Economics Project PresentationProfessor Amna Majeed

Group MembersUsman Manzoor (0083)Maryam Hussain (0078)Zunaira Shakeel (0085)

Demand and Supply of Soft Drink Industry of Pakistan

Soft Drink IndustryWhat is Industry???

An industry can be defined as a group of companies that manufacture products and services which are closely related

to each other for example the car industry.

Now a days soft drinks are favored by all over the world  and customarily sold in super stores, restaurants and public machines. 

Coca Cola soft drinks company is front runner for the market value. Soft drinks are available in cans, polymer bottles, glass bottles. The drinks are Here we are listing top soft drinks which are preferred and

considered as the best sold for a larger figure. The drinks packaging is bottle with the figure of 0.5, 1, 1.5, 2.25 liter. In Pakistan two brands Coca Cola and PepsiCo are working. PepsiCo

includes Pepsi, Pepsi diet, 7up, 7up diet, Mirinda,Mountain Dew, where Coca Cola

Company includes soft drinks;: Coca Cola, Coke diet, Fanta, Sprite, and Sprite Zero. These soft drink companies have capitalized in market of restaurants, fast

food like KFC, Fri Chicks,  Pizza Hut, Hardees, and Domino’s Pizza. More over many musical contests including Pakistan Idol, Pepsi Icon, and Coke Studio are sponsored by these

brands. Pakistan Cricket team is sponsored by Pepsi. Recently Gourmet foods has created first Pakistan’s soft drinks brand and

with the quality taste competing .

Introduction of Soft Drink Industry

1798 The term "soda water" first coined.1835 The first bottled soda water in the U.S.1861 The term "pop" first coined.1892 William Painter invented the crown bottle cap.1898 "Pepsi-Cola" is invented by Caleb Bradham.1899 The first patent issued for a glass blowing machine, used to produce glass bottles.1952 The first diet soft drink sold called the "No-Cal Beverage" a gingerale sold by Kirsch.1957 The first aluminum cans used.1959 The first diet cola sold.1965 Soft drinks in cans dispensed from vending machines.1974 The stay-on tab invented. Introduced by the Falls City Brewing Company of Louisville, KY.1981 The "talking" vending machine invented.

HISTORY

List & Types of Soft Drinks1. Carbonated Drinks

 invention of carbonated water (also known as soda water) is the major and defining component of most soft drinks

2. Non-Carbonated

Non-alcoholic and less caffeine drinks3.Alcoholic

DrinksDrinks contain high value of

alcohol

4. Juices and BeveragesContain healthy and nutritious blend

Soft Drink Consumption

Past year Production Trend Analysis

Market Share of Products

SWOT Analysis of Soft Drink Industry

Strength of Soft Drink Industry1. Basic Consumer Needs2. Large and Growing Market3. Different Flavors and Packages4. Low Costs5. Non-Alcoholic 6. High Consumption7. High Level of Satisfaction8. Rising trends in youth

Weakness of Soft Drink Industry

1.Negative Claim2.Traditional Preservation3.Narrow Range of Material4.Low supply of Raw Material5.Un-perdictable situations6.Replacing by Natural Drinks7.Backdraws and Odds

Opportunities for Soft Drink Industry

1.Establish facts and use potential PR

2.New Packaging Material

3.Replace alcoholic Drinks

4.Further replace Tea and Coffee

Threats for Soft Drink Industry1.Healthy Issues2.Soft Drink in School Guideline3.Environtalism4.Distribution Cost5.Prohibited due to Addiction6.Political bands of Products

Recommendation for Soft Drink Industry

1. Prepare environment friendly products2. Run high marketing campaign3. Design high economy brands4. Design less addictive brands5. No use of alcohol6. Less use of caffeine7. Pay TAX to beware from government interventions8. Attractive packing and editions for youth 9. Reasonable branding and placement10.High Valuable Products

Conclusion To sum up, the soft drink has increased 25% annually globally and 6.8%

In Pakistan

Globally, Coca-Cola and Pepsi are huge brands of company who salesSales soft drinks more than other competitors.

The High rise of demand due the new trends of people psychology, softDrink industries providing high and competitive supply to meet up theirDemand and make fame in soft drink industry.

After the analysis of SWOT and Tabular view, we see that there are limitationsFor these segments such as unstable attitude, brand loyalty, less brand loyaltyHealth concern and ageing population. However, limitations can be resolved asWe recommend to resolve.