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Demand Response ManagementThe smart grid knocks on your door

Bastian Fischer, Oracle Utilities Global Business Unit EMEAVice President and General Manager

Tuesday, 15th March 2011, African Utility Week, Cape Town

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor

© 2010 Oracle Corporation – Proprietary and Confidential

SCADASCADA

SmartUtility Process Map Start with the end in mind …

Complex Billing

Complex Billing

Portfolio Management

Portfolio Management

Load AnalysisLoad Analysis

Load Profile & Settlement

Load Profile & Settlement

TransactionsTransactions

Work & Asset Management

Work & Asset Management

Mobile Workforce

Mobile Workforce

Real Time SchedulerReal Time Scheduler

Distribution ManagementDistribution Management

Outage Management

Outage Management

Customer Care & Billing

Customer Care & Billing

Rate DesignRate

Design

ForecastingForecasting

CommunicationCommunication

Distributed GenerationDistributed Generation

Micro Generation

Micro Generation

Home Appliances

Home Appliances

MetersMeters HAN -Gateways

HAN -Gateways

VDUsVDUs

Customer Attention & relationship

Customer Attention & relationship

Self-ServiceSelf-Service

AutomationAutomation

GISGISTransport

ManagementTransport

Management

Premises Field Work Networks

Markets

Customers

Meter Data ManagementMeter Data

Management

EV’sEV’s

EV ChargingInfrastructure

EV ChargingInfrastructure

Smart Grid GatewaySmart Grid Gateway

Demand responseDemand response

Quotations ManagementQuotations

Management

© 2010 Oracle Corporation – Proprietary and Confidential

SCADASCADA

Oracle Utilities Application Platform Leveraging proven best practices

•Complex Billing

•Complex Billing

•Portfolio Management

•Portfolio Management

• Load Analysis

• Load Analysis

•Load Profile & Settlement

•Load Profile & Settlement

•Transactions•Transactions

• Work & Asset Management

• Work & Asset Management

•Mobile Workforce•Mobile

Workforce

• Real Time Scheduler

• Real Time Scheduler

•Distribution Management•Distribution Management

•Outage Management

•Outage Management

• Customer Care & Billing

• Customer Care & Billing

•Rate Design•Rate

Design

•Forecasting•Forecasting

CommunicationCommunication

Distributed GenerationDistributed Generation

Micro Generation

Micro Generation

Home Appliances

Home Appliances

MetersMeters HAN -Gateways

HAN -Gateways

VDUsVDUs

•Customer Attention & relationship

•Customer Attention & relationship

•Self-Service•Self-Service

AutomationAutomation

GISGISTransport

ManagementTransport

Management

Premises Field Work Networks

Markets

Customers

•Meter Data Management•Meter Data

Management

EV’sEV’s

EV ChargingInfrastructure

EV ChargingInfrastructure

•Smart Grid Gateway•Smart Grid Gateway

•Demand response•Demand response

•Quotations Management•Quotations Management

From Smart Meters to Smart Grids:A Utility Vision to Connect Customers to Electricity via an Information-Rich Network

Generation Transmission Distribution Consumers

New Sensors / Distributed Computing onTransmission and Distribution Lines

alert operators, fix problems, integrate large-scale renewables generation

Smart Meters and Home Networks help customers

use energy wisely, mitigate peak

demand, integrate local renewables

RatepayerGovernmentUtility

Indroduction: What is Demand Side Management?

