensation

in United States, 2007

Accommodation & Food Services 38.1%

Traveler accommodations 21.5%

Food services and drinking places 16.6%

Transportation 23.3%

Air transportation 15.4%

Rail transportation 0.4%

Water transportation 1.2%

Interurban bus transportation 0.3%

Interurban charter bus transportation 0.2%

Urban transit systems & other tran. 1.7%

Taxi service 1.0%

Automotive equipment rental & leasing 2.0%

Automotive repair services 0.8%

Parking lots and garages 0.2%

Toll highways 0.1%

Recreation 11.2%

Scenic and sightseeing transportation 0.4%

Motion pictures and performing arts 1.1%

Spectator sports 2.3%

Participant sports 2.4%

Gambling 3.0%

All other recreation and entertainment 2.0%

Retail & Nondurable Goods Production 16.2%

Petroleum refineries 0.6%

Industries producing nondurable PCE

commodities, excluding petroleum refineries

4.4%

Wholesale trade & tran. services 4.2%

Gasoline service stations 1.3%

Retail trade services, excluding

gasoline service stations

5.8%

Travel Arrangement 7.3%

All other industries 2.2%

Total Tourism Compensation 100.0% Source: Adapted from Eric S. Griffith and Steven L. Zemanek, “U.S. Travel and Tourism Satellite Accounts for 2005-2008,” Survey of Current Business (June 2009): 37, table 6.

The following two tables display the specific industries that are included in the travel industry for the BEA’s national TTSA and the RTIM. Although not identical, the industries are equivalent with only a few exceptions.6

6 The major exception is that the BEA includes the production of consumer non-durables that are sold through retail outlets. This is not a major component and would be even less so at the level of the state.

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RTIM Travel Impact Industries Matched to NAICS

Travel Impact Industry NAICS Industry (code)

Accommodation & Food Services

Arts, Entertainment & Recreation

Retail

Ground Transportation

Air Transportation

Administrative/Support Services

Accommodation (721)

Food Services and Drinking Places (722)

Performing Arts, Spectator Sports (711)

Museums (712)

Amusement, Gambling (713)

Scenic and Sightseeing Transportation (487)

Food & Beverage Stores (445)

Gasoline Stations (447)

Clothing and Clothing Accessories Stores (448)

Sporting Goods, Hobby, Book, and Music Stores (451)

General Merchandise Stores (452)

Miscellaneous Store Retailers (453)

Interurban and rural bus transportation (4852)

Taxi and Limousine Service (4853)

Charter Bus Industry (4855)

Passenger Car Rental (532111)

Parking Lots and Garages (812930)

Scheduled Air Passenger Transportation (481111)

Support Activities for Air Transportation (4881)

Travel Arrangement and Reservation Services (5615)

Convention and Trade Show Organizers (56192)

Source: Dean Runyan Associates

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DEMAND SEGMENTS

The distinction between inbound and outbound travel has already been discussed in the previous section and in terms of the concepts of the visitor industry and the travel industry. Three other types of demand segments that are related exclusively to the visitor industry will be discussed here. The first two demand categories are reported by the BEA in their national TTSA. They are: leisure versus business travel, and resident versus non-resident travel. The third demand category is typically reported in the RTIM: type of traveler accommodation. These three demand categories will be discussed in turn.

The distinction between leisure versus business travel is useful for several reasons. Economists like to distinguish between personal consumption expenditures on the one hand and business expenditures on the other. Indeed, this distinction is central for the National Income and Product Accounts (NIPAs). Those in the travel industry are more likely to be interested in this distinction because leisure travelers represent a more “marketable” segment because their travel choices are less determined by economic and business factors. Futhermore, business and leisure travelers tend to have different spending profiles. The availability of this information in either a state or regional TTSA or RTIM is essentially dependent on the availability of survey data (as it is at the national level). It should be noted, however, that such estimates are considerably less reliable for smaller geographic areas because of the limitations of survey data. Even at the state level, year-to-year changes in the composition of this demand segment should be interpreted in conjunction with other data.

The distinction between resident versus non-resident travel is fundamental to a national TTSA because it mirrors the distinction between the domestic economy and international transactions. Non-resident travel in the United States is considered an export in the official international transaction accounts.7 The distinction is obviously also important because it is based on different political, legal, and currency regimes - factors that in themselves influence travel behavior. At the level of the state or region, the distinction between resident and nonresident travel is less important, although it is often reported.8 There are at least two reasons why this distinction is less useful at state and regional levels.

