designing refinery29's first mobile app, thisam #wudrome2016
TRANSCRIPT
\Designing Refinery29’s First Mobile App, ThisAM@ J A M E S C A B R E R A # W U D R O M E 2 0 1 6
50,000 installs in first month.
40,000 active users per month.
The Design & UX Process
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
Find the Opportunity
Tinker (Play around)
Define “Success”
Make Something
Make It Better
The Opportunity
Re-usability
Duplicate Experiences
Duplicate Experiences
Web Nativevs.
Reach Richvs.
Credit: Luke Wroblewski
Universal Access
Routine Access
vs.
Existing Product
New Product
or
or
Live Data
User Test
Horoscopes
Careers Work
Money
8 Things You Need To Know
ThisAM
Tinker
Define Success
Repeat App Opens
Completion Rate
Click Throughs
Keep the project on-track
Make Something
Progress Depth
Top Story First
Progress Indicator
Share Button
End GIF
Repeat App Opens
Completion Rate
Click Throughs
Make It Better
Increase Success Metrics
Make $$$
I get excited to open the app
every morning just to see what the
animation at the end is.
“
”
Looking Forward
\Grazie!@ J A M E S C A B R E R A # W U D R O M E 2 0 1 6