Ability to reduce amount or timing of energy consum ption

Energy ReliabilityCustomer SatisfactionEnvironmental Responsibility

DS

MG

oals

Pro

gram

s

Fun

ding

Sup

port

Energy EfficiencyFuture Reduction

Incentives and Rebates

Education

Partnerships

Demand ResponseImmediate Reduction

Incentives and Rates

Direct Load Control

Aggregators

Grid Side ResourcesAdditional resources

Incentives and Rates

Net energy / VNEM

Virtual Power Plants

Energy Management

Sales & Marketing

Administration Reporting

DSM Capabilities

•Customer insights•Product specifications•Program Lifecycle

•Customer insights•Product specifications•Program Lifecycle

•Customer segmentation•Marketing plan•Products to segments

•Customer segmentation•Marketing plan•Products to segments

•Sales strategy•Channel performance•Align products to customers

•Sales strategy•Channel performance•Align products to customers

•Demand Response events•Process rebates and incentives•Support products

•Demand Response events•Process rebates and incentives•Support products

•Portfolio Planning•Corporate strategy•Shape policy

•Portfolio Planning•Corporate strategy•Shape policy

•Operationalize products•Customer enrollments•Deploy products

•Operationalize products•Customer enrollments•Deploy products

•Measure portfolio performance•Optimize portfolio•Reporting

•Measure portfolio performance•Optimize portfolio•Reporting

Plan

Design

Market

Sell

Deliver

Operate

Measure

© 2010 Oracle Corporation – Proprietary and Confidential 8

RatepayerGovernmentUtility

Demand Side Management

Ability to reduce amount or timing of energy consum ption

Energy ReliabilityCustomer SatisfactionEnvironmental Responsibility

DS

MG

oals

Pro

gram

s

Fun

ding

Sup

port

Energy EfficiencyFuture Reduction

Incentives and Rebates

Education

Partnerships

Demand ResponseImmediate Reduction

Incentives and Rates

Direct Load Control

Aggregators

Grid Side ResourcesAdditional resources

Incentives and Rates

Net energy / VNEM

Virtual Power Plants

Energy Management

Sales & Marketing

Administration Reporting

Demand Response Programs

•Ratepayer funded Public Pupose Programs, DR Filings•RTO, ISO funded Regional Transmission Operator•Rate specific TOU rates

•Ratepayer funded Public Pupose Programs, DR Filings•RTO, ISO funded Regional Transmission Operator•Rate specific TOU rates

Funding Vehicles

•Financial Incentives Incentives, Rates•Customer Segment Commercial and Industrial, SMB, and residential•Dispatchability Event-based or TOU based •Services Aggregators•Emerging Technologies Auto-DR

•Financial Incentives Incentives, Rates•Customer Segment Commercial and Industrial, SMB, and residential•Dispatchability Event-based or TOU based •Services Aggregators•Emerging Technologies Auto-DR

Program Types

•Performance Measure reduction •Energy Procurement Resources bid into energy market

•Performance Measure reduction •Energy Procurement Resources bid into energy marketResults

© 2010 Oracle Corporation – Proprietary and Confidential 10

Demand Response Process

•Customer insights•Product specifications•Program Lifecycle

•Customer insights•Product specifications•Program Lifecycle

•Customer segmentation•Marketing plan•Products to segments

•Customer segmentation•Marketing plan•Products to segments

•Sales strategy•Channel performance•Align products to customers

•Sales strategy•Channel performance•Align products to customers

•Demand Response events•Process rebates and incentives•Support products

•Demand Response events•Process rebates and incentives•Support products

•Portfolio Planning•Corporate strategy•Shape policy

•Portfolio Planning•Corporate strategy•Shape policy

•Operationalize products•Customer enrollments•Deploy products

•Operationalize products•Customer enrollments•Deploy products

•Measure portfolio performance•Optimize portfolio•Reporting

•Measure portfolio performance•Optimize portfolio•Reporting

Plan

Design

Market

Sell

Deliver

Operate

Measure

DR ProcessDR Process

© 2010 Oracle Corporation – Proprietary and Confidential 11

12

Smart Energy Services

PCs and home area network displays interfaces

between customers parameter set points and utility pricing signals to optimize energy use.

Rooftop Solarprovides renewable energy

coincident with peak demand

Programmable Communicating

Thermostats respond to pricing signals and grid

disturbances

Plug-In Hybrid Vehicles draw energy from its

roaming plug-in location. It can store energy for utility use.

Fixed Electricity Storage Batteries stores off-peak power to use during peak

periods and backs up

Smart Appliances Respond to grid disturbances and shifts

consumption during peak demand periods

•Non Regulated Energy Services•Regulated Metering

MUCMUCMUCMUCmulti Utility multi Utility multi Utility multi Utility controllercontrollercontrollercontroller

GAS

Water

13Source: wsj.com

PCs and home area network displays interfaces between customers parameter set points and utility pricing signals to

optimize energy use.

Rooftop Solarprovides renewable

energy coincident with peak demand

Programmable Communicating

Thermostats respond to pricing signals

and grid disturbances

Plug-In Hybrid Vehicles draw energy from its roaming plug-in location. It can store

energy for utility use.

