denver social media
TRANSCRIPT
8/9/2019 Denver Social Media
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Social Media and itsImportance in the
Public SafetyMarketplace
Paul Andrewse-media DirectorElsevier Public Safety
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S o c i a l M e d i a G o n e W i l d
What is social media?
Who is using it?
Where are they? How is it being used?
Getting started
Tips/resources for your
organization…
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What is Social Media?
“I am at Starbucks, the line is really long”
“Did you see Twilight last night?”
“One of my officemates is sleeping on the job”
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It is also this…
“Earn CEU's & train with fellow firstresponders”
“Interested in EMS Leadership? Check out…”
“It’s Poison Prevention Week. Get tips and infofrom…”
“6 key factors mapping your #EMS future”
“NTSB finds that miscommunication, lack of trained personnel…”
“AFG Grant Workshops touring the country”
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Just some of the elements
Social Networking
Message/Bulletinboards
Blogging Location based
apps
Video
Podcasting
Photo sharing
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What are people doing?
The top 5 reasons:
1. to “get news or product
updates” (67%)
2. “view promotions”
(64%),3. “view or download
music or videos”(41%),
4. “submit opinions” (36%),
5.“connect with other
customers” (33%).
“Social media is about making connections and igniting participation .”
“The Participatory Marketing Network March 2009”
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You can’t ignore…
More than 400 million active users
50% of active users log on in any given day
More than 35 million update their status daily
More than 3 billion photos uploaded per month
More than 5 billion pieces of content (web
links, news stories, blog posts, notes, photo
albums, etc.) shared each week
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Individuals/Firms/Departments
EMS/Fire groupsrepresenting
community and
business
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Will facilitate
Community development
Reaching a new constituency
Reaching every demographic
Engaging your readers
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More professional, less social
Groups and sub groups
Downside: limited customization, user data
Ability to message users
Groups have job boards
You’ll need to manage the group, you may want
to moderate new members
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Where are they?
LinkedIn: more than 100EMS related groups
LinkedIn: more than 400Fire related groups
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140 Character limit
Many super users
Live news moves very quickly here Great for spreading
quick hit messages, news, event dates
# enables users to connect around yourpresence
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The Blogosphere
Quality content
Loyal readerships
Personal brand building
Extremely professional
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And do not forget…
Thousands of videos
Millions of views
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You can…
Fund raise
Recruit
Link to other
community resources Send press releases
Post speeches
Share product info Announce Events
Share news stories
Special needs registry
Crisiscommunications
Research/findings Celebrations
Training
Share tips Network
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Plan your work, work your plan
Do you have clear goals?
Do you have the resources?
Does your organization have a socmed policy?
What will you be measuring?
How will you deal with negativity?
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Measurements to consider…
Strength of relationships ; time spent on site, number offeatures engaged, referrals, number ofmembers/followers/posts
Degree of familiarity ; number of followers, fans or friends,
number of conversations or brand mentions
Degree of efficiency ; social bookmarks, RSS, page load time,bounce rate, tagging, view-through
Value creation ; user-generated content, geo and demographicdata, email capture, rating & polling
Loyalty; word of mouth 'buzz', brand ambassadorship,sentiment
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Where do we start?
Who is your guru?
Don’t have one? Get help…
What are your neighbor departments doing?
Do it right the first time, no half measures
Smart coordination is crucial
Use productivity tools
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The Costs
Virtually zero dollar costs to create Facebook,
Twitter and Linked-In presence
Invest in training and education
This is more about time, than it is money
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Watch out for…
Spam
Too much Communicating
Be Professional (note your tone of voice) HIPAA issues
Don’t follow first, too big brother -like
Timeliness of information Thinking that the job is ever done
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Tools and Resources
www.mashable.com
www.hootsuite.com www.websitegrader.com
www.Addictomatic.com
www.Socialmention.com
www.trendrr.com
www.whois.domaintools.com
www.seatguru.com
www.now.sprint.com/widget
www.dirtsearch.org
Resources and Tools Fun sites
http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links
And, if you are serious…The killer resource:
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Paul Andrews
Thank you!