DesignActionPlan

CreateMontréal

IntroductionDesign is a driver of economic growth. ItplaysadeterminingroleinensuringqualityoflifeintheCityofMontrealaswellasourcity’sinternationalvisibilityandinfluence.

Our efforts to develop the market fordesigners and help them shape the futureof Montreal have led to remarkableachievementsthathaveearnedwidespreadacclaim for excellence in design andarchitecture.

We are clearly on the right track. ThisAction Plan builds on the strategicorientationsthathavebeenkeytothecity’ssuccess so far, andwhichhelpedMontrealobtain UNESCO City of Design status in2006.

Our ambition doesn’t stop there. The timehas come to accelerate the strategicmainstreaming of design into all of thecity’s practices. To that end,implementationofanAgendaforQualityinDesign and Architecture is at the core ofourcommitments.

Let’s give real impetus to made‐in‐Montrealdesign!

ValériePlante

Mayor

RobertBeaudry

ExecutiveCommitteeMemberresponsibleforEconomicandCommercialDevelopmentandGovernmentRelations

ChristineGosselin

ExecutiveCommitteeMemberresponsibleforCulture,HeritageandDesign

DesignActionPlan2018‐2020

Summaryoftheplan Area Strategies1 Strategicallymainstreamdesign

asadriverofeconomic,urban,culturalandsocialdevelopment

• DevelopmentandimplementationoftheMontrealAgendaforQualityinDesignandArchitecture

2 DevelopthelocalandinternationalmarketsforMontrealdesignersandstrengthentheirentrepreneurialskills

• Openingupofmunicipaldesigncommissions

• CommercialdeploymentoftheCODESOUVENIRMONTRÉAL®brandtocompanies,institutionsandthepublic

• Developmentofdesigners’entrepreneurialskills

• PromotionofinternationaloutreachopportunitiesprovidedtoMontrealdesignersviatheUNESCOCreativeCitiesNetwork

• AwardingofthePhyllisLambertGranttoyoungdesignersandoutreachsupportforawardeesinMontrealandwithintheUNESCOCreativeCitiesNetwork

3 Contributetoimprovementand

efficiencyofprocessespromotingqualityindesignandarchitecture

• Updatinganddistributionoflegalandadministrativeguidanceandsupporttools

• Developmentandrolloutofatoolboxformunicipalworksiteplanningaimedatmitigatingsiteimpacts

• Documentationandanalysisofqualityprocesses

4 Raiseinternalandexternal

audiences’awarenessofdesignandarchitecture

• DeliveryviatheDesignMontrealplatformofnews,competitionannouncements,publications,events,promotionalactivities,awardsandgrants/bursaries,inlinewiththemissionoftheBureaududesign

• Betterinternalandexternalcommunicationofdesign‐relatedinitiatives

• Openingtothepublicofcompetitionfinalists’presentationstojurymembers

5 SupportMontreal’scommitmentsasaUNESCOCityofDesignandleadtheCreativeCitiesNetwork

• SupportfortheNetwork’sdevelopmentplusco‐operationandexchangesofbestpracticeswithothermembercities

• CompliancewithcommitmentsasaNetworkmembercity

DesigninMontreal

Whatdowemeanby“design”?

Encompassing landscape architecture, urban design, architecture, interiordesign, industrial design and graphic design, design is here used in itsbroadest sense, including emerging hybrid practices like interactive designand service design. All of these creative disciplines, practised at differentscales within the city, have the power to [re]qualify and enrich our livingenvironment, improve territorial attractiveness, and ensuremore effectiveservicestocitizens.

Andwhatdowemeanbydesign“quality”?

Designissaidtobesuccessfulwhenitmeetstheneedsandaspirationsofthecommunities and users for which it is destined (inclusive, connected,diverse).Itisexemplifiedbyobjects,buildings,urbanplanningandservicesthat are in context, integrated with their surroundings, sustainable,adaptable,functionalandeffective,aswellasestheticallypleasing,attractive,friendlyandwelcoming,engaging,interactive,andvalue‐creating.

“Good”designisalso,andmoreimportantly,aprocesscombiningcreativityandinnovation.Itisinfactaseriesofstepsinwhichissuesareidentifiedandthe best solutions for the given context are determined and thenimplemented. Creativity,meanwhile, is generative of ideas, and innovationharnesses those ideas.Design therefore connects ideaswith theneedsof amarket,shapesthemtomakethempractical,andmakesthemintoproductsandservicesthatareattractivetocustomersandusers.

