design at scale (adam cutler at enterprise ux 2016)
TRANSCRIPT
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Design at scale
Adam Cutler Distinguished Designer, Design Practices Director IBM Design
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There are 3 elements needed to create a sustainable culture of design at scale.
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people + places + practices
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© 2016 IBM Corporation | IBM Confidential
people
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IBM Design :: ©2016 IBM Corporation
hiring 1,500 designers
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IBM Design :: ©2016 IBM Corporation
10,000+ candidates identified
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IBM Design :: ©2016 IBM Corporation
> 5,300 portfolios reviewed
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IBM Design :: ©2016 IBM Corporation
1 out of every 40 portfolios selected
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IBM Design :: ©2016 IBM Corporation
1,700 phone screens
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IBM Design :: ©2016 IBM Corporation
830 flydowns
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IBM Design :: ©2016 IBM Corporation
750 hires and counting
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IBM Design :: ©2016 IBM Corporation
Our people are the backbone of our culture
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behavior time
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= culture
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation
Manifestation of Culture
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Symbols
Heroes
Rituals
PracticesValues
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Values
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Rituals
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Rituals
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Heroes
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Heroes
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Symbols
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Practices
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation
You can’t fake culture and you sure as hell can’t buy it
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation IBM Design :: ©2016 IBM Corporation
Design Career Ladder
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Assoc. Designer Exposure: Focused on 1 project Responsibility: Guided, Constrained
Designer Exposure: Focused on 1 project Responsibility: Mentor, Solo
Advisory Designer Exposure: Focused on 1- 2 project Responsibility: Mentor, Manager
Senior Designer Senior Design Manager Multiple Projects Responsibility: Lead
Distinguished Designer Design Executive
Design Principal Design Practice Manager Suite of offerings
Design Research User Experience Design
Visual Design Front-End Development
Design Disciplines
IBM Fellow VP
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The abilities of an IBM Designer
Designing for emotional impact
Behavioral influencing through human understanding
Storytelling
Utilizing technology as a medium
Radical collaboration
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© 2016 IBM Corporation | IBM Confidential
Places
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation 25
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation 26
Freedom and flexibility to work the way we need.
What makes a studio a Studio?
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation 27
What makes a studio a Studio?
A space for Whole Teams to work together.
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation 28
A place for designers to work & call home.
What makes a studio a Studio?
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IBM STUDIOS AUSTIN :: 8TH FLOOR
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SPACES THAT CONNECT US TO OUR DESIGN LEGACY
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IBM STUDIOS AUSTIN :: FLUID SPACES
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IBM STUDIOS AUSTIN :: LIVABLE SPACES
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© 2016 IBM Corporation | IBM Confidential
practices
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© 2016 IBM Corporation | IBM Confidential
IBM Design ThinkingSmarter teams. Better ideas. Happier users.
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Principles A focus on user outcomes Multidisciplinary teams Restless reinvention
guide us.
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PrinciplesA focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
drives us.
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PrinciplesA focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
The KeysHills Playbacks Sponsor Users
align us.
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The Keys Align us on clear intent & purpose
The Loop Enables problem identification & envisioning possible solutions
Principles Frame the waywe see problems
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© 2016 IBM Corporation | IBM Confidential
IBM Design LanguageWhere our heads meet our hearts
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Discover, Try & Buy Get Started Everyday Use Manage & Upgrade Leverage & Extend Get Support
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IBM Design :: IBM Confidential :: ©2013 IBM Corporation 43
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IBM Design :: IBM Confidential :: ©2013 IBM Corporation 45
Data Quality Breakdown
Column Viewer
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© 2016 IBM Corporation | IBM Confidential
IBM Design ResearchIdentify the right problem for the right people.
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© 2016 IBM Corporation | IBM Confidential
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people + places + practices = outcomes
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation
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