dell power solutions 2013 media kit
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Your guide to maximizing IT efficiency dell.com/powersolutions
2012 Ozzie Silver Winner—best cover!
Media kit 2013
v2012.12.04
• ComplimentarysubscriptionstoPower Solutions,
Dell’sflagshippublication,aredelivereddirectlyto
businesscustomersinPublic,LargeEnterprise,and
SMBbusinessunits.Inaddition,distributionreaches
Dellsales/marketingteams,businesspartners,and
events/tradeshowsworldwide.
• Power Solutionshasacombinedprint/digital
circulationofover400Kwitheachquarterlyissue.
• Power SolutionsisavailableontheZiniodigital
publishingplatform—enablingaccesstoyourcontent
fromanymobileordesktopdevicesupportingthe
ZinioReader.
• Multiplespecialeditionsareproducedannually
(recentexamplesincludeWindows7Migration
Guide,EfficientIT,ConnectedLearning,
andCompellentStoragesupplements).
• Bestsalestool:Dell’sfieldsalesteamsroutinely
ratePower Solutions amongtheirbestcustomer
leave-behinds.
Zinio Digital Edition:
zinio.com/powersolutions
Power Solutions Web Edition:
dell.com/powersolutions
Follow us on Twitter:
twitter.com/powersolutions
computingtechnologylandscapefromdesktop,
mobile,andtabletendpointstothedatacenter,cloud,
storage,andbeyond.
• Eachquarterlyeditionoffersthelatestexpertadvice,
in-depthfeatures,andarticlesarchitectedtohelpIT
organizationsofallsizespreparefortheVirtualEra.
Comprehensiveeditorialcoverageincludesthelatest
guidanceinkeytransformationalareas—leveraging
thebenefitsofvirtualizationfromdatacenterto
desktop;intelligentlymanagingthedatadeluge;
enablinganincreasinglymobileworkforcewithaccess
anytime,anywhereonanydevice;embracingthe
consumerizationofITwhileprotectingtheorganization;
andorchestratingapracticaltransitiontothecloud—plus
real-lifecasestudies,bestpractices,andmuchmore.
Launch your solution into the Virtual Era with Power Solutions Magazine
PrepareyourITcustomersfortheVirtualEraby
armingthemwiththelatestinexpertadvice,solutions,
andtechnology.
• MultiplyyouroutboundefficiencywithPower
Solutions—themagazineformarketingyourIT
solutionstoenterpriseIT.Keepyourpotential
customerbaseup-to-datewiththerapidlyevolving
2 Power Solutions Magazine media kit | dell.com/powersolutions
Editorial mission
Sponsorshipopportunities ContactsEditorial
calendar
Your guide to maximizing IT efficiency
Digital + Print Editions
Your guide to maximizing IT efficiency
Digital, Print, and Web exposure: You get it all!
YourcontentinPower SolutionsispublishedintriplicateacrossourDigitalEdition,PrintEdition,andWebEdition—
andamplifiedthroughmultiplesocialmediachannels.EnterpriseITdecisionmakerscanaccessyourmessage
anywhere,anytime—fromanydevice,formfactor,orchanneltheyprefer.