Successfuldesigngeneratesvalue,andresults fromtheconcertedeffortsofthedesigner,with their training, skillsandexperience,andof the informedclient,whoisabletoderivebenefitfromthem.Gooddesignisaquantifiablebenefit, not a cost. The added value of good design is measurableeconomically,sociallyandecologically.

Designisatthecoreofthecity’simageandhowitfunctions

There is design behind every one of the components making up the city:parks and public places, the bike‐share network and cycle paths, signage,libraries, sports complexes, housing complexes, retail businesses, busshelters,métrocars,worksiteequipment,bridges,andsoon.Thequalityoftheir design has a direct impact (positive or negative) on our day‐to‐dayindividual and collective perception and experience of the city we live in,workinorvisit.

Designasadriverofeconomicdevelopment

Cities have a duty, when taking land‐use planning actions, to ensure thatdesign and architecture are of quality and are exemplary. They can derivebenefits from that responsibility in terms of attractiveness andcompetitiveness,atatimewhencompetitiontowinoverinvestors,residentsandtouristsisfierce.Designisalsoapowerfulleverofeconomicgrowthandinternationalreachandinfluence.

Design’spublicusefulnessandroleinsocialchange

“Design allowsus to transform space, objects, imagesor servicesby givingthemanidentity,andalsobygivingmaterialexpressiontoasociety’ssharedvalues, helping to forge social ties while addressing social and economicchallenges.Designisanagentofdifferentiationandvaluecreationthatplaysaroleineverysphereofhumanactivityandpeople’sdailylives.”6

Apublicconstructionprojecthaseffectsnotonlyonoccupantsandusers,buton passersby, the way the neighbourhood functions, and the way the cityfunctions. Quality spatial planning influences the quality of social life and,especially,collectiveandindividualbehaviours.7

6.Source:CarolineGagnon,professorintheFacultéd’aménagement,d’architecture,d’artetde design and director of the undergraduate program Product Design at Université Laval[freelytranslated].

7Source:Interministerialmissionforthequalityofpublicconstructionprojects,France.

27yearsofactionsbythecity

Recognizing the economic, social and urban importance of design and thepresenceofadynamiccreativeindustrywithasizablepoolofsome27,000designpractitioners,theCityofMontrealbeganinvestinginthepromotionof this sector in 1991. A design commissioner position on the Commissiond’initiative et de développement économique (CIDEM) was created at thetime. This decision by the city administration can today be described asvisionary:itpredatedeconomists’enthusiasmforthecreativeindustriesandtheemergenceoftheconceptof“creativecities.”

Since that time, the city has implemented multiple initiatives aimed atstimulatingcreation indesignandpromotingMontrealdesigners’ localandinternational visibility while steadfastly pursuing one objective: that ofharnessing design talent for the benefit of sustainable economic andurban development and a quality living environment throughout thecity.

Given that history, Montreal ranks among the most experienced ofpioneering citieswhen it comes to development and positioning strategiesbuiltarounddesign.

Asalientfeatureofthecity’sactionsintheareaofdesignisthatitiscross‐cutting,andattheintersectionsof:

•economic development (development of markets, territorialeconomicdevelopment,promotionandretentionoftalents);

•urbandevelopment(land‐useplanninganddevelopment);

•cultural development (strong identity‐building potential ofarchitectureanddesignasmaterialmanifestationsofour culture);and

•social development (teaching, awareness, citizen input, socialacceptance).

UNESCOCityofDesignIn June2006, followingthecreationof theBureaududesign,Montrealwasawarded UNESCO City of Design status, thereby joining the Creative CitiesNetworkestablishedbyUNESCO,whichtodaycomprises180membercitiesin seven creative fields (Crafts & Folk Art, Media Arts, Film, Design,Gastronomy, Literature, and Music), including 31 Cities of Design. Inawarding Montreal the designation, UNESCO recognized the potential ofdesignerstocontributetothefutureofMontreal,aswellasthecommitmentand determination of the City ofMontreal, other levels of government andcivil society to build on that strength for the purpose of enhancingMontrealers’qualityoflife.

