Design for RetailSFO Design Week 2017

a smart, strategic, design firm that shapes future experiences

46°02'09.3"N 8°55'29.6"E

Question

Which is the impact of a design process on a big European company?

Unhate 2011 — Adv campaign

How to remain relevant?

The challenge

Design a website to prepare a digital future

Design pillars

Talking by images to unveil the stories behind the product and inspire

Design pillars

How to drive the customer into an honest relationship with brand’s values? Let’s try product first.

Design pillars

A new way to communicate value merging product and editorial content.

Design effect

What has been the impact of the design process on the company? A deserved premise.

Rethink the process to unlock a digital future.

Design effect

Stimulation of the business functions.

Design effect

Creating effective processes to produce only premium quality imagery.

Design effect

Draw a road to omnichannel.

A world where people lives experiences over their expectation.