Digital Edition—the perfect medium for an increasingly mobile IT workforce
• WehavepartneredwithZinio,theworld’slargestdigitalnewsstandpublisher,todeliveryoursponsoredcontentin
Power Solutionsthroughastate-of-the-artreadingplatform
• ReaderscanaccessPower Solutions—whichisavailableforimmediatedownloadfromanyofthe23global
Zinionewsstands—acrosstablets,smartphones,anddesktopdevices,includingoptimizedversionsforAppleiOS,
Android,Windows7,Windows8,MacOSX,andLinux
• ThroughtheZinioexperience,readerscanmoveseamlesslybetweenregularandtext-onlyversionsofpages,
plusaccessvideos,audio,interactivegraphics,andmuchmore
• Power Solutionsdigitalsubscriptionsandindividualissuesareavailabledirectlyfromzinio.com/powersolutions
orfromtheZinionewsstands
• Digital-onlyrich-mediainsertionsareavailable—seeyouradvertisingrepresentative
3 Power Solutions Magazine media kit | dell.com/powersolutions
Editorial mission
ContactsEditorialcalendar
Your guide to maximizing IT efficiency
Digital + Print Editions
Sponsorshipopportunities
The Zinio Digital Edition is available across a
variety of platforms, including Apple iOS, Android,
Windows 7, Windows 8, Mac OS X, and Linux
Print Edition—better than ever on 90%+ recycled paper
• Ourcustomaryprinteditionistypically100pagesormore,inaperfect-bound,end-to-end4-colorformat—
printedonglossy,90%+recycledpaperwithForestStewardshipCouncil(FSC)certification
• Individualcopiesarepolybaggedandmailedtosubscribers
• BulkshipmentsgoworldwidetotheDellsalesforceandofficelocations,businesspartners,andtradeshows
• SubscriptionstothePrintEditionareavailableatdell.com/powersolutions_subscribe
Web Edition—re-engineered to live on a content management system
• Ourdell.comsite,whichhasrecentlybeenre-engineeredtoliveonasearchablecontentmanagement
system(CMS),ispackedwithallcontentfromthelatestissue,pluslate-breakingcontentasitemergesfrom
thePower Solutionseditorialengine
• Yourcontentlivesonlineinitsentiretyfor24months:thelast8regularquarterlyissuesarealwaysavailable
• Visitusatdell.com/powersolutions
4 Power Solutions Magazine media kit | dell.com/powersolutions
ContactsEditorialcalendar
Your guide to maximizing IT efficiency
Digital + Print Editions
Editorial mission
Sponsorshipopportunities
3/1/13 2/8/13 11/16/12 12/28/12 1/4/13 1/11/13
11/30/12 11/9/12 8/17/12 9/28/12 10/5/12 10/12/12
Editorial calendar CY2012–2013*Issue Editorial themes* Street +
Online datePress date
Editorial deadline
Ad space deadline
Ad review date
Ad mat’ls deadline
2012 Issue 4(Print, Digital, Web)
Featuredtopics:Dell Software, Storage solutions.SpecialcoverageonDellSoftware,includingJohnSwainsoninterview,Quest,SonicWALL,SecureWorks,bigdata,Windows8/newDellclients,andWindowsServer2012.PlusDellstoragesolutions,VDI,DellActiveInfrastructure,customerstories,andmuchmore.
2013 Issue 1(Print, Digital, Web)
Featuredtopics:Storage solutions, Business-class connected devices, Windows 8 migration, Networking.
Next-Generation Learning 2013 Special Edition(Print, Digital, Web)
SpecialEditionTheme:K-12 and HiEd education-specific content.
2013 Issue 2(Print, Digital, Web)
Featuredtopics:Data center convergence, Security, Business intelligence and big data, BYOD.
2013 Issue 3(Print, Digital, Web)
Featuredtopics:Mobile device management, Unified communications, Storage solutions.
2013 Issue 4 (Print, Digital, Web)
Featuredtopics:Private/Hybrid cloud, App virtualization, Data protection.
4/5/13 3/15/13 12/21/12 2/1/13 2/8/13 2/15/13
5/31/13 5/10/13 2/15/13 3/29/13 4/5/13 4/12/13
8/30/13 8/9/13 5/17/13 6/28/13 7/5/13 7/12/13
11/29/13 11/8/13 8/16/13 9/27/13 10/4/13 10/11/13
ContactsEditorialcalendar
Your guide to maximizing IT efficiency
Editorial mission
Digital + Print Editions
Sponsorshipopportunities
*Schedule and featured topics subject to change. Last update: 29 November 2012
6 Power Solutions Magazine media kit | dell.com/powersolutions
ContactsDigital + Print Editions
Your guide to maximizing IT efficiency
Editorial mission
Editorialcalendar
Sponsorshipopportunities
Sponsorship opportunities
Editorial insertions
Witharecentend-to-endcreativeredesign,
Power Solutionseditorialinsertionsarethequintessential
long-formatmediumfordeliveringcompellingeditorial
contenttoyourtargetITdemographicandapowerful
complementtoyourmarketingprogram.Ourin-house
editorialandcreativeteamwillpartnerwithyouto
transformyourrawtextualcontentintoastate-of-the-art
articleformat,includingaction-orientedcopy,
purpose-builtdiagramsandartwork,contextual
stockphotography,andplentifuloptionsforinserting
call-to-actionelementsinthepagemargins.