TheUNESCOdesignationisneitheralabelnoraformofrecognition.Itisaninvitation to develop Montreal around its creative forces in design.“Montreal, UNESCO City of Design“ is thus a city project, a collectiveendeavour, whose implementation over time hinges on all stakeholders—electedofficials,citizens,experts,entrepreneursanddesigners—buyingintoandembracingit.

Thisrecognitionhasproventobeabonafidestrategictoolforconsolidatingthe bases of a creative economy and stimulation innovation in design.Montreal’s membership in the Creative Cities Network has significantlycontributed to buildingnewmomentumandgreater confidence, aiding theevolution fromacityrecognizedasacityofdesignerstowardonewiththecovetedstatus“CityofDesign.”

The impact of design on Montreal’seconomicdevelopment

Recent statistical snapshots of arts & culture and the creative industriesshowMontrealstandingoutfromotherlargeNorthAmericancitiesthankstovitalityandstronggrowthinthearchitectureanddesignsectors.8

Caseinpoint:thedesignprofessionsareamajoreconomicforce:

• 45,650 workers in Québec, 60% of whom live in the MontrealMetropolitanArea(MMA),or27,000professionals9;

• Median annual employment income of $40,159,10 which is above theoverallaveragefortheMMA($38,000)11;

• 33%increaseinthenumberofjobsfrom2007to2014.12

Beyondthesefigures,thedesignsector’simportancetoMontreal lies above all in its potential as a driver ofgrowth in other sectors and its strong incidence onquality of the living environment and territorialattractiveness.

FoundationsofthedesignActionPlanPrinciplessupportingmunicipalactionindesign

ThemissionoftheBureaududesignistobetterdevelop[design,build]thecitywithdesigners,providesupportandguidancetothecentraldepartmentsand the boroughs on processes that foster quality, develop themarket forMontreal‐based designers and architects, and promote their talent.Deliveringonthatmissionreliesinpartonthefollowingprinciples:

• Beinganexemplaryclient(municipalprimecontractor);

• Puttingdesignerstowork;

• Promotingqualityindesign;

• Stimulatingcreativityandinnovation.

8.CCMM,Thecreativeindustries:catalystsofwealthandinfluenceforMetropolitanMontréal,November2013.

9. Ministère de l’Économie, de la Science et de l’Innovation, Rapport – Portrait destravailleursdudesignauQuébec selon l’Enquête nationale auprès des ménages de 2011,March2016.10.Ibid.11.Profilsociodémographique–RégionmétropolitainedeMontréal,July2014.12.StatisticsCanada,BusinessRegister,employmentestimate,MMA,2014.

SWOT analysis of the environment andmarkets

Strengths Weaknesses• International recognition thanks to

the designation Montreal, UNESCOCityofDesign

• Strongconcentrationoftalent

• Ecosystem rich in teaching andresearch institutions in all designdisciplines

• Many effective communicationplatforms (e.g., museums,exhibition centres, media outlets)and commercialization of design(e.g.,pop‐upmarkets,tradeshows)

• Significantjobgrowthinthissector

• Growing acknowledgement of thedimension of design as a driver ofeconomic growth, quality of life,andidentityshaping

• Mostly local market, with littleinternational presence forcompanies

• Highlyfragmentedindustry:mainlysmaller firms and self‐employedworkers that have difficultyqualifyinginternationally

• Procurement rules generallyfavouring the lowest bidder andexperienced/specializedfirms

• Difficulties faced by youngprofessionalsingettingstartedandsucceedinginbusiness

• Limited understanding by public‐sectorstakeholdersandthegeneralpublic of the impacts of design onqualityoflife

Opportunities Threats• Maximize the dimension of design

as a driver of sustainable growthfortheCityofMontreal,inresponseto the objectives of the UN 2030Agenda for SustainableDevelopment and New UrbanAgenda(HabitatIII)

• Derive maximum benefit from theDesignsub‐networkoftheUNESCOCreativeCitiesNetwork

• Optimize the potential forachievements stemming frommunicipal commissions as ashowcase for the know‐how ofdesignersandarchitects

• Leverage the engagement of thecommunity and elected officialsaround adoption of the QuébecArchitecture Policy tomap out theMontreal Agenda for Quality inDesignandArchitecture

• Revisit procurement rules in thelight of the powers vested inMontreal by its new status asmetropolis

• Limited or restricted access tocontractsindesignandarchitectureforsmallerfirmsandstartups

• Growing phenomenon of mergersof firms, compounding themarket‐access difficulties faced by smallerandnewerfirms

• Business model mainly based on“custom creation,” with limitedpotentialinR&D

• Shortcomings with professionalaccreditation:titlesand/orfieldsofpracticeareopenandnotreservedfor all design disciplines exceptarchitectureandurbanplanning

A$3.8‐millionbudgetoverthreeyears.