Fixed Electricity Storage Batteries stores

off-peak power to use during peak periods and backs up

Smart Appliances Respond to grid disturbances

and shifts consumption during peak demand periods

The Smart Grid will empower consumers Smarter energy choices

14

Oracle Smart Grid Suite: Customer Service

• Active consumer energy management will be delivered via web portals, coupled with other technologies such as in-home displays and smart thermostats. Oracle Utilities Customer Care and Billing provides for prices to devices and energy consumption with information management supported by Oracle Utilities Meter Data Management .

• Oracle Utilities Network Management for communication and mapping of outages to customers, combined with Oracle Business Intelligence tools to disseminate grid data onto interactive dashboards;available for enterprise reporting, ad hoc queries, analysis, and data mining, proactive notifications, predictive intelligence and real-time decisions and recommendations

15

Oracle Smart Grid Suite: Smart AppliancesOracle communicates prices to devices

The Smart Grid leverages two way communications capability

– Utility-centric model: communication via advanced meter and AMI communications network, with devices supplied by utility

– Customer-centric: communications via Internet or cable, using existing devices in the home or customer purchased devices

Oracle Utilities Meter Data Management and Oracle Utilities Customer Care and Billingfor interval-based tariffs, prepaid customers, to support prices to devices and to sell, lease, and service smart appliance and other energy efficiency equipment

• Consumption Correlation to optimizerevenue with Oracle Utilities mission criticalapplications .

• Oracle Utilities Meter Event Management to support two way interaction with AMI and in home devices for communication and control

RatepayerGovernmentUtility

Demand Side Management

Ability to reduce amount or timing of energy consum ption

Energy ReliabilityCustomer SatisfactionEnvironmental Responsibility

DS

MG

oals

Pro

gram

s

Fun

ding

Sup

port

Energy EfficiencyFuture Reduction

Incentives and Rebates

Education

Partnerships

Demand ResponseImmediate Reduction

Incentives and Rates

Direct Load Control

Aggregators

Grid Side ResourcesAdditional resources

Incentives and Rates

Net energy / VNEM

Virtual Power Plants

Energy Management

Sales & Marketing

Administration Reporting

Other SourcesOther SourcesUtilitiesUtilitiesPremisePremise

Appliances Aggregators

Displays

Consumption

Outage Rates

Customer Weather Demographics

Models OtherLoad Control

Marketing

Campaigns

Marketing

Campaigns Device CommunicationDevice Communication Web PresentmentWeb Presentment Product Recommendations

Product Recommendations Other ActionsOther Actions

© 2010 Oracle Corporation – Proprietary and Confidential 17

Energy Management / Energy Efficiency

Energy Efficiency Programs

•Ratepayer funded Public Pupose Programs, EE Filings•Government programs Grants•Regulations Building codes, EnergyStar ratings

•Ratepayer funded Public Pupose Programs, EE Filings•Government programs Grants•Regulations Building codes, EnergyStar ratings

Funding Vehicles

•Financial Incentives Rebates, loans•Products and services Audits, new construction•Education Training, facilities•Partnerships Government, low income, 3rd party•Codes and Standards Building ratings•Emerging Technologies Pilots

•Financial Incentives Rebates, loans•Products and services Audits, new construction•Education Training, facilities•Partnerships Government, low income, 3rd party•Codes and Standards Building ratings•Emerging Technologies Pilots

Program Types

•Energy Savings Deemed or calculated•Carbon Reduction•Shareholder incentives Utility performance

•Energy Savings Deemed or calculated•Carbon Reduction•Shareholder incentives Utility performance

