Shoppers seek secure, personalized, and high-performance

experiences, especially on mobile devices. Satisfy their

expectations and you drive lower bounce rates, increased

page views, and longer time spent on your site, which

increases the probability of purchase and repeat business

while lowering your costs.

Over $1 trillion in financial transactions are executed annually on the Akamai Intelligent Platform™.

Learn more about how an investment in Akamai solutions can drive your business revenue and

reduce costs, while gaining and keeping consumer trust and loyalty by delivering world-class digital

experiences bound to effective security that manages and mitigates your risk.

Visit akamai.com/digitalmaturity

By 2020, customer

experience will

beat price and

product as

the key brand

differentiator4

Mobile as share

of total online

retail grows from

59% in 2017 to

73% in 20212

Global consumers use their

mobile devices3 to:

Delivering a High-Quality User Experience is Key to Driving Sales

But Shoppers Demand

a Secure Transaction

Evolve Into a More Trusted Retail Business by Monitoring,

Optimizing, Validating, and Securing Every Digital Experience

DELIVER BUSINESS RESULTS WITH AN OPTIMIZED CUSTOMER EXPERIENCEESPECIALLY FOR MOBILE USERS

SOURCE

1. https://www.tintup.com/blog/digital-consumer-2018/

2. eMarketer, Jan 2018 (excludes travel & event tickets)

3. http://www.nielsen.com/us/en/insights/news/2016/device-and-conquer-global-consumers-let-their-fingers-do-the-shopping.html

4. https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers2020-1

5. BI intelligence survey, Feb 2017

6. 2017 American Express Digital Payments Survey

7. https://www.digitalcommerce360.com/2017/10/06/cybersecurity-concerns-may-keep-shoppers-from-trying-new-online-retailers-this-holiday-season/

8. Forrester Consulting, Drop A Pin At The Intersection Of Digital Experience And Security, November 2017

9. https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/

10. https://www.digitalcommerce360.com/2017/10/06/cybersecurity-concerns-may-keep-shoppers-from-trying-new-online-retailers-this-holiday-season/

11. https://www.bigcommerce.com/blog/mobile-commerce/

12. https://www.digitalcommerce360.com/2017/10/06/cybersecurity-concerns-may-keep-shoppers-from-trying-new-online-retailers-this-holiday-season/

Online retail fraud is rising

rapidly; cost per dollar of

fraud grew 9-12% for online

and mobile channels5

62% of shoppers said

they were concerned

about the security of

30% of consumers said

they would avoid brands

that recently had a data

security breach12

53% of visits to mobile sites

are abandoned if pages take

>3 seconds to load9

It’s Important to Balance Digital Experience and Security

64% of consumers planned

to shop only at sites that

they already knew or felt

were reputable10

Understand online

interactions

that drive buyer

behavior

Improve user

experiences to

drive growth

Deliver reliable

performance

without

interruption

Invest in security

and customer

experience

innovation

MONITOR OPTIMIZE VALIDATE SECURE

compare prices

look up product information

With online shopping,

site loyalty is contingent

on page speed for 52% of

shoppers — if made to wait,

14% of online shoppers would simply

switch to shopping at another site11

People find personalized advertising1 more:

engaging educational time-saving memorable

Nearly 40% of consumers

surveyed have halted purchases

over security fears6

75% of executives say

trust will be critical to their

business in two years8

their personal information when

making online purchases7