First, there is considerably less of an economic rationale for distinguishing resident and non-resident travel at the level of the state, or any other political jurisdiction within the United States, than there is at the national level. States do not maintain interstate trade balance sheets that chart the flow of goods and services across state boundaries. From an economic point of view, the administration of the tax system is the primary, if only, reason for this distinction. In the case of travel and tourism,

7 Conversely, the spending of U.S. visitors in other countries is treated as an import in the international transaction accounts.8 The issues discussed with regard to the reliability of survey data for leisure versus business travel also applies to this category

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COMPONENTS OF INDUSTRY OUTPUT

Because both the RTIM and the TTSA are empirically linked to NAICS industry accounts, it is possible to provide estimates of different components of economic output. The major economic components most often estimated are:11

· Travel spending (Gross Output)· Value-added (Gross Product)· Earnings (labor income)· Indirect business taxes (sales, excise, property taxes & fees).

The relationship of these components is shown below. As indicated, the value- added of a particular industry (the bar on the right) is equal to gross output (travel spending) minus the intermediate inputs used by travel industry businesses to produce the good or service. Restaurants, for example, prepare and serve the food products that are purchased from suppliers. Airlines purchase or lease airplanes from other firms. These intermediate inputs are not counted as part of the value- added of the travel industry. They are counted as value-added in other industries (e.g., agriculture, aerospace manufacturing).

Components of Industry Output

Inputs/Goods Resold

OperatingSurplus

Indirect Taxes

Labor Income

Output(Spending) Value-Added

The distinction between gross output and value-added is probably even more important at the state or regional level. This is because the intermediate inputs that are purchased from other industries are even more likely to be purchased from businesses located in different regions or states. For example, the economic impact

11 There are some small differences between the BEA TTSA and the RTIM in what these components include. The BEA allocates proprietor income to Operating Surplus, the RTIM allocates it to Labor Income. The RTIM does not have an estimate of property taxes in indirect taxes. Overall, property taxes on businesses are a relatively small proportion of indirect taxes.

DEAN RUNYAN ASSOCIATESPAGE 141

of air passenger travel in the state of Hawaii should not include the purchase of airplanes manufactured in other parts of the world. Travel industry value-added is a more meaningful measure of the true economic impact of visitor spending in Hawaii because a portion of the economic impact of visitor spending in the state will actually occur elsewhere.12

Value-added can also be viewed in terms of the distribution or payout of industry receipts, exclusive of those paid to other firms for intermediate inputs. Some of the receipts are distributed to labor as wages, benefits, and proprietor income. Some receipts are paid to government as indirect taxes. These taxes are called “indirect” because most of them are actually paid by consumers in the form of sales or excise taxes.13 The remainder leaves gross operating surplus. Out of gross operating surplus various payments are made in the form of dividends, interest, and other payments, or retained by the firm. The sum of these three broad categories of payments is equal to travel industry value-added. To summarize:

Value-added = Spending less intermediate goods & services, or Value-added = Labor Income plus indirect business taxes plus gross operating surplus.

The RTIM is similar to the TTSA in that it also provides estimates of these components of economic output. Travel spending, earnings, and tax impacts are generally provided at the state or regional level. Value-added is generally reported at the state-level only (sometimes referred to as Travel Industry Gross State Product). At the level of the state, travel industry value-added or GSP is an important measure -- more economically meaningful than travel spending.14 For smaller geographic areas, however, the rationale for reporting value-added is less clear. First, there are real data limitations and data costs in deriving these estimates. Second, the most important components of value added for the travel industry are earnings and tax receipts. Because the travel industry is relatively labor intensive and because a large proportion of travel industry goods and services are subject to excise and sales taxes, these two components of value-added (labor income and indirect taxes) are relatively high for the travel industry. The local effects of gross operating surplus are generally less important and certainly much more difficult to assess than are earnings and tax impacts. The relevance of earnings and tax receipts is also in keeping the export-oriented emphasis of the travel industry: earnings and tax receipts are more likely to stay in the local economy than is operating surplus.

12 It should also be noted the value of the intermediate inputs used by travel industry firms will not necessarily disappear if the travel industry stops buying them. Aerospace firms will shift their production to other users (e.g., military). Agriculture will seek new markets for their products.13 Other taxes included here are property taxes, business franchise taxes, and other fees. Income taxes are not included, because they are paid out of operating surplus.14 It is also possible to compare different industries with respect to their value-added. It is more difficult and less useful to compare industries on the basis of sales.

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INDIRECT, INDUCED AND SECONDARY EFFECTS

To this point, the discussion of travel industry accounts has referred only to the direct output components. That is, the ripple effects of the re-spending of travel industry receipts throughout the larger economy have not been analyzed. The structure of both the TTSA and the RTIM permit such analysis.

· Indirect effects refer to the intermediate inputs used to produce the final product or service, providing that those inputs are themselves produced within the designated geographic area.

