delivering an enterprise social network in the banking sector
TRANSCRIPT
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1Corporate Communications in Banking
Building a collaborative internal social platform
@sharonodea
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2Corporate Communications in Banking
About Standard Chartered
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3Corporate Communications in Banking
…to enable communication ...to facilitate collaboration …to create value for the
organisation and the people in it
Internal, private social network technologies within organisations
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4Corporate Communications in Banking
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5Corporate Communications in Banking
Focus on utility and purpose Start with research Understand where there is
latent demand Understand your users No 1 driver of adoption is
utility
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6Corporate Communications in Banking
Meet existingdemand
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7Corporate Communications in Banking
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8Corporate Communications in Banking
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9Corporate Communications in Banking
A group of people…
doing somethingon the Bridge
…to achievea business benefit
WHO WHAT WHY
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10Corporate Communications in Banking
Wide use cases
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11Corporate Communications in Banking
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12Corporate Communications in Banking
Deep use cases
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13Corporate Communications in Banking
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14Corporate Communications in Banking
Replicablemodels
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15Corporate Communications in Banking
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16Corporate Communications in Banking
Demonstrate successes
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17Corporate Communications in Banking
I like that you can put a face
to a nameIt allows us to talk
to our staff and also listen to our
staff
It’s bringing the network closer. I was able to find a product expert to
advise my client in seconds.
I’m already seeing a drop in the
amount of email I have to wade
through!
Finally a search that
works!
Success stories
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18Corporate Communications in Banking
Build support
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19Corporate Communications in Banking
Focus on utility: create purposeful communities and spaces
Keep it simple Support users Give people freedom to
experiment and find their own uses
Find and nurture champions
Bottom-up
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20Corporate Communications in Banking
Demonstrate the need Show value and impact Make it mobile Anticipate and manage risk Equip them to sell it to the
business
Top-down
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21Corporate Communications in Banking
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22Corporate Communications in Banking
Technology
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23Corporate Communications in Banking
Manage risk
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24Corporate Communications in Banking
Engage risk and compliance early
Understand the regulatory context
Be pragmatic Use carrot as well as stick Clearly communicate rules to
users
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25Corporate Communications in Banking
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26Corporate Communications in Banking
Promote tousers
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27Corporate Communications in Banking