5areasofaction.

47actions.

Strategically mainstream design as adriver of economic, urban, cultural andsocialgrowthGiven its broad scope, design must from now on be integratedsystemically and systematically into the City of Montreal’sdevelopment plans and policies, as has previously been stated in theAction Plan: Montréal, Cultural Metropolis (since 2007) and thePolitiquededéveloppementcultureldelaVilledeMontréal(since2005).

This2018–2020ActionPlan,resultingfromthemandateentrustedtotheBureaududesignbyMunicipalCouncilonSeptember25,2017,todraft the outline of the Montreal chapter of the proposed QuébecArchitecturePolicy consistentwith the status ofmetropolis andwiththe“MontrealReflex”frameworkagreement,proposesdevelopmentofanAgendaforQualityinDesignandArchitecture.Thisprocesswillbeconducted jointly with the boroughs and central departments alongwith the professional community and public‐ and private‐sectorplayerswithastakeinthedevelopmentofthecityofMontreal.

TheAgendawillbethebearerofacommonvision,statingdirections,clearobjectives,strategiesandactionsforfosteringthegrowthofthiscreative industry and imparting quality in design and architectureeverywhereontheterritoryoftheCityofMontreal.

AREA1

AREA1

Strategies Actions Performanceindicators

DevelopmentandimplementationoftheMontrealAgendaforQualityinDesignandArchitecture

Mobilizeallstakeholdersaroundsharedobjectives,strategiesandactionstocounterobstaclestoqualityindesignandpromotethegrowthofcompanies

•Establishkeyconceptsandsharecommonterminologytoexpresswhatismeantbythequalityofthebuiltenvironmentandofpublicspaces

•RecognizeandreinforceassetsandachievementsoftheCityofMontreal(plans,strategies,processesetc.)thatalreadypromotequalityindesignandarchitecture

•EnsurethatalloftheeconomicdevelopmentActionPlansfunctionasleversforexpandingthemarketforMontrealdesigners

•Incorporatethe“MontrealReflex”intogovernmentpoliciesandprogramspertainingtodesign(e.g.,MontrealchapteroftheQuébecArchitecturePolicy,QuébecCulturalPolicy)

• Numberoftheelectedofficialsmadeaware

• NumberofpeoplemobilizedarounddevelopmentoftheAgenda

• NumberofMontrealdesignandarchitecturefirmsbenefitingfromtheprogramsandinitiativesoftheServicedudéveloppementéconomique*

• Numberofmunicipalemployeesworkingasdesignandarchitectureprofessionals*

• NumberandfinancialvalueofdesignandarchitecturecontractsawardedbytheCity*

NumberofdesignersandarchitectsenteredontheregisterofCityofMontrealsuppliers*

• Numberofawards/distinctionswonbytheCityofMontrealforachievementsindesignandarchitecture

*The Bureau du design relies on the availability and reliability of the City’s internal andexternalsourcesinprovidingthedatafortheseindicators.

Develop the local and internationalmarkets for Montreal designers andstrengthentheirentrepreneurialskills

The main challenge for design and architecture graduates is to earn theirliving from their profession. For designers who are also“makers,”commercialization of their products remains a major issue. For designersworkingasconsultantswhochoosetobeself‐employedratherthan joinanestablishedagency,themostdecisivechallengeisaccesstoprimecontracts,betheypublicorprivate.Somebidprocessesrelatingtotransitionalspatialplanning, or to more ephemeral contracts such as retail space design, areespecially well suited to emerging professionals. Likewise, someprocurement processes, such as design and architecture competitions,provide avenues for less specialized or experienced practitioners to obtainmunicipalcontracts.

