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AustrAliA’s leAdiNg shOWcAse fOr BuildiNg ANd cONstructiON

201227th–29th June 2012 Melbourne Convention & Exhibition Centre

CeLeBrAtIng 25 yeArs As tHe InDUstry’s premIer B2B eVent

Build A Bigger BOttOm liNe At the leAdiNg iNdustry eveNt

DesignBUILD is Australia’s only true business-to-business event for the building and construction industry, where leading suppliers come face-to-face with an audience made up entirely of ‘industry decision makers’ who are seeking products to specify in their next project. The expo showcases building materials and utilities for commercial and residential projects, along with the tools and equipment used by onsite professionals.

DesignBUILD is visited by a range of qualified industry professionals engaged in the planning, design, construction and the post-building management stages of current projects. With average visitation in excess of 8,500 (nearly double the trade visitors to similar events) and an impressive 25 year history, DesignBUILD is the leading exhibition for building and construction in Australia.

Following a hugely successful sydney 2011 show, DesignBUILD will return to melbourne in 2012 looking to build on these successes with a revived marketing campaign, updated features and new business matching programs.

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DesignBUILD 2011 was a resounding success. The visitors were from a wide audience and exceeded our expectations in number and quality. The venue was a buzz with anticipation and the three days were over too quickly. Great job DesignBUILD team!

Brett Hazlett, sales manager, ecospecifier global

Building permit activity in Victoria rose 2% during the 2010/11 financial year with 112,412 building permits issued. This follows an increase of 6.5% on 2009/2010, indicating that Victoria is well and truly on the rebound from the ill effects of the Global Financial Crisis.

Figures derived from September Pulse – Market Intelligence Report.

DesignBUILD offers you a unique opportunity to meet with the decision makers behind these projects, providing an environment to showcase your product like no other.

grOW yOur BusiNess iN A $24.3 BilliON iNdustry

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Victoria represented 33% of the nations building approvals

The value of building permit activity in Victoria was $24.3 billion

Building permits issued rose in every sector except for domestic housing (steady) and public buildings (decrease)

Growth sectors were residential (70%), commercial (3%), retail (18%) and industrial (10%)

Regions with the greatest growth were Metropolitan Melbourne (6%) and Inner Melbourne (12%)

AttrActiNg decisiON mAKers frOm AcrOss the iNdustry

In 2011, tHere Were OVer 8,000 VIsItOrs tO tHe sHOW

The requirements for new building projects are changing faster than ever before. With the growing need for sustainable design, integrated technology and time saving processes, industry professionals are constantly on the lookout for the latest innovations to make their jobs easier and improve the quality of their projects.

Buyers from all stages of the design and construction process will be at the show seeking new ideas.

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Apprentices Architects Bricklaying Contractors Builders Building Designers

Cabinet Makers Carpenters Civil Engineers Defence Designers

Developers Distributors Draftsmen Electrical Contractors Facility Managers

Healthcare Hospitality Hydraulic Engineers Landscapers Landscape Architects

Mechanical Engineers Plumbing Contractors Project Managers Property Managers Quantity Surveyors

Roofing Contractors Structural Engineers Town Planners Specifiers Wholesalers & Retailers

DesignBUILD, for us, is better than those shows that attract mainly end users / consumers. The quality of attendees suits our target market.

2011 DesignBUILD exhibitor

INDUSTRYCATEGORY

12%

12%

5%

17% 19%

12%

23%

Plumbing

Engineering /Manufacturing

Wholesale /Distribution

Other Architecture & Design

Residential Construction

Commercial Construction

20%11%

9%7%3%1%

21%28%

Architects /Specifiers

VISITORCATEGORY

Other

Engineers

Building Owners / Managers Builders /

ConstructionProfessionals

Retailers /Wholesalers / Building Suppliers

Developers /Planners

Contractors /Sub-Contractors / Tradespeople

deliveriNg mOre Buyers ANd sPecifiersIn 2011, decision makers from some of the largest architectural firms, construction companies and major contractors attended the show. The estimated net worth of the audience was $18.9 billion, with survey results indicating that the primary reason for visiting was to find new products and keep up-to-date with technology.*

Some of the companies who visited DesignBUILD in 2011:

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I found DesignBUILD an efficient way to discover new products, services and suppliers where I could see the product, talk to the sales representatives and obtain the supporting technical material in a fraction of the time it would take for the same number of representatives to come to my office.

DesignBUILD Visitor

tOp ArCHIteCtUrAL FIrms Bates Smart BVN Architecture Cox Architects Hassell HBO & EMTB Mirvac Design

LeADIng COnstrUCtIOn COmpAnIes Bovis Lend Lease Brookfield Multiplex Clarendon Residential Meriton Stockland Development Westfield Design & Construction

mAJOr COntrACtOrs & BUILDers

John Holland Kell & Rigby Leighton Contractors St Hilliers Contracting Thiess Watpac Construction

A well laid-out and helpful display of current products and suppliers in our industry. I am already planning a trip to Melbourne as I cannot wait two years for the next Sydney expo!