Availabletoqualifiedsponsors.
Display advertisements
Withmessagingtailoredtothespecific
ITdemographicyouaretryingtoreach,
classicdisplayadsareatried-and-true
mediumformarketingyourproduct,
service,orsolution.Inadditiontopremier
coverplacementpositions,adsoninside
pagescanbepowerfulcomplementsto
yoursponsorededitorialinsertions.QR
scancodescanalsobeintegratedintoads
toinstantlyconnectyouwithcustomers
fromtheirmobiledevices.
Product showcase
Auniqueadvertorialplacement
opportunity,theproductshowcasein
full-orhalf-pageformatoffersablend
ofmedium-lengthcopyandartwork
forpromotingspecificproducts,
services,andsolutionsinaconcise,
call-to-action–orientedformfactor.
Oureditorialanddesignteamwill
workwithyoutocrafttheoptimum
messagingandcreative.
7 Power Solutions Magazine media kit | dell.com/powersolutions
ContactsDigital + Print Editions
Your guide to maximizing IT efficiency
Editorial mission
Editorialcalendar
Sponsorshipopportunities
Product spotlight
Withprominentplacementinthe
magazine,yourinsertionwillappearin
theproductspotlightsectionwithother
similar1/6-pageads,andcaninclude
short-burstcopyplusavideothumbnail
andlinkoraQRscancodeforrapid
responsefrommobilereaders.
Rich media insertions
AvailableonlyintheZinioDigital
Edition,richmediainsertionsand
enhancedinteractivepagesarethe
perfectsolutionfordeliveringyour
messagetoanincreasinglymobile
ITworkforce.Contactyoursales
representativeformoreinformation
onthisdigitalopportunity.
Sponsorship opportunities (continued)
Rate card CY2013
Standard Print Edition + Zinio Digital Edition (published 4X per year)
Display advertising rates* 1X 2X 4X 6X 8X
2-pagespread,4-color $36,795 $35,325 $33,995 $32,990 $31,980
Fullpage,4-color $19,500 $18,115 $17,450 $16,825 $16,400
1/2page,4-color $12,250 $11,725 $11,305 $10,850 $10,570
1/4page,4-color(horizontalonly) $7,425 $7,265 $6,815 $6,615 $6,390
Premium display advertising position charges* (upcharge from base display advertising rates)
Premiumforinsidefrontcover(C2) +25%
Premiumforinsidebackcover(C3) +15%
Premiumforoutsidebackcover(C4) +25%
First15pages,specialposition +10%
Product showcase insertions* 1X 2X 4X 6X 8X
Fullpage,4-color $19,500 $18,115 $17,450 $16,825 $16,400
1/2page,4-color $12,250 $11,725 $11,305 $10,850 $10,570
Product spotlight insertions* 1X 2X 4X 6X 8X
1/6page,4-color(withvideothumbnailorQRcode) $4,900 $4,555 $4,385 $4,225 $4,125
Sponsored editorial insertions* Insertion rate
Contributededitorial—editableWordmanuscriptprovided(perpage,with1/2-pageorlargerdisplayad)
$6,000
Contributededitorial—editableWordmanuscriptprovided(perpage,withoutdisplayad)
$9,000
Contributedcasestudy—editableWordmanuscriptprovided(perpage,with1/2-pageorlargerdisplayad)
$6,000
Contributedcasestudy—editableWordmanuscriptprovided(perpage,without1/2-pageorlargerdisplayad)
$9,000
Professionalwritingservices(incrementaltoinsertionrates) Onrequest
Professionaldesignservices(nonstandardcreativework,incrementaltoinsertionrates)
Onrequest
*Rates subject to change. Last update: 8 December 2011
8 Power Solutions Magazine media kit | dell.com/powersolutions
ContactsDigital + Print Editions
Your guide to maximizing IT efficiency
Editorial mission
Editorialcalendar
Sponsorshipopportunities
Rate card CY2013 (continued)
Additional insertion offerings
Print Edition inserts* Insertion rate
Bind-inpostcardinsert Onrequest
Bind-inmultipageinsert Onrequest
Bind-ingatefoldinsert Onrequest
Postalpolybagflysheetinsert Onrequest
Special dedicated partner sections* Insertion rate
2to6+pages Onrequest
Web Edition banner ads* Insertion rate
WebEditionbannerads Onrequest
Zinio Digital Edition inserts and rich media* Insertion rate
Digitalembeddedcontent—DigitalEdition–onlyvideo/audioonexistingpage Onrequest
Digitalinteractivepages—DigitalEdition–onlyinteractivepagesdevelopedonacustombasis Onrequest
Digitaladvertisements—DigitalEdition–onlyadvertisements Onrequest
SpecialDigitalmailingwithcustome-mail Onrequest
Special edition magazines* Insertion rate
Custompublishingapproach,basedonrequirements Onrequest
*Rates subject to change. Last update: 8 December 2011
9 Power Solutions Magazine media kit | dell.com/powersolutions
Contacts
Your guide to maximizing IT efficiency
Editorial mission
Digital + Print Editions
Editorialcalendar
Sponsorshipopportunities
Non-bleed
Full bleed*
Quarter-pagehorizontal
7.0 in. x 2.45 in.