The Bureau du design will continue to place priority on these niches andprocessesandwillredoubleefforts toputdesignerstowork, improvetheirentrepreneurialskills,andretaintalentsinMontrealbygivingthemaccesstoa diverse range of inspiring commissions and, in so doing, affording themopportunities to prove their worth locally, on their own market, beforeestablishing themselves internationally. To that end, the UNESCO CreativeCities Network offers multiple outreach opportunities, which the designcommunitywillbeincreasinglyinvitedtoseize.

AREA2

AREA2Strategies Actions Performance

indicators

Openingupofmunicipalcommissionsindesignandarchitecture

Providesupportandguidancetothedepartmentsandboroughsintheirprojects,givingprioritytothoseencouragingaccessforemergingdesignersandarchitects(e.g.,pedestrianandshared‐streetsimplementationprogram,temporaryoccupancyofvacantbuildings)andthatareatypical(i.e.,forwhichacultureofdesignqualityisnotyetestablished).

NumberofprojectsthatreceivesupportandguidancefromtheBureaududesignandthosewithconditionsthatfavouremergingdesigners

NumberandfinancialvalueofdesignandarchitecturecontractsawardedamongtheprojectsreceivingsupportandguidancefromtheBureaududesign

NumberofbeneficiariesofsupportandguidancefromtheBureaududesign

Numberofdesignandarchitecturecompetitionsandpanelsheldbythedepartmentsandboroughs

CommercialdeploymentoftheCODESOUVENIRMONTRÉAL®brandtocompanies,institutionsandthepublic

“Businesstobusiness”

• IssueanewcallforproposalsandexpandtheselectionofMontrealsouvenirgiftitemsinaneweditionoftheCODESOUVENIRMONTRÉAL®catalogue

• Publicizeanddistributethe

• Numberofparticipationsintradefairsandeventsaimedatthegeneralpublic

• Numberofdesignersanditemsselectedforthecatalogue

• Numberandfinancialvalueofitemssoldviacataloguepromotionanddistribution

cataloguetocorporateandinstitutionalbuyers

• Providedesignerswithopportunitiestoselltheirproducts

• Organizeactivitiesconducivetomeetingsbetweenbuyersanddesigners

“Businesstoconsumer”

• SupportanetworkofCODESOUVENIRMONTRÉAL®licensedretailers(storesorpointsofsale)inMontreal

activities

Developmentofdesigners’entrepreneurialskills

Conductanopportunitystudywithaneyetoprovidinganentrepreneurshiptrainingprogramfordesignersofobjects

• During2019,trainaninitialcohortofdesignersamongthoseselectedforCODESOUVENIRMONTRÉAL

• Enhancedesignandarchitecturefirms’awarenessofsocial‐economybusinessmodels

• SupportimplementationandrolloutofthesecondeditionofParcoursC3,asupportandguidanceprogramfor

• Numberoftrainingsavailable

• Numberofdesignerstakingpartinandcompletingtraining

high‐potentialcompaniesandorganizationsintheculturalandcreativeindustries

PromotionofinternationaloutreachopportunitiesprovidedtoMontrealdesignersviatheUNESCOCreativeCitiesNetwork

Publicize,viatheDesignMontrealplatform,activitiesandforumsavailabletoMontrealdesignersmeetingthecriteriaoftheBureaududesign(quality,rigour,fairness)

• InvestinopportunitiesofferingstrongpotentialforoutreachandmarketdevelopmentwhilesupportingrepresentationofMontrealdesignersasambassadorsofMontreal,UNESCOCityofDesign

• Numberofrequestsreceived,publicized,processedandfunded

• Numberofpeoplebenefitingfromtheseopportunities

• Numberofcontactsestablished

• Economicbenefitsfortheparticipatingdesigners

AwardingofthePhyllisLambertGranttoyoungdesignersandoutreachsupportforawardeesinMontrealandwithintheUNESCOCreativeCitiesNetwork

• Publicizetheoutcomesofthemostrecentawardees’professionaldevelopmentprojects

• During2019,awardthe10thPhyllisLambertGrant,intheamountof$10,000

• OfferallawardeesopportunitiesforrepresentationandinternationaloutreachasambassadorsofMontreal,UNESCOCityofDesign

• Numberofcontactsestablished

• Economicbenefitsfortheawardees

• Mediareach

Contribute to the improvement andefficiency of processes promotingqualityindesignandarchitectureThroughitsactiveinvolvementsince2006inimplementationofdesignand architecture competitions as a means of selecting professionalsand promoting excellence, and with some 50 projects completed todate,theBureaududesignhasdevelopedexpertiseinthisprocessthatisuniqueinQuébec.