Results

© 2010 Oracle Corporation – Proprietary and Confidential 18

Energy Efficiency Process

•Customer insights•Product specifications•Program Lifecycle

•Customer insights•Product specifications•Program Lifecycle

•Customer segmentation•Marketing plan•Products to segments

•Customer segmentation•Marketing plan•Products to segments

•Sales strategy•Channel performance•Align products to customers

•Sales strategy•Channel performance•Align products to customers

•Demand Response events•Process rebates and incentives•Support products

•Demand Response events•Process rebates and incentives•Support products

•Portfolio Planning•Corporate strategy•Shape policy

•Portfolio Planning•Corporate strategy•Shape policy

•Operationalize products•Customer enrollments•Deploy products

•Operationalize products•Customer enrollments•Deploy products

•Measure portfolio performance•Optimize portfolio•Reporting

•Measure portfolio performance•Optimize portfolio•Reporting

Plan

Design

Market

Sell

Deliver

Operate

Measure

EE General ProcessEE General Process

© 2010 Oracle Corporation – Proprietary and Confidential 19

RatepayerGovernmentUtility

Demand Side Management

Ability to reduce amount or timing of energy consum ption

Energy ReliabilityCustomer SatisfactionEnvironmental Responsibility

DS

MG

oals

Pro

gram

s

Fun

ding

Sup

port

Energy EfficiencyFuture Reduction

Incentives and Rebates

Education

Partnerships

Demand ResponseImmediate Reduction

Incentives and Rates

Direct Load Control

Aggregators

Grid Side ResourcesAdditional resources

Incentives and Rates

Net energy / VNEM

Virtual Power Plants

Energy Management

Sales & Marketing

Administration Reporting

21

Oracle Smart Grid Suite: Managing the Future Oracle manages Distributed Generation, Microgrids, PHEVs, Demand Response

In order to enable price-based demand response, to managing all aspects of energy efficiency programs and enable the back office functionality needed to forecast, manage, and settle electric vehicle load, utilities can turn to Oracle:

Oracle Utilities Customer Care and Billing supports net metering and feed-in tariffs, marketing campaigns for recruitment and management of demand response and conservation programs, with unbundled billing capabilities. Also supports electric vehicles from component to track, measure, bill, and settle electric consumption versus supply, including “roaming charges”

Oracle Utilities Load Analysis supports forecast demand.& Customer Load Modeling

Oracle Utilities Mobile Workforce Management, Primavera, and Hyperion for the planning, scheduling, and installation of utility-controlled renewable devices, such as solar panels on homes and buildings

Oracle real-time analytics to forecast how much demand response is needed and for how long.

THE SMART GRID & EV’s

CHALLENGES OF MANAGING EV’s

Billing just one aspect of EV’s

Manage complex billing requirements

Products & Expertise

• Roaming, tenants with combined bills, charging times & rates• Tenants with combined rent & utility bills• Prepaid customers• Net billing in the case of unloading charge to network (FiT

• UGBU product suite• Involved in Smart Grid projects

• Understand impact on the network (NMS)• Manage load, protect network• Charge back to the grid (V2G cars)• Damage to EV batteries?

• Manage consumer choice (DRM)• Charge times & charge rates (TOU & load)• Unloading charge vs. Protecting batteries

More Value, Less Complexity

More Flexibility, Less Cost

More Choice,

Less Risk

Standards-Based

Architecture

Standards-Based

Architecture

OpenOpen

Oracle’s Utility Solution Paradigm

25

Spatial and Utilities Analytics: Powered by OBIEE

Utility Customer Management Portals and Apps

Utilities Integration Platform: Powered by Fusion Middleware

Oracle Utilities “Smart Grid” Appliance: Powered by Exadata

…leveraging open standards technology for integration…

…running on the world’s best

hardware

Interoperable applications on a smart platform…

Enabling new consumer models with Self Service

and BI…

25

Architecture for the Transformational Utility

Customer Meter Grid

Smart Grid Gateway

© 2010 Oracle Corporation – Proprietary and Confidential

Spatial and Utilities Analytics: Powered by OBIEE

Utility Customer Management Portals and Apps

SOAProcess

Utilities Integration Platform: Powered by Fusion Middleware

Oracle Utilities “Smart Grid” Appliance: Powered by Exadata

Meter Customer Workforce

…leveraging open standards technology for integration…

…running on the world’s best hardware

Industry recognized suite on a common platform…

Enabling new consumer models with Self Service and BI…

26

So where are we today …

© 2010 Oracle Corporation – Proprietary and Confidential

Spatial and Utilities Analytics: Powered by OBIEE

Utility Customer Management Portals and Apps: Powered By Web Center

Utilities Integration Platform: Powered by Fusion Middleware

Oracle Utilities “Smart Grid” Appliance: Powered by Exadata

…leveraging open standards technology for integration…

…running on the world’s best hardware

Interoperable applications on a smart platform…

Enabling new consumer models with Self Service and BI…

27

… and tomorrow

Smart Grid Gateway

MeteringCustomer

MicroGrid Supervisory Control System Energy Advisor Advanced Energy

Management

Network Management

Ora

cle

Util

ities

Cyb

er

Sec

urity

Pla

tform

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle for Utilities Solution Footprint

