design + business: creativity as an agent of change
DESCRIPTION
How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by including a diverse array of business partners in design practices to solve problems, we have the potential to not only create amazing experiences for our customers, but to also help evolve a changing institutional culture.I began my career within my organization on the large, waterfall side. The company decided to combine the UX division of Cable with its Internet-based division, but they did not combine the product management teams. This has forced us to become effective communicators and evangelists for collaboration. This session will use my experience as a case study in using creative practice to formulate a common language between design and business.TRANSCRIPT
Design + Business: Creativity as an Agent of Change#DesignplusBusiness
Henken Bean, @henken
Sunday, March 25, 12
From the Turtle to the Hare
Photograph by: Gordon Wong @henken
Sunday, March 25, 12
The Turtle
Photograph by: Robert Francis Philibert - robertfrancis.com @henken
Sunday, March 25, 12
The Hare
Henken Bean @henken
Sunday, March 25, 12
Culture Shock!
Henken Bean @henken
Sunday, March 25, 12
Henken Bean @henken
Know thy user, know thycolleagues.
Sunday, March 25, 12
Make it Look PrettyHenken Bean @henken
Their myth about us:
Sunday, March 25, 12
Angry Dinosaurs
Photograph by: Mia Beach - http://mia-beach.com @henken
Our myth about them:
Sunday, March 25, 12
There’s hope!
Henken Bean @henken
Sunday, March 25, 12
Open the Kimono
http://dd-blogdd.blogspot.com/2011/07/kimono.html [edited] @henken
Sunday, March 25, 12
Subvert the Ego
Henken Bean @henken
Sunday, March 25, 12
Love Your Engineers
Henken Bean @henken
Sunday, March 25, 12
Key Performance Indicators
http://www.crowdbuzzing.com/wp-content/uploads/2010/05/board-flickr-pylypenko.jpg @henken
Sunday, March 25, 12
Henken Bean @henken
Make your mark, together.
Sunday, March 25, 12
Cross-channel Reviews
Henken Bean @henken
Sunday, March 25, 12
Evangelize Yourself
Henken Bean @henken
Sunday, March 25, 12
Change the Culture
Henken Bean @henken
Sunday, March 25, 12
Thank you.
Henken Bean @henken
@henken
Sunday, March 25, 12