designing b2b social media stories with ipositioning
TRANSCRIPT
Example Social Story Design for Blog: “Hot Coffee Sprints Fuel B2B
David Butler Founder and CEO
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www.ipositioning.com/blog
3 Story Sheet
Social Story Positioning & Media Inputs
4 Story Sheet
2 Target: Text Hint
3 Target: Media Hint
1 Target: Narrative
Social Story Positioning Input: “Narratives, Context, Media”
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Social Story Content Output: “Digital Messages & Images”
Week 2: Tweet
Week 2: Post
Week 2: Video
Hot Coffee Sprints Story Middle
DESIRED IMAGE
Week 3: Tweet
Week 3: Post
Week 3: Video
Hot Coffee Sprints Story End
USP ALTERNATIVE
Week 1: Tweet
Week 1: Post
Week 1: Video
Hot Coffee Sprints Story Beginning
FOR WHO NEED
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Social Story Web Content: “Blog Articles”
http://ipositioning.com/hot-coffee-sprints-fuel-b2b-storytelling/
http://www.marklorion.com/2014/04/hot-coffee-sprints-to-keep-your.html
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Week 1: Tweet
Week 1: Post
Week 1: Video
Social Story Positioning & Media Input Social Story Content Output
Social Story Related Web Content
Story Beginning
FOR WHO NEED
iPositioning Buffer WordPress
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Week 2: Tweet
Week 2: Post
Week 2: Post
Story Middle
Social Story Positioning & Media Input Social Story Content Output
Social Story Related Web Content
DESIRED IMAGE
iPositioning Buffer WordPress
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Week 3: Tweet
Week 3: Post
Week 3: Post
Story End
Social Story Positioning & Media InputSocial Story Content Output
Social Story Related Web Content
USP ALTERNATIVE
iPositioning Buffer WordPress
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Using iPositioning to Design and Deliver Brilliant Stories
Targeted Social Story Positioning & Design
@david_p_butler just shared a fun way for B2B marketing to start storytelling. Check it out.
Target Social Network
Digital Dialogue
Target Measurement
Story Metrics
# of CMO's sharing / favoriting on twitter.
Story Narrative
Target Conversation
Target Digital Media
Story Visuals
“Let's ask a marketing expert like David P Butler, CMO. How to get motivated to start a story”
Create iPositioning Story Ideas and Sheets for your:
Blogs
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Customers
Webinars
Thank You