DesignBUILD Visitor

*Figures derived from 2011 Strategic Market Intelligence (SMI) report.

INDUSTRYCATEGORY

12%

12%

5%

17% 19%

12%

23%

Plumbing

Engineering /Manufacturing

Wholesale /Distribution

Other Architecture & Design

Residential Construction

Commercial Construction

20%11%

9%7%3%1%

21%28%

Architects /Specifiers

VISITORCATEGORY

Other

Engineers

Building Owners / Managers Builders /

ConstructionProfessionals

Retailers /Wholesalers / Building Suppliers

Developers /Planners

Contractors /Sub-Contractors / Tradespeople

Figures derived from the 2011 CAB audits, where visitors to the co-located CEDIA expo have been removed.

POsitiON yOur BusiNess At the fOrefrONt Of the iNdustryWith DesignBUILD only held in melbourne every two years, this is your opportunity to position your latest products and brand at the leading event for building and construction in Australia. Exhibit alongside market leading companies and position your business as a major player within the industry.

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Canon Caterpillar Cordell CR Laurence CSR Festool Fletcher Insulation Fluke FrameCAD

JD McDonald Kingspan MATRADE Max Frank Milwaukee Panasonic Parchem Polyflor Ridgid

Rinnai RMAX Rotex Stanley Trend Windows Vergola Urban Energy

ACO Polycrete Aluminium Industries Atlantis Austral Australian Glass Group Bayer Blackwoods Bosch Hot Water Bostik

Companies who have exhibited at DesignBUILD previously:

I suppose I should not be surprised, but I always am, when we take sufficient orders to well and truly cover the costs of exhibiting.

graham martin, marketing manager, Buildsoft pty. Ltd.

eNhANced visitOr PrOmOtiON tO iNcreAse yOur rOi

POsitiON yOur BusiNess At the fOrefrONt Of the iNdustry

Diversified Exhibitions is one of Australia’s largest exhibition companies and the leading organiser of design and building events. We know what it takes to attract the right audience. Building on the successful 2011 campaign, a $250k marketing program will be undertaken during the months leading into the 2012 event, to ensure the right buyers are in attendance for you to do business.

It was obvious that the marketing for the event was done differently this year. Better exposure and branding which brought in more visitors. Our contact at Diversified certainly made the process very easy for us and was always on the other end of the phone if we had a question or an issue to resolve. Well done to all the team.

Debra northover, general manager, Benex group pty. Ltd.

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Industry partnerships Relationships with leading associations, media organisations and government bodies provide focussed promotional channels.

Consumer mass media During the final weeks of the campaign, consumer press and radio will be used as a reminder to attend the show.

promotional staff Our promo girls will hit the road three weeks prior to the show, visiting trade stores and worksites with free tickets and giveaways.

VIp Visitor program Telemarketing, personalised direct mail and onsite hosting program will focus on delivering decision makers from the top companies.

extensive pr Campaign Our PR company is experienced in the industry and will ensure maximum exposure throughout mainstream and focussed media channels.

Direct mail Extensive electronic and hard copy mail campaigns are undertaken throughout the campaign.

Leading Online and print publications Partnerships with all the leading media organisations will see advertisements and editorial included.

Industry events Sponsorship of industry events and distribution of free tickets to attendees.

sms Campaign Reminders with special offers are sent via SMS in the week prior to the show with great response rates evident in 2011.

Free tickets and Invitations Provided to all exhibitors and partners for distribution to private client databases.

Online presence The DesignBUILD website and monthly newsletter communications will provide up-to-date information on the latest products and features throughout the campaign.

social media Creation and maintenance

of online communities.

feAtures PrOgrAm: BriNg yOur PrOducts tO life!

tOOL DemO stAtIOnsA massive response to live demonstrations from Milwaukee, Panasonic, Dewalt, Powers, Einhell and Festool in 2011, has seen DesignBUILD partner with Construction Supply Specialists in 2012 to bring these leading suppliers on board once again.

Satellite demo stations will also be available to any tool or equipment supplier wanting to conduct live hands-on demonstrations.

InnOVAtIOn ALLeyLocated at the entrance to the exhibition, this space showcases the top 40 innovative and new products from within the show, the logical starting place for visitors and a powerful second footprint for companies involved. In 2012, companies will be given the opportunity to make their display interactive, allowing visitors to see the latest LED lights turn on and off, feel the texture of laminates and hear recorded case studies accompanying a display.

green BUILDIng ZOneThe centre piece of the exhibition, this area showcases those technologies that represent the future in sustainable design. From solar panels and insulation to the latest water saving devices and urban landscaping techniques.

Join names such as Kingspan, CSR, FrameCAD and Trend Windows and position your business at the core of green building design.

tHe BUILDers’ BArLocated at the centre of the exhibition, this space will play host to various functions and promotions. Utilise the relaxed seating space for your own meetings, networking or simply for a rest and a drink during the show.