Half-pagehorizontal
7.0 in. x 4.75 in.
Half-pagevertical
3.4 in. x 10.125 in.Full page
7.625 in. x 10.125 in.
Quarter-pagehorizontal
8.625 in. x 3.0 in.
Half-pagehorizontal
8.625 in. x 5.375 in.
Half-pagevertical
4.15 in. x 11.125 in.Full page
8.625 in. x 11.125 in.Two-page spread17.0 in. x 11.125 in.
Media specifications
Magazine trim size: 8.375in.x10.875in.
Printing process: Weboffset,150lpi;allpages
4-colorprocess
Bindery:Perfectbound
Production formats:
• Applicationsourcefileswithallprinter/screenfonts
andanylinks(AdobeInDesign,AdobeIllustrator,
andAdobePhotoshoparepreferredformats)
• Allcontinuousfilesshouldbe300dpi;vectorfiles
shouldbe2,400dpi
• NoRGBcolors;noPMScolors
Safety: Allow1/4in.marginonallsidesforlivematter
Proofs: Colorproofat100%shouldbesubmittedwith
thefile
File delivery:FTPservicesavailable;pleasecontactus
foruploadinstructions
Submit materials to:
Dell Power Solutions
c/oCathyLuo,adcoordinator
TDA Group, LLC
800WestElCaminoReal,Suite101
MountainView,CA94040
Phone:650.919.1200x138
Fax:650.919.1210
*Full-bleedmeasurementsinclude1/8”bleedoneitherthreeorfourpageedgesasneeded.
Note: DellInc.mustapprovealladspriortopublication.Dellreservestherighttoreduceany
materialthatislargerthanthespecifiedsizesandtheadvertiser/agencyisrequiredtopayfor
theservicesinvolved.Dellmayrejectfilesthatdonotmeetthespecificationslistedorreserve
therighttochargetheadvertiserforrequiredchangestomeetproductionspecifications.
Display ad specs
Product showcase specsHalf-pagehorizontal
7.0 in. x 4.75 in.Full page
7.625 in. x 10.125 in.
Product spotlight specsSixth-page
vertical(To fit Word template)
Editorial mission
ContactsEditorialcalendar
Your guide to maximizing IT efficiency
10 Power Solutions Magazine media kit | dell.com/powersolutions
Digital + Print Editions
Sponsorshipopportunities
Editorial and sales contacts
Editorial and publishing contacts
Tom Kolnowski Editor-in-chiefandpublisher
Kathryn White Featureseditor
Dawn Davidson Senioreditor
Sharon Mendoza Circulationandlogistics
Debra McDonald Managingeditor
Advertising contacts
Kyle WalkenhorstSalesdirector
Shaun MehrSalesmanager|WesternU.S.andSouth/CentralAmerica
Steve BrandaSalesaccountmanager|EasternU.S.andCanada
Mark MakinneySalesaccountmanager|EMEA/APJ
Cindy ElhajAdvertisingsalesassistant
[email protected]|626.396.9416|fax
Cathy LuoAdcoordinator
[email protected]|650.919.1210|fax
Editorial mission
ContactsEditorialcalendar
Your guide to maximizing IT efficiency
Digital + Print Editions
Sponsorshipopportunities