To facilitate knowledge‐sharing and ensure the mainstreaming andexemplary supervision of this new practice, which still requires anexemption to the Cities and Towns Act, the Bureau team offers itssupport to the central departments and boroughs of the City ofMontreal (for needs definition, choice of process, expert referrals,distribution, public hearings, etc.) and develops tools that providethemwithadministrativeandlegislativesupportandguidance.

Thishasledtothecreationofreferenceguidesfortheorganizationof1) architecture and design competitions and 2) design panels, alongwiththefollowingdocuments:modelregulationsfororganizationofadesign, architecture or multidisciplinary competition; professionalservices agreement for architecture and multidisciplinary projects;professional services agreement for design and multidisciplinaryprojects;agreementforparticipationasacompetitionjuror;modelcallfor tenders for the services of a professional consultant oncompetitionsandotherqualityprocessesindesignandarchitecture.

The challenge going forward is to perfect these tools and, especially,ensure their widespread distribution so that procurement processesaresimplifiedandmademoreefficient.

Likewise,againforpurposesofefficiencyandprofitability(e.g., inthearea of street furniture or tools for mitigating jobsite impacts) theBureaududesignwillgiveprioritysupporttocreationandinnovationefforts in design, aimed at the perfecting of generic concepts thataddressrecurrentissuesandcanbedeployedthroughoutthecity.

AREA3

AREA3

Strategies Actions Performanceindicators

Updatinganddistributionoflegalandadministrativeguidanceandsupporttools

Updatethereferenceguidefororganizationofdesignandarchitecturecompetitionsandthereferenceguideforholdingadesignpanel

Perfectandfinalizecontent,andmakeavailabletothecentraldepartmentsandboroughsalllegalandadministrativesupportandguidancedocumentsdevelopedtodate

• Numberofsupportandguidancetoolsmadeavailable

• Numberofrequests

forBureaududesignexpertiseorconsultingfromorganizationsandinstitutionsoutsidetheCityofMontreal

Developmentandrolloutofatoolboxformunicipalworksiteplanningaimedatmitigatingsiteimpacts

•Finalize,inco‐operationwiththeCityofMontreal’sCommunicationsdepartment,thegenerictoolsforworksiteimpactmitigation:wrappingforthepurposeof“delimiting”thesite,signagefor“directing”users,andthesitemodulefor“informing”them•Testthesetoolsatvariousworksitesandfine‐tunetheirdesign•Developthedesignofservicesassociatedwithrolloutofthetoolbox•Distributethetoolboxalongwithtrainingforsitemanagersandcontractorsbeginningin2019

Numberoftoolsfinalized

• Numberoftestbeds

forthetoolbox• Numberoftrainings

provided

Documentationandanalysisofqualityprocessesindesignandarchitecture

•Recommendandjustifyprocurementprocessesandrulesthatpromotequalityindesignandarchitectureaspartoftheinternalconsultationstowardtheadoptionofthenewcontractsmanagementby‐law•SurveythedepartmentsandboroughsthathavereceivedsupportandguidancefromtheBureaududesignandensurecriticalfeedbackonourprocesses•Updatethequalitativeandquantitativedataoneachprojectsupportedtoenableanalysisandcomparisonofthedifferentworkingmethods•Contributetotheassessmentoftheimpactonprojectcostsofthevariousdesignandarchitecturecontractawardingmethods

• Numberofbusinessunits,departmentsandboroughsreceivingsupportandguidancefromtheBureaududesigninimplementingprocurementprocessesthataimatqualityindesignandarchitecture

