design juice retail
TRANSCRIPT
CRAFTING INTERIORSrepresents the integration of a client specific brand intoa functional space, with unparalleled attention to detailand commitment to the total experience.
Experienced space planning strategy and a client’s brand mold the foundation for a successful retail environment. Merchandising through shop and shops and vendor supplied fixtures is common practice in the industry, however, fully integrated, client driven environments are rare. We create harmonious spaces using planning, finishes, lighting, graphics, furniture, fixtures, and branding to form an environment that serves as a unique, vendor neutral backdrop for all products as well as elevating theoverall brand of the client.
We are agents of change, coordinating projects of all sizes and scopes, and will deliver a finished product that will enhance a customerexperience and ultimately drive sales and customer commitment.
number of top ranked storesin year immediately following our renovation4
GAZELLE SPORTS, NORTHVILLE MIPRODUCT AND BRAND STORY FEATURE WALL
RUNNING CENTRAL2014 TOP-4 FINALIST, BEST RUNNING STORES IN U.S.When Adam and Marie White began considering a renovation to their Peoria, IL specialty running store in 2010, great consideration was given to location and growth potential, and Adam wanted to be the top specialty running store in the U.S. As our client, we studied multiple locations and after a long process the White’s chose to make an old antique warehouse on the Illinois river in Peoria’s downtown warehouse district their new home. With exceptional existing architecture including brick walls, wide and arched openings, and timber beams and columns, we were able to juxtaposevintage and aged architecture against modern and refined product displays. The plan includes reclaimed fixture displays, an expansive kids area, a large women’s changing room lounge, community flex space, and business offices. After a grand opening in 2014, Running Central acheived their goal and has put Peoria on the map of running specialty stores nationwide.
PEORIA, IL 2014 // 20,000 sf
GAZELLE SPORTS2011 TOP-4 FINALIST, BEST RUNNING STORES IN U.S.With locations now spanning the entire state, Gazelle Sports Grand Rapids had grown to their largest and most profitable location. Rather than move to a different location, Gazelle chose to expand their 8000 sf space to 12,000 sf, with a 4000 sf women’s driven boutique. With careful design attention to customer experience and staff efficiency, we broke up the large space with multiple storage pods on the retail floor for easy product access, increased POS locations, dropped ceiling elements over the shoe fit zones to increase the intimacy of the experience, branded / messaging, and a unique masonry accent wall used to merchandise product. We met the challenge of creating a small boutique experience in a large, big box retail footprint. Paying homage to the West Michigan furniture history with mid-century seating from local manufacturers, the Grand Rapids store continues to succeed and its growth has driven a Gazelle Sports expansion to the east side of Michigan and metro Detroit.
GRAND RAPIDS, MI 2011 // 12,000 sf
GAZELLE SPORTSDOWNTOWN RENOVATION 2013Backlit footwear walls framed with light, acrylic pegs with flame polished ends, original brick, dropped ceiling blades with backlit lines that echo a road, local mid-century modern furniture, and a neutral color palette have elevated the downtown Holland Gazelle Sports location to the premier athletic footwear and apparel destination in the area. Renovating their existing location, we wereable to accomplish an enhanced experience through altering aesthetics and texture, resulting in anexplosive growth in sales and customer base. At 3500 sf and occupying a fraction of theGrand Rapids footprint and project budget, the Holland space serves as the design protocol forall new Gazelle locations moving forward across the state.
HOLLAND, MI 2013 // 3,500 sf
WOLVERINE WORLD WIDECORPORATE CAFE AND LOBBY RENOVATIONAs a top 4 footwear manufacturer worldwide, Wolverine awarded us the task of updating their corporate cafeteria and visitor atrium lobby to reflect their historic and established brand while representing and advancing the brands of their ever-expanding company portfolio. Dated anduninspiring, their existing cafeteria received limited use and was transformed into an energizeddestination for employees to have lunch, take a break, hold informal meetings, and work remotely.The program includes a new coffee bar, fireplace, multiple lounge areas, work counters, and 162seats. Leather wrapped columns with boot laces, distressed wood, and reclaimed timber from thedemolished Wolverine boot tannery help narrate the Wolverine brand story.
ROCKFORD, MI
before
after
2015 // 5,000 sf
#WE RUN MI
GAZELLE SPORTSENTRY INTO THE EAST MICHIGAN MARKETGazelle Sports chose Northville as the first market to bridge west Michigan and the east side of the state. With numerous competitors in the broader metro Detroit area, the strategy was to set Gazelle Sports apart through a visually stunning space to support their commitment to exceptional customer service. As a study of rich textures and the tension of movement, both things a customer will experience on a run, we accomplished our mission. Retaining similar design language to their other 3 locations, the Gazelle Sports brand is supported through a neutral backdrop for product display and rich textures through the use of locally harvested wood from Reclaim Detroit. One challenge was communicating the Gazelle Sports mission and already successful brand to new customers. This is executed through a large feature wall at the entry, leveraged to simultaneouslytell brand and staff stories, Gazelle heritage, and merchandise feature products. Now coveringthe state, Gazelle Sports runs Michigan.
NORTHVILLE, MI 2015 // 5,000 sf
rendering
YOUR EXPERIENCE.
What’s your story? I am an agent of change and storytelling is my passion. I will articulate your vision and research your brand, heritage, culture, customers, and products. I will discover metaphors to create all elements of the interior architecture and weave them into a single, precise branded environment that will resonate with your customers, vendors, and staff. Regardless of size, budget, or scope, I will deliver a final product that will elevate and enhance your business.I am a graduate of Kendall College of Art and Design in Grand Rapids, MI and Michigan State Univesity, where I was a 5-time NCAA Cross Country and Track All-American and 4-time Big Ten Track Champion. My post collegiate career highlights include qualifying for the U.S. Olympic Trials in 2000 (10,000m track), 2004, and 2008 (marathon), with a marathon P.R. of 2:14:12 set after a 12th place overall finish at the 2002 Chicago Marathon. I’m as passionate about design as I am about running and fitness. I understand your customer because I am one. I look forward to helping you tell your story. THANK YOU.
SPACE PLAN // STRATEGY
CUSTOMERSERVICESTRATEGY
ENTRY EXPERIENCE
BRAND STORY //CUSTOMERCONNECTION
M / W FOOTWEAR
M/W APPAREL
FIXTURE DESIGN
GAITANALYSIS
FITTINGROOMS
POS
FURNITURE
YOUR SPACE.
ADD DESIGN JUICE...
clients
Gazelle Sports, Grand Rapids (MI)Tortoise and Hare Sports (AZ)The Blue Mile (IN)Running Lab (MI)38 Commerce (mixed -use), Grand Rapids (MI)Ameriprise Financial (MI)Gazelle Sports, Holland (MI)Van Haren Family Dentistry (MI)Running Central (IL)Run For Your Life (NC)Movin’ Shoes (CA)Down Dog Yoga Center (MI)Club Ride (fixture design)Cervelo Bikes (fixture design)VeloCity Cycles (MI)
Wolverine World Wide (MI)Wolverine Leathers / Boots (MI, NY)Cushe (showroom design)Keds (showroom design)Merrell (showroom design, MI, NY)Gazelle Sports, Northville (MI)Terra GR (restaurant) (MI)Playmakers (MI), in progressThe Helmet Center (AZ), in progressGazelle Sports, Birmingham (MI) in progressTerra Trik (fixture design) in progress
Kyle Baker, LEED AP Senior Interior Designer