desk research

EphMRA full and associate members offerBook 3 delegates at same time from same company and pay only for 2

Offer for EphMRA full and associate members and all non members10% discount is available to two or more delegates attending from the same

company booked at the same time (does not apply if you book 3 for price of two)

www.ephmra.org

European Pharmaceutical Marketing Research Association

Module Four

Intermediate Level Course

"Understanding and Using Desk Research"

Programme & Registration Form

Venue - Sheraton Hotel and Towers

Brussels, Belgium

1 February - 2 February 2006

Save Money:

Register before 1 November 2005 to obtain early bird fee


In answering business questions, pharmaceutical company researchers need to have a good understanding of

sources available and which type of sources can be utilised for specific business questions. For example, in

making decisions about business which compounds offer the most promise pharmaceutical company executives

usually need to understand market potential based on both primary research and desk research.

Desk research is a systematic examination of all available sources and data in the context of a particular business

/ marketing research problem. Sources for desk research are practically endless: include epidemiology data,

audit/panel data, all published statistics etc. We will be including a review of desk research sources in the

workshop.

Often the market analysis is required quickly, as with an in-licensing opportunity, so that timely decisions can be

made. How can the analyst make the best use of his/her time in delivering the results?

This course is organised into five main sessions:-

1. Scope of desk research, problem definition/clear objective setting and defining and reviewing of types of

desk research sources and their utility

2. In-licensing desk research an important area for desk researchers currently

3/4 New Product Development followed by Currently Marketing Products highlighting specific desk research

needs and approaches within these lifecycles

5. How analyses from available sources can be integrated into models

There is such a vast amount of information available, particularly through the Internet, and information needs may

cover a range of target groups. This course should help the pharmaceutical company analyst with these

challenges.

Workshop Objectives

At the end of the workshop, delegates will understand

• How to go about developing clear-cut objectives for a desk research project

• How to know which sources to use and to assess the value of each in a critical manner

• How to go about integrating the various information sources into a comprehensible and reliable market

picture and how to integrate primary and secondary research data

Who should attend?

The course is aimed at experienced Market Researchers or Marketing personnel from pharmaceutical

companies. Market researchers from agencies may find it useful to attend, but they should bear in mind that the

primary audience is anticipated to be personnel from pharmaceutical companies. Anyone can attend, but

EphMRA Full and Associate Members have priority for places. Typically delegates would already have a basic

understanding of desk research and would regularly be faced with a requirement to undertake or organize desk

research projects. The interactive format of the workshop will allow for a maximum of 30 people to attend.

Course Convenors and Course Organiser

The course is being convened by members of the PRM&T Committee:-

Semra Grundy - Allergan - UK, Janet Wagster - J Wagster Consulting - UK and Peter Winters - Brand

Health International - UK

Janet Henson - Course Organiser

Introduction

Course Programme

Wednesday 1 February

08.45 - 09.00

09.00 - 09.15

09.15 - 09.25

09.25 - 09.40

09.40 - 10.10

10.10 - 10.25

10.25 - 10.45

10.45 - 10.55

10.55 - 11.45

11.45 - 12.30

12.30 - 13.30

Registration - Welcome Desk

Role of EphMRA and Course Introduction - Janet Henson - EphMRA

Overview of Course - Course Convenors

Session One - Getting Started - Chair - Semra Grundy

Role and importance of Desk Research: Where does it fit in whole marketing research / business

information function? - Janet Wagster – J Wagster Consulting - UK - This presentation is to outline the

role scope and importance of desk research and to establish what delegates are currently involved with in their

routine work and which data sources they are familiar with, actively utilise and in which circumstances, in order

to gain an understanding of particular areas of interest to delegates.

Syndicate Groups - A typical desk research request - approach and execution

Coffee

Syndicate Feedback from Delegates

Convenors comments and review of syndicate feedback

Project Brief and Project Scope: the process from getting a brief, determining the key objectives and

information needs through to presenting data - Speaker to be announced - The presentation will focus

on the importance of research problem definition and how to obtain a full and detailed brief, what the brief

should contain, through to defining the key aims and objectives. The premise being the better the brief the

better the job, with less time wasted and to ensure the research meets the decision-making need. Defining

how to take stock as the research progresses, deciding what you have learnt and which data you lack, what

important information is still missing and concentrating your remaining time most usefully.

A Review of desk research sources - differences and appropriateness for use, advantages and

disadvantages of identifying and accessing relevant and reliable secondary information within the

Pharmaceutical Company - Janet Wagster - J Wagster Consulting - UK - this presentation will cover the

myriad of desk research sources available to the Pharmaceutical Company Market Researcher, whilst providing

an insight into the utility and application of the data in addressing information needs.

Lunch


Course ProgrammeCourse Programme

13.30 - 14.30

14.30 - 14.45

14.45 - 15.25

15.25 - 15.35

15.35 - 16.25

16.25 - 17.20

17.20 - 17.30

19.10

19.30

How to best utilize epidemiology data sources, what are the common rules? - This presentation will

focus on when, how and where to use epidemiology data and how it fits against other data sources - Michael

McGuill - Decision Resources - USA

Freely available information on the Internet - some advantages, some pitfalls - Xander Raymakers -

NV Organon - The Netherlands - This presentation will review relevant and useful data freely available on the

Internet from an experienced company researcher.