INFRASTRUCTURE

Middleware Integration, Business Process Design, Orchestration and MonitoringMiddlewareMiddleware Integration, Business Process Design, Orchestration and Monitoring

Technology Spatial, DatabaseTechnologyTechnology Spatial, Database

CORPORATE ADMINISTRATION

FinancialsFinancialsFinancials ProcurementProcurementProcurement FacilitiesFacilitiesFacilities Human ResourcesHuman ResourcesHuman Resources Supply ChainSupply ChainSupply Chain …More……MoreMore

BUSINESS OPERATIONS

Assets & WorkAssets & Work

SupplySupply

Field ServiceField Service

NetworksNetworks

MeteringMetering

ProjectsProjects

BUSINESS INTELLIGENCE

FinancialFinancial

OperationalOperational

TransactionalTransactional

CUSTOMERS

BillingBillingCustomer RelationsCustomer Relations

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle Utilities Footprint

© 2010 Oracle Corporation – Proprietary and Confidential

Process: Top to Bottom Support for Utilities

Leading Enterprise Software Vendor• #1 in CRM, HCM, EPM, Middleware, and more

• Most scalable, reliable, secure infrastructure• Most complete range of on-demand and

on-premise deployment options

Built-In Utilities Capabilities• Interval based pricing (real time, TOI, CPP, event)• Industry Standard VEE

• Integration with smart devices

• Self Healing Grid

• Field workforce optimization

Largest Software Assistance Team• 64,500 development, support, and services professionals

• 145 countriesServersServers& Storage& Storage

OperatingOperatingSystem & VMSystem & VM

DatabaseDatabase

MiddlewareMiddleware

ApplicationsApplications

ConsultingConsulting

SupportSupport& Training& Training

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle is ready to partner with you

on your Smart Grid journey.

BASTIAN FISCHERVice President and General ManagerUtilities Global Business Unit EMEA

Utilities Global Business UnitEurope – Middle East – Africa

Portes de la Défense,15 bd Charles de Gaulle92715 Colombes Cedex, France

Tel: +33 1 57 60 84 78Cell: +33 6 37 23 33 [email protected]

Q&A

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle in the Utility Industry

Apendix

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle Corporation

Scale• $24.2B in TTM revenue for Oracle• #1 in 50 product or industry categories• 370,000 customers in 145 countries• 30,000 partners • $40B on 60+ acquisitions, since 2005• 106,000 employees• 10 million developers in Oracle online communities

Innovation and Investment• 29,000 developers and engineers• 15,500 customer support specialists, speaking 27

languages• 20,000 implementation consultants• 1 million students supported• 870 independent Oracle user groups with 355,000

members

Revenue represents March 1, 2009 – February 28, 2010

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle in the Utilities IndustryDid You Know?

Customer Base: Best Solutions Running at 2,600+ Electric, Gas, Water Utilities Worldwide

Dedicated to the Industry: Oracle Utilities Global Business Unit with 1,000+ Worldwide

20 of the Top 20 Utilities: Get Results with Oracle Solutions

Experience: 30 years of Technology, Innovation and Growth

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle Utilities Global Business Unit

Dedicated Utilities Team• 1,500+ employees focused solely on utilities• Define, develop, and offer mission-critical applications specifically for utilities• Global organization and reach

Industry Leading Utilities Capabilities• Smart grid software• Customer care and billing• Meter data management• Mobile workforce management• Network management and load analysis• Work and asset management• Self-service billing, payment, and support

Leveraging the Capabilities of the #1 Enterprise So ftware Vendor• ERP, CRM, HR and more• Most scalable, reliable, secure infrastructure• Most complete range of on-demand and on-premise deployment options

© 2010 Oracle Corporation – Proprietary and Confidential

Ageing Infrastructure and Changing / Ageing Workfor ce:How can we optimize capital and ensure the best use of our people and our assets?

“They have neglected their infrastructure for too long… We are sick and tired of them and they had better change.” After downtown Chicago black outs.