Raise internal and external audiences’awarenessofdesignandarchitectureIf the quality of design and architecture in Montreal is to be enhanced,everyonemust demand such quality. The overarching goal is to develop acultureensuringthat theseprofessionsarebetterunderstoodbythepublicandthatMontrealersareabletomakeinformedjudgmentsaboutthedesignoftheproductstheybuyandtheplanningoftheplaceswheretheylive,workandplay.The Bureau du design intends to continue developing and amplifying theinterest of citizens and prime contractors in a quality urban environment(andatthesametimeelevatingrequirements),accordingtothekeyelementsof successful design (see above:Whatdowemeanbydesign“quality”?). Inaddition to training champions of design within the boroughs and centraldepartments, the team will continue its work aimed at democratizing thenotion of quality in design, which is still too often perceived as being thepurviewoftheéliteorofexceptionalprojects.AREA4

AREA4Strategies Actions Performance

indicators

DeliveryviatheDesignMontrealplatformofnews,competitionannouncements,publications,events,promotionalactivities,awardsandgrants/bursariesinlinewiththemissionoftheBureaududesign

• Distributequality,newsworthybilingualcontentonthedesignmontreal.comsiteandfeatureimportantnewsitemsintheDesignMontrealnewsletter

• Enlivensocialmedia

siteswithrelevant,thoughtfulcontent

• Highlight

participationinandsuccessesoflocaldesignersincompetitionsaswellasprizesawardedbyMontrealorUNESCOCreativeCitiesNetworkmembers

• Boostthereachof

contentlikelytointerestthecommunityanddesignersonsocialnetworks,viaadvertising

• NumberoffirmslistedintheDirectoryofMontrealDesigners

• Numberofaward‐

winningbuildings,retailspacesandpublicplacesfeaturedontheDesignMontrealMap

• Traffictothe

designmontreal.comsite

• Numberof

subscribers

Betterinternalandexternalcommunicationofdesign‐relatedinitiatives

• WorktogetherwiththeCityofMontreal’sCommunicationsdepartmenttoensurewidespreadpublicizingofprojectsordecisionshavinganimpactoncitizens

• Takeadvantageof

theforumsavailableinthecitytoraiseawarenessoftheBureaududesign’smissionandactions

• Numberofcommunicationsoperations

• Numberofpeople

reached

Openingtothepublicofcompetitionfinalists’presentationstojurymembers

• Providesupportandguidancetotheboroughsandinternaldepartmentsinorganizingpublicpresentationsaspartofdesignandarchitecturecompetitions

• Inviteelected

officialsandgettheminvolvedinpublicpresentations

• Systematicallysurvey

membersofthepublicandbringthemonboard(DesignMontrealnewsletter)

• Numberofpublicpresentations

• Numberofresidents

andelectedofficialsattending

Support Montreal’s commitments as aUNESCO City of Design and lead theCreativeCitiesNetworkCitiesallovertheworldareundergoingprofoundchanges,andtheirgrowthis complicated by multiple issues encompassing environmental concerns,mobility, accessibility,migration, social, cultural andgenerationaldiversity,coexistence,technologicalrevolution,aginginfrastructures,etc.Montreal is no exception: it must reinvent itself and, to support itstransformation,itismorethaneverinneedofvision,creativity,innovation,politicalwill,resiliency,and,ofcourse,financialmeansandinvestments.AsamemberoftheUNESCOCreativeCitiesNetwork,Montrealisinvitedtopromotequalityindesignonitsterritoryasameansofhelpingachievetheobjectivesof theUnitedNations2030Agenda forSustainableDevelopmentand New Urban Agenda (Habitat III). Since 2016, UNESCO has beencommitted to refocusing the activities of the Network, engaging cities inimplementationofthe17SustainableDevelopmentGoalsratifiedbythe193membercountriesinQuitoinSeptember2015,includingGoal11,thepledgeto “make cities and human settlements inclusive, safe, resilient andsustainable.” That strategy provides us with an inspiring, meaningfulapproach to mapping out the Montreal Agenda for Quality in Design andArchitecture(cf.Area1).WithmaintenanceandrenewalofUNESCOCityofDesignstatusnowsubjectto periodic review (every four years), Montrealmust respect a number ofcommitments including the fundamental pledge to co‐operate, share anddocumentourpracticesandlearningswiththeotherNetworkmembercities.AREA5

AREA5Strategies Actions Performance

indicators

SupportfortheNetwork’sdevelopmentpluscooperationandexchangesofbestpracticeswithothermembercities

