Anas Rochdi

DESIGN THINKINGIntroduction

18 Mars 2019

THE START UP JOURNEY

IDEATION CREATION SEED EARLY STAGE LATE STAGE GROWING

BUSINESS

MODELAGILELEAN

DESIGN

THINKING

BUILD THE

RIGHT THING

BUILD THE

THING RIGHT

EXPLORE THE

SOLUTIONEXPLORE THE

PROBLEM

THECHNOLOGY MANAGMENT

WHAT IS DESIGN THINKING ?

Design thinking utilizes elements from the designer's toolkit like empathy and

experimentation to arrive at innovative solutions. By using design thinking, you make

decisions based on what future customers really want instead of relying only on

historical data or making risky bets based on instinct instead of evidence.

INNOVATION PROCESS & METHODOLOGY BASED ON

HUMAN (CUSTOMERS) CENTRED DESIGN

FEASIBLE

TECHNOLOGY

DESIRABLE

PEPOLE

VIABLE

SUCCESS

START HEREINNOVATION

• WHAT PEPOLES NEED ?

• WHAT TECHNOLOGY CAN?

• WHAT SUCESS REQUIRE?

WHAT IS DESIGN THINKING ?

DEFINEEMPATHIZE IDEATEPROTOTY

PETEST IMPLEMENT

WHOHAVE THE PROBLEM?

WHATIS THE PROBLEM?

HOWSOLVING IT?

HOW

DOING IT?

WHYIT MATTER?

LEARN ABOUT THE

AUDIENCE

SHARPEN KEY

QUESTION

BRAINSTORM

SOLUTION

BUILD REAL GAIN

FEEDBACK

ENLARGE

VISION

UNDERSTAND MATERILAZEEXPLORE

WHAT IS DESIGN THINKING ?

EMPATHIZE

WHOHAVE THE

PROBLEM?

LEARN ABOUT THE

AUDIENCE

• OBSERVE & DISCOVER

• EXOLORE THE HUMAN COTEXT

• DEVELOPP A DEEP UNDERSTANDING OF THE USERS

• DEFINE THE CHALLENGE

• CUSTOMER JOURNEY MAPPING

• INTERVEW

• BENCHMARKS

• SHADOWING

• NON JUDGMENTAL

« TO CREATE MEAINGUFUL INNOVATIONS YOU NEED TO KNOW

YOUR USERS, EMPATHISE AND CARE ABOUT THEIR LIVES »

WHAT IS DESIGN THINKING ?

DEFINE

WHATIS THE PROBLEM?

SHARPEN KEY

QUESTION

• REASERCH

• MIND MAPPING

• CREATE A POINT OF VIEW

• COMBINE ALL YOUR OBSEVATION

• CLEARLY ARTICULATE THE PROBLEM

• PERSONALISATE

• FIND PAIN POINT

« FRAMIG THE RIGHT PROBLEM IS THE ONLY WHAY TOR CREATE

THE RGHIT SOLUTION »

WHAT IS DESIGN THINKING ?

IDEATE

HOWSOLVING IT?

BRAINSTORM

SOLUTION

• BRAINSTORMING

• IDEA GERNERATION

• CREASY GOOD BAD OBVIOUS OR NOT

• CREATIVITY

• COLLABORATE EXANCHE SHARE

• PRIORITIZE

• SELECT & DEVELOP POTENTIEL SOLUTIONS

«IT IS NOT ABOUT COMMING UP WITH THE RIGHT IDEA IT IS

ABOUT GENERAING THE BROADEST RANGE OF POSSIBILITIES »

WHAT IS DESIGN THINKING ?

PROTOTY

PE

HOW

DOING IT?

BUILD REAL

• START CREATING DESIGNING

• RAPID BUILD

• REAL TACTILE SERIE OF SAMPLES

• CREATE A POINT OF VIEW

• EXPERIMENT FAIL CHEAP FALL FAST

• KEEP IT SIMPLE

• ITARATE QUIQLY

• FIND PAIN POINT

« BUILD TO THINK AND TEST TO LEARN »

WHAT IS DESIGN THINKING ?

TEST

WHYIT MATTER?

GAIN

FEEDBACK

• RETURN TO THE USERS

• IMPLEMENT THE PRODUCT

• SHOW AND DON’T TELL

• ANALYSE FEEDBACK

• VALIDATE AND START REFINE THE PRODUCT

• CUSTOMER CO-CREATION

• ENGAGE A COUNTINOUS SHORT CYCLE OF INNOVATION

• IMPOOVE CONTINUALLY THE DESIGN

« TESTING IS AN OPPORTUNUTY TO MATCH YOU IDEA, YOUR

PRODUCT AND YOUR USERS »

INNOVATION ITERATIVE CYCLE ?

DEFINE

EMPATHIZEIDEATE

PROTOTYPE

TESTIMPLEMENT

ITERATE

INNOVATION ITERATIVE CYCLE ?

DEFINEEMPATHIZE IDEATEPROTOTY

PETEST IMPLEMENT

LEARN ABOUT THE

AUDIENCE

SHARPEN KEY

QUESTION

BRAINSTORM

SOLUTION

BUILD REAL GAIN

FEEDBACK

ENLARGE

VISION

UNDERSTAND MATERILAZEEXPLORE

WHAT IS DESIGN THINKING ?

THANK YOU…