– Mayor Richard Dailey, Chicago

The Challenges We’re Hearing

Managing a complex energy portfolio:How do we turn the data deluge into information tha t used throughout the business?

“A Smart Grid is characterized by the ability to use real-time information to anticipate, detect, and respond to system problems”.

– Michael R. Peevey, President California Public Utilities Commission

© 2010 Oracle Corporation – Proprietary and Confidential

Maintaining Safe, Secure, Reliable Supply:How do we incorporate renewables, comply with regul ations and standards, and meet greenhouse targets?

“I strongly believe that the energy industry needs to help shape the future of carbon regulation”.

– Jim Rogers, CEO Duke Energy

The Challenges We’re Hearing

Meeting the Changing Customer Expectations:How do we engage with the customers as they get ful ly involved with distributed generation, electric vehicles and a nee d for information?

“Electric Utilities are evolving to become energy advisors to their customers. Electricity today does more than light homes and businesses. We see a future where success in our industry will be measured by companies offering new, innovative approaches to achieving these expectations”.

– Joe Rigby, CEO PEPCo.

© 2010 Oracle Corporation – Proprietary and Confidential

Utilities in a transforming environment …Toward operational excellence

© 2010 Oracle Corporation – Proprietary and Confidential

The Smart Grid Opportunity …Enabler of the Real-Time Water and Energy Supply Chain

© 2010 Oracle Corporation – Proprietary and Confidential

A Closer Look…

• Moving to distributed generation and micro grids while satisfying rising demand requires new systems and process to ensure supply is safe and secure

• Incorporation of intermittent power sources will need more accurate forecasting, more robust sensing equipment and more real time monitoring

• Management of smart equipment requires new processes to ensure accuracy and reliability in the field with the need to move towards distributed system management

Maintaining Safe, Secure, Reliable Supply

Protecting today’s resources for the next generatio n

© 2010 Oracle Corporation – Proprietary and Confidential

The need for utilities to transform

Around the world, utilities are under pressure. • Citizens demand energy and water that

don't undermine environmental quality.

• Regulators seek action on smart grid and smart metering initiatives that add intelligence to infrastructure.

• Customers seek choice and convenience, but without additional costs.

© 2010 Oracle Corporation – Proprietary and Confidential

Oracle can help you on your journey

• We offer utility experts, mission-critical software applications, a rock-solid operational software suite, and world-leading middleware and technology.

• We understand the complexity around smart grid initiatives, implementations, and the unknown.

• We provide flexible, innovative technology and interoperable applications that increase efficiency, improve stakeholder satisfaction, future-proof your organization, and turn information into power.

© 2010 Oracle Corporation – Proprietary and Confidential

A Closer Look…

• Moving to distributed generation and micro grids while satisfying rising demand requires new systems and process to ensure supply is safe and secure

• Incorporation of intermittent power sources will need more accurate forecasting, more robust sensing equipment and more real time monitoring

• Management of smart equipment requires new processes to ensure accuracy and reliability in the field with the need to move towards distributed system management

Maintaining Safe, Secure, Reliable Supply

Protecting today’s resources for the next generatio n

© 2010 Oracle Corporation – Proprietary and Confidential

• The balancing of costs and reliability require new risk profiles to be managed for all assets in the field to ensure minimal disruption to service

• 40-50% of the utility workforce is eligible for retirement in the next 5 years so technology must be used to automate previous manual processes

• Being able to schedule resources to the right place at the right time with the right skills and equipment will become key to managing the new network

A Closer Look…

Ageing Infrastructure and Changing / Ageing Workfor ce

Optimizing the risk and return of your assets

© 2010 Oracle Corporation – Proprietary and Confidential

A Closer Look…

• The engagement model for consumer is proactive enabling them to make decisions about energy and water usage through a variety of channels

• The need for more product choice and bundling capability, engaging the customer in the value chain for programs such as green energy or demand side management

• The need to have efficient and cost effective customer care processes while dealing with a change to real time information and increased options

Meeting the Changing Customer Expectations

Interacting with consumers in new ways

© 2010 Oracle Corporation – Proprietary and Confidential

The more you expose people to the data the more exc ited they get

A Closer Look…

• How do you build applications and give customers access for a future that is yet to be defined?

• How do you manage the 600x increase in data, while minimizing the duplication across the organization, ensure all functions have the data they need in a timely manner?