• SharebestpracticesoftheBureaududesignlikelytoinspireotherCitiesofDesign

• Shareourexperience

andknow‐howinpromotionofdesignanddevelopmentofmarketsfordesigners,forexamplebyprovidingsupportandguidancetocitieslicensedbyMontrealtoorganizeCommerceDesign®Awards

• Processthevarious

invitations,requestsandforumsofferedtotheCityofMontrealbythe180membersoftheCreativeCitiesNetwork(includingthe31CitiesofDesign)andevaluatethesuitabilityoffollowinguponthembasedonresourcesrequiredandpotentialorknownbenefits

• Hostdelegations

• MaintainUNESCOCityofDesignstatus(nextreviewscheduledfor2020)

• Numberofcities

benefitingfromourcollaboration

• Numberofrequests

andopportunitiesprocessed

• Economicbenefitsfor

theBureaududesign(e.g.,partnershipsestablished,licencessold)

CompliancewithcommitmentsasaUNESCOCreativeCitiesNetworkmember

• TakepartintheAnnualMeetingoftheNetwork

• Takepartinthetwo

annualworkingmeetingsoftheDesignsub‐network

• MaintainUNESCOCityofDesignstatus(nextreviewscheduledfor2020)

ConclusionThrough its design Action Plan, Montreal seeks to stimulate creation indesign and promote the local and international reputations of Montreal‐baseddesigners,whilesteadfastlypursuingoneobjective:thatofharnessingdesigntalentforthebenefitofsustainableeconomicandurbandevelopmentandaqualitylivingenvironmentthroughoutthecity.The process of developing the Montreal Agenda for Quality in Design andArchitectureaswellastheorganizationofanEconomicDevelopmentForumthatwillbeheldinthefall2018forumwillbevaluableopportunitiesforallstakeholderstomobilizearoundconcreteactionsandconcertedefforts.

GlossaryoftermsCODESOUVENIRMONTRÉALAtoolforpromotionofMontrealdesignersintheformofacuratedcatalogueofgiftitemsavailableforpurchasebyinstitutionsandmembersofthepublic.CompetitionA call issued tomultiple teamsof designers for the purpose of obtaining arangeof solutions toagivenprompt.Theaim is to select thebestpossibleprojectbasedonthechallengestobemet,andtoentrustcompletionoftheprojecttotheteamthatsubmittedit.DesignTheBureaududesignof theCityofMontrealdefines“design”as “allof thecreativedisciplinesthathavethepowerto[re]qualifyandenrichour livingenvironment: urban design, landscape architecture, architecture, interiordesign,industrialdesign,graphicdesign,eventdesign,andservicedesign.”DesignpanelProcessforensuringthequalitativemonitoringofaprojectviasupportandguidance from spatial planning experts. Panels of experts from differentdisciplines(e.g.,architecture,design,landscapearchitecture)actupstreamofthe process, beginning in the preliminary phases of the project,andcomplement the existing administrative commissions, their expertisepertainingspecificallytodesignqualityandmeansforachievingit.OpeningupofmunicipalcommissionsEstablishment of conditions and criteria promoting access to municipalcontracts by greater numbers of design firms, including emergingpractitioners,ensuringthattheCityofMontreal,viaitstraditionalgoodsandservices procurement methods or via competitions, contributes todevelopingthemarketfordesignandarchitectureprofessionals.Temporary,transitionaloccupancyofvacantbuildingsTime‐limitedprocesswhereby spaces left vacant are repurposed tobenefitentrepreneurial,culturalandcommunityactivities.TransitionalspatialplanningforpublicspacesDevelopment process targeting the sustainable planning of a site or street,incorporatinganexperimentalphaseofindeterminatedurationfortestingofadesignconceptbyinsituimplementationofmodest,flexiblemeasures.Thistest phase of a spatial planning configuration is conducted jointly withcitizens and partners from the surrounding socio‐economic and culturalcommunity.

UNESCOCreativeCitiesNetworkCreated in2004, theUNESCOCreativeCitiesNetworktodaycomprises180citiesspecializedinsevencreativefields(Crafts&FolkArt,MediaArts,Film,Design,Gastronomy,Literature,andMusic),including31CitiesofDesign.Itsmission is to foster international co‐operation with and among cities thathaveidentifiedcreativityasadriverofsustainableurbandevelopment,socialinclusion,andculturalvibrancy.