DERMOT McCORMACK

EVP, MTVN DIGITAL MEDIA

@dermot100

The New Rules of Digital

Content Currency

2

We are in a transition phase in media.

@dermot100

Audiences continue to move to digital platforms

3

BILLION PER MONTH

Sources: comScore, Twitter, Nielsen, eMarketer

31 VIDEO STREAMS

70%CONNECT WHILE WATCHING TVOF DEVICE OWNERS

MILLION PER DAYTWEETS200

BILLION PER MONTHMINUTES ON FACEBOOK54

@dermot100

4

There is a bewildering array of content

choices available… and its getting worse.

@dermot100

5 @dermot100

6

How can publishers rise above the clutter

to establish themselves as trusted sources?

@dermot100

7

Build AUTHORITY

CURATION

through

and CONTEXT

3 commandments for the next online content leaders

@dermot100

8

What is authority?

Who has it?

How can it be earned?

How can it be proven?

AUTHORITY

@dermot100

9 @dermot100

10

VMAs: Authority in combining –

1 Cultural Moments 2 Music Discovery

“Someone Like You”

– #1, +441%

“Tha Carter IV”

– #1 album, 964K

iTunes Singles Chart

Billboard 200 Chart

Most tweeted event:

- 10M+ #VMA tweets

Most social moment:

- 8,868 tweets per second

AUTHORITY

@dermot100

12

FUTURE of CURATION

EXPERTS CROWDS

ALGORITHMS

CURATE

@dermot100

13 @dermot100

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Adds meaning to information:

Why should I care?

What does this mean for me?

What does this mean for society?

CONTEXT

@dermot100

15

Jay–Z & Kanye: “Otis”

@dermot100

To recap: 3 commandments for the next online

content leaders

16

Build AUTHORITY through

CURATION and CONTEXT

@dermot100

17

“It's not the strongest who survive, nor the

most intelligent, but the ones most adaptable

to change.”

– Charles Darwin

@dermot100

Thank You

@dermot100

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