dermot rogers [email protected] learning motion a new step in video-based learning: online...
TRANSCRIPT
Dermot Rogers
www.channelcontent.com
www.learningmotion.com
Learning MotionA New Step in Video-Based Learning:
Online & Mobile May’09
Agenda
• Introductions & Objectives• Overview• Background • User Examples• Design Approach• Implementation Issues• Direction / Next Steps• Questions And Answers
What We Do
Use Technology to Support Learning:
- Content Creation- Multi Platform Delivery- Learner Management
Core Problems & Issues
• The Issue with Current Training Models – Costs Too High– Flexibility and Effectiveness Too Low– Need for Greater Access, Engagement & Effectiveness
• Addressing the Issue– Follow Consumer Models
• Online & Portable Rich Media• Blended Delivery & Networking
– Increase Learning Opportunity & Effectiveness– Lower Cost
Custom Learning & Communications Services
Video-Based Business Skills Training Solution
www.channelcontent.com
www.learningmotion.com
www.youtube.com/channelcontent
Clients
Working With
The Offering
Aim: Make Video-based Training Available
Anywhere, Anytime at Low Cost
Increase: Learning Engagement, Impact & Opportunity
Reduce: Training Delivery Cost
Video-based Business Skills Training Solution
Solution Components
Courses
Study Guides Tutor Guides Learning Platform
+
+ +
Courses
Assessments+
+
For Any Platform
Workshop Preparation
Classroom Delivery
Self Paced Study
Learning Reinforcement
JobAid
Easy to Access & Use
Select Module, Clip, Assessment
Sample Clip
Launch the App
iPhone / iTouch
Launch App Select Course
iPhone / iTouch
Select Module Select Clip
Custom Built Experiences
Very positive:
“More in this format please”
“Brought the concept to life”
“Accessed and applied on the job”
“Showed me what to do”
“More engaging than other elearning”
•Branding
•Including own personnel &/or content
•Event driven demand
Likely Direction & Evolution
•Large catalog growth
•Increased mobile consumption
•Interactive video
•Social networking
•Online “markets”
•App Store developments
•Localised versions
•Faster growth in N. America & AsiaPacific
Implementation Experiences
• Varies, though blended approach typical• Classroom + Web• Classroom + mobile• Before, during and/or after
• Accessed on our platform or on theirs• Self-paced online and/or mobile (some offline)• Full solution (courses, clips, assessment, tracking etc)• Clips only
• iPhone setting expectations
Users/Learners Behaviours and Characteristics
• Use Mobile for:– Point of need delivery– Commuting / travelling learning– Learning, communication & entertainment
• Use Online for:– Classroom delivery support– Pre and/or post classroom learning– Self paced study @ work and/or @ home
• Use Offline for:– Classroom delivery support– Self paced study @ work and/or @ home– DVD and/or PowerPoint
Sample Market Data
• Internet access & video 42% of mobile use• 5.2m iPhone users in US (3% of market) doubled in 6 months• Mobile video market 3.4bn’08, 6.4bn’10• Large screen & touch screen biggest users• “smart phones” 18%• Jan 2009 200+ “smartphones” • Mobile web data growth 15-20% per month
In general, the more options, the greater consumption (“3 screens”, “multi-modal”)
• http://www.telephia.com/html/press%20releases/iPhone3G.html• http://onlinevideoguy.wordpress.com/online-video-statistics/• http://www.ambientinsight.com/Reports/LearningTechnology.aspx• http://www.pewinternet.org/topics/Video.aspx
Key Tools & Technologies
• Customised Moodle-based learning platform• Word Press “front end”• Final Cut Pro• Flash, H264, M4V, 3GP• HotLava, CREX, Google Apps etc
http://www.knowledgeshift.net/http://www.onpointdigital.com/cellcast/ http://www.hotlavasoftware.com/http://mlearningworld.blogspot.com/http://mlearning.edublogs.org/http://www.giuntilabs.com/
Q & A
www.channelcontent.comwww.learningmotion.com