Exhibitions allow visitors to utilise all 5 senses unlike any other promotional tool can. DesignBUILD showcases new, innovative and sustainable technologies in interactive environments where the products can be fully experienced. Available to all exhibitors, placement in a feature will increase coverage and return on investment.

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NEW THE iBIGGEST YET

a NEW designNOW INTERACTIVE

HIpAges tV repOrter Our partners at hipages will be onsite again in 2012 with Mel interviewing exhibitors and profiling products throughout the show. An exciting format for conducting interviews will be announced closer to the show.

This feature is open to any exhibitor with new, innovative or sustainable products at the show, with interviews available on the hipages website following the show and also available for exhibitors to embed in their own site.

VIp VIsItOr prOgrAmThis program will deliver key decision makers from the top 50 construction, architectural and contracting companies to the exhibition. A number of high level business-to-business meeting opportunities are available to assist in taking your business to the next level. Exhibiting companies are invited to provide input on particular organisations of interest who will be invited to the show with a personal phone call and invitation. They will also receive special treatment onsite.

semInAr serIesContinual professional development is an ongoing priority industry practitioner. The DesignBUILD seminar series presents leading industry figures to discuss front-of-mind subjects with CPD points offered to both Builders and Architects.

In 2012, DesignBUILD will work closely with the Victorian Building Commission along with relevant association partners to develop cutting-edge content and deliver a range of high-profile speakers.

We have exhibited at DesignBUILD for many years and 2011 has been our most successful show for some time. As the launch pad for our Kooltherm Soffit Board, DesignBUILD proved to be the perfect platform with great visitation from the right people and plenty of additional coverage in the marketing plan and Innovation Alley. We look forward to taking part in Melbourne next year.

grant Lazarus, marketing Comms Coordinator, Kingspan Insulation

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NEW format

first time in melibourne

on the show floor

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Plumbing

GreenBuilding

Technology& Security

DesignBUILDInternational

Onsite Tools& Equipment

Windows& Doors

BuildingMaterials

Café

Builders’ Bar

Seminars

InnovationAlley

201227th–29th June 2012 Melbourne Convention & Exhibition Centre

flOOr PlAN

BOOK eArly fOr A Prime POsitiON ANd mAximum exPOsure We want to work with you to make this a successful event for your business.

An exhibition offers far more than three days exposure on the show floor. A six month marketing campaign promoting exhibitor products, and a features program that is finalised four months prior to the show, can offer your business an enormous amount of additional exposure at little or no additional cost.

mAKe An ImpACt! BeCOme A DesIgnBUILD spOnsOrAs a sponsor at DesignBUILD, the opportunities to showcase your brand, reward clients and counter competition are endless. A variety of options are available at varying investment levels, so discuss your objectives with us and we can tailor a package to suit.

Contact one of our sales team for more information:

P: +61 9275 9218 E: designbuild@divexhibitions.com.au

BOOK A stANd At desigNBuild 2012

spACe OnLyBare floor space only. Ideal for larger companies wishing to build their own stand.

sHeLL sCHemeIncludes walls, carpet, company sign and lights.

Cost $AUs440 per m2 (+10% GST)

Flooring not included.

green BUILDIng ZOneIncludes upgraded white walls and company sign, carpet and lights.

pOD DisplayA 2m x 2m space including walls, light, company sign, counter and chair. Ideal for service-based companies not displaying product.

Cost $AUs540 per m2 (+10% GST)

Cost $AUs495 per m2 (+10% GST)

Cost $AUs2,500 (+10% GST)

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DesignBUILD 2012 is brought to you by Diversified Exhibitions Australia, one of Australia’s top exhibition companies.

SYDNEY OFFICE: Mezzanine Level, 234 Sussex Street, Sydney, NSW 2000, AUSTRALIA P: +61 2 9275 9200 F: +61 2 9267 2581 E: designbuild@divexhibitions.com.au

The contents of this brochure are general in nature and are subject to change. Please check with Diversified Exhibitions before acting on anything which is important to you within this brochure. Floor plan is a concept design at the time of printing. © 2011 Diversified Exhibitions Australia. DesignBUILD is a trademark of Diversified Exhibitions Australia.

Proudly Supported by:

BOOK NOWContact our sales team on +61 2 9275 9218 or email designbuild@divexhibitions.com.au

DesignBUILD 2012 will be held at the Melbourne Convention & Exhibition Centre. Conveniently located for visitors and exhibitors, the MCEC is walking distance to a wide range of restaurants, shopping, entertainment and hotel accommodation. For more information visit: www.designbuildexpo.com.au

Diversified Exhibitions Australia – you can not get any more professional! All of your services exceeded our expectations and you definitely made our first DesignBUILD Expo so successful!

Vanessa Herrera, Wedi Australia

A great event that keeps the building industry informed of innovative new ideas and the tool demonstrations were also very informative. The best DesignBUILD display for many years. I enjoyed the show and look forward to attending the next.

DesignBUILD Visitor