Salesforce Iberia Monday Nov 6th 2017

Blaze Your Trail to Success with the

Forward-Looking Statements

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 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

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Agenda

Salesforce agenda Nacha Martín y Javier Iglesias

Customer 5: Cajamar Francis Barranco

Customer 6: Alain Afflelou Eva Ivars

Customer 7: Transmediterranea Juan Manuel Caballero

Partners Ana Vertedor

Partner 1: Leadclic Juanjo Sogues & Manuel García

Experiencia de clientes 1:1 Alberto Cordero & Jaime Compán

Partner 2: S4G Javier Heitz

El Poder de la Plataforma Antonio Galdo

Partner 3: minsait by Indra Ana Perez Collada

GDPR Lien Ceulemans

Closing Ana Vertedor

Day 3: Monday, November 6th

RunForce Club Early Beginning

07.30 Transportation CityClub

Sponsored General breakfast. CityClub SF Daily agenda at a glance + Salesforce pill + Customer Success Cases + Partners speech. CityClub

08.00 Sponsored Breakfast Success Cases Sessions GDPR Session

GDPR Session: Lien Ceulemans

11.00 Dreamforce Sessions Get your Official Dreamforce badge. Moscone Center DREAMFORCE: 15.00h Marc Benioff´s Keynote

19.00 Cocktail Deloitte Cocktail hostess by Deloitte

20:30 Cocktail cena Delegation Cocktail-Dinner. FOLSOM FOUNDRY

 Success Case Day and Marc´s Keynote

RunForce Iberia Delegation 2017

 Daily session: 06.30am to 07.30am

 From Monday to Thursday

 Runners and Walkers

 Healthy and funny

 Run a race close to hotel

 If you want to join, contact: ccollado@salesforce.com and rosa.delacalle@salesforce.com

Customer Cases Javier Iglesias

XXXX

 XXXXX

“XXXX” XXX

Industry: CPG Segment: Petfood

ALAINAFFLELOU: •  OPTICO•  COMUNICADOR•  EMPRENDEDOR.

“El pilar de la franquicia es la confianza” Ala in Affle lou

“Saleforce, hazme SUPERWOMAN”

Alain Affelou España consigue crear un ecosistema de datos único 360º que centraliza y conecta todas sus plataformas.

 Cliente único y Visión 360º (transaccional y relacional)

 Atención al cliente personalizada y onmicanal, incluyendo Comunidad de ópticos.

 Marketing multicanal (email, social y advertising) para aumentar tráfico a tienda y conversión de ventas

 Analíticas del negocio y en tiempo real.

“Salesforce ha dotado a Alain Afflelou de súper poderes para enamorar a sus clientes”. Eva Ivars, CEO Alain Afflelou Spain

 Alain Affelou España consigue crear un ecosistema de datos único 360º que centraliza y conecta todas sus plataformas.

Industry: Retail Segment: CBU

EL CATALIZADOR DE LA EXPERIENCIA CLIENTE: Relaciones 1to1

#1 SFDC despliegue en ALAIN AFFLELOU

#2 Clientes Usuarios y Franquicias conectados

#1 única plataforma conectando todo.

Trasmediterranea: Compañía Customer Centric  Conocimiento del pasajero: Visión única de cada uno de los 8MM de pax.  Articular acciones coherentes en todos los puntos de contacto con los clientes consiguiendo la Omnicanalidad (Mail, Web, Call Center, Ventanilla, a bordo, redes sociales..)  Tratamiento de todas las incidencias y reclamaciones de forma eficiente, con un workflow procedimentado y SLAs.  Personalización de las comunicaciones ejecutando campañas más dirigidas y efectivas

“Con Salesforce hemos conseguido personalizar la experiencia de nuestros clientes, mejorando nuestro servicio y convirtiendo más reservas”

Mario Quero, CEO de Trasmediterranea

Industry: Retail Segment: CBU

Trasmediterranea: Centro de Control de Flota  Control de flota propia y de la competencia en tiempo real  Alertas automáticas ante ciertos eventos específicos.  Control de puntualidad.

 Control de millas navegadas, derrota, velocidad y consumo.  Lista de pasajeros y tripulantes a bordo en tiempo real.

 Alertas Climatológicas  Lectura y análisis de la parte automatizada /sensorizada de los buques

“Con Salesforce IoT el equipo por fin dormirá tranquilo”

Ramón Piñeiro, COO de Trasmediterranea

Industry: Retail Segment: CBU

IoT Cloud

Proyectos y Cifras

•  Reducción de tiempo de espera en ventanilla y Call center del 40%

•  Reducción de tiempo en gestión de reclamaciones del 60%

ü 

•  Retorno de la Inversión en 10 meses.

•  Incremento del 100% de encuestas de satisfacción contestadas

•  Diagnóstico temprano de incidencias.

•  Eficiencia operativa (combustible, movimientos flota…)

•  Mantenimiento Predictivo

Service Cloud CRM 360º

Marketing Cloud CRM 360º

IoT Cloud CCO

1 2 3

Experiencia de clientes 1:1

Alberto Cordero Principal SE

Jaime Compan

Lead SE

Blended Customer Experience (Online & inStore)

Commerce Cloud

Marketing Cloud

Service Cloud

Marketing

Marketing

Service

Commerce

El Poder de la Plataforma

Antonio Galdo Principal Solution Engineer

GDPR

Lien Ceulemans Senior Director, Legal EMEA

Privacy