Best search tips for the Internet and IT tips, highlighting the advantages of using a Subscription

Database - Stephane Jouanin - Dialog - France - This presentation recognises that any researcher involved

in desk research will now initiate the process by going on-line; the benefits of electronic searches using

keywords are enormous. Even when skilled in on-line usage, costs can mount up in a search and perhaps only

with limited useful information actually produced. The presentation will highlight the role of Database Suppliers

and their advantages over random searches, whilst bearing in mind that no database is comprehensive to use

or start with: there is a lot of choice. A look also at how to avoid the syndrome of ‘if it is not on the computer

and therefore it does not exist’ - databases are best used as well as conventional library and Internet sources.

Coffee Break

Session Two – In-Licensing – Chair – Janet Wagster

In-Licensing - a review of the requirements and the factors specifically for an in-licensing project -

Catherine Franeau - UCB Pharma - Belgium - This presentation will review the procedures required to

evaluate an in-licensing opportunity, identifying the process as a whole and what information will be required

though epidemiology, pricing, legislation, sales and medical data, competitive intelligence through to NPV, within

the timeline constraints so often imposed.

Syndicate Groups - an in-licensing opportunity - including coffee

Syndicate Group Feedback and Review session with the convenor panel

Meet in Hotel Lobby for departure to Restaurant

Welcome dinner


Course ProgrammeCourse Programme

Thursday 2 February

08.30 - 10.00

10.00 - 11.00

11.00 - 11.30

11.30 - 13.00

13.00 - 14.00

14.00 - 15.00

15.00 - 15.15

15.15 - 16.15

16.15 - 16.45

16.45

Session Three - New Product Development - Chair - Semra Grundy

New Product Development - identifying the key milestones for desk research information and the

type of input required - Chris Teale - Allergan - UK - this presentation will look at the milestones within the

product evolutionary lifecycle and pinpoint what desk research is required for New Product Development, for

what purpose and what type of data. Data sources will be reviewed together with best practices for data

collection, analysis and presentation.

Syndicate Groups - New Product Development - a case study and coffee


Session Four - Current Products - Chair - Peter Winters

Current Marketed Products - How to look after the brand franchise and building the brand - the role

of desk research - Speaker to be announced - how desk research search plays a role in protecting and

building the brand, though post launch to patent expiry and beyond. What data is required, when, why and a

review of data sources, analysis techniques and presentation including how to integrate primary research.

Lunch

Syndicate Groups - Brand Franchise Protection - a case study - with coffee at 14.45


Session Five - Making it happen - Chair - Janet Wagster

Integrating the analyses into models - Gary Johnson - Inpharmation - UK - This presentation looks at

bringing desk research together and integrating into models and how to make sure that you can synthesise the

desk research and other information obtained from primary research into a reliable picture, and to make the

results action-orientated.

Course Summary - Convenors

Wrap up and close

DISCLAIMER:

EphMRA reserves the right to change or cancel all or any part of the workshop program

without notice.


All delegates who successfully complete all days of the workshop will receive a signed certificate from EphMRA.

Logistics

• Workshop Dates 1 February 2006 - 2 February 2006• Early Bird cut off date - 1 November 2005• Registration 1 February 08.45 - 09.00hrs• Start of workshop 1 February 09.00hrs• The workshop ends 2 February 16.45hrs

The course will take place at the Sheraton Brussels Hotel and Towers: -3 Place RogierB-1210 BrusselsBelgiumTel + 32 2 22 43 111 Fax + 32 2 22 43 456

The hotel is centrally located, 500 meters on foot from the Gard du Nord; you can catch a train from BrusselsZaventem airport to the Gare du Nord. By taxi it is 25 minutes drive from the airport. By car there is a public carpark (Rogier) opposite the hotel. By underground go to the Rogier station located next to the hotel.

Registration for the workshop can be accomplished by filling in the enclosed registration form by fax or post oryou can register on-line at http://www.ephmra.org

To obtain the reduced early registration fees, you must register and pay prior to 1 November 2005. For registrations after this date a higher fee will be charged, so register early.

On receipt of your payment your participation will be guaranteed, a confirmation form will be sent to you. Places cannot be guaranteed for unpaid registrations.

A favourable room rate has been negotiated at Sheraton Hotel. Room reservations should be made directlywith the hotel using the enclosed form; you must use this form. Your credit card will secure yourreservation. Hotel bills and extras must be paid at checkout.

On receipt of your registration form an invoice will be sent to you for payment of the course fee, and your place isguaranteed. All invoices are sent in Swiss Francs.

• The invoice must be paid by bank transfer, within 14 days to Credit Suisse Bank, CH 9000, St Gallen, Switzerland into Account Number 0539-336910-41 EphMRA. Please quote reference EphMRA, invoice number and your name, plus bank swift (locator) code CRESCHZZ90R.

