design powerpoint part 4

Design, Business, and Innovation Amanda Lastella

Design Thinking, Tim Brown

Created step-by-step representation of process of creating design innovation


Design Thinking, Tim BrownInspiration

- Considers problem facing business/ community

- Technology, constraints, seeking out new ideas


Design Thinking, Tim BrownIdeation

- Proposed solutions

- Creation of MANY prototypes

- Communication

Design Thinking, Critical Question 1


What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product?

“Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…”Ian Urbina: “Think those Chemicals have been Tested?”, New York Times

Design Thinking, Critical Question 2


Why is communication a key component of the design thinking process?

“…failure to ask important relevant questions”Dennis S. Gouran: “A Critical Analysis of Factors Related to Decisional Processes Involved in the Challenger Disaster“


Going Deeper, Seeing Further…

Consider the background of the costumers/ consumers


Layer those backgrounds to find patterns/ consistencies



See whether or not extreme ends of a spectrum can offer insight into issue



Learn about backgrounds of employees within company

- Can they be shifted?



Look into backgrounds of all people involved in business/ economic network


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Ethnographic Research, Friends Eating at Cafeteria

-both participants appear interested and engaged with one another



Ethnographic Research, Walking to Art Studio

-girl on right helping girl on left carry art supplies (black supply box)



Ethnographic Research, Watching Various Edited Videos

-guy presenting app he found to rest of group



Ethnographic Research, Playing the Piano

-guy presenting different pieces on piano-girl on left tries to join in on occasion



Ethnographic Research, Filming

-guy using app found on phone to record due to lack of camera equipment


Ethnographic Research, Notes on Participants

-the guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos


Ethnographic Research, Additional Notes

-girl in black leather jacket likes to get involved and help others carry equipment/ record content

Amanda LastellaDesign, Business, and Innovation

Ethnographic Research, Additional Notes

-girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her

Amanda LastellaDesign, Business, and Innovation

-the ability to carry around equipment was limiting to all three participants-the two girls: art equipment-the guy: camera/ filming equipment

Ethnographic Research Findings



Interviewing Humans

Interview’s main focus: the participants-Interviewer there merely as a guide


Interviewing Humans

Do NOT include personal stories/ anecdotes


Interviewing Humans

Since focus is on the participant, make him or her feel at ease-Helps participant open up


Interviewing Humans

Listen more than you speak-Goal is to gain more information from this person, keep that

focus


Interviewing Humans

Clarify vague answers- “Why is that?”, “Tell me more about that.”