• How do you manage the new smart devices to ensure security and timelines of updates, with new applications and analytics requirements?

Managing a complex application portfolio

More Value, Less Complexity

More Flexibility, Less Cost

More Choice,

Less Risk

Standards-Based

Architecture

Standards-Based

Architecture

OpenOpen

Oracle’s Solution Strategy

Oracle Member in Industry Standards Groups

57TCIEC TECHNICAL COMMITTEE

AMI/HAN Research Group

Deliver Foundation for Utilities Integration

• OBJECTIVE – Provide a leading integration platform and fully integrated Oracle Utilities Suite of applications on top of that platform.

• APPROACH – Leverage and expand AIA Utilities Foundation Pack to include CIM and MultiSpeak compliant object definitions and message structures.

• BENEFIT - Oracle Utilities Foundation Pack (Reference Process Models and Common Objects) will deliver integrations based on Oracle’s leading Fusion Middleware and comprehensive industry domain coverage.

Foundational Objects from CIM

Message Structures from CIM

Reference Process ModelsIndustry Standards

Oracle Corporation Internal – Proprietary and Confidential

Interoperable applications on a smart platform…

Architecture for the Transformational Utility

Oracle Utilities “Smart Grid” Appliance: Powered by Exadata

…running on the world’s best hardware

Utilities Integration Platform: Powered by Oracle Fusion Middleware 11 g

…leveraging open standards technology for integration…

Spatial and Utilities Analytics: Powered by OBIEE

Customer Meter Grid

Smart Grid Gateway

Utility Customer Management Portals and AppsEnabling new consumer models with Self Service and BI…

© 2010 Oracle Corporation – Proprietary and Confidential 6

Ora

cle

Util

ities

Cyb

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Sec

urity

Pla

tform

52

Oracle for Utilities Solution Footprint

INFRASTRUCTURE

Middleware Integration, Business Process Design, Orchestration and MonitoringMiddlewareMiddleware Integration, Business Process Design, Orchestration and Monitoring

Technology Spatial, DatabaseTechnologyTechnology Spatial, Database

CORPORATE ADMINISTRATION

FinancialsFinancialsFinancials ProcurementProcurementProcurement FacilitiesFacilitiesFacilities Human ResourcesHuman ResourcesHuman Resources Supply ChainSupply ChainSupply Chain …More……MoreMore

BUSINESS OPERATIONS

Assets & WorkAssets & Work

SupplySupply

Field ServiceField Service

NetworksNetworks

MeteringMetering

ProjectsProjects

BUSINESS INTELLIGENCE

FinancialFinancial

OperationalOperational

TransactionalTransactional

CUSTOMERS

BillingBillingCustomer RelationsCustomer Relations

© 2010 Oracle Corporation – Proprietary and Confidential

Process: Top to Bottom Support for Utilities

Leading Enterprise Software Vendor• #1 in CRM, HCM, EPM, Middleware, and more

• Most scalable, reliable, secure infrastructure• Most complete range of on-demand and

on-premise deployment options

Built-In Utilities Capabilities• Interval based pricing (real time, TOI, CPP, event)• Industry Standard VEE

• Integration with smart devices

• Self Healing Grid

• Field workforce optimization

Largest Software Assistance Team• 64,500 development, support, and services professionals

• 145 countriesServersServers

& Storage& Storage

OperatingOperatingSystem & VMSystem & VM

DatabaseDatabase

MiddlewareMiddleware

ApplicationsApplications

ConsultingConsulting

SupportSupport& Training& Training

Oracle UtilitiesA Global Business Unit of Oracle Corporation

Objective– Definition of Utilities Strategy – Global and Central point of INDUSTRY- Contact– Defines, develops, and offers utility Industry applications– Ensures entire Oracle stack meets utility needs– Engagement with Partners and SI’s– Over 1800+ Utility experts globally

Richest Utility Application set

•Best in Class: •HRMS

•Billing•Customer Info•Asset•Outage

•Analytics, •Consumer •Insight

• Smart Grid•Profile Mananagement•Complex Billing•Meter Data Mgmt•Quotation Mgmt

Best-in-Class Applications:Complete – Open - Integrated

•Best in Class:•Customer Mgmt

© 2010 Oracle Corporation – Proprietary and Confidential

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.