design at transferwise
TRANSCRIPT
DESIGN + EXPERIENCE
THE DESIGN TEAM
MikeUI + UX
KishUI + UX
DerekVisual
IvanCopy
186 CITY ROAD
DESIGNING AT TRANSFERWISE
What are designers like to work with?
Working with engineers
Designer Engineer
Product Manager
Engineer
Engineer
Engineer
Customer Support
What designers at TransferWise are like to work with
Building a design culture
UX / UI DESIGN
Yep… still a pig
Design is more than just…
Good UX is about creating seamless end to end experiences
As UX/UI designers our role is create beautiful, intuitive interfaces that are immediately understandable and easy to use.
Design
User Experience
…the wall of shame
OUR DESIGN PRINCIPLES
Informed Our decisions are based on our customer insights, not our opinions. We gathered these insights from speaking to our customers and looking at the data. We test > We iterate > We validate > We ship.
Empowering The money we transfer belongs to our customers. They know what is happening to it, what will happen to it and what did happen to it at all points during the process. They feel in control because they are in control.
Cohesive Using TransferWise is an end-to-end experience, our product is built by one company. Users do not have to relearn our product, we reuse before we redesign.
Transparent No Hidden Fees - they are obvious, digestible and understandable. The user understands our product because it is clear and can therefore make decisions fairly.
Upfront Our customers trust us with their money, their identity and their time. We are informative about our process from the start. They feel confident in our product and understand what they need to do and why.
Clear We don't distract and we don’t hide. We don’t do small print, and we don’t do information overload. We reduce. We show the right information at the right time.
USER CENTRICITY
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.
- Jim Barksdale, former CEO Netscape
“
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.
- Jim Barksdale, former CEO Netscape
“Customer insightsCustomer insights
get some customer insights
Solving the wrong problem
Executing in the wrong way
What happens without customer insight?
How do we gain customer insights?
- Customer interviews - User testing, A/B tests - Data (yes… we still need data)
THEN WHAT?
SOFTWARESketch
Omnigraffle Zeplin
Skala Preview
FramerJS After EffectsScreenFlow
Marvel
WIREFRAME
MOCK UP
PROTOTYPEhttps://marvelapp.com/djc087#6871002
BUILD
TEST
A+B
AND THE RESULT
Turn this…
Enter Amount Select Person Money sent
To this
So that everyone
WHO’S DOING IT WELL
https://stripe.com
https://revolut.com
https://cash.me