• TRANSFER TO STATE ‘WITHOUT CHARGES FOR THE BENEFICIARY’.• PLEASE NOTE CHEQUES AND CREDIT CARDS NOT ACCEPTED. • SENDER MUST PAY BANK TRANSFER FEES.• ALL FEES MUST BE PAID IN FULL PRIOR TO ONSITE REGISTRATION

Cancellations for registrations must be sent in writing by letter, fax or e-mail, NOT BY PHONE: -

Registrations

• Before 1 November 2005 - Full refund less cancellation fee of CHF 150 per person• After 1 November 2005 - No refund

No refunds can be made after 1 November 2005 in any circumstances; EphMRA assumes that individuals orcompanies will have insurance cover for illness etc. If you cancel after 1 November 2005 but your fees have notbeen paid you are still liable for payment. Name substitutions can be made at any time for an administrative fee ofCHF 150 per person. Please note no funds are transferable to other EphMRA courses or events.

Registration forms should be sent to Janet Henson and any subsequent changes; cancellations or questions mustbe directed to the course organiser, Janet Henson

Janet Henson187 Chemin de FelinOrlienas 69530FranceTel +33 4 78 05 71 50 Fax +33 4 78 05 59 [email protected]

Certificate

Dates

Location

How to Registerfor the workshop

Confirmation ofregistrations

Hotelreservations

Payment forregistration

CancellationPolicy

Registrationforms

Contact Detailsprior to theconference

www.ephmra.orgEuropean Pharmaceutical

Marketing Research Association

Details, Logistics & Venue

Course Registration Form

Register on-line at www.ephmra.orgPlease fill in all your details in BLOCK CAPITALS

This form is for one delegate - PLEASE RETURN THE FORM TO EPHMRA

For additional delegates please photocopy or print from the EphMRA Website

http://www.ephmra.orgPLEASE REMEMBER TO FILL IN THE HOTEL RESERVATION FORM THAT IS

ENCLOSED AND SEND THIS BACK DIRECT TO HOTEL


Mr./ Mrs. / Miss. / Ms. / Dr. / Prof. / OtherFamily Name

First Name Company Name

Address

City Postcode

CountryJob Title

Tel (country-area-local) Fax (country-area-local)

E-mailSpecial dietary

requirements

How long have you worked inPharmaceutical Marketing Research?

COURSE FEES: -

Priority for places at the workshop is given to EphMRA Full and Associate members. Please tick category and fill in amount to beinvoiced: -

• Registration Fee - EphMRA Full members and Associate members*

* You must be an Associate member at time of course; Associate

membership is by company and location.

• ‘3 for 2’ offer - EphMRA Full members & Associate members only - 3rd

person free from same company if booked at same time

Before After1 November 2005 1 November 2005

Swiss Francs (CHF) Please tick

2400 3400

Registration Fee - Non-Members of EphMRA

Total Fees (Please write amount in)

3200 4200

Swiss Francs

Please tick if you are requesting this

Payment

Confirmation

Cancellation & refunds

• 10% discount is available to two or more delegates attending from the same company booked at the same time - available to EphMRA members and non members. If you have selected the 3for 2 offer then you cannot also have the 10% discount - you can only select one offer

Please tick if you are requesting this

On receipt of your registration form an invoice will be sent to you for payment of the relevantamount for the course

• The invoice must be paid by bank transfer, within 14 days to Credit Suisse Bank, CH 9000, St Gallen, Switzerland into Account Number 0539-336910-41 EphMRA. Please quote reference EphMRA and your name, plus bank swift (locator) code CRESCHZZ90R.

• TRANSFER TO STATE ‘WITHOUT CHARGES FOR THE BENEFICIARY’.• PLEASE NOTE CHEQUES AND CREDIT CARDS NOT ACCEPTED. • SENDER MUST PAY BANK TRANSFER FEES.• ALL FEES MUST BE PAID IN FULL PRIOR TO ONSITE REGISTRATION

On receipt of your payment your participation will be guaranteed, a confirmation form will be sent to you.Places cannot be guaranteed for unpaid registrations.

• Cancellations for registrations must be sent in writing by letter, fax or e-mail, NOT BY PHONE. Cancellations received prior to 1 November 2005 are refundable, less a cancellation fee of CHF 150. No refunds can be made after 1 November in any circumstances; EphMRA assumes that individuals or companies will have insurance cover for illness etc. Please note no funds are transferable to other EphMRA courses or events.

• If you cancel after 1 November 2005 but your fees have not been paid, you are still liable for payment.• Name substitutions can be made at any time for an administration fee of CHF 150 per person.

Signature ________________________________________ Date ________________________

By signing this form I declare that I accept the Registration & Cancellation policies outlined above.

* Please return this form to: -Janet Henson 187 Chemin de Felin, Orlienas 69530 FranceTel +33 4 78 05 71 50 Fax +33 4 78 05 59 67 [email protected]

All pages of the registration document should be completed and returned. ADDITIONAL FORMSCAN BE PRINTED FROM THE EphMRA WEB SITE http://www.ephmra.org

PLEASE REMEMBER TO FILL IN THE HOTEL RESERVATION FORM THAT IS ENCLOSED ANDSEND THIS BACK DIRECT TO HOTEL

desk research

Documents