design expo: farmbridge

Building communities around local food

Design Expo, Spring 2010 Noah Waxman Julio Terra

Tianwei Liu Cindy Wong

FarmBridge

Monday, May 17, 2010

Healthier, locally farmed food+

Greater sense of connection and community

Flickr Credit: ryanlachica

Flickr Credit: The Bitten Word


FarmBridge is an online platform that makes it easier

for neighbors to form groups and gain access

to locally farmed food.

Our Product


It provides:

1) Management tools for community leaders

2) Social software for community members

Our Product


CSAs

Farmers’ MarketsCO-OPs

Gourmet StoresFlickr Credit: CantalopeAlone Flickr Credit: XXXX

Flickr Credit: p0ps HarlowFlickr Credit: XXXXXX


WHAT IS CSA?

COMMUNITYSUPPORTEDAGRICULTURE


0

1250

2500

3750

5000

1997 1999 2001 2003 2005 2007 2009

Number of registered CSAs (1997-2009)

Source: LocalHarvest, January 2010

CSAs Registered Nationwide


CSAs are currently unable to keep up with demand.


Typical FarmBridge Community Site


Organizers & Members:User Research


“Administrative work is definitely the biggest challenge.”

- Lauren Melodia, Core Group, Bedstuy CSA


“It took me a solid year to figure out what I was doing. Mostly because records were messy.”

- Andrea Aldana Core Group, Washington Square CSA


“Living closely to your season and eating in accordance to that is really complicated. ”

- Melissa Danielle, Core Group, Bedstuy CSA


VIDEO


Organizer


Organizer

Members

Local Farmer


FarmBridge forCommunity Managers


Flickr Credit: Sean Dreilinger


JenCOMMUNITY

MANAGEROccupation: PR

Interests: Yoga,Vegan, Baking

Flickr Credit: Sean Dreilinger


Flickr Credit: missginsu


Flickr Credit: ninahale


How Can We AddressCommunity Manager Needs?


How Can We AddressCommunity Manager Needs?

• Decrease Administrative Burden• Increase Flexibility


Collaborative Participation


FarmBridge forCommunity Members


COMMUNITYMEMBER

Brian

Occupation: Designer

Interest: Cooking, Art, Local Food



My Basket


Sharing


Neighborhood View


Conclusion


Neighborhood View


Credit: WindFall Farms