· Induced effects refer to the purchase of goods and services by employees that are attributable to direct and indirect impacts. These induced impacts are derived from economic data that describe the purchasing patterns of households. For example, employees of all the designated export-oriented industries will spend their income on food, household durables, health care, and so on.

· The sum of indirect and induced impacts is sometimes referred to as the secondary effect. These secondary impacts may be as great or greater than the direct impact alone.

· The ratio of the total effects (direct plus either indirect, induced, or secondary) to the direct effects is the multiplier.

The BEA reports the indirect components of economic output. This is equivalent to domestic travel spending less the goods and services imported from abroad to meet domestic demand. For travel, these imports would include souvenirs manufactured in China and petroleum extracted in Saudi Arabia. The indirect output multiplier for 2002 was 1.76. The ratio of domestic travel spending to travel industry value-added was 1.88. The difference reflects the intermediate inputs for travel imported from abroad.

At the state level, these indirect output multipliers are typically lower because relatively more of the intermediate inputs are purchased from outside of the state. At the county or metropolitan level, the multipliers are generally even lower for the same reason. Furthermore, the estimates are usually less reliable because of the data limitations of the regional input-output model used to estimate the indirect effects.

The BEA does not report induced effects - the effect of household spending of the direct and indirect labor income. Typically, these induced effects will be larger than the indirect effects at the state or regional level, in part because they are based on both the direct and indirect components.15 As with indirect effects, the induced effects will also tend to be lower for smaller economic areas and the reliability of the estimates will be less.

15 The induced effects can be estimated with the Implan model maintained by the Minnesota Implan Group.

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Secondary effects should be interpreted cautiously. These effects describe the relationship of economic transactions at a point in time. These relationships will not necessarily remain constant with a change in direct economic output. This is because all economic resources have alternative uses. Because of this, it is often difficult to determine the effect of an increase or decrease in visitor spending on the larger economic system over time.

THE REGIONAL TRAVEL IMPACT MODEL AND TRAVEL & TOURISM SATELLITE ACCOUNTS

COMPARED

This appendix has provided an overview of Dean Runyan Associates RTIM and the Bureau of Economic Analysis’ domestic TTSA. These travel industry accounts are similar in terms of how they define the travel industry and the measures of the industry that are reported. The differences stem largely from their different levels of analysis - the BEA provides estimates at the national level only, while the RTIM’s are typically constructed on a state or regional level. Because of this geographic focus, the RTIM provides a distinction between the visitor industry and the travel industry. The RTIM also provides measures of all of the components of economic output and secondary effects at the state or large region level. At smaller units of analysis, however, the emphasis is on earnings and tax receipts generated by travel spending as these are the most reliable and meaningful measures of the economic impact of travel at the local level.

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APPENDIX E

Earnings Percent Employment Percent

Industry Sector ($Billion) of Total (Thousand) of Total

Primarily Export-Oriented 175.6 11.1% 1,961 8.4%

Agriculture, Forestry, Fishing and related 26.0 1.6% 489 2.1%

Mining 4.2 0.3% 59 0.3%

Manufacturing 145.3 9.2% 1,412 6.1%

**Travel 46.1 2.9% 1,109 4.8%

Primarily Non Export-Oriented 728.1 45.9% 11,257 48.4%

Construction 84.0 5.3% 1,103 4.7%

Utilities 10.6 0.7% 63 0.3%

Wholesale trade 70.5 4.4% 875 3.8%

Retail trade 87.5 5.5% 2,106 9.1%

Real estate and rental and leasing 50.4 3.2% 1,175 5.0%

Management of companies and enterprises 33.8 2.1% 251 1.1%

Administrative and waste services 63.5 4.0% 1,484 6.4%

Other services, except public administration 57.3 3.6% 1,450 6.2%

Government and government enterprises 270.4 17.1% 2,751 11.8%

Mixed 681.2 43.0% 10,047 43.2%

Transportation and warehousing 47.8 3.0% 881 3.8%

Information 103.0 6.5% 612 2.6%

Finance and insurance 80.6 5.1% 1,026 4.4%

Professional and technical services 193.1 12.2% 2,007 8.6%

Educational services 23.9 1.5% 536 2.3%

Health care and social assistance 150.1 9.5% 2,599 11.2%

Leisure and Hospitality 82.6 5.2% 2,386 10.3%

California Total** 1,584.9 100.0% 23,265 100.0%

California Earnings and Employment by Industry Sector, 2016

**Travel is not included in the sub and grand totals because it is also represented in other sectors (primarily leisure

and hospitality, transporation, and retail trade).

