design reseacrh methods
DESCRIPTION
An overview of the qualitative research methods I use to gain rich insights from users.TRANSCRIPT
Research methods
overview by María Hock
how to get insights from the different stakeholders?
interview guidekeep it flexible
ask with “rephrased why’s”
ladderinginterviews
way of use
observationscontext
situationbody language
daily routines
actionsenvironmentinteractionsobjectsusers
apprentice
get yourself into the situations
try out the tasks yourself
testing
existing products
mock-up prototypes
test usability and experience
sketch the phases
journeymaps
talk about a particular situation
review it
going through the situation two times allows deeper insights
why is it important?
legacy storytalk about a particular object
why is it loved?
to understand what is of value
boundary work
classify items into categories
compare brands/services/products on the same category
preference booklet
chose between objects
preferences, prioritizing
ask about previous experiences with products or services, what is of value?
capture emotions
ask for their feelings on the spot
go through them to find triggers
find out concerns surrounding the situation and abstract them to go deeper
Role play & TV frame
talk in third person
increases expression
changes perspective
generativetools
the user “creates”
3d/2d models
sensitizingworkbooks
photo diary
experience models/timelines
get deep insights from different stakeholder’s perspective
increase involvement
creativesessions
group sessions
generate ideas
facilitate expression