demode general proposal 1 usa

8/13/2019 DeMode General Proposal 1 USA

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Sales and Positioning of Brand in the U.S.A.

Do you want to retail? If so at what level? High End? Mid Tier? ow end?

Suggested Strategy: 10 retail stores across the U.S.A. in key areas based on your BrandPreferred Positioning. Gross Profits of about $1M er store on year !1."e can access and oen your stores in the follo#ing MallsShoing Pla%as:"estfield & Si'on ( )he Mills* and 'ore.

+,'ages of Malls-

igh(end /etail Package

Sa'le o'etitors +"ith i'ages er co'etitor: out front #indo# & interiors &shelfracks-:

ollister Abercro'bie23itch4ictoria5s Secretarter

Budget re6uired: 7$800*000 to $90*000 including Store design and setu* Staff*MarketingPro'otion of Products;,,A)<=

Gross Sales Pro>ection 7year !1=: $1M

Mediu' )ier Package

Sa'le o'etitors: +"ith i'ages er co'etitor: out front #indo# & interiors &shelfracks-:

3ore?er @12Mhildrens Place

Budget re6uired: 700*000 ( 0*000 including Store design and setu* Staff*MarketingPro'otion of Products;,,A)<=

Gross Sales Pro>ection 7year !1=: $900*000.00

Co# Dnd Package

Sa'le o'etitors: +"ith i'ages er co'etitor: out front #indo# & interiors &shelfracks-:



)orrid7one or t#o 'ore=

Budget re6uired: 7100*000 ( $@0*000 including Store design and setu* Staff*MarketingPro'otion of Products; ,,A)<=

Gross Sales Pro>ection: 7year !1=: $00*000.00



Do you want to wholesale? How do you want to !osition your !rodu"t?

Suggested Strategy: (((((((((((((. "e can "holesale to 'ultile retailers throughout theU.S.A. such as Mar'aEE 7Marshalls & )F MaEE= & Sorts Authority ( /oss & ity)rends & 3allas +i'ages-

"e osition your sa'les to buyers and ha?e the' #atch a li?estrea' sho# #here yoursa'les are #ore

ity )rends: 10 locations across the country. out of @0 Style selected. 10 styles outof @0 styles. Dach they are ordering a 'ini'u' of @ units 1 color styles H 1@0units. 1@0 units10 stores H 1I*000 units. ,f the a?erage cost is $.9 71J A)<=.1I*000.9 H $89*00 #holesale cost out of $@*000 initial in?est'ent

Mar'aEE: 1*9 locations across the country. out of @0 styles selected. 1*9 stylesout of @0 styles. Dach are ordering a 'ini'u' of @ units 1 color styles H 1@0units. 1@01*9 stores H @10*80 units. ,f the a?erage cost is $*9 7KJ A)<=.

@10*80*9 H $9II*I0 #holesale cost out of $@*000 initial in?est'ent

3L/ US: "e charge $8 unit $1*@8@*180 gross & $9II*I0 H 8*10 710J out forinterest H $@*90=

Sorts Authority: 1I locations across the country. out of @0 Style selected. 1I stores styles out of @0 styles. Dach they are ordering a 'ini'u' of @ units 1 color styles H 1@0 units. 1@0 units1I stores H @*980 units. ,f the a?erage cost is $.9 71JA)<=. @*980.9 H $I*100 #holesale cost out of $@*000 initial in?est'ent

Sorts related stores #ill be aroached roducts by Si'ly Sorts #hile others stores

7/oss* Mar'aEE* and ity )rends= #ill be Si'lysorty and Generic. )he sa'e @0 styles#e #ill gi?e the otion to ha?e as blanks or as Si'lysorty licensed. )he generic #ill besold at a cheaer rice because no licence fee. 3or you it doesnt 'ake any difference because the 'anufacturing cost #ould be the sa'e.

olleges* so e?erything needs to 'eet the standards for ossible insections.D'loy'ent* ertification* Paers* Nuality of Products.

DEa'le: )hese nu'bers are ?ery conser?ati?e. A guy sold to 3ore?er@1 7I0 stores#orld#ide=: 8 Styles* tea's* and 'ade oening order $.M 7Sring @01@=.

###.si'lysorty.co'

Budget re6uired: 7$1*000 & $@0*000 including Sa'les shi'ent* MarketingPro'otionof Products;,,A)<= Models $1*@0 7$@0 er 'odel er day= hotoshoot #ithli?estrea'ing co?erage ( $000 studio location +i'age- & Sa'les Shi'ent 70 units erstyles & @0 styles #e are sending the sa'les to buyers that are #atching the strea'ing?ideo li?e. ,ts like sending a roducts #hile they ha?e it already in hand. Before the li?ee?ent starts 10 sa'les #ore by 'odels 7@0 M @0 S=* 1 sa'les sent to retailers



'entioned abo?e and other retailers across the ountry #ith 0O retail locations 1sa'les #ill go to to 10 sororities association in colleges such Michigan* )eEas* UCA*CSU Cousiana* Alaba'a* 3lorida*Q throughout the country. ,n?est'ent about $I*0007but could be less according to real 'anufacturing costs= H $@*000 =

Gross Sales Pro>ection 7year !1=: $@0*000.00O

3inance the orders 7they ay net(0=

PARMD<) O ,<4DS)MD<)

"e #ill finance the orders but ede has to finance the sa'lesO e?ent

3or us 3actor 710J=* Banks #ho handle the order or ri?ate in?estors 7J interests=

Based on #hat you said* the 6uickest oortunity to sell to 'a>or retailors across the

country* using Si'lysorty* #ho has <AA 7<ational ollege Athletic Association=nation#ide* colleges lincesed so far and other 1 otioned across the country. Lther#ill follo# 6uickly* lus generic styles.

Sa'les for hi'

,n?est'ent on first order

edeH sa'les O e?ent

,f you dont like this idea* #e can get to other otions but this one is the fastest in ter's

sales and rofits."e could sell directly to the stores but it #ouldnt be so 'uch 'oney. Sorts is the key*all stores are bringing in sort styles.

#e "an !rovide the following servi"es$ +one i'age er ser?ice-

Store setu

/e'ote and in(store ,) suort

Store design consultation

Staff selection

Marketing oerations

Branding oerations

demode general proposal 1 usa

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