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APPENDIX F

Industry Groups

Accommodation & Food Services Food services and drinking places

Hotels and motels, including casino hotels

Other accommodations

Arts, Entertainment & Recreation Amusement parks, arcades, and gambling

industries Bowling centers

Fitness and recreational sports centers

Independent artists, writers, and performers

Museums, historical sites, zoos, and parks

Other amusement and recreation industries

Performing arts companies

Promoters of performing arts and sports and agents for public figures

Spectator sports companies

Construction Construction of new nonresidential commercial and health care structures

Construction of new nonresidential manufacturing structures

Construction of new residential permanent site single- and multi-family structures

Construction of other new nonresidential structures

Construction of other new residential structures

Maintenance and repair construction of nonresidential structures

Maintenance and repair construction of residential structures

Education and Health Services Child day care services

Community food, housing, and other relief services, including rehabilitation

services Home health care services

Individual and family services

Medical and diagnostic labs and outpatient and other ambulatory care services

Nursing and residential care facilities

Offices of physicians, dentists, and other health practitioners

Other private educational services

Private elementary and secondary schools

Private hospitals

Private junior colleges, colleges, universities, and professional schools

Financial Activities Commercial and industrial machinery and equipment rental and leasing

Funds, trusts, and other financial vehicles

General and consumer goods rental except video tapes and

discs Imputed rental activity for owner-occupied dwellings

Insurance agencies, brokerages, and related

activities Insurance carriers

Lessors of nonfinancial intangible assets

Monetary authorities and depository credit intermediation activities

Nondepository credit intermediation and related activities

Real estate establishments

Securities, commodity contracts, investments, and related activities

Video tape and disc rental

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Information Book publishers

Cable and other subscription programming

Data processing, hosting, ISP, web search portals and related services

Directory, mailing list, and other publishers

Internet publishing and broadcasting

Motion picture and video industries

Newspaper publishers

Other information services

Periodical publishers

Radio and television broadcasting

Software publishers

Sound recording industries

Telecommunications

Manufacturing & Utilities

(280 industries)

Natural Resources and Mining All other crop farming

Animal production, except cattle and poultry and eggs

Cattle ranching and farming

Commercial Fishing

Commercial hunting and trapping

Commercial logging

Cotton farming

Dairy cattle and milk production

Drilling oil and gas wells

Extraction of oil and natural gas

Forestry, forest products, and timber tract production

Fruit farming

Grain farming

Greenhouse, nursery, and floriculture production

Mining and quarrying other nonmetallic minerals

Mining and quarrying sand, gravel, clay, and ceramic and refractory minerals

Mining and quarrying stone

Mining coal

Mining copper, nickel, lead, and zinc

Mining gold, silver, and other metal ore

Mining iron ore

Oilseed farming

Poultry and egg production

Sugarcane and sugar beet farming

Support activities for agriculture and forestry

Support activities for oil and gas operations

Support activities for other mining

Tobacco farming

Tree nut farming

Vegetable and melon farming

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Other Services Automotive repair and maintenance, except car washes

Car washes

Civic, social, professional, and similar organizations

Commercial and industrial machinery and equipment repair and maintenance

Death care services

Dry-cleaning and laundry services

Electronic and precision equipment repair and maintenance

Grantmaking, giving, and social advocacy organizations

Other personal services

Personal and household goods repair and maintenance

Personal care services

Private household operations

Religious organizations

Professional and Business Services Accounting, tax preparation, bookkeeping, and payroll services

Advertising and related services

All other miscellaneous professional, scientific, and technical services

Architectural, engineering, and related services

Business support services

Computer systems design services

Custom computer programming services

Employment services

Environmental and other technical consulting services

Facilities support services

Investigation and security services

Legal services

Management of companies and enterprises

Management, scientific, and technical consulting services

Office administrative services

Other computer related services, including facilities management

Other support services

Photographic services

Scientific research and development services

Services to buildings and dwellings

Specialized design services

Travel arrangement and reservation services

Veterinary services

Waste management and remediation services

Public Administration Federal electric utilities

Other Federal Government enterprises

Other state and local government enterprises

State and local government electric utilities

State and local government passenger transit

US Postal Service

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Trade Retail Nonstores - Direct and electronic sales

Retail Stores - Building material and garden supply

Retail Stores - Clothing and clothing accessories

Retail Stores - Electronics and appliances

Retail Stores - Food and beverage

Retail Stores - Furniture and home furnishings

Retail Stores - Gasoline stations

Retail Stores - General merchandise

Retail Stores - Health and personal care

Retail Stores - Miscellaneous

Retail Stores - Motor vehicle and parts

Retail Stores - Sporting goods, hobby, book and music

Wholesale trade businesses

Transport Automotive equipment rental and leasing

Couriers and messengers

Scenic and sightseeing transportation and support activities for transportation

Transit and ground passenger transportation

Transport by air

Transport by pipeline

Transport by rail

Transport by truck

Transport by water

Warehousing and storage

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